Position To Win

John Luke Laube
  • 5.0 (1)
  • Marketing
  • Updated Weekly

Position to Win is for the challengers. Founders and CMOs who refuse to settle for second place. This is a brand strategy podcast about the kind of strategy that actually moves a business. Which slot you own. Who you beat to own it. What your homepage, your sales call, and your investor one-pager have to say to back it up. Every episode gives you two things. A tool you can use. And a sharper way to look at your own brand.

Episodes

  1. Brand Strategy

    1d ago

    Brand Strategy

    Send us Fan Mail Most companies do not have a brand strategy. They have a list of activities. This episode is about the single mental habit that separates the two. Strategy is choice. Activity is addition. One closes doors. The other refuses to. We will cover the 200-page brand document that taught me what real strategy is not. The three "brand pillars" that could have been written for any competitor. And the question every strategist should ask before signing off on anything: What did we decide not to do? Plus the difference between a theme and a position. Why your brand pillars probably belong on your competitor's slide too. And what it actually costs you when you refuse to choose. A tool you can use. A sharper way to look at your own brand.

    24 min
  2. Rock, Paper, Scissors

    2d ago

    Rock, Paper, Scissors

    Send us Fan Mail A simple model for understanding what kind of company you are right now. And who you can actually beat. Scissors is the startup. Sharp focus. One ICP. One edge. Rock is the proven system. Durable. Repeatable. Paper is the giant. Suite. Spend. Distribution. Each one beats a different opponent. And almost every founder picks the wrong fight. Scissors loses when it tries to act like Rock. Rock loses when it tries to act like Paper. The smartest competitive move is almost always behind you. Not ahead of you. TikTok cut Facebook. Google cut Yahoo. Zoom cut the suites. Three companies that won by staying sharp while their bigger opponents tried to do everything. A tool you can use. A sharper way to look at your own brand.

    12 min
  • 2 Episodes

About

Position to Win is for the challengers. Founders and CMOs who refuse to settle for second place. This is a brand strategy podcast about the kind of strategy that actually moves a business. Which slot you own. Who you beat to own it. What your homepage, your sales call, and your investor one-pager have to say to back it up. Every episode gives you two things. A tool you can use. And a sharper way to look at your own brand.

Information

  • Creator
    John Luke Laube
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Position To Win
  • Show Website
    Position To Win