Pretty Hard

Erika Geraerts
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Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts.

  1. 30/12/2025

    Episode 48: How to simplify your relationship to beauty. Reflections from Laura Roscioli, Erin Deering, Lesley Hunter and Kayla Moon.

    A different kind of podcast episode as we head into a new year.  Particularly transitioning from this year of the snake to the next year of the horse, something at Fluff we are resonating with, many of us can feel like we're shedding, questioning, reflecting.  In light of such, we decided to ask four friends of Fluff: Laura Roscioli, Erin Deering, Lesley Hunter and Kayla Moon a simple question: What are 3 decisions that have dramatically developed and/or simplified your relationship to beauty? For me personally - this has included: -Doing something in the morning for me before anyone else: how I look is how I feel.  -Using fewer, better products -If I’m tempted via online shopping, adding it to cart, and then I leaving it for a few days to see if I really need it. -Talking to more people about the beauty that comes with aging, not the decline.  We hope this episode inspires you to reflect on your own relationship to beauty and any changes you'd like to see, or intentions you'd like to set for the new year.  About our guests: Laura Roscioli is a Melbourne-based writer, sex columnist, and cultural commentator whose work unpacking love, desire, identity and modern relationships has resonated with audiences around the world. @lauraroscioli  Erin Deering is Co-founder of Triangl and now her namesake fashion label, Deering. Her honesty and authenticity as a mother, businesswoman, and human engaged in the ever-evolving complex beauty narratives online is deeply refreshing. @erinkdeering  Lesley Hunter is a 65-year old model, yogie, and compassionate, curious human being who never ceases to make us smile and laugh, while encouraging us to embrace every age and stage of life. @lesley__hunter  Kayla Moon is the founder of the Collingwood based florist, Xflos. She’s also the cofounder of Stay Soft Studio, hosting monthly night markets, and creative co-working & events. She is deeply committed to showing up authentically and exploring her true self. @whoskaylamoon

    41 phút

  2. 14/10/2025

    Episode 47: Tough to Comfortable. Ross Howse's Relationship to Beauty.

    Ross Howse is a Melbourne-based creator best known for Bangin’ Sangas, where he critiques and celebrates sandwich culture in Australia. Howse has publicly shared his journey through mental health, addiction, and self-discovery, using his platform to explore life, food, purpose, and identity. We discuss all of the above, including a refreshing perspective of his participation in beauty culture. Find Ross on Instagram at @banginsangas

    51 phút

  3. 01/10/2025

    Episode 46: Layered. Joy Ben Hur's Relationship to Beauty.

    Joy Ben Hur is a digital creator and storyteller whose voice bridges YouTube, film, and podcasting. She launched her Youtube channel Joyish at 14 years old, as a space to share fashion, lifestyle, art and personal reflection. As a filmmaker, Joy writes and directs, turning intimate themes of belonging and change into cinematic form, most recently for Fluff in her short film titled, Beauty is Nurture. Through her Humble Ego Podcast, Joy holds space for creatives to unpack imperfection, vulnerability, and the inner dialogue between humility and ambition. We talk about how Joy became aware of the concept of beauty from a young age, how the act of journalling since she was 9 has helped her navigate a sense of identity and belonging, and what it's meant and looks like today having had a presence on Youtube for almost a decade. Find Joy on Instagram at @joyishhhh

    56 phút

  4. 29/09/2025

    Episode 45: Constantly in Flux. Chantel Horvat's Relationship to Beauty

    Chantel Horvat is an Australian basketballer who studied at UCLA over a five-year collegiate career before launching her professional journey across the U.S., Europe, and home in Australia.  She’s represented the Opals at the Asia Cup and has played for top clubs in Poland, Turkey, Spain, the WNBL’s Canberra Capitals and Melbourne Tigers, and recently, Townsville Fire. When she's not on the court you can find her as an anything-goes creative sharing whatever her travelling hands can produce. We chat about life on and off the court and what role beauty plays in sport. For Chantel, it's about placing less emphasis on beauty being skin deep, and instead what her body can do for her.  Find Chantel on Instagram at @chantel_horvat

    49 phút

  5. 29/09/2025

    Episode 44: Difficult & Incredible. Kayla Moon's Relationship to Beauty.

    Kayla Moon is a multifaceted creative across Xxflos and Stay Soft Studio in Melbourne, where she has built a reputation as a local business owner and floral artist blending nature and structural modernity. Her story has been shaped by reinvention, resilience, and the challenges of carving space in industries that demand both vulnerability and vision. We chat about growing up with strong, wild feminine archetypes as role models, the idea of appreciating beauty outside of oneself, alongside the pressures of society and traditional, western beauty standards, and we question where does vanity help us and where does it hinder us?  Please note: This conversation discusses topics including body dysmorphia, disordered eating, and self harm, should you wish to skip this episode. Find Kayla on Instagram at @whoskaylamoon

    52 phút

  6. 07/08/2025

    Episode 43: Jessica Defino, Erika Geraerts, and Maeva Heim. An honest discussion.

    The beauty industry is brutal, for consumers, brands, and founders alike. While glossy on the surface, behind the scenes is a world of numbers, stakeholders, and systems that are rarely discussed. Purpose vs Profit. Expression vs Exploitation. Generosity vs Gatekeeping.  In this intimate, live podcast recording from April 2025 in NYC, founder of Fluff, Erika Geraerts speaks openly with beauty journalist and writer Jessica Defino and Bread Beauty founder Maeva Heim.  Find Jessica on Substack at The Review of Beauty And Maeva on IG at @bread @maeva_helene And Erika on IG at @erikageraerts and Substack at Pretty Hard.

    1 giờ 7 phút

  7. 25/04/2025

    Episode 42: Fraught. Eryca Judi Green's Relationship to Beauty.

    Eryca Judi Green is a photographer, co-owner at Opmanis & Green, and director of Smith St Bazaar.  We have known each other for around a decade, having first met at her furniture store and very quickly becoming close friends.  I am inspired by Eryca’s personal style, strong sense of self, and appreciation of all things beautiful - and her application of such in her daily life.  Like me, Eryca believes that everything can tell a story, from the clothes you wear to the furniture in your house and the objects that surround them.  We chat about her eczema experience from 17-40 years old, her recent cancer journey, and how her photography practice is a deep exploration of beauty in its most vulnerable moments.  Find Eryca at @erycagreen on Instagram.

    45 phút

  8. 21/04/2025

    Episode 41: Alice Edgeley's Relationship to Beauty.

    Alice Edgeley is a fashion & costume designer, stylist, and a self proclaimed fashion history/ beauty nerd. If you live in Collingwood or Fitzroy, you will definitely know her work. Alice is all about questioning established notions of ‘good taste’ and challenging conventional aesthetics - and this has meant an exploration of bold glamour and following her instincts rather than the dictates of current fashion trends. We spoke about the positive influence of Alice’s mother over her life, her daily makeup ritual, and her intuitive approach to fashion and self-exploration.  Find Alice at @ms_edgeley on Instagram.

    49 phút
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Giới Thiệu

Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts.

Thông Tin

  • Nhà sáng tạo
    Erika Geraerts
  • Năm hoạt động
    2023 - 2025
  • Tập
    47
  • Xếp hạng
    Thô tục
  • Bản quyền
    © 2025 Pretty Hard
  • Trang web chương trình
    Pretty Hard