Thriving in Tandem: The podcast for married entrepreneurs

Robert and Kay Lee Fukui: Business and Marriage Coaches

Helping married entrepreneurs reach their business goals while living a better-balanced life with their spouse and family The biggest challenge for married entrepreneurs isn't simply succeeding in business, it's succeeding in all areas of life. This show will take you behind closed doors to share with you the real stories, conversations, and hard moments that happen in every married couple's life, especially when it's amplified by the stress of building a business. Join your hosts Robert and Kay Lee Fukui each week as they take you into the boardroom and bedroom where you will hear encouraging stories from married entrepreneurs thriving in tandem. Robert has over 25 years of working with Fortune 100 companies in marketing and sales before developing a consulting business to help privately held, family businesses become more profitable. Kay Lee grew up and worked in her family business and understands the power struggles that can bring. Together they spent two years in relationship counseling BEFORE they got married and have over 17 years of real-life marriage and business experience implementing what they've learned. Stay connected with them on Facebook and Instagram @thrivingintandem or visit them at https://www.marriedentrepreneur.co for some great resources for your marriage and business.

  1. Ep. 235 - Inconvenient Entrepreneurs: How Not To Start A Business with Robbie and Nicole Harper

    11/25/2025

    Ep. 235 - Inconvenient Entrepreneurs: How Not To Start A Business with Robbie and Nicole Harper

    Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk What happens when a career shake-up, a calling to entrepreneurship, and a surprise pregnancy all collide at once? In this episode, Robert sits down with Robbie and Nicole Harper—co-founders of Blue Ridge PR—to talk about what it really looks like to build a business while protecting your marriage and family. Robbie shares how leaving an unhealthy work situation became the catalyst for launching their PR firm, while Nicole reflects on the early season of keeping the "home fires burning" so the business could get off the ground. You'll hear how they navigated financial uncertainty, parenting stress, and the emotional ups and downs that come with entrepreneurship—especially when one spouse processes internally and the other needs to talk it out. Their secret? Honest communication, giving each other space to process, and learning how to "carry the baton" when the other spouse is spiraling. They even share practical tools they use in real life (including one surprising app that helps them process emotions and stay connected). The Harpers also unpack what it takes to protect your relationship long-term—especially as kids grow up and empty nest seasons approach. From beach walks and "broke date nights" to ice cream runs and dog walks, they remind us that connection doesn't require a big budget—just intentionality. If you're a married entrepreneur trying to build something meaningful without losing each other in the process, this conversation will feel like a deep breath and a roadmap. Key Takeaways Don't let life stack up without a pause. Regularly audit what's working and what's adding unnecessary stress. Start-up seasons are intense—support is everything. A spouse being genuinely "on board" can be the difference between breaking and building. Communication is the real safety net. When money is tight or clients are slow to pay, staying connected keeps fear from taking over. Only one meltdown at a time is a win. Learn how to stabilize each other when one spouse is spiraling. Give each other space to process differently. Some need silence and a walk; others need to talk it out to find clarity. Connection doesn't need to be fancy. Ice cream runs, dog walks, beach subs—small moments can be the most impactful. Protect the marriage before the empty nest arrives. Keep investing now so you don't wake up later wondering, "Who are you?" Intertwined lives require extra intentionality. When work, church, and family overlap, boundaries and check-ins matter even more. Bio: Robbie Harper, MBA, and Nicole Harper are the co-founders of Blue Bridge PR, a public relations firm focused on building reputation for faith-driven and values-based organizations. Robbie serves on the boards of both the U.S. Christian Chamber of Commerce and the Central Florida Christian Chamber of Commerce. Nicole is also the Children's Minister at Stetson Baptist Church. They live in DeLand, Florida, with their three children. Connect with them at https://www.bluebridgepr.com.

    28 min
  2. Ep. 234 - Five Hidden Business Growth Traps Costing You Time and Money

    11/18/2025

    Ep. 234 - Five Hidden Business Growth Traps Costing You Time and Money

    Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ FREE Marriage and Business Assessment https://marriageandbusiness.scoreapp.com/  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk As married entrepreneurs, it's easy to fall into traps that seem harmless but quietly eat away at your profits, your time, and even your marriage. In this episode, Robert and Kay Lee uncover five hidden growth traps that keep business owners stuck working harder instead of smarter. These aren't your typical sales or marketing issues—they're deeper mindset and leadership challenges that directly impact your ability to scale while still having time and energy for your spouse and family. From chasing sales without focusing on profit margins, to micromanaging instead of delegating, to ignoring outside counsel (including your spouse's wisdom!), these traps are more common than you might think. You'll also hear how holding onto "sacred cows" or letting the words "I can't" dominate your thinking can prevent you from making necessary changes that create both freedom and financial stability. With practical stories and client examples, Robert and Kay Lee show how to shift your mindset and avoid sabotaging your own growth. This episode is about more than building a bigger business—it's about building a healthier business and marriage at the same time. When you stop focusing on the wrong things and start creating systems, margins, and open communication, you'll reclaim time, reduce stress, and grow profitably in tandem. Key Takeaways: Sales don't guarantee profits—healthy margins do. Micromanaging drains your energy and limits your team's potential. Every entrepreneur needs trusted outside counsel (yes, even your spouse). Holding onto "sacred cows" keeps you stuck in outdated practices. Saying "I can't" closes the door on innovation and healthy growth.

    29 min
  3. Ep. 233 - How To Make Risky Moves In Business and Marriage with Susan Schramm

    11/11/2025

    Ep. 233 - How To Make Risky Moves In Business and Marriage with Susan Schramm

    When big ideas stall, it's rarely because the idea is bad—it's because people get stuck. In this week's conversation, we welcome strategist and author Susan Schramm (chair of Nehemiah Project; founder of Go To Market Impact) to unpack how married entrepreneurs can de-risk decisions at work and at home—without killing momentum or connection. Susan introduces her De-Risk System for Impact, a simple, people-first way to move initiatives forward: clarify why and why now, name who must take action, surface assumptions, and explore both upside and downside risk—including the risk of inaction. She also shares a practical rhythm couples can use to align different risk profiles (hello, "shoot first" spouse vs. "think it through" spouse), reduce anxiety, and keep communication open. From cross-country moves and career shifts to launching products and leading teams, you'll hear scripts, questions, and exercises you can use tonight—like pre-mortems, writing decisions down, and even trying on "Disney roles" (visionary, operator, financier) together—so you protect your marriage, accelerate results, and avoid costly detours. Get the book - Fast Track Your Big Idea: Navigate risk, move people to action, and avoid your strategy going off course fasttrackyourbigidea.com or  Linkedin: https://www.linkedin.com/in/susanbaileyschramm/  Key Takeaways Risk has two dimensions: awareness of risk and willingness to engage. Know where each spouse sits. Always ask "Why now?" Great ideas can be right—but at the wrong time. Map four quadrants: upside of acting, downside of acting, upside of not acting, downside (risk) of not acting. Inaction carries its own costs. Make assumptions visible. Write down what you're presuming about time, travel, money, family, and capacity. Revisit when reality changes. Use pre-mortems. Before launching, imagine what could go wrong (or right too fast) and plan responses—without making it personal. Try role-switching. Together evaluate ideas as the visionary (experience), operator (execution), and financier (resources). Document decisions. Capture reasoning so you can learn, adapt, and avoid blame when conditions shift. Practice on small stuff. Use the system for everyday choices (schedules, purchases, projects) so you're ready for high-stakes moves. Bio Susan Schramm is on a mission to help people turn big ideas into reality. Whether in a boardroom or a coffee shop, Susan finds joy in equipping and encouraging people to overcome obstacles and move forward.  After decades of working with Fortune 500 companies and nonprofits launching new products and programs, new partnerships, and new companies, Susan founded her firm, Go to Market Impact. She aims to help leaders of organizations of all sizes achieve results faster when driving high-stakes strategies. Susan developed the De-RiskSystemforImpact® to encourage leaders to openly discuss risk and plan for the people side of strategy, which is often ignored. She brings energy, experience, and practical insights that inspire a fresh perspective.  Susan revels in exploring the world around her and has proudly conquered one of her bucket list goals: visiting all 50 states in the US. She is fueled by her faith, her family, and a bottomless cup of coffee.  Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/  Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

    28 min
  4. Ep. 232 - Cracker Barrel (Marketing) Mistakes To Avoid

    11/05/2025

    Ep. 232 - Cracker Barrel (Marketing) Mistakes To Avoid

    Cracker Barrel's attempted rebrand lit up the internet—but the logo was only the tip of the iceberg. In this episode, Robert and Kay Lee unpack what really happened: rapid, sweeping changes to brand visuals, menu staples, and in-store experience that left loyal customers feeling ignored. Robert draws on his Coca-Cola days to connect the dots to "New Coke" and other big-brand missteps. The lesson for married entrepreneurs? Expansion is great—if you bring your core with you. We talk about how to modernize without losing the soul of your brand, why you must weight research toward your existing buyers, and how "nostalgia" (surprise!) still wins with younger audiences. Translation: keep what people love, then pilot the new. You'll also hear practical ways to pressure-test change as a couple-led team—from founder interviews and customer listening to limited market tests—so you protect profits, avoid avoidable conflict at home, and buy back time you'd otherwise spend doing cleanup. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Key Takeaways Protect the core: modernize, don't amputate. Weight research to loyal customers before chasing new segments. Give choices (keep the classics while piloting new offers). Test small (limited locations/segments) before rolling out big. Honor the brand story—talk to founders/OG customers early. Nostalgia sells (even with Gen Z); don't discard it. Measure reality, not vibes: let sales, retention, and sentiment data lead. As spouses in business, align on "non-negotiables" first to prevent conflict later. Expand the market by adding rings around the core, not replacing it. Listen continuously—surveys, DMs, and event feedback are your free focus groups.

    31 min
  5. Ep 231 - Live Life Rich (in Tandem) with Marissa Nehlsen

    10/29/2025

    Ep 231 - Live Life Rich (in Tandem) with Marissa Nehlsen

    Live Life Rich Book liveliferichbook.com  Website: www.marissanehlsen.com  Instagram: @marissanehlsen Facebook: facebook.com/marissa.nehlsen  Twitter:@MarissaNehlsen LinkedIn:linkedin.com/in/marissa-Nehlsen    Eight-figure founder and wealth strategist Marissa Nehlsen returns to share how married entrepreneurs can build real wealth and protect what matters most at home. From her North Dakota roots to stewarding multiple Costa Rica retreat properties, Marissa unpacks the mindset shifts that moved her from hustle to harmony—where profit funds purpose, family, and freedom. She reveals why "keeping moving" doesn't mean doing more; it means making better, braver decisions with crystal-clear purpose. We dive into Marissa's practical frameworks: the What if / What for / What's next lens for vision, her five-question execution filter (Why, What, Who, How, When), and the habit of "giving every dollar a job." She challenges us to know our numbers, clean out calendar and business clutter, and decide what we're truly trading our lives for. You'll also hear simple rhythms she and her family practice—daily walks, weekly dinners, faith time—that keep connection strong while companies scale. Finally, Marissa breaks down her Freedom Plan—three anchors every owner needs to plot their way to time and money freedom: your Freedom Number, Freedom Date, and Freedom Sources. If you're grinding 65-hour weeks to "provide," this episode will help you re-align goals with your spouse, multiply what matters, and design a rich life emotionally, relationally, spiritually, physically, and financially. Want to experience this work in real time? Join our retreat waitlist to be first in line when we announce dates. Key Takeaways Vision before velocity: Ask What if? What for? What's next? so your growth serves your marriage, not steals from it. Five-question filter for everything: Why, What, Who, How, When—use it to build self-managing companies and a calmer home. Declutter to scale: The right things can't enter a space the wrong things occupy—edit offers, meetings, and even great-but-misaligned commitments. Know your numbers: Profit follows clarity. Track what actually moves the needle and assign every dollar a job. Build your Freedom Plan: Define your Freedom Number (what you need), Freedom Date (by when), and Freedom Sources (how it's funded). Trade-offs on purpose: Decide what you're willing to trade your life for—and confirm what your spouse actually wants (hint: it's often you, not stuff). Rituals that protect connection: Simple daily walks and weekly family meals create the margin for honest conversations and faster conflict resolution. Choose your circle wisely: You become like the five people closest to you—prioritize couples who are growing in both marriage and business. Read for ROI: Open a book's table of contents and jump to the chapter that solves today's problem—then apply it. Marissa Nehlsen Bio Marissa Nehlsen is the founder and CEO of an eight-figure, debt- free financial firm, managing over $1 billion in assets across forty- six states. Marissa's journey began on a North Dakota farm where she learned the value of hard work and resilience. For the past thirty years, she has founded five self-managing companies and coached thousands of entrepreneurs, helping them make money their best employee. Marissa is the author of the NEW book "Live Life Rich" and a dynamic keynote speaker, using her special blend of practical, tactical, and Intentional 30+ years of experience to help people move forward from where they are to where they want to be. Beyond business, Marissa is a global impact leader. She Cofounded The Foundation of Latin America, which mobilizes entrepreneurship with the purpose of eliminating poverty through the building of sewing schools for women in Costa Rica, developing sustainable energy projects, forestry, and organic farms. A mother, grandmother, and visionary leader, Marissa lives in St. Petersburg, Florida, raising her family while continuing to inspire, educate, and lead. Marissa is most excited about the launch of her healing and retreat center on her mountain in Costa Rica, set to open January 2026. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

    39 min
  6. Ep. 230 - The Myth of Hustle & Grind: Build a Legacy Without Burning Out

    10/22/2025

    Ep. 230 - The Myth of Hustle & Grind: Build a Legacy Without Burning Out

    After a jam-packed few weeks onboarding clients and juggling a major project, Robert & Kay Lee get real about a message every married entrepreneur needs to hear: "Hustle now, rest later" is a myth that steals joy, strains marriages, and sabotages long-term business value. In this candid conversation, they unpack why constant grind doesn't equal greater achievement—and how to build a business that grows and lets you enjoy life with your spouse now, not "someday." You'll hear how choosing family over finance actually creates a stronger company: better culture, lower turnover, healthier leadership, and a business people would want to buy or inherit. They share practical first steps to break the cycle—like taking intentional time off (even half-days), setting clear boundaries between work and home, and building trust in your team so the business can run without you. The goal? A sellable, scalable, legacy business that supports your marriage rather than competing with it. If you've ever thought, "I'll rest when I'm dead," this episode is your gentle (but firm) reset. Learn how to pace your ambition, protect your relationship, and design systems and team capacity that free your time. You can grow profits and deepen connection—without grinding yourself or your marriage into the ground. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Key Takeaways Hustle ≠ Happiness: Achievement alone won't deliver lasting joy; healthy relationships and rhythms do. Family Over Finance: Prioritizing marriage and home life strengthens culture, performance, and retention. Design for Exit (or Freedom): Build a business that runs and grows without you—making it sellable, transferable, and actually attractive to the next owner or your kids. Start Small, Start Now: If a full day off feels impossible, begin with a half-day or device-free evening; build the "time-off muscle." Boundaries Create Balance: Define when business ends and family begins so work doesn't invade every conversation and moment. Delegate & Trust: Train (or replace) where needed so you can disconnect without fear—the house won't burn down. Burnout Hits Early: Even under-40 owners are burning out; prevention beats recovery every time.

    27 min
  7. Ep. 229 - 5 Mistakes We've Made As Married Entrepreneurs

    10/14/2025

    Ep. 229 - 5 Mistakes We've Made As Married Entrepreneurs

    Every married entrepreneur knows mistakes come with the territory—but they don't have to derail your marriage or business. In this episode, Robert and Kay Lee pull back the curtain on the top five mistakes they've made as married entrepreneurs—and the lessons learned along the way. From overlooking the "Chief Feelings Officer" to chasing shiny objects, they share candid stories that cost them time, money, and peace (sometimes six figures!). You'll hear how "hiring for convenience" created unnecessary conflict, why building real friendships beats pouring money into funnels, and how perfectionism in business slows down growth. Each mistake is paired with a practical takeaway that will save you frustration and keep your marriage strong while your business thrives. Whether you're just starting out or have been building for years, you'll find yourself nodding along and probably laughing at the similarities to your own journey. Tune in to laugh, learn, and avoid these common pitfalls so you and your spouse can grow your business and your marriage in tandem. These are hard-won lessons you don't need to repeat—so you can build smarter, stronger, and with more joy together. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Find out how well you're building a balanced life and take the Marriage and Business Assessment (MBA) https://robert-456uxzwc.scoreapp.com/  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Key Takeaways: Always listen to your CFO—Chief Feelings Officer. Ignoring your spouse's intuition can cost more than you think. Don't fall for Shiny Object Syndrome—invest in tools and strategies that truly fit your business stage. Never hire for convenience. Assign roles based on strengths, not just availability. Focus on friendships over funnels—real relationships create stronger, lasting growth. Stop trying to build the "perfect" lead magnet. Launch imperfectly, learn quickly, and improve along the way.

    32 min
  8. Ep. 228 - Is Tech Helping Or Hurting Your Business (and Marriage)?

    10/07/2025

    Ep. 228 - Is Tech Helping Or Hurting Your Business (and Marriage)?

    With over 10,000 AI tools at our fingertips, it's tempting to think technology will be our golden ticket to efficiency, profits, and free time. The problem? All that "help" can actually lead to tech creep—where one more tool, one more subscription, and one more DIY task sneak onto your plate until your calendar is full and your marriage is on the back burner. Bottom line: Tech can absolutely help you grow your business and free up more time for your marriage—if you use it in moderation and keep your focus on the high-level work only you can do. 🎧 Listen now to learn how to put tech in its place so it serves your business, your marriage, and your life—without creeping into every spare moment. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk In this episode of Thriving in Tandem, Robert and Kay Lee unpack: How AI is baked into nearly every tool you already use (Zoom, Gmail, Calendly, Riverside, social media… you name it). Why the promise of "faster and cheaper" can backfire if it tempts you to take on more tasks instead of delegating them. Real-life examples of when tech streamlines work—and when it quietly eats away your time. Why leaders should focus on their zone of genius and resist the guilt of not "being in the trenches." How to use tech to empower your team, not overload yourself.

    26 min
5
out of 5
20 Ratings

About

Helping married entrepreneurs reach their business goals while living a better-balanced life with their spouse and family The biggest challenge for married entrepreneurs isn't simply succeeding in business, it's succeeding in all areas of life. This show will take you behind closed doors to share with you the real stories, conversations, and hard moments that happen in every married couple's life, especially when it's amplified by the stress of building a business. Join your hosts Robert and Kay Lee Fukui each week as they take you into the boardroom and bedroom where you will hear encouraging stories from married entrepreneurs thriving in tandem. Robert has over 25 years of working with Fortune 100 companies in marketing and sales before developing a consulting business to help privately held, family businesses become more profitable. Kay Lee grew up and worked in her family business and understands the power struggles that can bring. Together they spent two years in relationship counseling BEFORE they got married and have over 17 years of real-life marriage and business experience implementing what they've learned. Stay connected with them on Facebook and Instagram @thrivingintandem or visit them at https://www.marriedentrepreneur.co for some great resources for your marriage and business.