Powerful Communication Podcast

Comsteria Limited
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  • BUSINESS
  • UPDATED DAILY

The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals. We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you've got something to say and want to say it better, and if you're interested in the fast moving world of corporate communications - this is the podcast for you. Fast moving, jargon free, opinionated and dedicated to helping you in the course of your work.

  1. APR 8

    The Purpose Audience Message Framework for Effective Presenting

    Are you tired of just getting through your presentations and thinking, "Thank God that's over"? In this episode, we share a much better way to speak in public, whether you are chatting in a small team briefing or presenting on a massive conference stage. We dive into Comsteria Limited's signature "Purpose, Audience, Message" method to help you turn presentation panic into a genuine glow and sense of accomplishment. You will learn why you need to move beyond simply wondering what you want to say and how to say it.  Instead, we will show you how to start by defining a clear outcome or business objective—your true Purpose. Next, we discuss how to stop seeing your listeners as a "generic mass" and start connecting with them as real people with unique needs, problems, and barriers. Finally, we will teach you how to craft a perfectly tailored Message that actually inspires those specific people to take action. This simple framework will give you the discipline to stop rambling, build better rapport, and actually enjoy your time in the spotlight. Tune in to learn how to make a lasting improvement to your communication skills, and don't forget to reach out to us at Comsteria if you are looking for personalised coaching, practice, and support!

    5 min

  2. APR 7

    Why You Need Media Training (Even If You're Avoiding Journalists)

    Think you don't need media training just because you want to keep journalists at arm's length? Think again. In this episode, we break down why media training remains a crucial investment for senior professionals, politicians, and business leaders, even if you never plan on doing a traditional TV, radio, or newspaper interview. We explore two hidden realities of the modern professional landscape.   First, the mainstream media still holds a disproportionate amount of influence behind the scenes. We reveal how key stakeholders, like investors, banks, and community councils, rely on media monitoring agencies and daily clippings files to track industry moves. Earning a mention in the press carries serious professional currency, providing you with a credibility boost that can open doors before you even step into a meeting.   Second, you are already running a media organization. Whether your communications team needs a quick update for Instagram, you are hosting a company webinar, or you're appearing as a guest on a video podcast, the camera is everywhere. We discuss how proper training ensures you don't waste time stumbling through multiple awkward takes when a phone is inevitably shoved in your face.   Tune in to discover how practicing in a safe space gives you the agency to dictate exactly how your message is delivered. Stop crossing your fingers and hoping the spotlight goes away, and learn how a little extra shine can give you a massive competitive edge over everyone else in your field.

    7 min

  3. APR 6

    Truthful Deflection: Mastering the Media Tightrope

    This guide from Comsteria provides essential advice for high-profile individuals on how to handle difficult media inquiries without resorting to dishonesty. Media trainer Colin Kelly argues that claiming an inability to comment is often a transparent lie that makes a speaker look defensive and invites further aggressive questioning. Instead, Colin advocates for total candour, suggesting that professionals should explicitly state they are unwilling to speak on a topic at that moment. By asserting this boundary truthfully, speakers maintain a position of strength and prevent journalists from exploiting inconsistencies in their story. This strategy helps politicians and executives navigate the pressures of public life while maintaining their integrity and personal agency. Ultimately, honest communication is the most effective way to manage a reputation during investigations or sensitive situations.

    5 min

  4. MAR 19

    The Fiction Factor: Unleashing In-House Talent for Powerful Communication

    Colin Kelly of the communications firm Comsteria expresses deep gratitude for his company's recent growth and credits their success to a client-focused philosophy that prioritizes value over profit.  The core of his message encourages organizations to look beyond traditional corporate writing by harnessing the creative hobbies of their employees, such as music, fiction writing or animation. Kelly suggests that businesses should act as content publishers for their staff's artistic talents to build audience engagement without forced product placement. By empowering workers to use their skills in-house, companies can develop a unique brand presence that rivals large-scale media strategies.

    10 min

  5. MAR 19

    Trading Card Games: The New Undervalued Media Asset

    In this podcast, Colin Kelly highlights trading card games like Yu-Gi-Oh and Magic: The Gathering as undervalued media assets with immense marketing potential. He compares the current independent media surrounding these games to the underground football fanzines of the 1990s, which allowed brands like Oasis to reach dedicated audiences at a fraction of typical costs. Kelly argues that because these players represent a diverse and affluent demographic, businesses should move away from expensive, overvalued traditional advertising. Instead, he suggests that companies can build brand awareness by sponsoring niche content or hosting gaming events in their own physical spaces. Ultimately, the source encourages entrepreneurs to tap into these high-loyalty communities to gain a competitive edge in a fragmented media landscape.

    7 min

  6. JAN 13

    Finding value in e-commerce connections

    In this podcast Colin Kelly highlights how personalized touches and unexpected generosity can significantly strengthen the bond between e-commerce businesses and their customers. He shares a story about receiving a hand-written note and a small gift with an online order, suggesting that such gestures of goodwillc reate advocacy even if they do not lead to immediate repeat sales. Kelly also encourages sellers of digital products to provide physical tokens, like printable gift vouchers, to improve the consumer experience. He argues that many creators and small businesses underestimate the loyalty of their fans, who are often eager to provide financial support if given the right opportunities. Ultimately, the podcast serves as a call to action for entrepreneurs to prioritize human connection and creative merchandising to tap into existing market potential.

    11 min

  7. 12/08/2025

    Willfried Nancy Celtic Manager - How Not To Handle The Media When You're New In A Role

    In an ultra competitive environment, don't get your friends to run your media training and crisis comms. It's absoltuely essential you get an insight into what people are saying about you. What assumptions the media are making about you and what stories they are looking to tell. A sympathetic outsider will be worth their weight in gold. Someone who isn't afraid to spell out how it is and then help you gain the upper hand.

    8 min

  8. 11/27/2025

    Activate Your Power: The Urgency of Influence

    This podcast episode from the Powerful Communication Podcast features Colin Kelly emphasizing the critical need for individuals to exercise their influence rather than deferring action until they achieve perceived success. Kelly illustrates this principle using the recent example of musician Olivia Dean, who used her platform to successfully challenge major corporations over exorbitant secondary ticket resale prices. Dean's swift, public communication resulted in companies like Ticketmaster agreeing to both refund fans who paid above face valueand cap future resale prices within days. This narrative serves as the central argument that people must use their power and stand by their values immediately instead of delaying principled action until they feel safe or established. Kelly concludes by encouraging listeners to tap into their fundamental purpose, asserting that effective communication is akin to the irresistible power of a crying baby whose instincts command unavoidable attention and rapid results.

    6 min
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About

The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals. We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you've got something to say and want to say it better, and if you're interested in the fast moving world of corporate communications - this is the podcast for you. Fast moving, jargon free, opinionated and dedicated to helping you in the course of your work.

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