Power Movers

Roy Castleman

Welcome to Power Movers, where we dive deep into the systems, strategies, and secrets that help entrepreneurs and business owners achieve clarity, confidence, and success. Join me as we explore: Business Operating Systems (BOS): Master the frameworks that drive success. AI for Entrepreneurs: Practical tools to save time and work smarter. Wellness for Entrepreneurs: Breathing techniques, mindfulness, and routines for peak performance. Big Ideas & Conversations: Stories, insights, and lessons from the cutting edge of business and life. Whether you're scaling your business, exploring AI, or finding balance in your life, this podcast will inspire and equip you for the journey. New episodes every week! https://www.linkedin.com/in/roycastleman/ https://allthepower.co.uk/ https://www.facebook.com/roy.castleman

  1. FEB 19

    Ron Reich: Why the Best Leaders Never Graduate from Leadership School

    EPISODE OVERVIEW Duration: Approximately 42 minutes Best For: Trapped entrepreneurs who know they need to lead differently but feel too exhausted to figure out how Key Outcome: Discover why knowing yourself is the foundation for delegation, freedom, and finally stepping back from the daily grind He spent 32 years teaching leaders how to lead. Then he watched them burn out anyway. THE BOTTOM LINE You built your business to help people and create freedom. Now you are up before dawn answering emails, micromanaging every decision, and wondering where the years went. Ron Reich has spent over three decades training leaders at companies like Toshiba and major pharmaceutical firms. What he has learned will challenge everything you believe about control. The trapped entrepreneur who tries to do everything becomes good to nobody, including themselves. Ron burned out at Toshiba trying to say yes to every request. He moved back in with his parents during a brutal divorce. And from that low point, he discovered something that changed his trajectory. The best leaders are not the ones who know everything. They are the ones who know themselves well enough to let go. This episode gives you permission to stop being the bottleneck and shows you exactly why getting to know yourself, your triggers, your values, your limitations, is the first step toward building a business that runs without you. WHY THIS EPISODE MATTERS TO YOU You will understand why your inability to delegate is actually a self-awareness problem, not a trust problem, and what changes when you fix that You will learn the "oxygen mask" principle that prevents burnout while actually serving your team better You will discover how making your own schedule becomes possible when you stop letting ego drive your decisions You will recognise the hidden cost of staying trapped, missed moments with family, declining health, relationships that suffer while you tell yourself you will get to them later KEY INSIGHTS YOU CAN IMPLEMENT TODAY When you get to know yourself extremely well, delegation becomes natural. Ron shared that understanding your strengths, limitations, triggers, passions, and values transforms how you work with others. The trapped entrepreneur who skips this step keeps micromanaging because they do not trust themselves to choose the right people or communicate clearly. You cannot help anyone else if you are not okay first. The oxygen mask principle applies directly to your business. Ron burned out at Toshiba because he said yes to everything. When he crashed, he was no good to anybody. Your team and clients need you functioning, not heroic. Freedom means choosing not to work when you are tired. Ron finished two intensive days with New York City government. The next day, he chose to do very little because he could. No boss questioning why he was leaving early. That is the freedom you built this business for, and you can have it. Being present requires knowing how to switch off. Ron walks his dog every morning at 6am. That hour gives him exercise, quiet time for informal meditation, and space to think about who matters in his life. The trapped entrepreneur who is always on never recharges. You cannot read the label from inside the jar. AI tools can help you overcome your limitations without replacing the human element. Roy shared how he uses Claude to write in his voice and apply storytelling frameworks he learned from Dennis Ross. The technology handles what he struggles with. The human connection and authenticity remain irreplaceable. GOLDEN QUOTES WORTH REMEMBERING "You cannot read the label from inside the jar." - Roy Castleman "If the God forbid the oxygen masks come down, put yours on first. Then you can help...

    37 min
  2. FEB 18

    Erik Berglihn: How a Brain Injury Taught This Norwegian Entrepreneur to Stop Wasting Energy on What Doesn't Matter

    EPISODE OVERVIEW Duration: Approximately 48 minutes Best For: Trapped entrepreneurs who spend all their energy on things that drain them and none on what actually matters Key Outcome: Listeners will understand how to redirect their energy toward what moves them forward and begin building a life where business success does not come at the cost of health, relationships, or presence He built multiple thriving businesses. Then a car crushed him on the pavement and doctors said he was 70% disabled. THE BOTTOM LINE You are exhausted. Not from the work itself, but from the weight of carrying everything. The emails at 5am. The decisions only you can make. The nagging feeling that you have built something that now owns you. Erik Berglihn knows this trap intimately. After being run over by a car and told he would need painkillers for life, he chose a different path. Through breathwork, cold exposure, and mental practices, he rebuilt himself. Then he went further. He restored an abandoned mountain farm into an award-winning destination. He created a kids island programme serving 500 children each summer. He launched a distillery that won silver in London. The thing is, none of this came from working harder. It came from working differently. From refusing to spend energy on negative thoughts that lead nowhere. From understanding that most business owners know more about their mobile phones than their own bodies. This episode is not about doing more. It is about directing your energy toward what actually creates the life you wanted when you started this whole thing. WHY THIS EPISODE MATTERS TO YOU You will discover why spending energy on negative outcomes guarantees you will never escape the trap you have built, and what to focus on instead You will learn how Erik built multiple successful ventures after a devastating injury by refusing to engage with what could go wrong You will understand how reconnecting with nature and your own body can restore the clarity and energy you have been missing for years You will see the real cost of staying disconnected from yourself, your health, and your family while chasing growth that never satisfies KEY INSIGHTS YOU CAN IMPLEMENT TODAY Erik explains that negative thoughts require 4 to 6 positive ones to counterbalance them. The trapped entrepreneur who dwells on problems, complaints, and worst-case scenarios is draining the very energy needed to escape. The consequence of shifting focus to what could go right is that you actually have the mental fuel to pursue it. When your team member or partner consistently fails at something, expecting different results is a waste of your limited energy. Erik learned to stop being surprised by patterns that repeat. The thing is, accepting reality does not mean accepting defeat. It means directing your energy toward solutions rather than frustration. Most business owners are electrically unbalanced from spending entire days on concrete floors in trainers, surrounded by screens. Even a few minutes barefoot on grass each day can neutralise this. The consequence is more energy, better sleep, and clearer thinking without any complex protocol. Erik sold his kids island programme not as a summer camp, but as good conscience for working parents. He positioned his offer around what people desperately wanted to feel, not what he was technically providing. Trapped entrepreneurs often undersell because they describe features rather than transformations. One afternoon per month, Erik runs a programme just for men. No agenda beyond connection, challenge, and growth. The highest suicide rates in Norway and globally are among men who feel isolated despite outward success. Creating space for genuine connection is not a luxury. It is...

    50 min
  3. FEB 17

    Austin Bonderer: Why Your Best Ideas Need Protection Before Someone Else Claims Them

    EPISODE OVERVIEW Duration: Approximately 32 minutes Best For: Trapped entrepreneurs who have built something innovative and worry someone could take it from them Key Outcome: Understand exactly when and how to protect your intellectual property so you can focus on running your business instead of fearing competitors He spent 25 years protecting other people's innovations. Then he watched business owners lose everything because they waited too long. THE BOTTOM LINE You have built something valuable. Something that took years of late nights, missed dinners, and sacrificed weekends to create. The thing is, if you have not protected it properly, someone with deeper pockets could take it tomorrow. Austin Bonderer has filed over 700 US patents and spent five years as a Patent Examiner before becoming an attorney. He has seen brilliant business owners lose their life's work because they assumed protection could wait. This episode cuts through the mystical black box of patents, trademarks, and intellectual property to give you clarity on what actually needs protecting and when. Because the trapped entrepreneur already has enough to worry about without wondering if their innovation is truly theirs. WHY THIS EPISODE MATTERS TO YOU Your innovations deserve protection before a competitor with more resources claims them as their own, and understanding the timeline means you stop procrastinating on this critical task. The confusion between patents, trademarks, and copyrights keeps business owners paralysed, and clarity here means you finally take action on something you have been avoiding for months. Austin explains exactly what AI can and cannot do for intellectual property, so you stop wasting time on shortcuts that could cost you everything. Every week you delay protecting your ideas is another week where someone else could file first, and the cost of that inaction could be your entire competitive advantage. KEY INSIGHTS YOU CAN IMPLEMENT TODAY Patents must be filed before you disclose your idea publicly. Austin was clear on this. Once you have shared your innovation, the clock starts ticking. The trapped entrepreneur who keeps "meaning to get around to it" risks losing protection entirely. What changes because you understand this is simple. You stop treating patents as a someday task and recognise them as a now priority. Trademarks can be registered at any stage of your business. Austin worked with a client who had been operating for 70 years before getting their trademark registered. This means you do not need to add "getting trademark sorted" to your already overwhelming startup list. You can focus on building the business first and formalise protection when you have bandwidth. AI is currently a 60% tool, not a replacement for expertise. Austin has had clients bring AI-generated patent applications that required more time to fix than starting from scratch. The consequence of understanding this is freedom from the false promise that technology will handle everything. You still need experienced humans for important work. Scaling is not always the answer. Austin challenges the automatic assumption that bigger means better. He points out that increased capacity means increased concern, loans, and the need to keep that capacity working constantly. Because you hear this, you can make a conscious choice about growth instead of blindly chasing "more" while sacrificing your health and relationships. The fear of failure is worse than failure itself. Drawing from Tim Ferriss, Austin suggests sitting down and honestly mapping out what the worst case actually looks like. Most trapped entrepreneurs are paralysed by an undefined fear. When you define it, you often find it is far more manageable than the anxiety...

    29 min
  4. FEB 12

    Lance Cayko: The Serial Entrepreneur Who Goes Fishing on Wednesdays

    EPISODE OVERVIEW Duration: Approximately 45 minutes Best For: Trapped entrepreneurs who feel chained to the business they built and cannot remember the last time they took a Wednesday off Key Outcome: Understand how to structure multiple ventures while maintaining the freedom you started your business to achieve He runs an architecture firm, a construction company, a real estate development business, teaches at university, hosts a YouTube channel with 126,000 subscribers, and went fishing on a Wednesday. THE BOTTOM LINE You started your business because you wanted freedom. Somewhere along the way, that dream flipped. Now you are the first one in and the last one out. Your calendar owns you. Your phone never stops. And the idea of taking a Wednesday to do something you love feels like a fantasy reserved for people who do not have real responsibilities. Lance Cayko runs five different ventures. Yesterday, he hiked 16 miles round trip to an alpine lake and put his favourite client on a trophy fish. He woke up at 4am, prayed, stretched, and spent his golden hours doing strategic work before anyone else was awake. He has not laid off a single employee in nearly 16 years. The thing is, Lance is not superhuman. He has simply built systems, vertical integration, and a discipline that creates freedom rather than consuming it. His architecture firm generates consistent revenue because he owns the construction company that builds the projects and the development company that can create its own opportunities. When one piece slows, another sustains. WHY THIS EPISODE MATTERS TO YOU You will discover how vertical integration means getting paid three to four times on the same client relationship, transforming feast and famine cycles into consistent cash flow You will understand why the number 12 is the tipping point where customer service dies, and why staying deliberately small might be your path to freedom You will learn the top of mind mentality that keeps Lance in motion rather than buried under an endless task list You will see the real cost of staying trapped, because every Wednesday you spend chained to your desk is a Wednesday you will never get back KEY INSIGHTS YOU CAN IMPLEMENT TODAY Top of mind mentality changes everything. When something surfaces in your awareness, act on it immediately. Address it, delegate it, or complete it. Then it is out of your head and in motion. The trapped entrepreneur stays trapped because they collect tasks instead of completing them. Lance handles things the moment they arise, which means his mind stays clear for strategic thinking rather than endless mental inventory. Vertical integration extends your client relationships and stabilises revenue. If you design something for three months, you get paid for three months. If you also build it, that relationship extends to nine months or more. Whatever business you run, ask yourself what happens before and after your core service. Can you own those pieces too? Can you refer them and earn commissions? The oasis metaphor matters here. When someone comes to you thirsty, figure out everything else they might need. Discipline creates freedom, not the other way around. Lance goes to bed at 9pm and wakes at 4 or 5am. He schedules fishing trips, dinner with his wife, and time with clients outside of work. His father thinks the calendar is anal. Lance knows it is liberating. When everything is scheduled, nothing falls through the cracks and you are in control rather than chaos controlling you. The golden hours between 5 and 7am produce your best work. The sun is coming up. Your circadian rhythm is resetting. Nobody is emailing or calling. This is when the marketing ideas that make real money emerge. This is when creative and entrepreneurial thinking flows. If you are...

    37 min
  5. FEB 11

    Brandon Moon: From 80-Hour Weeks to 60% Growth by Hiring His Replacement

    EPISODE OVERVIEW Duration: Approximately 55 minutes Best For: Trapped entrepreneurs who feel they cannot step away because nobody else can do what they do Key Outcome: Understand how to transform your business from a job you own into an asset that runs without you He grew the family business, diversified through a downturn, and acquired two companies. Then he worked 80-hour weeks wondering why he took a 50% pay cut to be this exhausted. THE BOTTOM LINE You built something real. Fifteen years of early mornings, missed dinners, and promises to yourself that next quarter would be different. The thing is, your business has become a job with longer hours and more stress than any employer would legally get away with. Brandon Moon knows that feeling. He ran his family's manufacturing business, diversified it through the 2015 oil crash and COVID, and still found himself pulling his hair out at 80 hours a week. His wife asked him why he took a massive pay cut just to be more stressed. He had no answer. Then he made one decision that changed everything. He hired someone to replace himself. The result was 60% organic growth in a single year. This episode is the blueprint for turning your business from a trap into a transferable asset, one that buyers actually want and that gives you your life back before you burn out trying to prove you can handle it all. WHY THIS EPISODE MATTERS TO YOU You will learn exactly what happens when you stop being the answer to every question and start building systems that work without you You will understand the nine value drivers that determine whether your business is worth millions or simply the price of your own salary You will discover how to hire someone who can genuinely replace you, not just assist you, so you can focus on growth instead of fires You will see the real cost of staying trapped. Brandon shares what almost happened to his health, his marriage, and his sobriety when he hit his breaking point KEY INSIGHTS YOU CAN IMPLEMENT TODAY Your business is only worth what it can do without you. Buyers are not purchasing your cash flow. They are evaluating whether the company survives if you disappear tomorrow. When you understand this, you stop building a job and start building wealth. Treat your business like a child that needs to grow up. So many trapped entrepreneurs still see their company as an infant that needs constant attention. The goal is raising a self-sufficient adult. That means putting in the right people, the right systems, and the right guardrails so it can stand on its own. Hiring your replacement is not losing control. Brandon found his COO through a recommendation from a CNC operator. That one hire freed him to think strategically instead of fighting daily fires. The business exploded because he stopped being the bottleneck. Your pride is your ceiling. Every business owner wears exhaustion as a badge of honour. That same pride stops you from asking for help, hiring expertise, or admitting you cannot do everything. Let it go or stay stuck. Physical health is business infrastructure. Brandon credits F3 workouts with saving him after his resignation. Roy credits breathwork and ice baths with giving him 20% more energy each day. When you neglect yourself, you are giving 40% to your business instead of 100%. GOLDEN QUOTES WORTH REMEMBERING "So many people talk about business valuation. I'm going to pay somebody to do a discounted cash flow model. That's really just valuing the cash flow. That's not valuing the business." - Brandon Moon "Are they going to buy your job or are they going to buy somebody else's asset? That's our focus, turning jobs into assets." - Brandon Moon "My wife is

    44 min
  6. FEB 10

    Stefanie Carlstedt: How Human Design Reveals Why Your Business Feels Like a Prison

    EPISODE OVERVIEW Duration: Approximately 32 minutes Best For: Trapped entrepreneurs who have built something successful on paper yet feel exhausted, unfulfilled, and disconnected from why they started Key Outcome: Discover how to align your business strategy with your natural energy type so you can stop forcing methods that drain you and start operating in a way that actually feels good She had 6,000 customers and a thriving health coaching business. Then she realised she dreaded every single day. THE BOTTOM LINE You followed all the expert advice. You studied the marketing gurus, copied the email sequences, implemented the social media strategies. And it worked. The money came in. The business grew. Yet here you are at 5am, staring at your inbox, wondering why success feels so much like a trap. Stefanie Carlstedt knows that feeling intimately. She spent a decade building what looked like the dream, only to discover she had constructed her own prison. The turning point came when she lost her father to Alzheimer's and could no longer ignore the truth. The business she built was slowly killing her spirit. Human design changed everything. Not because it gave her permission to quit, but because it finally explained why she had been working against her own nature for years. Now she helps trapped entrepreneurs understand their unique energy blueprint so they can stop forcing strategies that drain them and start building businesses that actually feel aligned. The transformation is not about working less. It is about working right. WHY THIS EPISODE MATTERS TO YOU When you understand your human design, you stop forcing marketing strategies that exhaust you, which means you can finally show up consistently without burning out You discover why certain clients drain you while others energise you, allowing you to attract the right people and release the wrong ones You learn how to structure your days around your natural energy patterns, so you stop fighting your body and start working with it The cost of ignoring this is another year of wondering why success still feels like a struggle, while your health, relationships, and joy continue to slip away KEY INSIGHTS YOU CAN IMPLEMENT TODAY Human design does not put you in a box. It reveals the box you have already put yourself in. When you finally see the constraints you have unconsciously created, you gain the power to step out of them. Burnout is not about the amount on your plate. It is about the misalignment to what is on your plate. Stefanie does more now than ever before. The difference is that everything aligns with her design. Zero burnout. You have been outsourcing your thoughts and ideas to experts who do not share your energy type. Their strategies worked for them because of who they are. Following their exact path may be the very thing trapping you. Your human design reveals your life's work, how you are meant to market, how your voice should be heard, and whether social media is even right for you. Most business owners have been swimming upstream without realising the current exists. The people around you need to understand your design as much as you do. When Stefanie's husband learned she was a manifesting generator meant to pivot quickly and juggle multiple ideas, he stopped thinking she was scattered and started giving her space to thrive. GOLDEN QUOTES WORTH REMEMBERING "Human design doesn't put you in a box. It sheds light on the box you put yourself in." - Stefanie Carlstedt "Burnout is not the amount of things we have on our plate. It is really the misalignment to the things we have on our plate." - Stefanie Carlstedt "We've normalised burnout. We've normalised...

    30 min
  7. FEB 5

    Martin Lucas: Why 98% of Your Marketing Gets Ignored and What Actually Works

    EPISODE OVERVIEW Duration: Approximately 45 minutes Best For: Trapped entrepreneurs who keep throwing money at marketing that does not work, while sacrificing their health and family time Key Outcome: Understand why traditional marketing fails and discover a human-centred approach that lets you work smarter, not harder He built three businesses and ran 120 million tests. Then he discovered the one thing everyone gets wrong about connecting with customers. THE BOTTOM LINE You have probably felt it. That sinking feeling when another marketing campaign falls flat. Another chunk of your budget vanishes into thin air while you are still answering emails at 5am. Martin Lucas spent a decade obsessing over a single question that affects every trapped entrepreneur: why do 98.81% of ads get completely ignored? Not clicked and abandoned. Completely invisible. The answer has nothing to do with spending more money or working harder. It comes down to something we have all forgotten how to do, which is actually understand other humans. Martin has worked with over 100 global brands, published five books, and built an AI system that consistently outperforms industry benchmarks by 76% or more. The thing is, his real insight is simpler and more powerful. Until you understand how people actually make decisions, until you grasp the emotional intelligence behind every customer relationship, you will keep burning time and money you do not have. WHY THIS EPISODE MATTERS TO YOU You will discover why working harder on marketing actually pushes customers away, and what to do instead that takes less of your time You will learn the connection between your own stress levels and the quality of decisions you make for your business You will understand why the customer data you are collecting might be telling you lies about what people actually want You will hear the real cost of ignoring wellness and self-awareness as a business owner, from someone who learned this the hard way KEY INSIGHTS YOU CAN IMPLEMENT TODAY The 98% Problem: Nearly all marketing gets ignored because businesses treat customers as data points rather than humans with emotions. When you shift to understanding how your audience actually feels about your brand, not just what they buy, you stop wasting money on messages that never land. That means more revenue from less effort. Relationships Follow Neural Pathways: Your customers form relationships with your brand using the same brain pathways as friendship. Martin explains why treating a loyal customer as "lapsed" just because they have not bought recently can destroy that friendship forever. Stop the desperate discount emails that push your best people away. Process Automation Before Shiny Objects: The real opportunity in AI is not doing ten times more content. It is automating the processes you hate so you have time to bring more human connection into your business. The entrepreneurs who understand this are the ones who will escape the trap. Wellness Is Not Optional: When you are anxious, your thinking narrows. Your decisions get worse. Your results suffer. Martin and Roy both share how breath work, meditation, and understanding your own mind creates space for better business outcomes. Twenty minutes in the morning can give you 20% of your energy back. Listen To Understand, Not To Answer: In a world of polarised opinions and shortened attention spans, the skill of actually hearing what others say has become rare and valuable. This applies to your customers, your team, and your family. The trapped entrepreneur who learns to listen properly stops being the bottleneck. GOLDEN QUOTES WORTH REMEMBERING "98.81% of ads get ignored. Not looked at and not clicked. Completely ignored. And that has only...

    46 min
  8. FEB 4

    Emily McSherry: Why You Feel Lost Despite Doing Everything Right

    EPISODE OVERVIEW Duration: Approximately 45 minutes Best For: Trapped entrepreneurs who have worked relentlessly, achieved external success, yet still feel directionless and exhausted Key Outcome: Discover how to reconnect with your purpose, manage your energy, and build systems that create genuine freedom rather than just more work She crushed every goal. Then she woke up wondering why none of it felt like enough. THE BOTTOM LINE You have done everything society told you to do. You worked harder than anyone else. You built the company from nothing. You sacrificed weekends, holidays, your health. And somewhere along the way, you looked around and realised you have created a prison rather than freedom. Emily McSherry knows this feeling intimately. She was the 4.2 GPA student, the state softball champion, the double business major who did five internships and talked to professionals and still left college feeling completely lost. That same pattern followed her into entrepreneurship, where she discovered that pushing harder was not the answer. The thing is, Emily now runs Advize Hub, a platform helping students make better career decisions by actually hearing from people in the jobs they are considering. She has built something that matters. She has done it while learning to manage her energy, find co-founders who complement her weaknesses, and create systems that do not require her to sacrifice everything. Her journey offers a blueprint for any trapped entrepreneur ready to stop running on empty and start building something sustainable. WHY THIS EPISODE MATTERS TO YOU You will learn why working harder keeps making you feel more trapped, and what to do instead to reclaim your time and mental clarity You will discover how to identify when you are running on old scripts, those anxious thought patterns that keep you stuck in survival mode rather than strategic thinking You will understand how finding the right partners and systems means you stop being the bottleneck on every single decision in your business You will recognise the real cost of waiting, because every month you delay building proper foundations is another month of exhaustion and missed moments with family KEY INSIGHTS YOU CAN IMPLEMENT TODAY The hardest workers often feel the most lost. Emily did everything right, worked obsessively, achieved every milestone, and still felt directionless. Because achievement without alignment is just productive misery. When you reconnect with why you started, your effort finally starts paying dividends in fulfilment, not just revenue. Solo decision-making is silently destroying you. Emily operated as a solo founder until an advisor insisted she find a co-founder. The thing is, making every single decision alone is not just hard, it is unsustainable. When she partnered with someone who had complementary skills, everything changed. The quality of decisions improved. The burden lifted. Your business needs more than just your brilliance. Your morning thoughts are running old scripts. Those anxious thoughts that hit you at 5am, the doubts, the worries about things years away, Emily calls them old scripts. They are not you. They are just thought patterns. Daily reflection questions like "Who am I becoming?" and "How do I want to feel today?" help you interrupt the pattern and show up as the leader your business needs. Presence is the antidote to entrepreneurial burnout. Emily discovered through meditation that she was never present, always thinking about the future, mindlessly making decisions. Practices like breath work and meditation are not luxuries. They are the operating system that allows you to access your best thinking rather than running on fumes. Test before you leap, but actually leap. Emily spent nearly...

    53 min
5
out of 5
4 Ratings

About

Welcome to Power Movers, where we dive deep into the systems, strategies, and secrets that help entrepreneurs and business owners achieve clarity, confidence, and success. Join me as we explore: Business Operating Systems (BOS): Master the frameworks that drive success. AI for Entrepreneurs: Practical tools to save time and work smarter. Wellness for Entrepreneurs: Breathing techniques, mindfulness, and routines for peak performance. Big Ideas & Conversations: Stories, insights, and lessons from the cutting edge of business and life. Whether you're scaling your business, exploring AI, or finding balance in your life, this podcast will inspire and equip you for the journey. New episodes every week! https://www.linkedin.com/in/roycastleman/ https://allthepower.co.uk/ https://www.facebook.com/roy.castleman