Practical Product

Heavybit

5,0 (5)
TIN TỨC CÔNG NGHỆ

Learn how to define the right product to build.

15/11/2018

Ep. #16, Building and Leveraging Product Marketplaces

In episode 16 of Practical Product, Craig and Rimas are joined by Connie Kwan to walk through the process of buying and selling products on marketplaces.

35 phút
30/10/2018

Ep. #14, Roadmaps and Product Direction

In episode 14 of Practical Product, Craig and Rimas look at the differences between following a product roadmap and framing a strategy around product direction and user engagement.

42 phút
13/09/2018

Ep. #13, Authentication for Developers with Auth0

In episode 13 of Practical Product, Craig and Rimas are joined by Martin Gontovnikas to explore how Auth0 is growing its developer user base.

33 phút
28/09/2017

Ep. #11, Reify: An Engineering Driven Marketing Consultancy

In this episode of Practical Product, Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software.Reify focuses exclusively on companies selling technical products, helping them to understand the interaction and dependencies between Sales, Marketing and Product functions which is key to fostering better collaboration. They also describe some of the common blunders startups make and share how they help clients using their “3 pillars framework” for evaluating the effectiveness of pricing, packaging, and product messaging.

41 phút
09/08/2017

Ep. #10, Killing Products Gracefully

In Episode #10 of Practical Product, Craig and Rimas are joined by Suzie Prince from ThoughtWorks. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI.Suzie describes her learnings from that experience and shares practical tips on managing a product end-of-life such as piecemealing the announcement, gradually removing product functionality and rotating staff who support the product.

31 phút
26/07/2017

Ep. #9, Demystifying Growth Hacking

In the latest episode of Practical Product, Craig and Rimas are joined by Sean Ellis from GrowthHackers. Sean dispels the confusion around Growth Hacking as simply a form of “creative marketing,” and describes it as a systematic process of experimentation across the entire customer journey.Sean explains in detail his preferred approach for setting up and evolving growth teams and reveals the qualities of an effective growth team.

38 phút
16/02/2017

Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch

In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can get more publicity.Malia suggests that before you embark on any PR initiative, you should first ask yourself “why do I want press?” She shares insights to help get the most out of Hacker News, Product Hunt and developer blogs, including types of content that works, how to pitch to reporters, and timing your announcements. Listen in for Malia’s tips on getting more traction with your PR efforts.

39 phút
05/01/2017

Ep. #7, Digital Dev at Blue Bottle Coffee

In episode 7 of Practical Product, Craig and Rimas sit down with Scott Rocher, Director of Digital Product Development at Blue Bottle Coffee. Digital products and coffee, what do they have to do with each other? Rocher shows how the offline world of coffee can affect online content, and vice versa.

39 phút

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Learn how to define the right product to build.

Nhà sáng tạo

Heavybit
Năm hoạt động

2016 - 2018
Tập

14
Xếp hạng

Sạch
Trang web chương trình

Practical Product

Practical Product

Ep. #16, Building and Leveraging Product Marketplaces

Ep. #14, Roadmaps and Product Direction

Ep. #13, Authentication for Developers with Auth0

Ep. #11, Reify: An Engineering Driven Marketing Consultancy

Ep. #10, Killing Products Gracefully

Ep. #9, Demystifying Growth Hacking

Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch

Ep. #7, Digital Dev at Blue Bottle Coffee

Xếp Hạng & Nhận Xét

Giới Thiệu

Thông Tin

Practical Product

Tập

Ep. #16, Building and Leveraging Product Marketplaces

Ep. #14, Roadmaps and Product Direction

Ep. #13, Authentication for Developers with Auth0

Ep. #11, Reify: An Engineering Driven Marketing Consultancy

Ep. #10, Killing Products Gracefully

Ep. #9, Demystifying Growth Hacking

Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch

Ep. #7, Digital Dev at Blue Bottle Coffee

Xếp Hạng & Nhận Xét

Giới Thiệu

Thông Tin