Potluck

Scott & Drago
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The podcast that stirs up a unique flavour of people, culture and brands in Asia. Presented by Scott Percival and Drago Djourov, two independent market researchers based in Singapore.

  1. Unspoken Truths, with Wendy Walker

    14 THG 4

    Unspoken Truths, with Wendy Walker

    In this episode, Scott & Drago stir the pot with the fabulous Wendy Walker,  President of the International Advertisers Association (IAA) in Singapore.  Formerly, Wendy's led marketing at brands such as Telstra, Bupa, Manulife, Mindshare, and Salesforce. She's worked across B2C and B2B in countrywide roles in Australia, and Asia regional, as well as in global roles since moving to Singapore in 2013. We're talking about what she's learnt from her varied experience about leadership and marketing, but also about what it means to be human in a fast-paced and cut-throat commercial world. She's given voice to her thoughts in a rich and compelling new book Between Flights: Reflections on the Unspoken Truths of Leadership and Life.  Wendy is a generous guest and shares her unique reflections and real-life stories on: - Why she's decided to write this book now - How she defines leadership - What the 'window seat' metaphor represents and why it's important - How one can make practical use of the book's lessons using exercises such as 'Personal Boardroom' (exercises are also available in the book) - Why it's important to be vulnerable, but how this could be problematic for a female leader - How one can balance speed with self-care You can find the book here: https://www.amazon.sg/Between-Flights-Reflections-Unspoken-Leadership/dp/199852874X ..and learn more about IAA Singapore here: https://www.iaasingapore.org/ Subscribe and follow Potluck here: www.potluckpodcast.asia/ https://podcasts.apple.com/gb/podcast/potluck/id1491720768 https://open.spotify.com/show/15I5xbuwJn0bq8MsPD616n?si=4a5b40d9ca164c63 www.potluckpodcast.asia/ www.potluckpodcast.asia/

    49 phút
  2. Taking the Long Way Round: China Beyond the Bubble, with Olivia Plotnick

    31 THG 3

    Taking the Long Way Round: China Beyond the Bubble, with Olivia Plotnick

    In Part 2 of our conversation with Olivia Plotnick, founder of Wai Social, we go beyond Chinese New Year campaigns to explore what's really happening on the ground across China — far from the Shanghai bubble. Last year, Olivia completed something remarkable: a 60-day solo journey through 32 lower-tier Chinese cities, covering over 1,200 kilometres on foot, documenting retail transformation and consumer behaviour along the way. In this episode, she shares what inspired the trip, the methodology behind it, and the observations that have reshaped her thinking. We discuss how China's super app ecosystem creates unique customer journeys, why physical retail is shifting from sales channel to experience channel, and what it means that Chinese EV brands and sportswear now dominate mall floors that once belonged to foreign luxury. Olivia also shares her observations on the rising influence of older generations in China — digitally savvy, travel-hungry, and quick to adopt AI. Our listeners will learn about: What inspired Olivia's 60-day, 32-city journey — and why she wouldn't do it the same way againHow China's super apps create customer journeys unlike anything in the WestWhy stores are becoming next-level "experience channels" The rise of premium Chinese brands and what that means for foreign competitorsCoffee shops as indicators of economic health, domestic travel, and reverse migrationHow older Chinese consumers are embracing digital platforms and AI toolsWhy fostering a culture of curiosity - and resisting the urge to generalise - is an essential practice for brands in ChinaFollow Olivia and Wai Social: Substack: https://substack.com/@oliviaplotnickLinkedIn:  https://www.linkedin.com/in/olivia-plotnick/YouTube: https://www.youtube.com/@oliviaplotnickwww.potluckpodcast.asia/

    42 phút
  3. Staying Tuned in, with Angel Teo

    5 THG 3

    Staying Tuned in, with Angel Teo

    In this episode, Potluck hosts Scott and Drago sit down face-to-face with Singapore's most recognisable voice - that of Angel Teo. Angelique Nicolette Teo, aka Angel, is host of the BIG SHOW on Kiss92 - one of Singapore’s most popular and iconic morning radio shows, Angel’s been in the public eye—and ear—for the past 20+ years as an EMCEE, moderator, host, model and online creator. Her incredible career has been straddling, to great success, entertainment and bussiness.  Angel stirs the pot to talk about personal branding, longevity, storytelling and commercial credibility.  The listeners will learn about a number of fascinating tension that Angel is negotiating in her career and personal interests: - Resilience and longevity: how does one stay relevant in an increasingly fragmented media market - especially as a female entertainer and business person? - Travel stories & sustainability stories: how does one tell engaging stories about the two while recognising the inherent tension? - Authenticity & commercial credibility: how does a public figure build and maintain an authentic persona that is true to who they are, but also a viable commercial asset? ...and more... You can follow Angel here: https://www.youtube.com/@angeliqueteo https://www.tiktok.com/@angeliqueteoofficial https://www.facebook.com/angeliquenicoletteteo/ https://www.linkedin.com/in/angeliquenteo/ Subscribe and follow Potluck here: www.potluckpodcast.asia/ https://podcasts.apple.com/gb/podcast/potluck/id1491720768 https://open.spotify.com/show/15I5xbuwJn0bq8MsPD616n?si=4a5b40d9ca164c63 www.potluckpodcast.asia/

    45 phút
  4. Less Noise, More Nurture: Chinese New Year 2026, with Olivia Plotnick

    24 THG 2

    Less Noise, More Nurture: Chinese New Year 2026, with Olivia Plotnick

    In this episode of Potluck, hosts Scott and Drago discuss Chinese New Year 2026 with Olivia Plotnick, founder of Wai Social, a Shanghai-based agency helping global brands navigate China's unique social media ecosystem. Olivia's insights regularly feature in the Financial Times and Jing Daily, and she's become a go-to voice on what it actually takes to connect with Chinese consumers. Olivia unpacks the defining shift of this year's CNY campaigns: a move from collective celebration toward self-nurturing. She explains how brands like ON Running and Nike are validating holiday fatigue and positioning restraint as a premium value, while local brands like Semir are harnessing co-creation to let consumers shape the narrative. We also explore why younger consumers are skipping the trip home, how gifting is becoming more about "me" than "we," and what foreign brands can learn from domestic players who compete on speed, quality, and cultural fluency. Our listeners will learn about: The shift from family obligation to self-nurturing — and what's driving itWhy ON Running's quiet, cinematic approach stood out in a noisy CNY landscapeHow Nike reframed sport as a psychological tool, not a performance metricApple's CNY film and the power of learning to say noSemir's UGC-driven "What Kind of Horse" campaign and co-creation as creative engineToSummer's nostalgic, handcraft-led approach to slowing downThe new gifting mindset: buying for yourself, not othersTop advice for foreign brands navigating China's CNY moment — and when not to force localisationStay tuned to hear more from Olivia next month. Campaign links: Apple CNY 2026: https://mp.weixin.qq.com/s/fnfFdy9LlAHg3V-lkZ-JAAON Running CNY 2026: https://mp.weixin.qq.com/s/Fsukf-CKiikqlCI873aO-wSemir "What Kind of Horse is Semir?": https://mp.weixin.qq.com/s/4jKN49jLfjnVbel_E4Y8cgToSummer "Bamboo Horse, Youthful Journey": https://mp.weixin.qq.com/s/E920qeTMl0SvzzzmB3avYwFollow Olivia and Wai Social: Substack: https://substack.com/@oliviaplotnickSubscribe and follow Potluck here: www.potluckpodcast.asia/ www.potluckpodcast.asia/

    37 phút
  5. Tete-a-tete about Tet, with Dinh Cao

    16 THG 2

    Tete-a-tete about Tet, with Dinh Cao

    In this episode of Potluck, hosts Scott and Drago discuss Tet, the Lunar New Year in Vietnam, with Dinh Cao, Associate Strategy Director at Leo Burnett Vietnam. Dinh highlights the cultural significance of Tet, noting it as a week-long public holiday for renewal and family gatherings.  She explains how younger generations, particularly Gen Z, are reshaping Tet traditions with modern twists while maintaining cultural roots. Brands like Coca-Cola and Samsung are leveraging these changes to connect with consumers.  Dinh also discusses the emotional and logistical challenges of homecoming, the rise of local pride, and the evolving gifting practices during Tet. Our listeners will learn about: - The historical and cultural significance of the Lunar Year in Vietnam - The three big cultural shifts related to Tet now - The commercial impact and opportunity of Tet for brands here - How brand strategies are evolving - and staying the same - to reflect the importance of Tet and the changing landscape - Standout brand case studies - a mix of foreign and local players such as Biti's Hunter, Kinh Do, Coca Cola and Samsung For updates on Tet campaigns and broader Vietnam trends, Dinh suggests following: https://www.brandsvietnam.com/ https://www.buzzmetrics.com/ Subscribe and follow Potluck here: www.potluckpodcast.asia/ https://podcasts.apple.com/gb/podcast/potluck/id1491720768 https://open.spotify.com/show/15I5xbuwJn0bq8MsPD616n?si=4a5b40d9ca164c63 www.potluckpodcast.asia/

    40 phút
  6. In the Business of People, with Ci En Lee

    19 THG 1

    In the Business of People, with Ci En Lee

    We kick off 2026 with Ci En Lee, Senior Media Strategist at Publicis Media Singapore, children's book author ("Short of Nothing" 📖), trends aficionado 📈, and Rising Star Award winner 🏆 at both the Singapore Media Marketing Awards and Marketing-Interactive's Agency of the Year Awards. Ci En is a passionate voice for inclusivity in advertising—dedicated to showing the world that it's okay to be different, and to dare to pursue your dreams no matter how unconventional. That optimism and ambition comes through in this wide-ranging conversation. From viral campaigns to aging audiences, AI to representation, we explore what it really means to put people at the heart of strategy. We'll learn: 🎯 Why we're in the business of people, not advertising—and what that means for strategy 🦀 The story behind Subway's viral "Full of Crab" campaign and creating a first-of-its-kind audience segment 👴 How older adults have become the fastest-growing digital audience in Singapore, yet remain overlooked by brands 📺 Why audiences are drawn to content, not platforms—and what that means for media planning 🔄 How older adults are driving word-of-mouth through the "forward economy" 🤖 Why AI is a partner, not a replacement: "Intelligence is knowing the right answer. Wisdom is asking the right question" ✊ Why representation matters: "If our ads do not shift, our society does not shift" ...and more. Follow Ci En: 📸 Instagram: instagram.com/theleecien 🐦 X: x.com/theleecien 💼 LinkedIn: linkedin.com/in/lee-ci-en www.potluckpodcast.asia/

    41 phút
  7. Finding Purpose: The New Contract meets The Third Age

    15/09/2025

    Finding Purpose: The New Contract meets The Third Age

    We continue our conversations with leaders in the space of the experience of the older adult in Asia, and this time, our guest is Anna Mori.  Anna is an executive officer at TDS, a strategic design company based in Tokyo, and Learning Design Director at digital creative business school Hyper Island Japan. She is a trained graphic designer and has worked with global brands on a variety of projects involving branding and design solutions. She recently published a book called Transformative Reskilling and the Third Age (Nikkei Business Publications). Anna is taking us on a journey and we're accompanied by a modern centaur. AI's helping, too, of course.  We'll learn: - Why The Third Age is the new Golden Age of one's life - Why Japanese companies have traditionally struggled with how to think of older employees - What AI's got to do with it and what 'lived experience' does to enhance its benefits - How to think of the future employee as a modern centaur - Why you should focus on developing your metaskills above all - What repurposing means for corporations and brands  ...and more. Join us as we uncover the opportunities hidden in Asia's aging revolution. www.potluckpodcast.asia/

    36 phút
  8. Retirement: The New Contract meets The New Workplace

    07/07/2025

    Retirement: The New Contract meets The New Workplace

    We continue our exploration of the retirement experience in Asia, and this time, our guide is QiNi Lee.  QiNi brings a unique perspective as Sodexo's Corporate Responsibility and DEI lead for Malaysia and Singapore, combining her academic background in gerontology with government, NGO and corporate experience. She helps us shed light on how businesses can tap into the opportunity the retirement experience and this lifestage represents. QiNi is busting myths... She challenges the pervasive myth that aging means inevitable decline, sharing insight from her work with multi-generational workforces and her research into age-inclusive workplace practices.  ...suggesting ideas for addressing this age group's evolving needs... QiNi is also referring to Potluck's groundbreaking "New Contract of Retirement" research. Her insights particularly resonate with our "brands revalued" dimension, as she explains how customer retention strategies become essential when serving aging populations who represent both economic opportunity and evolving needs. ..and also offering practical advice for a successful age-positive business... The conversation also explores practical strategies for creating age-inclusive workplaces, the surprising benefits of intergenerational teams, and Qi Ni's own framework for businesses looking to tap into this growing demographic.  Join us as we uncover the opportunities hidden in Asia's aging revolution. www.potluckpodcast.asia/

    38 phút
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Giới Thiệu

The podcast that stirs up a unique flavour of people, culture and brands in Asia. Presented by Scott Percival and Drago Djourov, two independent market researchers based in Singapore.

Thông Tin

  • Nhà sáng tạo
    Scott & Drago
  • Năm hoạt động
    2019 - 2026
  • Tập
    62
  • Xếp hạng
    Sạch
  • Bản quyền
    © 2026 Potluck
  • Trang web chương trình
    Potluck