Powerful Personal Brand

Claire Bahn
  • 4.7 (15)
  • MARKETING
  • UPDATED WEEKLY

Have you ever wondered why certain people in your industry seem to attract all the attention — from media interviews to speaking opportunities — while others with equal talent stay under the radar? On this podcast, Claire Bahn, renowned personal brand strategist and CEO of the Claire Bahn Group, reveals the strategies behind building powerful visibility and lasting influence. Claire shares actionable insights to help you position yourself as the go-to expert in your field — and features candid conversations with top industry leaders who’ve built standout reputations that open doors to press, partnerships, and purpose-driven success. Each episode dives into themes like: • Becoming a thought leader and recognized authority in your space • Using your personal brand to accelerate your career or business growth • Positioning yourself for high-value opportunities — jobs, promotions, and speaking engagements • Leveraging your visibility to positively impact your industry and community • How a leader’s personal brand shapes their company’s success Our audience includes ambitious founders, executives, and professionals who want real, actionable strategies for building a brand that commands attention and creates opportunity. You’re being invited because of the exceptional visibility and reputation you’ve built in your industry. Together, we’ll explore the defining moments, lessons, and mindset shifts that helped you build influence — in a free-flowing, conversational format that highlights your authentic story and insights.

  1. The 3 C’s of Trust in Personal Branding

    4H AGO

    The 3 C’s of Trust in Personal Branding

    Personal branding isn’t about being perfect. It’s about being trusted and delivering real results. In this episode of the Powerful Personal Brand Podcast, I sit down with Tim Berney, CEO of VI Marketing and Branding, to explore why personal branding is built on the same foundation as successful corporate branding: clarity, consistency, and credibility. We dig into how trust is earned in today’s digital environment and why visibility online is now a leadership responsibility, especially in B2B. You’ll learn: What personal branding and corporate branding truly have in commonWhy trust always outperforms tactics in the long runHow authenticity impacts your influence and thought leadershipWhy being consistently visible matters more than being perfectly polishedHow clarity, proof, and ROI shape long-term brand value If you're a CEO, founder, executive, or expert trying to make your expertise visible (and profitable), this episode will shift how you think about personal branding and the role trust plays in building a brand that drives ROI.

    27 min
  2. How Storytelling Transforms Your Personal Brand (From a four-time Emmy Award Winner!)

    FEB 18

    How Storytelling Transforms Your Personal Brand (From a four-time Emmy Award Winner!)

    If no one notices you, your personal brand can’t do its job. In this episode of the Powerful Personal Brand Podcast, I’m joined by Jacques Spitzer, a four-time Emmy Award–winning creative entrepreneur and founder of Raindrop Agency, to explore what it really takes to build a personal brand that captures attention without compromising trust. We dive into the psychology behind attention, why being great at what you do isn’t enough, and how to avoid building an audience that doesn’t convert. Jacques also shares his “Green Lamborghini Effect” framework and how it applies directly to personal branding that supports real business outcomes, not vanity metrics. You’ll learn: Why attention is the gateway to trust in personal brandingHow to stand out online without relying on gimmicksWhat separates attention from influenceHow to use storytelling as a pattern interruptWhy consistency beats virality for sustainable growth This episode is packed with practical insights for founders, creators, coaches, and professionals who want their personal branding to align with their goals, not distract from them. If you're tired of chasing trends and want a more strategic, authentic way to get noticed, this conversation will change how you approach your brand. STAY CONNECTED WITH JACQUES SPITZER: https://www.jacquesspitzer.com/https://www.linkedin.com/in/jspitzer5/https://raindrop.agency/https://podcasts.apple.com/us/podcast/marketing-people-love/id1642420328https://open.spotify.com/show/0aNKwx2fVdoNxprI7p8PBfhttps://www.tiktok.com/@jacquesspitzerhttps://www.instagram.com/jacquesspitzerhttps://x.com/JacquesDrophttps://www.amazon.com/People-Turkey-Sandwiches-Jacques-Spitzer/dp/0692104321/a href="https://www.amazon.com/Think-Better-J-Jeffrey-Campbell/dp/1639721649/" rel="noopener noreferrer"...

    32 min
  3. What We Can Learn From Athletes About Personal Branding

    FEB 11

    What We Can Learn From Athletes About Personal Branding

    Personal branding isn’t just for celebrities or influencers anymore. It’s quickly becoming a must-have for anyone who wants long-term career relevance and opportunity. In this episode of the Powerful Personal Brand Podcast, I’m joined by Andrew Stallings, founder of Athelo Group, an athlete marketing agency known for building enduring brands beyond the playing field. We dive into how personal branding for athletes and professionals has shifted from focusing solely on performance to being built around authenticity, purpose, and long-term impact. Andrew shares why personal branding should begin before you’ve “made it” and how chasing followers often misses the point. You’ll learn: Why personal branding starts earlier than ever, even before success hitsHow to build a personal brand that lasts beyond a single career phaseWhy authenticity beats polish, and relatability creates real connectionThe truth about vanity metrics vs. community-buildingHow to treat your personal brand as a long-term asset, not a quick fix If you're an athlete, creator, or professional ready to think beyond short-term wins and social metrics, this conversation will help you build a more meaningful, future-proof personal brand. Personal branding done right opens doors long after the spotlight fades, and this episode shows you how to start.

    32 min
  4. How to Build an Authentic Personal Brand

    FEB 4

    How to Build an Authentic Personal Brand

    Your personal brand is already in motion, whether you’re shaping it on purpose or not. In this episode of the Powerful Personal Brand Podcast, I sit down with Kat Jones, an award-winning communications leader and founder of Motiv, to unpack what it really takes to build a personal brand that feels real, sustainable, and magnetic. We talk about how kindness, credibility, and clarity aren’t just personal values; they’re business strategies. We also talk about why your personal branding efforts work best when they reflect who you genuinely are. You’ll learn: Why personal branding begins with authenticity, not algorithmsHow being kind, consistent, and credible builds long-term visibility and trustWhat discoverability actually means in today’s digital worldHow to attract the right audience without getting stuck in a numbers gameSimple ways to show up consistently without burning out This episode is especially helpful for founders, creatives, experts, and leaders who want to grow their visibility while staying aligned with their values. If you're ready to be intentional about your personal brand and open the door to real, aligned opportunities, this conversation is for you.

    38 min
  5. Why Storytelling Is the Real Strategy Behind Personal Branding

    JAN 28

    Why Storytelling Is the Real Strategy Behind Personal Branding

    What if personal branding is not about being louder, but being clearer? In this episode of The Powerful Personal Brand Podcast, I’m joined by branding expert and author Allen Adamson to break down why storytelling, not visibility, is the real driver of personal branding success in today’s attention economy. We explore why so many people struggle to stand out, even when they are highly qualified, and how overloaded messaging, trend chasing, and credential dumping dilute impact instead of strengthening it. Allen shares why a clear point of view matters more than a long résumé and how the best personal brands are built around a sharply defined story that people actually remember. You’ll learn: Why personal branding fails when it focuses on exposure instead of clarityHow to simplify your message without losing credibilityWhy storytelling builds trust faster than listing achievementsHow rehearsing your story improves confidence, delivery, and influenceWhat personal branding looks like in an AI-saturated world where information is no longer differentiating We also discuss how leaders, executives, and job seekers can use storytelling to connect emotionally, inspire teams, and create lasting opportunities, even when they are not actively looking for a new role. If you have ever felt like your message was not landing, your experience was being overlooked, or your personal brand lacked focus, this conversation will help you rethink how you tell your story and why it matters.

    34 min
  6. How to Build a Personal Brand People Actually Trust

    JAN 21

    How to Build a Personal Brand People Actually Trust

    In this episode of The Powerful Personal Brand Podcast, I’m joined by Jackie Coffey, a real estate investor, educator, and author of How Not to Flip a House, to talk about why being yourself loudly is one of the most effective personal branding strategies you can use. Jackie has built a 20+ year career by going against the grain and leading with honesty instead of polish. We break down why imperfection builds trust faster than perfection, how to move through fear of judgment, and why personal branding works best when it is rooted in purpose and service, not performance. You’ll learn: Why authenticity builds trust faster than trying to sound “professional”How sharing mistakes can strengthen credibility and connectionHow to stop letting fear of judgment and self-limiting beliefs shape your choicesWhy “you versus you” is the mindset that drives confidence and long-term growthHow to shift from “I can’t” thinking to “How can I” problem-solving in business and branding If you want to build a personal brand without becoming “influencer-y,” and you are ready to stop shrinking your voice to fit someone else’s mold, this conversation will give you a practical mindset shift you can apply immediately.

    42 min
  7. Personal Branding in College Sports Beyond NIL Deals

    JAN 14

    Personal Branding in College Sports Beyond NIL Deals

    Personal branding in sports is often reduced to NIL deals and monetization. This conversation goes deeper. In this episode of the Powerful Personal Brand Podcast, I’m joined by Dr. Nataliya Bredikhina, a sports management professor, former Division I athlete, and leading researcher in athlete branding and social media, to explore how personal branding shapes identity, opportunity, and mental resilience in college sports. Drawing from academic research and lived experience, we reframe personal branding as a long-term skill set, not just a short-term revenue strategy. You’ll learn: How student-athletes were building personal brands long before NIL existedWhy personal branding is about positioning, identity, and self-presentation, not just monetizationHow micro and nano influencers are changing which athletes brands choose to work withWhat transferable skills athletes develop through branding, including storytelling, negotiation, and career clarityHow athletes navigate visibility, criticism, and cyberbullying, and why mental health is becoming a central concern We also discuss how coaches, front-office professionals, and even academics are increasingly affected by personal branding in a digital-first sports ecosystem. If you’re a student-athlete, coach, sports professional, or educator trying to understand how identity, influence, and opportunity intersect in modern sports, this episode offers a grounded framework you can apply immediately.

    32 min
  8. Personal Branding Tips for Athletes in the NIL Era

    JAN 7

    Personal Branding Tips for Athletes in the NIL Era

    Athletes have personal brands, whether they invest in them or not. In this episode of the Powerful Personal Brand Podcast, I’m joined by Tim Hayden, an entrepreneur, investor, and sports business leader, to unpack why personal branding is now essential for career growth, NIL opportunities, and long-term relevance in the sports industry. You’ll learn: What personal branding really means today, including clarity, trust, and positioningHow to build visibility without being loudWhy authenticity is not optional if you want sustainable influenceHow athletes, executives, and leaders can future-proof their careers This conversation is especially relevant for college athletes navigating NIL, professional athletes building long-term careers, and sports leaders shaping their next chapter. Whether you’re competing now or preparing for what comes next, this episode explores how athletes can use personal branding to support career transitions, partnerships, and long-term relevance in sports. #PersonalBranding #Authenticity #PowerfulPersonalBrand #NIL #NILAthletes #CollegeAthletes

    36 min
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4.7
out of 5
15 Ratings

About

Have you ever wondered why certain people in your industry seem to attract all the attention — from media interviews to speaking opportunities — while others with equal talent stay under the radar? On this podcast, Claire Bahn, renowned personal brand strategist and CEO of the Claire Bahn Group, reveals the strategies behind building powerful visibility and lasting influence. Claire shares actionable insights to help you position yourself as the go-to expert in your field — and features candid conversations with top industry leaders who’ve built standout reputations that open doors to press, partnerships, and purpose-driven success. Each episode dives into themes like: • Becoming a thought leader and recognized authority in your space • Using your personal brand to accelerate your career or business growth • Positioning yourself for high-value opportunities — jobs, promotions, and speaking engagements • Leveraging your visibility to positively impact your industry and community • How a leader’s personal brand shapes their company’s success Our audience includes ambitious founders, executives, and professionals who want real, actionable strategies for building a brand that commands attention and creates opportunity. You’re being invited because of the exceptional visibility and reputation you’ve built in your industry. Together, we’ll explore the defining moments, lessons, and mindset shifts that helped you build influence — in a free-flowing, conversational format that highlights your authentic story and insights.

Information

  • Creator
    Claire Bahn
  • Years Active
    2021 - 2026
  • Episodes
    90
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Claire Bahn
  • Show Website
    Powerful Personal Brand