PR Safari

Center for Public Relations (CPR)
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Embark on an exciting adventure with "PR Safari" by CPR, the podcast that immerses you in the dynamic realm of PR in Africa. Our knowledgeable guides offer insider perspectives, hands-on advice and thorough examinations of the latest PR developments and methods across the continent. From navigating the intricate PR landscape to adopting innovative strategies, "PR Safari" is your definitive compass to triumph in African PR. Whether you're an experienced PR expert or new to the field, come along for an engaging and enlightening expedition into the world of PR in Africa. Let's explore together through "PR Safari" by CPR!

  1. Foundational ingredients of effective communication

    09/11/2025

    Foundational ingredients of effective communication

    In this episode, we're pulling back the curtain on how communication functions as a "well-oiled machine."  Communication as a "well oiled machine"An itch vs problemThe so what of questionReal value of communicationCEO comms professionalsDomino effect of commsProblem solving through commsCorporate variables

    28 min
  2. 46. Communication at the Power Table

    06/06/2025

    46. Communication at the Power Table

    In this episode of Communication at the Power Table, we explore the shifting role of comms through the eyes of leaders who’ve crossed into HR, activism, politics, and back. From insider influence to updated communication practices, we unpack the interlinkage between HR, leadership and comms, the rise of multiskilled communication professionals, and why communicators must think—and act—like CEOs.

    30 min
  3. 45. Reality of speaking for government in misinformation age

    06/02/2025

    45. Reality of speaking for government in misinformation age

    Government Spokesperson pf Kenya Hon. Isaac Mwaura unpacks the  shifting terrain of state communication in a time marked by citizen journalism, media polarization and rampant misinformation. From the pressures of information warfare to the public’s skepticism toward government programmes, he shares candid insights into the role, responsibility and reality of speaking for government today.

    34 min
  4. 44. Influence, counter-influence and battle for meaning

    03/03/2025

    44. Influence, counter-influence and battle for meaning

    Influence, counter-influence and battle for meaning Guest: Zoe Tsika Zolesa, Strathmore University Communication Student/Gen-Z Highlight Comms as fabric of societyThe downside of influenceCorporate disinformationParasocial relationships trapAge of misunderstanding

    18 min
  5. 43. How to make brands more loved and respected

    02/24/2025

    43. How to make brands more loved and respected

    Guest: Mike Nzuki, Gen-Z PRactitioner Highlights Tested brand respect+love formulaHow brains respond to messagesEffective behaviour change Successful Business Development.

    25 min
  6. 42. Perfect brand Positioning and Communication Beyond the Ordinary

    10/11/2024

    42. Perfect brand Positioning and Communication Beyond the Ordinary

    On this episode of PR Safari as we dive deep into the art of positioning a country with the renowned communication veteran, Victoria Kaigai. Discover how to leverage controversy, tap into opportunities, and craft a compelling brand narrative. Victoria shares insights on the science of forward thinking and the fascinating role the reptilian brain plays in shaping our perceptions. Get ready to challenge conventional wisdom and learn how to communicate beyond the ordinary.

    40 min
  7. 41. Graduating From Communication Service Provider to Trusted Advisor

    05/28/2024

    41. Graduating From Communication Service Provider to Trusted Advisor

    We embark on a journey to understand the changing role of communication professionals with Sam Karanja, Regional Director Africa at Hill and Knowlton Strategies, for a thought-provoking discussion. We explore how communication specialists are evolving from service providers to trusted advisors, navigating a competitive landscape with new players, and wielding the power of T-shaped skills.

    48 min
  8. 40. Communication in Large-Scale Government Mandates: Case of National Construction Authority (NCA)

    05/11/2024

    40. Communication in Large-Scale Government Mandates: Case of National Construction Authority (NCA)

    In this episode, our guest, Wangui Kabala, Corporate Communications Manager at the National Construction Authority, walks us through Quality Control and Assurance (QA) as a crucial component of communication. We discuss why simply raising awareness isn't enough. We discuss what quiet, back-end engagement means. We also explore strategies to reach the audience for maximum penetration and the downside of visibility.

    40 min
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About

Embark on an exciting adventure with "PR Safari" by CPR, the podcast that immerses you in the dynamic realm of PR in Africa. Our knowledgeable guides offer insider perspectives, hands-on advice and thorough examinations of the latest PR developments and methods across the continent. From navigating the intricate PR landscape to adopting innovative strategies, "PR Safari" is your definitive compass to triumph in African PR. Whether you're an experienced PR expert or new to the field, come along for an engaging and enlightening expedition into the world of PR in Africa. Let's explore together through "PR Safari" by CPR!

Information

  • Creator
    Center for Public Relations (CPR)
  • Years Active
    2024 - 2025
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © 2026 PR Safari
  • Show Website
    PR Safari