PR Made Simple

Pippa Goulden
  • 5,0 (1)
  • TIẾP THỊ
  • HẰNG TUẦN

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

  1. 10 GIỜ TRƯỚC

    51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani Seatter

    PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives. What You'll Learn: How Dani landed a Sky News interview through strategic timing and persistenceWhy collaboration is the secret weapon for small business PRThe truth about awards: How to choose the right ones and why the application process is valuable even if you don't winBook launch PR strategy: Why you need to start building your profile months (not weeks) before publicationThe power of "dancing on other people's dance floors" through charity partnerships and expert collaborationsHow to create newsworthy campaigns around awareness weeks and national curriculum changesWhy small PR wins matter just as much as the big ones and how they build momentum over timeFind Dani at https://eco-able.co.uk/ https://www.instagram.com/eco_able https://www.linkedin.com/in/danielle-seatter-ec0/ https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/ And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    34 phút

  2. 5 NGÀY TRƯỚC

    50. Your 2026 Business Vision: Finding the Magic, Momentum & Joy with Caroline Britton

    Welcome to 2026!   Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good. In this episode, we dive deep into: Setting Your 2026 Business VisionGetting Uncomfortable (in the Best Way)Building Real AuthorityHow to make this your best, most magical year yet in your business This is the year of expansion, momentum, and new beginnings. Find Caroline at  https://www.caroline-britton.com/ https://www.instagram.com/carolinebrittoncoaching And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    35 phút

  3. 17/12/2025

    49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying Behind

    The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025) This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating. Here's exactly how putting on my big girl pants transformed my business (and bank balance). In this episode, I'm getting real about: - The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything  - The income truth - How I hit my full annual target 4 months early and why alignment with my audience was the secret-  -  What actually worked - Pitching for scary opportunities, backing myself differently, and finally walking the walk I've been teaching -  What I'm leaving in 2025 - Money mindset mistakes, being too formulaic, and giving Mrs Doubtfire way too much airtime  - What I'm taking into 2026 - Big girl pants energy, more fun, better support, and a whole lot of courage Here's what I learned: Every single breakthrough came from doing the things that scared me. Not the comfortable stuff. Not the "should do" strategies. The scary stuff that pushed me out of my comfort zone. The bottom line? When you properly align with your audience, back yourself, and step into being known for what you do - your confidence changes, your opportunities change, and yes, your bank balance changes. And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    19 phút

  4. 10/12/2025

    48. PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna Colton

    Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular.  She's also one of Pippa's 1-2-1 Accelerator clients.  In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward.  What we discuss: Why sending the fucking email (even with zero expectations) opens doors you can't imagineHow Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school The truth about building authority: it's incremental, it's uncomfortable, and it compoundsWhy being responsive beats being perfect every single timeWhat actually happens when you stop treating PR as optional and bake it into your business strategyThe wobbles successful people have (spoiler: they're constant) and why they keep going anywayFind Dr Anna at  https://www.dranna.co.uk/ https://www.instagram.com/drannacolton/ And find her very brilliant book here  https://www.amazon.co.uk/How-Talk-Children-About-Food/dp/1785120557 And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    40 phút

  5. 03/12/2025

    47. Breaking Up With the Algo: How to Use PR to Grow Your Business in 2026

    Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach. In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields. This isn't about abandoning social media. It's about building an integrated strategy where Instagram maintains your business while PR actually grows it. In this episode: Why our relationship with Instagram has become unhealthy (and what to do about it)The joy that comes from brilliant PR opportunities vs. checking your reach dailyReal member wins: Dani on Sky News, Priya in National Trust and John Lewis, Sarah as the go-to EFT expertHow to build a business that isn't dependent on one platform's algorithmWhy starting your PR in December sets you up for momentum in 2026Ready to break up with algorithm dependency? Let's do this. And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    16 phút

  6. 26/11/2025

    46. The Visibility Myth (And What Successful Business Owners Focus On Instead)

    You're showing up. You're putting yourself out there. People see you. But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field? In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors. If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you. What You'll Learn: Why being seen isn't the same as being known for what you doThe visibility myth (and why it's keeping you stuck)What actually builds reputation and authority that converts clientsWhy third-party credibility works faster than any amount of visibilityHow to move from "people see me" to "people seek me out"Real examples of business owners who've made the shiftAnd once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    11 phút

  7. 19/11/2025

    45: PR Success Story: Lauren O'Donnell on profile building, story-telling and taking Oatsu from her Mum's kitchen to Selfridges and Ocado

    What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR. In this episode, Lauren shares how she: Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and SelfridgesSecured a Channel 4 TV ad (beating 2,000 other applicants)Raised 250% of her crowdfunding target using LinkedIn and video contentGot featured by Meta alongside Dragon's Den star Steven BartlettBuilt her founder profile to attract retail buyers, investors, and press coverageFind Lauren On LinkedIn  https://www.linkedin.com/in/lauren-o-donnell-2a513a49/ http://oatsu.co.uk And don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November  https://www.theprset.com/DIY-Membership And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    34 phút

  8. 12/11/2025

    44. What To Do Now: How To Get Known In 2026

    Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now. If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call. In this episode, you'll discover: Why the "I'll start in January" mindset is keeping you stuckThe compound effect of PR (and why starting NOW gets you results in Q1/Q2)How to stop overthinking and start owning your expertiseThe difference between staying busy on social media vs. actually moving the needlePractical ways to make PR part of your everyday business routine (without it taking over)Why someone less qualified than you is landing the opportunities you wantYou're ready. The only thing standing between you and those PR opportunities is you. Pippa shares how she made this shift herself in October last year and the transformation it created in her 2025 business—plus details on her exciting new in-person PR strategy day happening January 14th in London. 2026 is just around the corner. Let's make it the year you finally step into the spotlight. Find out more about Get Known In A Day here: https://www.theprset.com/get-known-in-a-day And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    15 phút
Xem tất cả (52)

Trailer

Giới Thiệu

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Thông Tin

  • Nhà sáng tạo
    Pippa Goulden
  • Năm hoạt động
    2024 - 2026
  • Tập
    52
  • Xếp hạng
    Thô tục
  • Bản quyền
    © 2026 The PR Set
  • Trang web chương trình
    PR Made Simple

Có Thể Bạn Cũng Thích