Predicting People

Dectech

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Predicting People is a podcast, all about the applications of behavioural science in the commercial world. In each episode, we invite experts to talk about how behavioural science has been affecting their business, and how they see it being used in the future.

3월 31일

Ep. 14: AI in Market Research - Is it a fraud, a participant or an interviewer? Dectech Discusses

In our fourteenth episode, Dectech's founders, Dr. Henry Stott and Professor Nick Chater, tackle one pressing question: is AI about to disrupt traditional market research? They discuss three possible ways AI could be influencing the industry, including the rise of AI bots affecting survey responses, the increasing use of large language models as synthetic research participants or “digital twins,” and the emergence of AI-powered interviewers that might, in time, reduce reliance on human qualitative researchers. Drawing on academic literature, real-world case studies, and over two decades of hands-on experience at Dectech, Henry and Nick weigh the promise and the pitfalls of each development. They consider the commercial pressures encouraging rapid adoption of AI, and speculate on what the next wave of AI could mean for how businesses understand their customers.

29분
2025. 11. 28.

Ep. 13: Product Suitability - What makes a product right? Dectech Discusses

In our thirteenth episode, Dectech’s founders, Dr. Henry Stott and Professor Nick Chater, dive into the critical question of product suitability - or as they prefer to put it, how to delight customers by offering the right products. In particular, they explore the many ways product ranges can go wrong, from dominated and missing options to the asymmetry of information between sellers and buyers. They also discuss how human psychology, including the instability of our own preferences, makes choosing the "right" product far more difficult than it appears. Drawing on cognitive science literature and years of practical experience, Henry and Nick uncover why aligning products with customer needs is commercially essential. They outline how thoughtful product design and clearer communication can help steer people towards choices they will actually be satisfied with, even in a world where none of us quite knows what we want.

28분
2025. 07. 08.

Ep. 12: Data Science - What are its potential perils? Dectech Discusses

In our twelfth episode, Dectech’s founders, Dr. Henry Stott and Professor Nick Chater, discuss the many nuanced challenges of data science. They explore five common, but often overlooked, pitfalls - from missing causes to spurious correlations. In a world where data science is of rapidly increasing interest to businesses, addressing these issues is highly relevant to avoid flawed data-driven decisions. Drawing on scientific principles and many years of practical experience, Henry and Nick present recommendations to help businesses gain more reliable insights from their data. They discuss how rigorous techniques, such as randomised controlled trials, can avoid false conclusions and improve the validity of outcomes.

35분
2025. 04. 16.

Ep. 11: Why Do People Buy? The Cognitive Science of Purchasing - Dectech Discusses

In our eleventh episode, Dectech’s founders, Dr. Henry Stott and Professor Nick Chater, discuss the vast field of consumer decision making. In particular, they talk about why people buy the products they do and explore how advertising, brand perceptions, cognitive biases and flexible preferences influence our purchasing behaviour. The insights discussed suggest that consumer decision making can be surprisingly simple, and despite large global spending on advertising, consumers may not hold such deep brand perceptions as we may assume. Rather than having stable brand images, consumers seem to react to specific events and post-rationalise their choices and preferences. Using examples from the cognitive science literature, Nick and Henry highlight the importance of testing real behaviour and experimentation beyond self-report to inform marketing strategies and our understanding of our customers.

29분
2025. 01. 14.

Ep. 10: New Year's Resolutions - How can we keep them? Dectech Discusses

In our tenth episode, Dectech’s founders, Dr. Henry Stott and Professor Nick Chater, discuss New Year's resolutions. Drawing on their own experiences and insights from the cognitive science literature, they propose strategies that can help you to set effective resolutions and stick to them. The episode explores interesting studies on factors that influence the effectiveness of behavioural change, from implementation intentions to specific actions and how ego depletion and social commitment can impact your likelihood of success. Nick and Henry illustrate why some resolutions are easier to achieve than others, and consider the steps you could take to successfully achieve your goals.

21분
2024. 10. 04.

Ep. 9 : Experts – How can algorithms beat them? Dectech Discusses

In this ninth episode, Dectech’s founders, Dr. Henry Stott and Professor Nick Chater, discuss algorithms and whether they are able to outperform expert advice. Their conversation draws on a variety of commercial examples and traces the development of algorithms across multiple fields. The episode explores a couple interesting Dectech case studies, from the world of credit underwriting to football scouting. These examples illustrate the key reasons why algorithms often outperform expert predictions, as identified in existing research. Finally, they consider scenarios where expert judgment still holds value and provide insights into the future of algorithmic decision-making.

25분
2024. 04. 30.

Ep. 8 : Behavioural Economics - Have we reached peak nudge? Dectech Discusses

In this eighth episode, Dectech’s founders, Dr. Henry Stott and Professor Nick Chater, discuss the Nudge Movement. Specifically, they explore how the rise of Nudging in Behavioural Science has led to many policy problems being framed in individual rather than systemic terms. This is known as adopting an i-frame rather than an s-frame. The approach puts the focus on an individual’s behaviour rather than the systems/rules within which they operate. Considering an influential paper that Nick himself wrote on the topic, they discuss whether individual-level solutions like nudges have overplayed their hand. The episode references interesting case studies, from the paper and Dectech’s own research, in areas like carbon emissions and retirement savings. Nick and Henry also address what this means for not just government policy, but the commercial world around it.

34분
2023. 12. 08.

Ep. 7 : Trust - What is it & how to get it? Dectech Discusses

In this seventh episode, Dectech’s founders, Dr. Henry Stott and Professor Nick Chater discuss the topic of trust. Specifically, they explore the intuitive sense we all have of who we do or don’t trust and how it can perhaps be explained. The episode also addresses why we need trust as a society and how businesses can earn and keep it, with reference to interesting Behavioural Science experiments such as the Ultimatum Games, the ABC trust framework we created for companies and our own experience of building trust with brands.

26분

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Predicting People is a podcast, all about the applications of behavioural science in the commercial world. In each episode, we invite experts to talk about how behavioural science has been affecting their business, and how they see it being used in the future.

제작진

Dectech
방송 연도

2020년 - 2026년
에피소드

14
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Predicting People