Coaches Breaking Through, With Chase Tolleson

Chase Tolleson

Here at Start and Scale, we believe in a simple no-nonsense approach to building and growing a thriving online business that provides the life they've always dreamt of. Follow along as Chase unwraps his decade of entrepreneurial experience to help you start and scale your online coaching business.

  1. 16H AGO

    Authenticity Over Imitation: Building A Business You Actually Want

    Tired of performing online while your business feels heavier by the month? We go straight at the quiet problem behind forced sales and content that rings hollow: borrowed identity. The coaching space rewards imitation in the short term, but the long-term cost is real—resentment, shaky revenue, and a life you’re not present for. Instead of louder tactics, we offer a path to congruence that your audience can actually feel. We unpack why copied personas collapse under pressure and why “change the story” advice falls flat without facing the moment the story began. From the anvil on your chest at 10k, 20k, 50k months to the guilt that sneaks into family time, we trace the thread back to stored emotions and old meanings driving modern decisions. Then comes the pivot: becoming the most stable signal in your market. Using the grandfather clock metaphor, we show how brands naturally sync to the most grounded rhythm—and how you get there by peeling back layers, not stacking more hacks. Expect practical guidance without fluff: how to notice the narratives that hijack sales calls, how to feel emotions fully so they stop running the show, and how clarity makes strategy simple again. When you stop borrowing your mentor’s vibe, you stop chasing validation and start defining success on your terms. Clients feel the shift and respond with trust, not hesitation. That’s natural, magnetic authenticity—the kind you can’t fake and don’t have to force. If this resonates, share the episode with a coach who’s ready to drop the mask. Subscribe for more honest conversations, leave a review to help others find the show, and tell us the one story you’re ready to retire so your voice can finally be your own. Get my content sales system that reliably makes $20k a month for coaches across all niches Book a call w/ Chase Join the Skool Community

    14 min

  2. 2D AGO

    What If Your Intelligence Is Your Favorite Avoidance Strategy

    We call out the trap smart coaches fall into: mistaking insight for change and using knowledge to avoid feeling. We share a four-step process to clear the charge in your body so pricing, content, and boundaries become easy and clean. • the cost of intellectualizing emotions in business • why naming a pattern isn’t releasing it • how scarcity stories shape prices and boundaries • a detailed client case study and shift • the four-step write, read, slow, breathe method • why affirmations and reframes fail without sensation • outcomes of a clean nervous system for sales and content • questions to surface the story you’re carrying Go to Instagram, shoot me a DM, tell me what came up for you… If you want to actually move through it, let’s talk about working together… Links in the description, or just DM me the word story, and we’ll start the conversation Get my content sales system that reliably makes $20k a month for coaches across all niches Book a call w/ Chase Join the Skool Community

    19 min

  3. JAN 18

    My Biggest Lessons from 12 Years Selling Coaching

    We trace the rise of online coaching from pre-2015 roots through the COVID surge to today’s crowded market, then show why stale, scripted content fails and how real authenticity creates demand. We share client stories, name the hidden costs of constant noise, and extend an invitation to build from resonance, not fear. • origins from Navy and gym ownership to online coaching • COVID-driven migration and early easy wins • crowding of the market and end of borrowed voices • moving buyers from unaware to ready with real marketing • why performative authenticity repels and real presence attracts • structure without the anvil: systems that serve, not smother • subconscious sabotage, RAS, and the stories that cap growth • client wins showing revenue and relief through alignment Click the link in the description. If you're still here over 12 minutes in, click the link in the description. Let's have a talk. Let's see what awaits on the other side. Get my content sales system that reliably makes $20k a month for coaches across all niches Book a call w/ Chase Join the Skool Community

    12 min

  4. JAN 12

    Idiocracy, Mindset Metrics, and The Original Sin of Coaching with Mark England

    What happens when two veteran coaches toss the script and follow the breath? We start with light banter and end up charting a practical map for getting out of your head: change your words, slow your breath, and watch your body resolve what thought alone can’t. Along the way we call out doomscrolling, the guru trap, and the quiet ways coaches accidentally create clients who won’t act without orders. We share hard-earned field notes from thousands of sessions: grief that cracks open new joy, “heavy pen” exercises that finally move stuck memories, and the sneaky power of language to drive somatic release. You’ll hear the story of a client who regained overhead squat depth after unwinding a fear narrative, a widow who stopped asking for answers and found her own timing, and a simple test for mindset ROI you can feel today. Forget vague inspiration. Real markers include deeper breathing, looser tissue, a longer fuse that’s harder to light, fewer projections and negations, and an almost startling level of inner quiet. We also take a hard look at coaching culture. The original sin is needing to have all the answers—fuel for imposter syndrome and guru worship. The antidote is humble, precise questioning and breath-led pacing that lets people surrender when they’re ready. Spiritual language shows up only if it serves; otherwise, the work stands on its own: write the story, read it out loud, breathe low and slow, and let the nervous system complete what it started years ago. If you’re a coach, creator, or just a human tired of being dragged by your feed, this conversation offers a toolbox you can use today. Subscribe, share this with a friend who needs fewer mantras and more agency, and leave a review telling us which mindset metric hit home for you. Get my content sales system that reliably makes $20k a month for coaches across all niches Book a call w/ Chase Join the Skool Community

    1h 17m

  5. 12/28/2025

    I Thought $50k Months in My Coaching Business Would Feel Different...

    The first time you hit a big revenue milestone, you expect relief. Instead, the noise gets louder. We pull back the curtain on why $10K, $50K, even $100K months don’t deliver the peace they promise and how the nervous system, not another tactic, decides whether success feels safe. Rather than prescribing more frameworks, we get honest about the inner chaos that grows when we avoid our own stories and numb the low end of emotion. We talk about the quiet trap many coaches fall into: mindset bypass. When you know just enough psychology to mask fear with positivity, you can build an impressive life that lands flat. We explore how blunting grief and anxiety caps joy and creativity, and why sustainable growth demands emotional range. You’ll hear practical ways to create internal space—daily nervous system check-ins, truth-first journaling, cleaner offers, fewer priorities, deliberate shutdown routines—so your business stops running 24/7 in your head. We also unpack the “hot coals” moment between where you are and the ease you want, and why most of the burn exists only in anticipation. If you’ve been chasing systems to buy silence, this conversation reframes what real leverage looks like: presence, capacity, and honest self-inquiry. That shift changes your leadership, deepens client results, and makes marketing land because it’s rooted in truth rather than panic. Ready to trade hacks for wholeness and build a business that actually feels good to run? Subscribe, share this with a coach who needs it, and tell us: what story are you ready to face next? Get my content sales system that reliably makes $20k a month for coaches across all niches Book a call w/ Chase Join the Skool Community

    9 min

  6. 12/09/2025

    The Unspoken Fear in Online Coaching - "Will I Lose My Edge if I Slow Down??"

    Whoops, recorded using Riverside's mac app for the first time and forgot to select the nice mic. Good, this one is supposed to be real and raw We challenge the myth that pain must power success and lay out a clear path to drop destination addiction without losing your drive. We show how old stories wire anxiety into business, and how feeling fully can unlock calm momentum and real freedom. • redefining fuel from pain to purpose • spotting destination addiction in revenue goals • how the reticular activating system cements old stories • why anxiety feels like momentum to high performers • practical ways to feel and complete emotions • rebuilding drive without the pressure habit • enjoying success without the panic tax • surprising wins after nervous system regulation If you guys want to talk more about this, if this piqued your curiosity, there's a link in the bio. It actually works now. Thank you, Brooks, for letting me know that that was the old booking link. And if this piques your interest, if you've made 20, 30, 50, 80 million dollars a month. And there was just something missing. Or if any of this just slapped you right in the face, click the link. Let's have a talk. Or, you know, keep hiding from yourself. Your call. Get my content sales system that reliably makes $20k a month for coaches across all niches Book a call w/ Chase Join the Skool Community

    11 min

  7. 12/01/2025

    Performative Authenticity Called And It Wants Its Brand Back, with Ariel Ziegler

    What if the louder you get, the further you drift from who you are? We pull apart the modern performance of authenticity and look at the quieter kind—the kind you can feel in your body before you can explain it. From entrepreneurs chasing bigger numbers to outrun a noisy mind, to near-death clarity that strips identity down to signal, we map a path out of compulsion and into coherence. We start where most people won’t: the nervous system. Simple pattern interrupts—five silent minutes, hands literally sat on, no podcasts in the car—become doorways to hearing yourself again. When breath drops, perception widens. Suddenly, the urge to add more strategy loses its grip, and you see the loop: fear says “achieve,” the body tenses, the mind finds proof, and the cycle repeats. Break the loop and your goals stop being a shield; they become an expression. Along the way, we compare power versus force, talk about the paradox that you must let an old self die to live authentically, and explore the middle path between grind culture and ungrounded mysticism. Structure still matters, but only when built on presence. We touch synchronicity and past-life stories not to posture as gurus, but to show how “magic” tends to arrive when the system calms down and the narrative loosens. The practical takeaway is stubbornly simple: breathe first, feel fully, then build. If your business looks great and still feels wrong, if silence scares you, or if success never lands the way you hoped, this conversation offers tools and a mirror. Start with five quiet minutes. Be honest about the story that hurts. And remember: if you can observe it, you’re not it. Listen now, subscribe for more grounded, high-signal conversations, and share this with the one friend who needs permission to pause. Get my content sales system that reliably makes $20k a month for coaches across all niches Book a call w/ Chase Join the Skool Community

    54 min

  8. 11/25/2025

    Clarity Beats Hustle: Choose The Work That Chooses You

    If “more” hasn’t fixed the nagging noise in your business, this conversation will. We take a scalpel to the side hustle myth, unpack how shiny objects quietly siphon momentum, and show how saying an enlightened no creates the space for compounding wins in your main thing. From a funny algorithm detour to a sobering HVAC investment story, we dig into the real cost of split focus and the unexpected leverage that comes from going all-in on one path. We map a practical route from intention to embodiment: clarifying your mission, choosing an ideal client with real influence, and pricing for commitment instead of bargains. You’ll hear why perceived value matters, how to close the three trust gaps (you, the process, and their belief in themselves), and what shifts when you sell the journey rather than just the system. We also outline a clean path to scale—maximize your one-to-one offer, prune the “small pumpkins,” then systemize the repeatable 80–90% into simple modules and tools. Layer in multi-channel trust with Instagram for attention, YouTube for teaching, a podcast for depth, and email for consistency, and you’ll stop relying on high-pressure closes. We don’t shy from the inner game. Money ceilings, guilt stories, and the fear of having “too much” can quietly cap your growth—and no new funnel fixes that. We talk radical authenticity over performative vulnerability, why audiences can feel dissonance, and how AI can support your delivery without stealing your voice. The close is tactical and grounding: write down a tangible why, take a silent walk without your phone, and keep writing until the answer feels honest. Subscribe, share this with a friend who needs focus more than another tactic, and leave a review with the one thing you’re finally saying no to this week. Get my content sales system that reliably makes $20k a month for coaches across all niches Book a call w/ Chase Join the Skool Community

    1h 4m
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5
out of 5
41 Ratings

About

Here at Start and Scale, we believe in a simple no-nonsense approach to building and growing a thriving online business that provides the life they've always dreamt of. Follow along as Chase unwraps his decade of entrepreneurial experience to help you start and scale your online coaching business.

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