PR People

Callum Taylor and Leah de Gruchy
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Join us, Callum and Leah, as we dive into the world of Digital PR and shine a light on the personalities shaping the industry. From crafting impactful campaigns to building meaningful relationships, we’re here to share the stories, strategies, and successes of professionals making waves. Whether you’re just starting out or a seasoned expert, we’ll bring you actionable insights, inspiring conversations, and the latest trends redefining Digital PR. Created by Callum Taylor and Leah de Gruchy. Follow us on Twitter @prpeoplepod @callumtaylorpr @leahadegruchy.

Episodes

  1. 02/13/2025

    Building relationships & setting boundaries as a freelancer

    In our return episode, we sit down with Digital PR FreelancerAliyah Loughlan to discuss the ins and outs of freelancing in the industry. We discuss the importance of networking and building strong connections, how to set boundaries as a freelancer, and knowing your worth when setting rates. We also share our thoughts on what we want and don't want to see in the industry in 2025.

    38 min

  2. 03/11/2022

    Digital PR: Moving From Agency To Freelance

    This week we're talking to digital PR freelancer Aliyah Loughlan about taking the brave leap into freelancing full-time. We debunk myths around managing your own time, business and clients. Also, listen carefully to see how you can win 2 x guest tickets to this April's BrightonSEO - competition closes 18 March!

    34 min

  3. 01/28/2022

    'Using Real-Life Case Studies To Support Digital PR Campaigns' With Ellie Morgan

    We're thrilled to be back for our first episode of the year with Ellie Morgan, Digital PR Consultant at Evolved Search. Following Ellie's success of building quality and topical backlinks on top tier publications (including Huffington Post, Daily Mail and Yahoo) we discuss how using case studies and real-life focused content can help bolster Digital PR campaigns.

    30 min

  4. 08/10/2021

    'Hiring, Engaging & Retaining PR Talent' With Alex Jones

    Digital PR is hot right now and attracting and retaining the best talent is essential. Alex Jones has years of experience managing some of the best brains in the industry. Now Head of PR at Kaizen, Alex talks us through perfecting his management style and building company culture that’s made to last. You can find the BlessingWhite © X Model of Engagement mentioned here.

    44 min

  5. 07/07/2021

    'Building A Community Through Social Media' With Sophie Miller

    If you work in marketing, or looking to get into the industry, you will have probably heard of Pretty Litter Marketer. Launched by Sophie Miller just over twelve months ago, the community aims to help students, graduates and those at the beginning of their marketing career find their feet. The online community now has (collectively) over 62,000 members! In this episode, we chat about the launch of this initiative, the inspiration behind it, and it's astronomical growth, whilst touching on new and emerging social media trends and what makes for a good social media strategy.

    33 min

  6. 05/17/2021

    'Brand-Led & Data-Driven PR' With Beth Nunnington

    This week we interview the insightful Beth Nunnington, Communications Director at Journey Further. We delve into the importance of working closely with your SEO team to measure relevancy and secure topical, on-brand and relevant content. We also discuss some of Beth’s career highlights and THAT diamond in space campaign.

    43 min

  7. 04/30/2021

    'PR & Pop Culture' With Will Hobson

    This week we're joined by Will Hobson, PR Director at Rise at Seven. We delve deep into how public relations and pop culture are intertwined, how having a broad general knowledge is essential for reactive PR, and how we think the industry is likely to change over the next five years. Please like, subscribe and enjoy!

    39 min

  8. 04/08/2021

    'Diversity & Dissecting April Fools' With Saffron Shergill

    This week we're joined by Saffron Shergill - Digital PR Exec at Impression - to chat about the need for more diversity and inclusion within our industry. We also dissect the April Fools campaigns that caught our attention this year, for the right and wrong reasons! We apologise for any sound issues in this episode.

    34 min

  9. 03/25/2021

    'PR Skills, Ethics & Clickbait' With Jasmine Granton

    Today we are joined by Jasmine Granton - Digital PR Team Lead at Absolute Digital. Along with our NEW co-host, Alex Hickson, we discuss ethics and our responsibility to create stories in an increasingly clickbait world. Jasmine touches on the skills...

    50 min

  10. 01/18/2021

    'On Point Pitching' With Abi Bennetts

    Today I'm joined by Abi Bennetts - Digital PR Manager at Digitaloft - to discuss how to write the perfect pitch. Abi takes her passion for storytelling and background in psychology to provide some top tips to improve your pitching strategy.

    35 min

  11. 11/30/2020

    A 'Flaming Crap' Convo With Alex Hickson

    Flaming Crap mark this strange year with a four-layered candle, packed with smells that are synonymous with 2020. Today, I'm joined by co-founder Alex Hickson to discuss the side hustle which caught the eye of US journalists and broadcasters during an...

    46 min

  12. 11/16/2020

    'The Rise of SEO in PR' With Gerry White & Paige Evans

    The prominence of Search Engine Optimisation in Public Relations has grown and continues to grow. I personally hadn't placed them together until a few months ago, mistaking SEO as solely marketing specific. Today, Rise at Seven's SEO Director (Gerry...

    55 min
  • 12 Episodes

About

Join us, Callum and Leah, as we dive into the world of Digital PR and shine a light on the personalities shaping the industry. From crafting impactful campaigns to building meaningful relationships, we’re here to share the stories, strategies, and successes of professionals making waves. Whether you’re just starting out or a seasoned expert, we’ll bring you actionable insights, inspiring conversations, and the latest trends redefining Digital PR. Created by Callum Taylor and Leah de Gruchy. Follow us on Twitter @prpeoplepod @callumtaylorpr @leahadegruchy.

Information

  • Creator
    Callum Taylor and Leah de Gruchy
  • Years Active
    2020 - 2025
  • Episodes
    12
  • Rating
    Explicit
  • Copyright
    © Callum Taylor and Leah de Gruchy
  • Show Website
    PR People