Prescribing Prosperity

John and Alex Soutsos

Welcome to Prescribing Prosperity, with your hosts John and Alex Soutsos from Med-Wealth Financial Services, operating through IPC Securities Corporation. In this podcast, we provide unique insights into wealth management, the psychology of financial decisions, and help listeners place the capital markets into perspective. Our aim is to help physicians, business owners, and other medical professionals to live their dream. Life is to live and enjoy so we’ll also cover health & lifestyle-related topics such as food, dining, travel, and unique experiences. Learn how global trends shape our investment strategy as we help you assemble your roadmap to prosperity.

  1. FEB 12

    Fear Sells, Perspective Wins with Rana Chauhan – Part 1 (Ep. 60)

    Fear sells, but demand drives results. In this episode, John and Alex Soutsos speak with Rana Chauhan, President and Chief Investment Strategist at Victory Hill Capital, about how media narratives influence investor behavior and why perspective matters most when headlines get loud. They discuss how modern news cycles and fear-based storytelling can push investors into poorly timed decisions, and why adaptability, demand, and long-term thinking can be more helpful than short-term predictions.  John, Alex, and Rana discuss: Why media narratives have more influence on markets today than ever before How outdated valuation models struggle to explain modern innovation Fear-driven headlines, investor psychology, and why bad news spreads faster Shorter market cycles, options activity, and increased volatility Why demand drives earnings, and earnings drive markets And more! Connect with Med-Wealth Financial Services:  Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170 Connect with Rana Chauhan: LinkedIn: Rana Chauhan LinkedIn: Victory Hill Capital Victory Hill Capital Corp. About Our Guest:  Rana Chauhan is the President of Victory Hill Capital and one of the original founders of Investment Planning Counsel (IPC). With a background in medicine, physics, and investment strategy, Rana brings a probability-driven, evidence-based approach to capital markets. His work focuses on concentration, adaptability, and understanding how innovation and demand shape long-term outcomes.

    46 min
  2. 12/24/2025

    Confessions of an Entrepreneur with Chris Reynolds – Part 2 (Ep. 58)

    What separates those who thrive from those who struggle? How do you transition from working in your business to building something that can scale without you? In this episode, John and Alex Soutsos continue their conversation with Chris Reynolds, co-founder and executive chair of Investment Planning Council, diving deeper into the essential qualities that drive entrepreneurial achievement.  Chris shares his insights on the importance of taking time off to maintain creativity, the critical distinction between being self-employed and being a true entrepreneur, and how to build teams that complement your weaknesses. He also discusses his approach to client selection, the role of AI in financial services, and why the advice industry will continue to outpace product-focused models. Chris discusses: The six key qualities successful entrepreneurs and individuals possess for both life and financial achievement Why taking significant time off is essential for staying focused, creative, and avoiding burnout How to build sustainable systems that can be duplicated rather than just working for yourself The framework for evaluating and transitioning clients to maximize both profitability and fulfillment The future of independent financial advice and how technology enhances rather than replaces relationships And more! Resources: Confessions of an Entrepreneur with Chris Reynolds – Part 1 (Ep. 57) Register for one of our upcoming events: January 28, 2026: Retirement Red Zone – Dinner Presentation Connect with Med-Wealth Financial Services:  Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170 Connect with Chris Reynolds: LinkedIn: Chris S. Reynolds Website: Chris Reynolds Investment Planning Counsel Turning the Page Podcast The Six Circle Strategy by Chris Reynolds About Our Guest:  Chris knows people. Using his natural relationship-building skills and strong business acumen, he founded Investment Planning Counsel (IPC) in 1994. Since then, Chris has helped to grow the company and position it at the forefront of Canada’s ever-evolving wealth management industry. Chris has been involved in the consolidation of the independent wealth management business and is now helping entrepreneurs define their own succession plans. He’s served as President and CEO, now as Executive Chair, and he continues to bring his passion for client experience, people, and business to every facet of his role. Beginning his career as a Financial Advisor, he has served the wealth management industry for over 30 years, consistently contributing, innovating, and sharing his breadth of knowledge and insights on how Advisors can best serve their clients. He’s authored two books, hosted several radio talk shows, and appeared at multiple conferences (Advocis, CAFP) across Canada. Today, Chris focuses much of his energy on inspiring his team to create and embrace new opportunities in the wealth management industry, guided by evolving client needs. He’s a strong advocate for the value of advice delivered by professional financial advisors and consistently encourages all those he works with to efficiently deliver human-centered advice to Canadian families in increasingly impactful and tailored ways. Since 2022, Chris has been hosting the ‘Turning the Page’ podcast where he brings winning ideas and learnings to help advisors better navigate relationships, excel at client experience and overall, build a better business. The podcast has featured a multitude of people from advisory industry veterans to visionaries across different verticals. This year, Chris is currently launching his third and newest book, The Six Circle Strategy: The Entrepreneur’s Journey to Wealth and Freedom based on his experiences working with and studying the habits of the very best entrepreneurs in the world.

    37 min
  3. 12/18/2025

    Confessions of an Entrepreneur with Chris Reynolds – Part 1 (Ep. 57)

    Success stories often look inevitable in hindsight, but the real lessons come from the messy, uncertain early days.  In this episode, John and Alex Soutsos sit down with industry leader Chris Reynolds, co-founder and executive chair of Investment Planning Council, to discuss what it takes to build a business from scratch. Chris shares how a chance encounter at 15 sparked his fascination with financial services, how the industry evolved from simple insurance offerings to a trillion-dollar mutual fund marketplace, and why every entrepreneur eventually reaches a turning point that forces them to grow or stay small. Listeners hear candid stories about misjudging people, trusting instincts, battling regulatory change, surviving failed deals, and learning to let go. Chris also explains why independent advice still has a massive runway in Canada and why talent, simplicity, and relationships matter more than anything. What to expect: The early mindset that shaped Chris’s career Candid stories of hard lessons and costly mistakes How IPC grew through acquisitions and advisor centered design What the future looks like for independent advisors And more! Resources: “The Six Circle Strategy” by Chris S. Reynolds Register for one of our upcoming events: January 28, 2026: Retirement Red Zone – Dinner Presentation February 3, 2025: Retirement Workshop Lunch Workshop Connect with Med-Wealth Financial Services:  Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170 Connect with Chris Reynolds: LinkedIn: Chris S. Reynolds Investment Planning Counsel Turning the Page Podcast About Our Guest:  Chris knows people. Using his natural relationship-building skills and strong business acumen, he founded Investment Planning Counsel (IPC) in 1994. Since then, Chris has helped to grow the company and position it at the forefront of Canada’s ever-evolving wealth management industry. Chris has been involved in the consolidation of the independent wealth management business and is now helping entrepreneurs define their own succession plans. He’s served as President and CEO, now as Executive Chair, and he continues to bring his passion for client experience, people, and business to every facet of his role. Beginning his career as a Financial Advisor, he has served the wealth management industry for over 30 years, consistently contributing, innovating, and sharing his breadth of knowledge and insights on how Advisors can best serve their clients. He’s authored two books, hosted several radio talk shows, and appeared at multiple conferences (Advocis, CAFP) across Canada. Today, Chris focuses much of his energy on inspiring his team to create and embrace new opportunities in the wealth management industry, guided by evolving client needs. He’s a strong advocate for the value of advice delivered by professional financial advisors and consistently encourages all those he works with to efficiently deliver human-centered advice to Canadian families in increasingly impactful and tailored ways. Since 2022, Chris has been hosting the ‘Turning the Page’ podcast where he brings winning ideas and learnings to help advisors better navigate relationships, excel at client experience and overall, build a better business. The podcast has featured a multitude of people from advisory industry veterans to visionaries across different verticals. This year, Chris is currently launching his third and newest book, The Six Circle Strategy: The Entrepreneur’s Journey to Wealth and Freedom based on his experiences working with and studying the habits of the very best entrepreneurs in the world.

    35 min
  4. 12/11/2025

    Separating Facts from Fear in Today’s AI-Driven Market (Ep. 56)

    Many investors are trying to make sense of AI valuations, rapid market reactions, and the headlines that shape short-term narratives.  In this conversation, Alex and John Soutsos look at how sector trends, company fundamentals, and broader market data can help put these discussions in context. They review how investors often respond to media commentary, where valuation measures can be useful, and how companies in fast-growing industries manage capital, reinvestment, and long-term planning. They also outline how portfolio managers adjust to changing conditions over time. What to expect in this episode: How investors interpret AI headlines and what often drives short-term reactions Where valuation tools, including PEG ratios, fit into long-term analysis How large companies in fast-growing areas allocate capital and manage continued expansion How portfolio managers use data rather than themes when building or adjusting positions And more! Resources: Building Wealth Through Concentration (Ep. 53) Register for one of our upcoming events: January 28, 2026: Retirement Red Zone – Dinner Presentation February 3, 2025: Retirement Workshop Part 1 – Lunch Workshop February 10, 2025: Retirement Workshop Part 2 – Lunch Workshop Connect with Med-Wealth Financial Services:  Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170

    49 min
  5. 11/27/2025

    Building a Brand That Feels Real with Megan Matthews – Part 2 (Ep. 55)

    We’ve all heard the phrase “Your brand is what people say about you when you’re not in the room.”  But what if you don’t know what they’re saying? In this episode, brand strategist Megan Matthews joins John and Alex to unpack what makes a brand unforgettable and what makes it forgettable. From taking over her father’s firm, Instinct Brand Equity, to working with elite firms on their emotional resonance and strategic positioning, Megan shares powerful insights into why branding must evolve with intention. Whether you’re running a family business or managing a legacy firm, this episode will challenge the way you think about identity, trust, and perception. Here’s what you’ll learn: Why PR overtook advertising and what brands must do now What it’s really like stepping into a parent’s legacy business How emotion, not just logic, builds brand loyalty The biggest brand risk no one talks about: being “good enough” And more! Resources: “Unreasonable Hospitality” by Will Guidara “Start With Why” by Simon Sinek Building a Brand That Feels Real with Megan Matthews – Part 1 (Ep. 54) Register for one of our upcoming events: January 28, 2026: Retirement Red Zone – Dinner Presentation February 3, 2026: Retirement Workshop Part 1 – Lunch Workshop February 10, 2026: Retirement Workshop Part 2 – Lunch Workshop Connect with Med-Wealth Financial Services:  Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170 Connect with Megan Matthews: LinkedIn: Megan Matthews Instinct Brand Equity hello@instinctbrandequity.com About Our Guest:  Megan has an inherent ability to suss out the heart of a Brand’s story.  It’s this Instinct-led approach, paired with twenty years of global experience as a PR and marketing communications executive, an astute understanding of the ever-changing digital marketing and social media landscape, and a genuine love of Brand storytelling, that makes her expertise highly sought-after.  Whether working with an emerging company or an established Brand, Megan specializes in helping to articulate and define that Brand, ensuring Brand distinctiveness. Her years of experience as an executive team leader have helped countless company managers, directors, and CEOs find their own passion in Brand-building and become advocates of Megan’s straightforward Rules & Tools, the fundamental pillars of ultimate success. Offering more than Brand clarity and purpose, and PR capabilities, Megan has honed her extensive skill set in crisis and reactive communications, executive profile building, social media marketing, influencer management, media coaching, brand partnerships, and event management on a global scale, working both in-house and in-agency in London, New York, and Toronto.

    46 min
  6. 11/13/2025

    Building a Brand That Feels Real with Megan Matthews – Part 1 (Ep. 54)

    What do your clients feel when they think about your brand? Megan Matthews has spent over 20 years helping companies answer that question with honesty and precision. In this conversation, she joins Alex and John to unpack how branding isn’t just a logo, tagline, or marketing campaign; it’s a living story built on trust, consistency, and emotional connection. This episode explores how brands grow, stumble, and evolve through leadership shifts, family legacy, bold marketing moves, and moments that define what they stand for. Here’s what to expect: Why PR became the next big wave after the “Mad Men” era How family businesses carry both a legacy and a weight of expectation What separates a feeling-first brand from a forgettable one Why some bold marketing campaigns work and others crash and burn And more! Register for one of our upcoming events: January 28, 2026: Retirement Red Zone – Dinner Presentation February 3, 2026: Retirement Workshop Part 1 – Lunch Workshop February 10, 2026: Retirement Workshop Part 2 – Lunch Workshop Connect with Med-Wealth Financial Services:  Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170 Connect with Megan Matthews: LinkedIn: Megan Matthews Instinct Brand Equity hello@instinctbrandequity.com About Our Guest:  Megan has an inherent ability to suss out the heart of a Brand’s story.  It’s this Instinct-led approach, paired with twenty years of global experience as a PR and marketing communications executive, an astute understanding of the ever-changing digital marketing and social media landscape, and a genuine love of Brand storytelling, that makes her expertise highly sought-after.  Whether working with an emerging company or an established Brand, Megan specializes in helping to articulate and define that Brand, ensuring Brand distinctiveness. Her years of experience as an executive team leader have helped countless company managers, directors, and CEOs find their own passion in Brand-building and become advocates of Megan’s straightforward Rules & Tools, the fundamental pillars of ultimate success. Offering more than Brand clarity and purpose, and PR capabilities, Megan has honed her extensive skill set in crisis and reactive communications, executive profile building, social media marketing, influencer management, media coaching, brand partnerships, and event management on a global scale, working both in-house and in-agency in London, New York, and Toronto.

    48 min

About

Welcome to Prescribing Prosperity, with your hosts John and Alex Soutsos from Med-Wealth Financial Services, operating through IPC Securities Corporation. In this podcast, we provide unique insights into wealth management, the psychology of financial decisions, and help listeners place the capital markets into perspective. Our aim is to help physicians, business owners, and other medical professionals to live their dream. Life is to live and enjoy so we’ll also cover health & lifestyle-related topics such as food, dining, travel, and unique experiences. Learn how global trends shape our investment strategy as we help you assemble your roadmap to prosperity.