Powerful On Purpose

Leslie Capps
  • 5.0 (1)
  • Entrepreneurship

Powerful on Purpose is a podcast for women who are done playing small and ready to lead boldly. Each episode features candid, unscripted conversations with brilliant women using their gifts, stories, and expertise to build brands, businesses, and missions that impact the world. Expect truth, strategy, and permission to stop shrinking — without pretending, performing, or staying stuck.

  1. 1d ago

    The Simple Social Media Strategy Every Nonfiction Author Needs | Ep 76

    How do you market your nonfiction book after launch without turning social media into another full-time job? Social media strategist Karlyn Ankrom joins Leslie Capps to talk about book marketing, social media for authors, personal branding, storytelling, and how to keep your book working for you long after launch day. Karlyn is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework. After years of working with authors and thought leaders, she saw a common problem: authors put enormous energy into writing and launching their books, but often aren't sure what comes next—or how to consistently market their expertise online. In this episode of Powerful on Purpose, Karlyn shares a simple way to turn the content already inside your book into social media posts using her One Page, One Line, One Post method. We also talk about choosing the platforms where your actual audience spends time, creating a marketing strategy that fits you, and why your expertise should keep working even when you're not physically in the room. We also get into storytelling in the age of AI—and why your lived experience, perspective and meaning are what make your content yours. If you're a nonfiction author overwhelmed by the idea of marketing your book, this conversation will help you simplify the process and start with the person who matters most: your reader. 🎁 Karlyn’s Free Gift: One Page, One Line, One Post https://resources.ohsnapsocial.com/111 Subscribe to Powerful on Purpose for more conversations about writing, publishing, book marketing, and turning your expertise into a book that can make a bigger impact. Chapters 00:00 Meet Karlyn Ankrom 01:25 Marketing after book launch 04:10 Know where readers are 05:45 One page, one line, one post 08:05 Make your expertise work harder 10:20 Find the right people 12:35 Your story deserves marketing 14:15 What AI can't replicate 17:15 Stop speaking to everyone 19:40 Simplify your book marketing 21:15 Karlyn’s free author resource #powerfulonpurposepodcast #bookmarketing #nonfictionauthors #authormarketing #socialmediamarketing

  2. Aug 24

    Why Women Feel Exhausted Even When They’re Doing Everything Right | Ep 75

    Why do so many women feel exhausted, anxious, overwhelmed or disconnected—even when they seem to be doing everything “right”? Nurse, health coach and NLP practitioner Erika Muralidhar says the answer may require looking beyond surface-level health and paying attention to stress, the nervous system, beliefs, and what your body has been trying to tell you. In this episode of Powerful on Purpose, Erika shares her own journey from traditional nursing into functional medicine, health coaching and NLP—and the personal health wake-up call that changed the way she thought about wellness. After years of trying to do everything right, Erika found herself facing thyroid issues she'd worked hard to avoid. She asked her doctor for six months before starting medication and began looking more closely at her priorities, boundaries, stress and relationship with her own body. Six months later, she says her labs had returned to normal. We talk about the connection between stress, cortisol, burnout, perfectionism and women's health, why many women have learned to equate productivity with worth, and what can happen when we stop overriding the signals our bodies are sending us. Erika also shares why sustainable health requires more than food, exercise and sleep; how stress can show up physically; and one deceptively simple practice we can all use when overwhelm hits: Pause. 🎁 Take Erika's free Hidden Stress Assessment: https://unmqav5v6xh.typeform.com/to/ydZcMHd9 Discover how you tend to respond under stress, the symptoms that may accompany that response, and strategies for releasing stress based on your pattern. Connect with Erika Muralidhar: Health E Wellness: https://www.healthebyerika.com/ F The Hustle Collective: https://fthehustlecollective.com/invitation?code=B7G8B3 Subscribe to Powerful on Purpose for conversations with women using their stories, expertise and purpose to create positive change. Chapters 00:00 Meet Erika Muralidhar 02:30 When control becomes coping 06:15 Erika's health wake-up call 09:20 Beliefs we learn early 12:15 Connecting mind and body 15:10 Why surface-level health isn't enough 18:10 When your labs say “fine” 20:00 Stress, cortisol and women's health 23:15 Listen to what your body says 25:10 Discover your hidden stress response 26:20 The power of the pause #powerfulonpurposepodcast #womenshealth #nervoussystem #burnoutrecovery #stressmanagement

  3. Aug 20

    Why Most Writers Never Finish Their Book (And The 4th Decision You Need) |Ep 74

    How do you finish writing a nonfiction book? You need more than motivation or the advice to “just start writing.” You need a writing plan that works with the way YOU think, create, and work—and a clear deadline for getting your manuscript finished. In this Author Journey episode of Powerful on Purpose, Leslie Capps shares Decision #4 of the Four Decisions Framework: How will you finish your book? Once you know your reader, the promise you're making, and the structure that will get your reader there, there's still one critical decision left: How are you actually going to get the book finished? You'll learn why someone else's perfect writing routine may be completely wrong for you, how to identify friction in your writing process without automatically blaming yourself for a lack of discipline, and why milestones and deadlines can turn “someday I'll write a book” into an actual plan. Leslie also shares how she discovered that audio-to-text worked better with the way she processes ideas—and why experimenting with how you create can unlock your writing rather than forcing yourself into someone else's system. The goal isn't to prove you're a “real writer.” The goal is to finish the book. Subscribe to Powerful on Purpose for more Author Journey episodes and behind-the-scenes conversations about writing and publishing a nonfiction book that makes an impact. Chapters 00:00 Decision #4: Finish the book 01:00 “Just start writing” isn't a plan 02:20 Build your writing system 03:20 Write the way you think 04:45 Create a plan you’ll follow 05:45 Set realistic writing milestones 07:15 Find friction, not failure 08:35 Set a freaking deadline 10:00 Reverse-engineer your finish date 11:15 A plan isn't a prison 12:05 Get your book finished #powerfulonpurposepodcast #nonfictionwriting #bookwriting #authorjourney #writingtips

  4. Aug 17

    Why Women Entrepreneurs Need a Better Way to Build Business | Robin Sims-Allen | Ep 73

    Women entrepreneurs are building businesses in an increasingly complicated online world—juggling social media platforms, subscriptions, technology, algorithms, content, and the constant pressure to keep up. Entrepreneur and tech founder Robin Sims-Allen believes there has to be a better way. In this episode of Powerful on Purpose, Leslie Capps talks with Robin Sims-Allen, founder and CEO of Phoenix Marcus and founder and CEO of Total Her, about entrepreneurship, women in business, technology, AI, and her vision for creating a platform built by women, for women. Robin's entrepreneurial instincts started early. At eight years old, she already knew she didn't want someone else defining what she would become. Years later, that same instinct—to look at what's already being done and ask, “Why are we doing it like this?”—continues to drive her work. Robin shares the evolution of Total Her from a women-centered community into what she describes as a platform for the future of work and opportunity for women. Her vision includes helping women build and scale businesses, find opportunities, reduce the number of tools and subscriptions they need, and eventually use Her AI as a personalized business partner. We also talk about why women entrepreneurs can become overwhelmed trying to make money across multiple platforms, why authenticity matters in business, and the power of listening to the people you're trying to serve before deciding what to build next. Connect with Robin Sims-Allen: Total Her: https://totalher.co LinkedIn: https://www.linkedin.com/in/robinsimsallen/ Instagram: https://www.instagram.com/rsimsallen/ Subscribe to Powerful on Purpose for conversations with brilliant women using their expertise, stories, and purpose to build businesses and make a positive impact in the world. Chapters 00:00 Meet Robin Sims-Allen 01:28 Creating her own path 03:00 Why Robin built Total Her 06:01 A new future for women 07:46 How Total Her works 12:23 Simplifying online business 14:37 AI as your business partner 17:01 Why women struggle to monetize 19:43 Innovation starts with problems 21:22 What's next for Total Her #powerfulonpurposepodcast #womeninbusiness #womenentrepreneurs #femaleentrepreneur #businessinnovation

  5. Aug 14

    Writing a Nonfiction Book? Start With the Structure | Ep 72

    Writing a nonfiction book when you have too much content can leave you drowning in words. Book structure gives you a clear plan for deciding what belongs, what doesn’t, and how to guide your reader from beginning to end. In this Author Journey episode, Leslie Capps shares Decision #3 of the Four Decisions Framework: Structure. Most aspiring nonfiction authors don't have a shortage of ideas. They have years of expertise, stories, workshops, podcasts, Google Docs, and content—and no clear system for deciding where it all goes. Leslie shares the example of an author who arrived with 50,000 words that made up only two chapters. The answer wasn't necessarily to keep writing. It was to step back and decide what the book needed to accomplish and build a structure around that goal. You'll also learn why structure isn't rigidity. A strong book structure can actually give you more creative flexibility because you understand the purpose of each chapter and can write in the order that works for you. 📖 Ready to stop circling the book? Get personal feedback on what's working, where you're stuck, and the next step to move your book closer to publication: https://authorin30.com/book-audit Subscribe to Powerful on Purpose for more Author Journey episodes about writing a nonfiction book that serves your reader, supports your business, and gets out into the world. Chapters 00:00 Decision #3: Book structure 00:48 Why structure makes writing easier 01:45 When 50,000 words aren't enough 02:40 Decide what belongs in your book 03:35 Don't lose your reader 04:35 Stop drowning in content 05:25 Structure creates flexibility 06:25 Make writing simpler and faster #powerfulonpurposepodcast #authorjourney #nonfictionwriting #bookwriting #authorTips

  6. Aug 10

    Your Money Mindset Isn’t About How Much Money You Have | Scarlett Stanhope | Ep 71

    Money mindset, scarcity beliefs, self-worth, and entrepreneurship are deeply connected—and making more money doesn’t automatically create a healthy relationship with money. In this episode of Powerful on Purpose, Leslie Capps talks with financial empowerment coach Scarlett Stanhope, aka The Biz Hippie, about changing the way we think, feel, and act around money so it can support the work and life we want. Scarlett looked successful on paper at a remarkably young age: a 3.9 GPA, no credit card debt, $30,000 in savings, and a clear career path. But underneath those accomplishments was a scarcity-driven relationship with money and a belief that success required working harder, achieving more, and postponing the life she wanted. Scarlett breaks down the three scarcity seeds—“not enoughness,” unworthiness, and starving artist syndrome—and explains why they can become especially powerful for coaches, healers, artists, and other creative entrepreneurs. When the work you're selling is deeply personal, money can quickly become tangled up with your sense of worth. You'll also learn a simple way to examine your own relationship with money by looking beyond your bank balance and asking how you think about money, feel about money, and use money. Because abundance isn't simply having more. For Scarlett, it's being able to live a life you love without money holding you back—starting now. Scarlett's free resource to help you take the next step in understanding and transforming your relationship with money. 🎁Discover Your Money Mindset Type: https://thebizhippie.com/quiz Subscribe to Powerful on Purpose for conversations with brilliant women using their stories, expertise, and purpose to create meaningful change. Chapters 00:00 Meet Scarlett Stanhope 01:25 When success isn't enough 03:45 Rewriting your money story 05:15 Money isn't just the numbers 07:10 The three scarcity seeds 09:40 Entrepreneurship exposes money beliefs 11:35 Redefining abundance and success 13:35 How you think about money 15:25 How you feel and use money 17:35 Start changing your money story #powerfulonpurposepodcast #moneymindset #scarcitymindset #entrepreneurmindset #financialempowerment

  7. Aug 6

    Decision #2: What Promise Are You Making Your Reader? | Ep 70

    Writing a nonfiction book gets much easier when you know exactly what you're promising your reader. In this Author Journey episode, Leslie Capps shares Decision #2 of the Four Decisions Framework: defining the clear outcome your reader should receive from your book. Most authors know their book topic, but a topic isn't the same thing as a promise. Your promise answers a much more important question: What should your reader understand, experience, believe, or be able to do differently after finishing your book? Once you're clear on that promise, it becomes a filter for the entire writing process. Does this chapter belong? Does this story support the reader's journey? Does each section move them toward the outcome you promised? That clarity can prevent thousands of unnecessary words—and help you create a more focused, useful nonfiction book. If you're writing a book, relaunching one, or sitting on thousands of words wondering what comes next, this episode will help you step out of “just keep writing” mode and get clear on where you're actually taking your reader. 📖 Download the Four Decisions Workbook: https://authorin30.com/4decisions Subscribe to Powerful on Purpose for more Author Journey episodes about writing, publishing, and using your book to grow your impact. Chapters 00:00 Why authors get stuck 00:55 Decision #2: Your book's promise 01:45 A topic isn't a promise 02:35 Make a promise you can deliver 03:30 Your promise becomes the filter 04:30 What belongs in your book? 05:30 Keep your reader on the journey 06:20 The one question to answer #powerfulonpurposepodcast #authorjourney #nonfictionwriting #bookwriting #writingtips

  8. Aug 2

    Your Body Is Always Listening | Dr. Carolyn Hatton on Mindset, Identity & Healing | Ep 69

    Mindset, identity, and self-talk shape far more than we realize. In this episode of Powerful on Purpose, Leslie Capps sits down with Dr. Carolyn Hatton—former dental surgeon, success coach, speaker, and soon-to-be author—to explore how the stories we tell ourselves influence our health, confidence, and the life we create. Carolyn introduces her powerful concept that your body is always listening—to your thoughts, your beliefs, and the stories you repeatedly tell yourself. She shares how major life transitions, identity shifts, resilience, and even writing a book helped her gain greater clarity about her purpose and message. One of my favorite moments is Carolyn's perspective on writing a book. She explains that while books create credibility, their greatest gift is the clarity they bring to your thinking, message, and mission. In this episode you'll learn: ✅ Why your body listens to your thoughts and beliefs ✅ How identity shifts impact confidence ✅ Why resilience often comes from life's hardest moments ✅ The surprising value of writing a book ✅ Why clarity matters more than credibility Connect with Dr. Carolyn Hatton LinkedIn: https://www.linkedin.com/in/carolyn-hatton-6a453143/ Be sure to subscribe for more conversations with women who are using their stories, expertise, and purpose to make a positive impact in the world. Chapters 00:00 Welcome to Dr. Carolyn Hatton 01:35 Your body is always listening 03:55 Carolyn's Aspen transformation 07:20 Belonging without losing yourself 10:10 Why everyone needs a coach 13:45 Helping women rewrite their stories 16:45 What dentistry taught Carolyn about people 20:15 Why writing a book creates clarity 21:55 Resilience and rewriting your story 22:45 Final thoughts #powerfulonpurposepodcast #mindset #resilience #womenempoweringwomen #personalgrowth

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About

Powerful on Purpose is a podcast for women who are done playing small and ready to lead boldly. Each episode features candid, unscripted conversations with brilliant women using their gifts, stories, and expertise to build brands, businesses, and missions that impact the world. Expect truth, strategy, and permission to stop shrinking — without pretending, performing, or staying stuck.

Information

  • Creator
    Leslie Capps
  • Years Active
    2026
  • Episodes
    72
  • Rating
    Clean
  • Copyright
    © 2026 Leslie Capps