Press This. The WordPress Community Podcast features exclusive content and interviews with leaders in the WordPress community…. covering everything from development to integrating your digital marketing strategy with WordPress. Host David Vogelpohl of WP Engine and special guest hosts from across the community keep you up to speed on the latest advancements in WordPress.
Personalization using Amazon Personalize for WooCommerce with James Jory of AWS
Are you running a large WooCommerce store or helping agency clients who are? Would you like to use the SAME personalization AI technology in use on Amazon.com to optimize your WooCommerce sales?
In this episode of PressThis, we interview James Jory of AWS and Anthony Burchell of WP Engine about an exciting new set of personalization features to be released in the AWS for WordPress plugin. James and Anthony share details about how the plugin uses Amazon Personalize to deliver a personalization API that developers can use to train Amazon Personalize and deliver personalized product recommendations to shoppers using the same personalization technology Amazon.com uses!
If you're looking for ideas on how to use personalization in your WooCommerce stores, listen to this episode of PressThis now!
Common ways people mess-up WooCommerce with Sean Conklin
Are you setting up an eCommerce store with WooCommerce for yourself or your clients, and wondering "Did I do everything I was supposed to do?!?!"? Overlooking key configurations and settings can lead to lost sales, hacked sites, and more.
In this episode of PressThis, we interview Sean Conklin of Coded Commerce about what store owners and agencies building WooCommerce stores should do in most, if not all cases. Sean shares his thoughts around brute-force login protection, /wp-admin account management, plugin strategy, and much, much more!
If you're looking to beef up your checklist for the stores you build or if you're thinking of creating a WooCommerce store on your own, don't miss this episode of PressThis. Listen now!
Why talking to your host before large WP builds might be right with Aaron Onken
If you're anything like us, you've likely worked waaay too long on a WordPress project without realizing there was some critical dependency you didn't catch and now you have to rebuild the entire site. Yikes! Of course, this often happens with hosting environments and so you might be asking, does it help to talk to my host before a large build?
In this episode of PressThis, we interview Aaron Onken of WP Engine who has helped hundreds of large sites plan their technical strategy around their move to WP Engine AND site owners who have small sites who have to grow in a hurry. Aaron shares his thoughts and incredible wealth of experience around what to look out for in your hosting environments during a build and strategies for collaborating with your host especially on larger websites.
If you're tired of having to undo things because you missed an environment requirement or just want insights into the build techniques that cause problems at scale, listen to this episode of PressThis now!
Overwhelmed? Virtual Assistant Strategies for WordPress Agencies with Robert Nickell
Do you run a freelancer or agency business? If so, do you often feel more like your business is running you?
In this episode of PressThis, we interview Robert Nickell of Rocket Station about Virtual Assistant strategies WordPress agencies and freelancers can use to save time and scale their business. Robert's company Rocket Station specializes in Virtual Assistant services often used by freelancers and agencies. Robert shares his wealth of experience supporting businesses with their virtual assistant strategies so you can dial in on what might be right for you.
If you're underwater trying to keep up with running your freelance or agency business afloat, don't miss this episode of PressThis. Listen now!
Why Just Installing Plugins isn't a Magic Fix for Accessibility with Nick Croft
Building accessibility features into your WordPress site isn't just a strategy for making your site more usable to more people or a moral thing to do, but it may actually be the law depending on where your audience lives!
If you've decided to implement accessibility on your WordPress site for growth, legal, or moral reasons, you might be thinking "Isn't there a plugin for that?". Choosing plugins to help improve your accessibility is a tricky business and could actually result in making your accessibility WORSE.
In this episode of PressThis, we interview Nick Croft of ReaktivStudios. Nick is a widely-known expert at WordPress accessibility. Nick holds Web Accessibility Specialist (WAS), Certified Professional in Accessibility Core Competencies (CPACC), Certified Professional in Web Accessibility (CPWA), and 508 Trusted Tester certifications and has been working in WP accessibility for 4 years. Nick shares his thoughts on how you should approach your plugin strategy as it relates to accessibility and how to avoid pitfalls that might actually make your site less accessible.
If you'd truly like the benefits of having an accessible website and not just throw random plugins on your site to achieve that goal, listen to this episode of PressThis now!
Creating Captivating Video Captions with Meryl Evans
If you find yourself creating more video content than ever, don't forget about adding captions!
Captioning your content can be a great way to capture viewers who aren't using audio at the time they are viewing your video or of course making your video content accessible to the deaf and hard of hearing. The bottom line is that captioning makes your videos more valuable and well... captivating.
In this episode of PressThis, we interview Meryl K. Evans of Meryl.net Digital Marketing, one of the world's leading experts on video captions. Meryl’s first encounter with captions came in 1983 when she received a closed-caption decoder. Because she depends on captions to follow the video, she has seen the best and worst of captions. Fast forward decades later, Meryl’s digital marketing career has come in handy in educating people about captioning video calls, the benefits of captioning videos, and captioning videos well.
Meryl shares her pro tips on making captivating captions in this episode of PressThis. If you're looking for an edge up in your video strategy on WordPress sites or beyond, don't miss this episode. Listen to or read the transcription of PressThis now!