PR on the Record

PR on the Record

PR on the Record explores the role of public relations in shaping success within the tech ecosystem. Shahni Ben-Haim, along with special guests, including founders, tech marketing executives, and reporters, uncover the real impact of strategic communication through insightful conversations.

  1. Jul 28

    What VCs think about PR? with Vicky Books, Marketing Director of Grove Ventures - PR on the Record Ep. 13

    In this episode of PR on the Record, Vicky Books, director of marketing at Grove Ventures, shares what VCs actually think about PR, and how founders can use it strategically from their first funding round through global scale. Vicky walks us through her path from event organizing to leading marketing at startups to landing in venture, and what that journey taught her about PR done right. She breaks down how early-stage companies can use targeted PR to build investor trust, win customers, and establish authority, long before they're making headlines. We break down the tangible tactics you need, crafting messaging that lands, why speaking your industry's language matters, and how to build real relationships with journalists in a shrinking media landscape. Vicky explains how to pick the right publications, measure success beyond vanity metrics, and use a funding announcement as more than just a milestone, but a trust signal for partners, clients, and future hires. We also cover adapting your GEO strategy to resonate across different markets and why LinkedIn thought leadership has become essential in B2B. In a media environment where attention is scarce and journalists are stretched thin, skipping PR fundamentals means staying invisible, mastering them means investor validation, customer trust, and real growth. A must-listen for founders, VC partners, and marketing leaders looking to turn storytelling and relationship-building into a genuine growth lever. Listen to PR on the Record: 🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC  🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506  Follow PR on the Record: https://www.instagram.com/prontherecord/  https://www.linkedin.com/company/prontherecord Connect with Vicky: https://www.linkedin.com/in/vicky-books-03658232/ Get in touch with Shahni: prontherec@gmail.com shahni@sbhmedia.com ⁠https://www.linkedin.com/in/shahnibenhaim/⁠

    What VCs think about PR? with Vicky Books, Marketing Director of Grove Ventures - PR on the Record Ep. 13

  2. Apr 14

    Why PR Can't Work Alone with Jonathan Kahn, Founder of Somethingel.se - PR on the Record Ep. 12

    Most brands overlook the true power of storytelling in PR, and it’s costing them priceless opportunities to connect deeply with their audiences. In this eye-opening episode, creative strategist Jonathan Kahn reveals how storytelling has evolved from mere press pitches to an emotional powerhouse that shapes brand perception today. Having worked with over 150 global companies, from Wix to Mobileye, Jonathan shares insider secrets on crafting narratives that get attention, spark genuine interest, and turn media exposure into lasting brand loyalty. You'll discover: Why PR is more about emotional storytelling than traditional press releases How to craft pitches that resonate precisely with journalists and influencers’ audiences The critical role of attention hooks and step-by-step storytelling strategies in today’s fast-scrolling world Why authenticity and understanding your media targets can multiply your exposure exponentially How AI and digital manipulation are reshaping trust in media and what that means for your brand In a landscape flooded with conflicting messages and fake content, mastering the art of storytelling is your key to cutting through the noise. Whether you’re a marketer, founder, or PR pro, this episode will help you leverage stories that resonate and create real impact, before your competitors do. Perfect for those wanting to elevate their brand narrative, amplify their media reach, or simply understand the new rules of PR storytelling in the digital age. Jonathan Kahn, founder of Something Else, is a creative strategist whose work with top brands and deep understanding of human emotion in marketing will change the way you think about PR forever. Listen to PR on the Record: 🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC  🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506  Follow PR on the Record: https://www.instagram.com/prontherecord/  https://www.linkedin.com/company/prontherecord Connect with Jonathan: https://somethingel.se/  https://www.linkedin.com/in/jonathankahn/  Get in touch with Shahni: prontherec@gmail.com shahni@sbhmedia.com ⁠https://www.linkedin.com/in/shahnibenhaim/⁠

    Why PR Can't Work Alone with Jonathan Kahn, Founder of Somethingel.se - PR on the Record Ep. 12

  3. Feb 16

    The PR Strategy That Changed a Startup’s Identity with Mira Marcus, PR Specialist - PR on the Record Ep. 11

    In this episode, Mira Marcus reveals how to turn small moments into headlines that shape perceptions and change categories. If you're a founder, marketer, or PR professional tired of gatekeeping stories or feeling stuck in tactical tactics, this episode is your game-changer. Mira shares behind-the-scenes tales, from bat poop crises in Tel Aviv to rebranding AI startups, that illustrate how strategic narratives can elevate your brand's credibility and trust. You'll discover how to craft compelling stories that reporters want, why relationships matter less than storytelling prowess, and how to use PR as a strategic tool to transform your company's category and perception. Mira’s insights on crisis management, media prep, and using stories in tech offer actionable steps to make your messages stick and build authentic trust with your audience, investors, partners, or customers. Whether you're navigating a reputation crisis or aiming to simply stand out in a crowded market, understanding the real role of PR is crucial. This episode delivers the secrets to leveraging media narratives for tangible impact, fostering relationships that aren’t just about contacts but compelling stories. Perfect for entrepreneurs, communications teams, and execs eager to see PR move beyond the tactical. Elevate your story, change perceptions, and unlock new opportunities. Join Mira, a seasoned press relations strategist with over 15 years of shaping international narratives, as she shares how storytelling can transform your brand from the inside out, and why your next big impact might just start with a well-told story. Ready to shift from reactive to strategic in your PR approach? Hit play and learn how to make your stories unforgettable. Get in touch with Shahni: prontherec@gmail.com shahni@sbhmedia.com https://www.linkedin.com/in/shahnibenhaim/ Listen to PR on the Record: 🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC 🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 Follow PR on the Record: https://www.instagram.com/prontherecord/ https://www.linkedin.com/company/prontherecord Connect with Mira: https://www.miramarcus.com/ https://www.linkedin.com/in/mira-marcus111/

    The PR Strategy That Changed a Startup’s Identity with Mira Marcus, PR Specialist - PR on the Record Ep. 11

  4. Feb 2

    An update - Farewell to Ariel

    Hi folks! It’s been a while, and we have an update. We’re saying a bittersweet farewell to Ariel Shapiro as we celebrate the journey so far and look ahead to new beginnings. 🌟 Stay tuned, more conversations and episodes are coming soon!

  5. 06/04/2025

    How to Build a High-Value, Data-Driven PR Engine with Eytan Buchman, CMO of Freightos - PR on the Record Ep. 10

    What does it take to build a global brand in one of the world’s most complex industries? In this episode, we sit down with Eytan Buchman, Chief Marketing Officer at Freightos and self-proclaimed “freight nerd” (a title coined by The New York Times). Originally from Chicago, Eytan brings over a decade of experience at the intersection of storytelling and digital strategy — from the military to high tech. We explore his data-driven approach to PR, unpack what truly counts as a high-value media placement, and break down how public relations strategies must evolve from early-stage fundraising to maintaining credibility long after the buzz dies down. Whether you're scaling a startup or rethinking your media game, this conversation is full of sharp insights, dry wit, and freight-sized lessons in strategic communication.

  6. 05/28/2025

    The Executive’s Guide to Media Success with Ori Yudilevich, CPO of MaterialsZone - PR on the Record Ep. 9

    In this episode, we’re joined by Ori Yudilevich, the Chief Product Officer (CPO) of MaterialsZone, a Lean R&D platform for materials innovation. Ori brings a wealth of knowledge with a background in software development, AI, and machine learning, and has represented MaterialsZone in numerous media outlets. With a Ph.D. in mathematics and a deep understanding of the integration of AI into the R&D process, Ori shares his insights on the importance of media training for executives and startup founders. We dive into the key aspects of media training, including how to craft clear messaging, stay on point during interviews, and confidently handle tough questions. Ori reflects on his journey as a spokesperson, discusses the impact of PR on his company, and offers practical tips for anyone preparing for media interactions. Whether you're an executive, founder, or just starting out, this episode is packed with valuable advice on how to shine in the media spotlight and leave a lasting impression. Join us for a conversation filled with real-world examples, media interview strategies, and valuable tips for executives aiming to boost their media presence and messaging.

  7. 05/21/2025

    Navigating Global PR for Tech Startups with Estie Rosen, Senior Director of Global Comms & Digital at Startup Nation Central - PR on the Record Ep. 8

    In this episode, we’re joined by Estie Rosen, Senior Director of Global Communications & Digital at Startup Nation Central. With a diverse background in marketing, communications, and public relations, Estie has worked across a wide range of industries, including aerospace, defense, and telecommunications. Her career has spanned significant roles such as Head of Media Relations at Israel Aerospace Industries (IAI), Senior Communication Manager at the Israeli Ministry of Defense, and Public Relations Communications Manager at Strauss Group. Estie shares her journey into the world of PR and the differences between corporate and startup communications. We dive into how Israel's reputation as a startup hub has shaped the way local startups approach PR, especially when breaking into international markets. Estie also shares her thoughts on how PR has evolved over the years and the importance of communications in startup growth. From the challenges of cutting through the noise in an oversaturated media landscape to supporting both early-stage startups and fast-growing scale-ups, Estie offers invaluable insights on how PR plays a critical role in shaping a company’s success. If you’re a startup founder or PR professional, Estie’s advice on navigating the PR landscape is not to be missed.

  8. 05/14/2025

    PR Secrets for a Memorable and (Not So) Seamless Emergence from Stealth with Danielle Blumenstyk Peterman, Director of Communications at Sola Security - PR on the Record Ep. 7

    In this episode, we’re joined by Danielle Blumenstyk Peterman, Director of Communications at Sola Security. With over 12 years of experience in PR, marketing, and strategic communications, Danielle has played a pivotal role in shaping the success of high-profile tech companies. She brings a wealth of knowledge from her time at AppsFlyer, where she led global communications and later became Chief of Staff, as well as her experience working in the nonprofit and education sectors. Danielle shares her expertise in crafting strategic PR plans, particularly for her latest company, Sola Security, as it emerged from stealth mode. She discusses the crucial elements of a successful launch, including how to engage with journalists ahead of time, the importance of timing, and how to create a narrative that resonates with both the media and your audience. Throughout the conversation, Danielle highlights the power of PR in driving visibility, brand credibility, and long-term growth. Whether you're a startup founder or a communications professional, Danielle’s insights into market entry strategy, messaging, and navigating the evolving PR landscape are invaluable for anyone looking to amplify their brand's impact.

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About

PR on the Record explores the role of public relations in shaping success within the tech ecosystem. Shahni Ben-Haim, along with special guests, including founders, tech marketing executives, and reporters, uncover the real impact of strategic communication through insightful conversations.

Information

  • Creator
    PR on the Record
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © PR on the Record
  • Show Website
    PR on the Record