100 episodes

PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists!

https://www.veracityagency.com/blog/podcast/

PR Talk Veracity

    • Careers
    • 4.9, 9 Ratings

PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists!

https://www.veracityagency.com/blog/podcast/

    Ira Gostin is Moving the Needle Through Stakeholder Engagement

    Ira Gostin is Moving the Needle Through Stakeholder Engagement

    Imagine a boutique that sells high-end women’s clothing on one end of the store and high-end men’s clothing on the other. As a marketer, you wouldn’t send the same message to both those groups because they have different needs and values and respond to very different trigger points. Instead, you’d craft messaging that resonates with each group individually. This, in a nutshell, is the concept behind stakeholder engagement.

    Read the entire write-up at https://www.veracityagency.com/podcast/ira-gos

    • 35 min
    Serilda Summers-McGee: Diversity, Equity & Inclusion (DEI)

    Serilda Summers-McGee: Diversity, Equity & Inclusion (DEI)

    There Are No Excuses Left: Serilda Summers-McGee on Why DEI Should be a Corporate Priority
    Where PR Fits Into the Marriage of HR & DEI 

    • 38 min
    Marvin Stockwell and the Power of the Pause

    Marvin Stockwell and the Power of the Pause

    COVID-19 PR Round Two: Marvin Stockwell’s PR Update and Wisdom for Any Situation

    Marvin Stockwell comes back to PR Talk to give us an update on COVID-19 PR. We spoke with him way back in March, which feels like ages ago because it was before we even knew how big of an impact COVID-19 was going to make.

    Read the entire write-up at https://www.veracityagency.com/podcast/marvin-stockwell-covid-pr/

    • 42 min
    It Shouldn’t Take a National Uprising: Alexis Davis Smith on Multicultural Marketing

    It Shouldn’t Take a National Uprising: Alexis Davis Smith on Multicultural Marketing

    In this episode of the PR Talk Podcast, host Amy Rosenberg chats with Alexis Davis Smith, CEO, and president of PRecise Communications in Atlanta, Georgia. Alexis and her firm specialize in connecting leading consumer brands with multicultural consumers, focusing on African American and Latinx consumers. As a Black woman, with over twenty years of multicultural marketing expertise, Alexis offers unique insight into how companies should approach this historic moment.

    • 31 min
    Job Seeking During COVID-19 with Mac Prichard

    Job Seeking During COVID-19 with Mac Prichard

    It may not be the ideal time to look for a new job, but you may not have a choice. In this episode of the PR Talk podcast, we talk with the host of Find Your Dream Job Podcast Mac Prichard.

    See the entire write-up at https://www.veracityagency.com/podcast/jobseeking-during-covid/

    • 25 min
    How a Consumer-facing PR Agency Pivoted During Coronavirus

    How a Consumer-facing PR Agency Pivoted During Coronavirus

    PR teams are at an advantage right now, putting our delicate messaging and story-telling skills to use. 

    You may not think that now is the best time for a small PR agency to change direction, but that is exactly what Reed Public Relations had to do. As stay home orders were given, so were requests to pause or cancel campaigns at Lauren’s firm. So in response, Lauren set up a free COVID-19 Hotline to help. In turn, even though her new office sits vacant, her firm had its best April ever.

    • 43 min

Customer Reviews

4.9 out of 5
9 Ratings

9 Ratings

NJSASE ,

Internal Integrity

Amy Rosenberg’s podcast is about PR but it’s also about human relationships. No matter what your product or kind of organization- corporate business or nonprofit leader - if you are doing marketing without internal integrity to support what you are selling, the new generations of consumers will always figure that out. Listening to this podcast is a real opportunity to understand marketing, like the rest of the world, is changing. Goodbye to Mad Men manipulating consumers and hello to PR experts like Amy and her guests who want to tell stories that matter.

Mac Prichard ,

Useful to Anyone Who Works in PR, Marketing or the Media

This show features interviews with leaders in Oregon's public relations, marketing and media industries. Its content is useful to anyone who works in those sectors no matter where you might live. Host Amy Rosenberg talks with her guests about what practicioners need to do to thrive in their work. She also does a good job of getting people to share their own professional stories.

BrittneyAlmond ,

Great Resource

These podcasts are a crash course for new bloggers like me. The insights are relevant, helpful, and easy to understand/ implement. Thanks Veracity!

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