32 episodes

The podcast for hardware startups and entrepreneurs planning to bring a new electronic hardware product to market. We discuss all things related to developing, manufacturing, marketing, and selling successful new hardware products.

Predictable Designs Podcast John Teel

    • Business
    • 5.0 • 12 Ratings

The podcast for hardware startups and entrepreneurs planning to bring a new electronic hardware product to market. We discuss all things related to developing, manufacturing, marketing, and selling successful new hardware products.

    How to Build an Audience for Your Product with Craig Rettew

    How to Build an Audience for Your Product with Craig Rettew

    In this episode of the Predictable Designs Podcast I speak with electrical engineer Craig Rettew about how to build an audience for your product when you have no prior online marketing experience.

    Craig is an amazing electronics engineer (and expert in the Hardware Academy) but he is relatively new to online marketing, but realizes the importance of building an audience for your product as early as possible.

    • 54 min
    Product Simplification, Marketing, and Crowdfunding with Miguel Hernandez of Palocam

    Product Simplification, Marketing, and Crowdfunding with Miguel Hernandez of Palocam

    In this episode I continue my conversation with Miguel Hernandez who is the creator of the Palocam which is a remote-control camera that can be driven up metal poles for filming sporting events from above.

    We discuss how he has been able to drastically simplify his product design based on the feedback he's gotten in the Hardware Academy.  His design simplifications include reducing the number of custom injection molded plastic parts from 18 down to only a couple, and removing a complex, nice-to-have feature that wasn't truly necessary.

    These simplifications not only will save Miguel tens of thousands of dollars on injection molds, but it also allowed him to reduce his product assembly time by over 500%! 

    And, all of these simplifications significantly lowered his manufacturing cost without any negative impact on the product quality or functionality.

    We also talk about marketing and crowdfunding in depth including the importance of estimating your costs so you can know how much money you need to raise.

    • 43 min
    How to Execute Quickly with Miguel Hernandez of Palocam

    How to Execute Quickly with Miguel Hernandez of Palocam

    In this episode of the Predictable Designs Podcast I speak with Hardware Academy member Miguel Hernandez. Miguel is the founder of Palocam which is a remote-controlled camera designed to be driven up metal poles for filming sporting events from above.

    Miguel has made a lot of great progress and we discuss many topics related to product development, manufacturing, and marketing. The overall theme of this interview is how to get help, collect feedback, and execute quickly.

    Miguel quickly implemented much of the advice he has gotten in the Academy and has already redesigned his prototype based on this feedback. This redesign drastically reduced his product complexity, manufacturing cost and assembly time. 

    Because Miguel has proven that he can take advice and execute quickly he has also already gotten a very significant investment offer from another Academy member.

    This is an interview you do not want to miss!

    • 1 hr 3 min
    Q&A with Miguel Hernandez, Creator of the PaloCam

    Q&A with Miguel Hernandez, Creator of the PaloCam

    In this episode I answer the questions asked by Miguel Hernandez in a very detailed post from inside the Hardware Academy.  The questions focus on three areas including reducing manufacturing costs, increasing sales, and funding.

    • 47 min
    Marketing Lessons Learned with Fraser Vaage, Founder of Snik

    Marketing Lessons Learned with Fraser Vaage, Founder of Snik

    In this episode I speak with Fraser Vaage who is the founder of a hardware startup named Snik that is developing a new bicycle security device.

    Fraser has a lot of marketing experience which is greatly benefiting his new startup. He is also fortunate enough to have as a mentor a mega-entrepreneur who sold his first company to Disney for $350 million.

    Fraser is also a very active member of the Hardware Academy, and in fact he has recently  partnered up with another member who will handle most of the product development while Fraser focuses on the marketing.

    In our conversation we discuss a variety of topics around hardware startups but we focus especially on the marketing side of the equation.

    • 1 hr 2 min
    The Importance of Defining Project Milestones with Dave Millman of SalesDev.Global

    The Importance of Defining Project Milestones with Dave Millman of SalesDev.Global

    In this episode I speak again with Dave Millman of SalesDev.Global about the importance of defining milestones for your project. We approach the importance of milestones from the perspective of enticing investors, and for making your project more manageable by breaking it down into bite-size pieces.

    Dave has decades of experience helping hardware startups and he specializes in helping them find their first customers. He is also one of the experts available to help you inside the Hardware Academy where he has also taught a couple of live workshops.

    • 53 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

jbeniforu ,

ITS WORTH MILLIONS

The information shared on this podcast has given me the confidence and understanding to move forward with my design!!! No longer feeling confused and overwhelmed on how to bring my product to market thank you JT and Hardware Acadamy!!!

PapaLokesh ,

Great resource

This show has a lot of good information for hardware entrepreneurs. Covers a lot of the challenges of starting a business not just the hardware piece.

Dino DK ,

Great work

Thanks a ton for the wonderful content. Please keep up the great work. Best wishes!!

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