PRactically, a Podcast

Obsidian Public Relations
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Podcast by Obsidian Public Relations

  1. A tradition unlike any other

    APR 7

    A tradition unlike any other

    The music, the lush fairways, the ball-cap clad spectators – there are few things more iconic in sports than The Masters. Rich in tradition and guarded by exclusivity, the event is the curation of some of the wealthiest people in the world. The event is a PR masterpiece, from the coveted jacket to the winner’s opening dinner, drawing eyes and envy of many. We’ll discuss why the Masters just wins and what you can learn from it.

    11 min
  2. The culinary art of staying hip

    MAR 31

    The culinary art of staying hip

    If you’ve felt an undeniable need to consume more protein or find yourself wanting to introduce mushroom oil into your coffee routine, then you might be impacted by subliminal food trends. Like fashion or music, food goes through trends, with products and restaurant concepts ebbing and flowing through the public consciousness. As PR people, trend monitoring is part of our work – so we chat about food trends and how they impact our work and everyday lives.

    13 min
  3. Going to the chapel

    MAR 24

    Going to the chapel

    As the tulips bloom and the pollen falls, we enter a time of year when it’s more likely you’ll hear bells chime and the faint sound of rice hitting the cement outside the local church. That’s right, it’s wedding season, and if you thought the act of holy matrimony was devoid of PR lessons, well, you couldn’t be more wrong. Today on the pod, we discuss some wedding PR lessons and the pop culture connected to them.

    16 min
  4. When your flippant comment flops

    MAR 17

    When your flippant comment flops

    We’ve all been there – you’re deep in conversation when you say something that doesn’t land. OOPS. In the path toward damage control, there are a few directions you can take: dodge and avoid; own up and apologize; lean into the comedy of it; among others. So, how do you manage these moments for a brand? And how do you manage them in your personal lives? We discuss on the pod.

    15 min
  5. A court of podcast announcements

    MAR 10

    A court of podcast announcements

    Sarah J. Maas (affectionately known as SJM around this office) chose Call Her Daddy as the vehicle for announcing her highly anticipated next installments of the A Court of Thorns and Roses series on the heels of Taylor Swift announcing The Life of A Showgirl on New Heights. Is the podcast announcement a growing trend? We discuss the merits of this storytelling strategy, aptly, on our podcast.

    11 min
  6. Punch-monkey love

    MAR 3

    Punch-monkey love

    The itty-bitty IKEA-stuffy-dragging monkey named Punch captured the hearts of internet empaths around the globe. His harrowing journey to reintegrate with a troop of monkeys at a Japanese zoo hit home with TikTok users and went globally viral over the last week. With daily updates on his progress toward making friends, Punch’s journey has gone from run-of-the-mill zoo work to an international day care progress report. But what makes breakout social stars like Punch? And can you aspire to create content that hits like this, or is serendipity the only driver of virality?

    15 min
  7. When the plan doesn’t go to plan

    FEB 24

    When the plan doesn’t go to plan

    PR campaigns require planning – emails, social posts, events and advertisements are set in motion long before they reach consumers. But what happens if something changes between the time content’s developed and messages reach the airwaves? In unfortunate cases, it creates an uncomfortable dissonance that can negatively impact brands. We discuss the importance of balancing planning with real-time adjustments on the pod.

    11 min
  8. Whatever souls are made of…

    FEB 17

    Whatever souls are made of…

    The earliest mention in our work chats of the “Wuthering Heights” promotional circus is dated June 2025. Our collective team has spent months analyzing, discussing and debating the merits of its prolonged promotional cycle – from the beauty and the grandeur to the *interesting* choices made along the way. The long-awaited debut of the newest interpretation of a more than 175-year-old story has come and gone, and we’re going to talk through the merits and shortcomings of an eternally long press cycle.

    12 min
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About

Podcast by Obsidian Public Relations

Information

  • Creator
    Obsidian Public Relations
  • Years Active
    2018 - 2026
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    PRactically, a Podcast