PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Leah Frazier
  • 5.0 (35)
  • MARKETING
  • UPDATED BIWEEKLY

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

  1. OCT 1

    Do This to Boost Engagement on TikTok + Instagram with Madison Hollimon of Mad House Marketing

    Send us a text Want to boost your engagement on TikTok and Instagram in 2025? In this episode of PR Yourself with Leah Frazier, Leah sits down with Madison Hollimon, founder of Mad Marketing House, to uncover the latest TikTok and Instagram updates every small business owner and content creator needs to know. Madison shares new social media strategies, content marketing tips, and practical hacks you can use right now to grow your audience, increase reach, and turn likes into loyalty. From Instagram Reels and TikTok trends to new apps and more, this episode is your go-to guide for social media growth. If you’ve been asking: How do I get more engagement on Instagram? How do I grow on TikTok in 2025? Then this episode is for you! ********** Obsessed with True Crime? See the CBS6 story out of Albany that Leah references about Lorenz Kraus here. Shoutout to veteran journalist Greg Floyd on his outstanding interview. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself. Go to Balanceofnature.com and use code PRYOURSELF to get 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice!

    43 min

  2. SEP 25

    Cupid on Branding 'The Linedance King', Social Media & Building His Tribe + PR Lessons from Cardi B & Pilates by Raven

    Send us a text In this episode of PR Yourself with Leah Frazier, R&B artist Cupid—best known for smash hits Cupid Shuffle and Flex—shares how he built his latest project “The Linedance King” into a fully branded movement. From never giving up in the music industry, to leveraging social media and a loyal tribe of linedance instructors, Cupid reveals the marketing strategies and mindset that has kept him thriving. Leah also gives a PR Win nod to Cardi B’s savvy album rollout for "Am I The Drama?" and spotlights a recent PR fail with Pilates by Raven that every business owner can learn from. Tune in for insider tips on branding, resilience, and marketing strategies that work in music, business, and beyond. Read Leah's latest interview with Cupid up on the Dallas Observer here: https://www.dallasobserver.com/music/cupid-the-line-dance-king-the-alley-concert-preview-23191099/ #CupidShuffle #TheLinedanceKing #CupidInterview #MusicBranding #SocialMediaMarketing #IndieArtistTips #CardiB #AlbumRollout #PilatesByRaven #PRFails #PRWins #MusicMarketing #PRYourselfPodcast #LeahFrazier #AmITheDrama Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself. Go to Balanceofnature.com and use code PRYOURSELF to get 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice!

    37 min

  3. SEP 14

    Brett Farmiloe on Brand-Boosting Media Mentions: Using Featured.com & HARO for Visibility

    Send us a text Learn how to get media mentions, boost SEO, and build authority without hiring a PR firm. Leah Frazier chats with Brett Farmiloe, founder of Featured.com, on how entrepreneurs, startups, and small business owners can use Featured.com and HARO to land press coverage, drive brand awareness, and stand out as industry experts. Brett also gives listeners the scoop on new features for Featured.com and HARO that help with aggregating content, AI, and so much more that can help you secure more mentions efficiently and effectively. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself. Go to Balanceofnature.com and use code PRYOURSELF to get 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice!

    37 min

  4. SEP 10

    Blogging Isn’t Dead: 5 Reasons to Launch Your Substack + PR Drama with Jussie Smollett

    Send us a text Think blogging is dead? Think again. In this episode of PR Yourself with Leah Frazier, Leah breaks down 5 powerful reasons you should start blogging and creating on Substack today—from building credibility to growing your audience and generating another revenue stream. But that’s not all. Leah also shares her hot take on Jussie Smollett’s new Netflix documentary The Truth About Jussie Smollett, why the film may have made him look even more guilty, and what PR professionals are really thinking from the ongoing media fallout. Whether you’re a business owner, creative, or aspiring thought leader, this episode will inspire you to pick up your digital pen, take control of your narrative, and use blogging as a tool for influence and growth. For more on the evolution of blogging, Check out Leah's TEDx Talk here: https://www.ted.com/talks/leah_frazier_the_influencer_s_dilemma_encouraging_authenticity_for_success Learn more about our partner Integrality here: https://www.integralityllc.com/ Learn more about our partner Tiny Renaissance Homes here: https://www.tinyrenaissancehomes.com/ Support the show Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself. Go to Balanceofnature.com and use code PRYOURSELF to get 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice!

    44 min

  5. AUG 17

    Brianna Wiest on Tapping Into Your Future Self & Unlocking Your Gifts

    Send us a text What does it take to push past fear, embrace your inner wisdom, and fully step into the highest version of yourself? In this inspiring episode of PR Yourself with Leah Frazier, Leah sits down with bestselling author and thought leader Brianna Wiest—keynote speaker at DFW Startup Week’s Women of Innovation Summit. Known for her transformational books like The Mountain Is You and 101 Essays That Will Change The Way You Think, Brianna shares powerful insights on: ✨ How to connect with your future self and align with your purpose  ✨ Why nurturing your future self is the key to innovation and impact  ✨ Practical ways to move through fear and step into your fullest potential  ✨ Nuggets of inspiration for founders, creatives, and anyone on a journey of self-growth If you’ve ever struggled with self-doubt, fear of failure, or knowing how to harness your gifts, this conversation with Brianna Wiest is a must-listen. Tune in and learn how to reframe your mindset, lean into your calling, and create the life you’ve always envisioned. Get Your Copy of The Mountain Is You here Check out Leah's favorite Brianna Wiest book, The Pivot Year, here Get Your Copy of Brianna's latest book, The Life That's Waiting, here Support the show Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself. Go to Balanceofnature.com and use code PRYOURSELF to get 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice!

    1h 26m

  6. AUG 10

    Top Social Media Trends for 2025: Expert Predictions from Oh Snap Social’s Karlyn Ankrom

    Send us a text PR Yourself with Leah Frazier is back with another power-packed episode, and this time we’re diving into the top social media trends for 2025 with special guest Karlyn Ankrom, founder of Oh Snap Social. If you’ve been wondering how to grow on social media in 2025, this is your ultimate playbook. Karlyn shares: Why niching down your audience will be your #1 competitive advantage.How to choose the right social media platforms.Ways to use AI social media tools to save time and spark creativity.Why short-form video content will continue to dominate—and how to make it work for your business.Whether you’re a small business owner, entrepreneur, or marketer, you’ll walk away with a clear social media strategy for 2025 that helps you attract your ideal audience, boost engagement, and increase revenue. Connect with Karlyn Ankrom: ohsnapsocial.comDon’t forget to subscribe so you never miss expert tips on PR, marketing, and social media growth strategies. Support the show Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself. Go to Balanceofnature.com and use code PRYOURSELF to get 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice!

    53 min

  7. AUG 2

    Influencer Marketing Trends for 2025: Insights from Cynthia Smoot & Zach Wilson on Building Powerful Brand Partnerships

    Send us a text In this episode of PR Yourself with Leah Frazier, Leah dives deep into Influencer Marketing Trends for 2025 with two powerhouse guests: Cynthia Smoot of Gangway Advertising and Zach Wilson of Elite Talent Advisers. Discover what’s next in the world of influencer partnerships, how brands can authentically connect with audiences, and the evolving landscape of social media marketing. Whether you're a business owner, PR pro, or influencer yourself, this conversation delivers actionable insights on how to stay ahead of the curve in the fast-paced digital space. Key takeaways include: The biggest influencer marketing trends shaping 2025How to choose the right influencers for your brandThe importance of authenticity and niche audiencesFuture predictions for platforms and creator partnershipsTune in and learn how to PR Yourself and your brand like a pro in today’s influencer-driven marketplace. Connect with Cynthia Smoot at GangwayAdvertising.com and here on Instagram.  Connect with Zach Wilson here on Instagram. Support the show Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself. Go to Balanceofnature.com and use code PRYOURSELF to get 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice!

    1h 22m

  8. JUL 27

    Crisis Communications and the Coldplay Kiss + Trade Show & Vendor PR Tips to Maximize ROI

    Send us a text In this episode of PR Yourself with Leah Frazier, Leah unpacks the viral Coldplay Kiss controversy and the crisis communication red flags that turned the moment into a PR disaster. What can brands and publicists learn from this moment? Leah breaks it all down. Then, she dives into essential trade show marketing strategies for brands who exhibit at expos, conventions, or vendor fairs. Discover how to maximize your vendor booth ROI with actionable tips on attracting media, creating intentional networking opportunities, and ensuring press visits that actually convert. Whether you’re a small business or a seasoned brand, this episode will help you show up smarter, get seen, and PR yourself the right way at your next live event. Register to attend Dallas Startup Week for FREE and to see Brianna Wiest Here: dfwstartupweek.com. Support the show Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself. Go to Balanceofnature.com and use code PRYOURSELF to get 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice!

    35 min
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5
out of 5
35 Ratings

About

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

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