PRIME SPACE

Elias Scultori, MCC
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PRIME SPACE | Advanced Conversations in Coaching is a podcast for professional coaches who believe coaching is more than a methodology—it's a mindset, a way of relating, and a deeply human practice. Hosted by Elias Scultori, MCC, each episode explores the deeper layers of the coaching profession, where mindset, presence, skill, and humanity come together in the everyday practice of coaching. Each conversation examines what it means to continually develop as a coach in an evolving profession. Together, we explore topics such as the coaching mindset, coach presence, professional standards, mentor coaching, coaching supervision, the evolution of coaching skills beyond the ICF Core Competencies, ethical practice, and the questions shaping the future of the profession. Rather than offering formulas or quick fixes, PRIME SPACE invites deeper reflection, thoughtful inquiry, and meaningful conversations that challenge assumptions and expand perspectives. Whether you're an executive coach, leadership coach, internal coach, independent practitioner, or a coach pursuing or maintaining an ICF credential, you'll find conversations designed to refine your practice, strengthen your presence, and deepen your impact. If you believe coaching begins with our shared humanity—and that becoming a better coach is an ongoing journey of curiosity, reflection, and growth—welcome to PRIME SPACE.

  1. 31m ago

    Is the ICF Still Relevant?

    It's a question more coaches are asking—and one worth taking seriously. In this episode of PRIME SPACE, Elias Scultori, MCC, explores why coaching needs a professional organization, particularly as a self-regulated profession. Standards, ethics, accountability, professional identity, collective learning, and public trust all depend on our willingness to come together and take responsibility for the profession we are creating. But coming together does not mean agreeing with everything an organization does. Elias challenges coaches to consider a more difficult question: Is the ICF serving the profession? Are we preserving what is distinctive about coaching? And are we willing to question, challenge, and contribute to the benefit of sustainable and intentional growth of the profession? The answer isn't to walk away.  It's to engage. Because the ICF is not the profession.  We are the profession. PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    Is the ICF Still Relevant?

  2. Sep 1

    A Commitment to Excellence

    What does it really mean to pursue the MCC credential? In this episode of PRIME SPACE, Elias Scultori, MCC, is joined by Annalise Koltai, MCC, to explore her journey from discovering coaching as a distinct professional craft to earning her Master Certified Coach credential with the International Coaching Federation. But this isn't really a conversation about credentials. It is a conversation about excellence. Annalise shares what she learned about the difference between coaching and other helping professions, the value of coach-specific training, and what happened when she became willing to approach her own coaching with a beginner's mind. She talks candidly about the uncomfortable parts of the MCC journey—including examining the habits, assumptions, and personal patterns that had become embedded in her work. Together, Elias and Annalise explore a central question for every professional coach: What does it mean to remain committed to becoming better at this craft? They discuss deliberate practice, supervision and mentor coaching, the relationship between preparation and presence, and why letting go in the coaching session is only possible when we have done the work beforehand. The MCC, as this conversation makes clear, is not the end of the journey. It can be the beginning of a deeper commitment to the craft. Because excellence isn't something we achieve once.  It is something we continue to practice. PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    A Commitment to Excellence

  3. Aug 25

    The Whole Coach

    What does it really mean to develop as a coach? In this episode of PRIME SPACE, Elias Scultori explores three interconnected dimensions of professional development: skills development, personal development, and business development. Rather than treating them as separate areas, Elias argues that they are different dimensions of the same coaching practice—and that neglecting one inevitably affects the others. From listening and questioning to money, practice agreements, self-awareness, and the sustainability of a coaching business, this conversation examines how the whole person shows up in the coaching relationship. Elias also explores the relationship between mentor coaching, coaching supervision, reflection, and personal development—and challenges the idea that skills development can be separated from reflective practice. Because the coach is never separate from the coaching. Three dimensions. One coach. Chapters 00:00 — Welcome to PRIME SPACE 01:27 — Three dimensions of coach development 02:43 — Where do our coaching skills actually come from? 03:54 — Who is doing the listening? 05:10 — The questions we ask reveal who we are 06:11 — Why skills development requires personal development 07:38 — Developing self-awareness as a coach 08:27 — What happens in us while we coach? 09:27 — Coaching is a Human-to-Human Experience 10:51 — Why business development matters to coaching 11:19 — How business affects the coaching relationship 12:35 — When business and coaching mindset collide 12:53 — Three dimensions of one practice 14:18 — The value of working with a senior practitioner 14:37 — Mentor coaching, supervision, and professional development 15:45 — Why skills and reflection cannot be separated 16:42 — Looking underneath the skill 17:44 — Reflection without movement doesn't propel growth 19:09 — Develop seriously, continuously, and holistically 20:08 — Three dimensions. One coach. PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    The Whole Coach

  4. Aug 18

    Do I Really Have to Leave My Job?

    What if building a coaching practice doesn't require you to leave your current job? In this episode of PRIME SPACE, Elias Scultori, MCC, welcomes Joel Dietz, PCC, ACTC, for an unexpected addition to our conversation about developing a coaching business. Joel shares his experience of building a coaching practice while continuing to work full-time in HR and organizational development. Rather than making the often-assumed leap from employment to independent coaching, he found ways to coach within his existing organization, develop his experience, build relationships, and gradually create the foundation for a future independent practice. The conversation challenges the idea that there is one right way to become a professional coach or build a coaching business. For some coaches, an independent practice may be the right path. For others, internal coaching, a side practice, organizational work, or a gradual transition may make more sense. The question isn't simply, "Should I leave my job and start a coaching business?" It may be: "What is the right coaching practice for me, right now?" If you're a coach building your practice, accumulating coaching experience, considering a transition from corporate work, or looking for ways to create coaching opportunities where you already are, this conversation offers a different perspective on business development for coaches. Chapters 00:11 — An unexpected addition to the business development series 00:58 — Meet Joel Dietz, PCC, ACTC 02:43 — The pressure to build a coaching business 05:01 — There is no one way to build a coaching practice 06:03 — Using employment as a foundation for your coaching practice 07:10 — What is the right path for you? 08:45 — Finding coaching opportunities inside your organization 11:54 — Building coaching experience at your current job 14:08 — Using organizational resources to build your coaching toolkit Memorable Quotes "There is no one way of doing this." "You can get very creative about opportunities to do what you love where you already are." "What is the practice that suits each one of us in this particular moment?" PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    Do I Really Have to Leave My Job?

  5. Aug 11

    To Niche or Not to Niche

    Many coaches are told they need to "find their niche" before they can build a successful coaching practice. But is that really true? In this final episode of the five-part series on business development, Elias Scultori, MCC, welcomes back PRIME Coaching Academy co-founder Amy Donovan, MCC, to explore niching. Together, they examine both the advantages and the limitations of this level of marketing focus, discuss why labels can unintentionally dilute the power of coaching, and explain why coaches should first become deeply grounded in the true proposition of coaching before worrying about positioning. Rather than rushing to define a niche, they invite coaches to experiment, coach widely, and let experience—not anxiety—reveal where they naturally create the greatest impact. In this episode, you'll discover: The real purpose of choosing a nicheWhen specialization becomes a limitationWhy coaching labels can create unrealistic client expectationsWhy experimentation should come before specializationThomas Leonard's perspective on finding your nicheHow clarity about coaching matters more than clarity about marketingWhether you're launching your coaching practice or refining an established one, this conversation offers a more thoughtful and sustainable approach to business development. Chapters 00:00 – Introduction 01:36 – Should Every Coach Have a Niche? 03:15 – The Advantages of Specialization 04:22 – When Niching Becomes Too Narrow 06:13 – The Opportunities You're Not Seeing 08:06 – The Problem with Coaching Labels 09:45 – Protecting the True Value of Coaching 11:35 – Coaching vs. Consulting 12:06 – Final Advice for Coaches 12:35 – Coach First. Find Your Niche Later. 13:52 – Closing Memorable Quotes "Niching is a marketing strategy—not your professional identity." "Don't wait to find a niche before you start coaching. Coach first. Your niche will find you." "Clarity about coaching matters more than clarity about marketing." "When we dilute coaching, we also dilute its transformational potential." "People don't ultimately want your expertise—they want to trust their own." PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    To Niche or Not to Niche

  6. Aug 4

    Run Toward Purpose

    Many coaches dream of leaving corporate life and building their own coaching practice. But what does that transition really require? In this episode of PRIME SPACE, Elias Scultori welcomes executive coach Mike Alles, PCC, for an honest conversation about what it took to leave a successful 25-year corporate career and build a thriving coaching business. Mike shares why passion alone wasn't enough. Preparation, resilience, relationships, and a genuine belief in the power of coaching all played an essential role. Together, they explore the difference between running away from something and running toward work that is deeply aligned with your purpose. Whether you're considering launching your coaching practice or looking for renewed perspective on the work you already do, this conversation offers practical wisdom and thoughtful encouragement. In this episode: Why purpose matters more than escapePreparing before taking the leapLeveraging your professional experience as a coachThe role of resilience in business developmentUsing your network without "selling"Why coaching must be more than just a career choicePractical advice for coaches building a practiceConnect with Mike Alles O2 LeadershipLinkedIn Chapters 00:00 Introduction01:00 Mike's journey from corporate leadership to coaching03:10 Finding purpose before taking the leap06:10 Preparing before leaving corporate09:30 Building a successful coaching practice12:40 Why passion matters14:50 Advice for coaches considering entrepreneurship16:15 Business development, resilience, and the numbers game18:15 Final reflections Memorable Quotes "Make sure you're running toward something—not simply running away from something." "Passion gives you the resilience to survive the difficult days." "Your coaching practice is often the evolution of everything you've done before." "Success rarely comes from a leap alone. It comes from years of preparation." "Believe deeply in coaching before asking others to invest in it." If this conversation resonates with you, follow PRIME SPACE, leave a review, and share the episode with another coach. PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    Run Toward Purpose

  7. Jul 28

    Before They Hire You

    Visibility opens the door. Trust is what sustains it.  That's where great coaching businesses are built. In the third episode of our five-part series on practice development, I sit down with Renata Lerch, ACC—Vice President of Marketing & Communications at the International Coaching Federation (ICF)—to explore what marketing really means for professional coaches. Drawing on decades of experience leading global marketing initiatives across Fortune 500 companies, startups, associations, and now the ICF, Renata offers a refreshing perspective that moves beyond tactics and social media algorithms. We discuss why every coaching conversation influences the reputation of our profession, how coaches can build trust before asking for business, and why clarity and consistency matter far more than constant self-promotion. We also explore the ICF's broader role in advancing coaching worldwide, protecting professional standards, and shaping the future of the profession. Whether you're just beginning your coaching practice or looking to strengthen an established business, this conversation offers practical guidance grounded in professionalism, ethics, and long-term credibility. In this episode The ICF's role in promoting and protecting the coaching professionEvery coach's responsibility in shaping public trustWhy coaching excellence is your strongest marketing strategyBuilding credibility before selling your servicesCreating a memorable professional identityReferrals, digital presence, and consistencyWhy marketing should be viewed as service—not self-promotionHow AI is changing the way potential clients discover coachesRenata also shares details about her complimentary Marketing Lab for Coaches—a practical workshop designed to help coaches clarify their message and strengthen their marketing approach. Connect with Renata Lerch on LinkedIn. If this conversation resonates with you, I encourage you to reach out to Renata, follow her work, and let her know you discovered her through PRIME SPACE. Chapters 00:42 Meet Renata Lerch02:56 How the ICF advances and protects the coaching profession10:13 Every coach's role in building public trust15:21 Practical marketing advice for coaches20:24 Renata's complimentary Marketing Lab22:14 Closing thoughtsMemorable Quotes "The future of coaching doesn't belong only to organizations like the ICF. It belongs to every single coach." "You don't need to be famous. You need to be memorable." "Build trust before you ask for business." "Don't think of marketing as self-promotion. Think of it as service." "The quality of our work shapes the reputation of our entire profession." PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    Before They Hire You

  8. Jul 21

    Become Visible

    Marketing feels uncomfortable for many coaches. Visibility doesn't have to. In this second episode of the Business Development series, Elias Scultori invites coaches to stop thinking about marketing as selling and start thinking about it as visibility. When we don't have clarity about why coaching and why us, marketing easily becomes forced, uncomfortable, and performative. But when we are genuinely convinced of the value coaching brings, visibility becomes an act of service rather than self-promotion. Elias explores why so many coaches stay hidden behind endless planning, social media strategies, certifications, and preparation instead of simply showing up where their potential clients already are. He offers a practical framework for becoming visible by building authentic relationships, engaging with communities, and allowing others to experience the coaching mindset firsthand. Building a coaching practice isn't about becoming a better salesperson. It's about making sure the people who need your work know you exist. In this episode: 00:00 – Continuing the Business Development series 02:08 – Why coaches resist marketing 04:14 – Replacing the "M word" with the "V word" 05:52 – Visibility as an act of service 07:51 – When marketing becomes authentic 08:45 – The two practical steps to becoming visible 10:13 – Going where your potential clients already are 11:14 – Letting people experience coaching 12:26 – Relationships before clients 14:01 – What really fills your coaching pipeline 15:03 – Stop hiding. Become visible. Memorable Quotes "We can't be a secret." "Building a coaching practice should be based on the joy of sharing this process we are so proud of." "Find out where your potential clients are. Go and put yourself in front of them." "The world is thirsty for what you have to offer." "Become visible, and the world will respond." PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    Become Visible
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About

PRIME SPACE | Advanced Conversations in Coaching is a podcast for professional coaches who believe coaching is more than a methodology—it's a mindset, a way of relating, and a deeply human practice. Hosted by Elias Scultori, MCC, each episode explores the deeper layers of the coaching profession, where mindset, presence, skill, and humanity come together in the everyday practice of coaching. Each conversation examines what it means to continually develop as a coach in an evolving profession. Together, we explore topics such as the coaching mindset, coach presence, professional standards, mentor coaching, coaching supervision, the evolution of coaching skills beyond the ICF Core Competencies, ethical practice, and the questions shaping the future of the profession. Rather than offering formulas or quick fixes, PRIME SPACE invites deeper reflection, thoughtful inquiry, and meaningful conversations that challenge assumptions and expand perspectives. Whether you're an executive coach, leadership coach, internal coach, independent practitioner, or a coach pursuing or maintaining an ICF credential, you'll find conversations designed to refine your practice, strengthen your presence, and deepen your impact. If you believe coaching begins with our shared humanity—and that becoming a better coach is an ongoing journey of curiosity, reflection, and growth—welcome to PRIME SPACE.

Information

  • Creator
    Elias Scultori, MCC
  • Years Active
    2024 - 2026
  • Episodes
    96
  • Rating
    Clean
  • Copyright
    © 2026 PRIME Coaching, LLC
  • Show Website
    PRIME SPACE