PRIME SPACE

Elias Scultori, MCC
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PRIME SPACE | Advanced Conversations in Coaching is a podcast for professional coaches who believe coaching is more than a methodology—it's a mindset, a way of relating, and a deeply human practice. Hosted by Elias Scultori, MCC, each episode explores the deeper layers of the coaching profession, where mindset, presence, skill, and humanity come together in the everyday practice of coaching. Each conversation examines what it means to continually develop as a coach in an evolving profession. Together, we explore topics such as the coaching mindset, coach presence, professional standards, mentor coaching, coaching supervision, the evolution of coaching skills beyond the ICF Core Competencies, ethical practice, and the questions shaping the future of the profession. Rather than offering formulas or quick fixes, PRIME SPACE invites deeper reflection, thoughtful inquiry, and meaningful conversations that challenge assumptions and expand perspectives. Whether you're an executive coach, leadership coach, internal coach, independent practitioner, or a coach pursuing or maintaining an ICF credential, you'll find conversations designed to refine your practice, strengthen your presence, and deepen your impact. If you believe coaching begins with our shared humanity—and that becoming a better coach is an ongoing journey of curiosity, reflection, and growth—welcome to PRIME SPACE.

  1. 6d ago

    Become Visible

    Marketing feels uncomfortable for many coaches. Visibility doesn't have to. In this second episode of the Business Development series, Elias Scultori invites coaches to stop thinking about marketing as selling and start thinking about it as visibility. When we don't have clarity about why coaching and why us, marketing easily becomes forced, uncomfortable, and performative. But when we are genuinely convinced of the value coaching brings, visibility becomes an act of service rather than self-promotion. Elias explores why so many coaches stay hidden behind endless planning, social media strategies, certifications, and preparation instead of simply showing up where their potential clients already are. He offers a practical framework for becoming visible by building authentic relationships, engaging with communities, and allowing others to experience the coaching mindset firsthand. Building a coaching practice isn't about becoming a better salesperson. It's about making sure the people who need your work know you exist. In this episode: 00:00 – Continuing the Business Development series 02:08 – Why coaches resist marketing 04:14 – Replacing the "M word" with the "V word" 05:52 – Visibility as an act of service 07:51 – When marketing becomes authentic 08:45 – The two practical steps to becoming visible 10:13 – Going where your potential clients already are 11:14 – Letting people experience coaching 12:26 – Relationships before clients 14:01 – What really fills your coaching pipeline 15:03 – Stop hiding. Become visible. Memorable Quotes "We can't be a secret." "Building a coaching practice should be based on the joy of sharing this process we are so proud of." "Find out where your potential clients are. Go and put yourself in front of them." "The world is thirsty for what you have to offer." "Become visible, and the world will respond." PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    Become Visible

  2. Jul 14

    The Wrong Place to Start

    Business development can feel uncomfortable for many coaches. Perhaps that's because we've been starting in the wrong place. We invest years refining our coaching skills, yet often struggle to attract clients and build a sustainable practice. In this opening episode of a new PRIME SPACE season, Elias Scultori, MCC, challenges the conventional marketing advice that dominates the coaching industry. Rather than beginning with websites, social media, niches, or branding, he argues that effective business development starts with the coaching mindset itself. Introducing a simple framework that connects skills development, personal development, and business development, Elias explores why these three dimensions are inseparable. He then offers two deceptively simple questions that every coach should answer before creating another marketing plan: Why coaching? Why you? The answers to these questions become the foundation for every conversation with prospective clients, every marketing decision, and every coaching practice built with authenticity and integrity. If you're looking for a more human, values-driven approach to growing your coaching practice, this conversation is the place to begin. Chapters 01:16 - Why business development matters for coaches 02:01 - The three dimensions of coaching success 04:15 - Coaching is also a business 06:08 - Why traditional marketing feels uncomfortable 08:29 - When marketing contradicts the coaching mindset 09:29 - Two questions every coach must answer 17:55 - A different path to building your practice Memorable Quotes "We're using marketing strategies to sell something that often contradicts what coaching actually is." "Our coaching mindset is our most powerful business development tool." "People aren't simply hiring your methods. They're choosing to spend time with you." PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    The Wrong Place to Start

  3. May 18

    Courageous Humility

    What does it truly mean to be an “expert” coach? In this reflective season finale of PRIME SPACE, Elias Scultori, MCC, explores a profound moment from his recent conversation with Ann Fogolin, MCC — a moment that opens the door to one of the deepest paradoxes in coaching: the more we grow, the more aware we become of how much we do not know. Drawing from the foundational coaching tenets taught at PRIME Coaching Academy, Elias reflects on the idea that coaching is both a humbling and courageous act. In a profession often shaped by expertise, performance, and recognition, what happens when the coach steps out of the spotlight and creates space for the client’s own wisdom, power, and humanity to emerge? This episode is an invitation to reconsider the role of knowledge, certainty, identity, and ego in the coaching relationship — and to explore the courage required to truly listen, remain curious, and serve without the need to be “the one who knows.” A thoughtful closing to Season 4, this conversation speaks not only to coaches but to anyone interested in leadership, presence, growth, and authentic human connection. Chapters 00:11 — A Moment from “The Future of Coaching” 01:09 — What Real Experts Understand 02:06 — The Coaching Tenets 03:21 — Coaching as a Humbling and Courageous Act 05:21 — The Human Need to Be Right 06:29 — The Illusion of Knowing Another’s Experience 07:45 — When the Coach Becomes the Center 08:52 — Humility, Presence, and Empowerment 10:08 — The Courage to Truly Listen Memorable Quotes “Coaching is a humbling and courageous act.” “What do we truly know about what is happening in the heart of this person in front of us?” “That’s when we begin to truly listen.” “Humility and courage. That’s at the core of coaching.” PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    Courageous Humility

  4. May 11

    You Are Not Alone

    In this heartfelt episode of PRIME SPACE, Elias Scultori, MCC, explores one of the most overlooked realities of the coaching profession: isolation. Behind the meaningful conversations, transformational moments, and professional growth, many coaches quietly navigate their practices in isolation. After the energy and connection of coach training programs fade, coaches often find themselves building businesses, holding complex client situations, and reflecting on ethical dilemmas alone. This episode is a reminder that coaching was never meant to be a solitary path. Elias reflects on the essential role of coaching communities, mentor coaching, supervision, peer reflection, and professional organizations in sustaining not only coaching excellence, but also emotional well-being, ethical clarity, and professional resilience. From ICF communities and peer coaching spaces to mentor relationships and industry associations, this conversation is an invitation to reconnect — not only with other coaches, but with the shared humanity at the heart of the profession. If you have ever questioned yourself as a coach, felt isolated in your work, or hesitated to ask for support, this episode is for you. In this episode Why coaching can become an isolating profession The hidden emotional cost of working alone The importance of reflective practice and community Why “a coach needs a coach” Shame, vulnerability, and asking for support The role of mentor coaching and supervision Building sustainable professional relationships How coaching communities strengthen ethical practice Why volunteering and participation matter Finding your professional “home” as a coachMemorable Quotes “Humans are social creatures. We need each other — and as coaches, we need other coaches.” “For a coach, having a coach is an ethical issue.” “We cannot do this alone.” “This is an opportunity for us to exercise our transparency, authenticity, vulnerability, and live the coaching mindset.” Chapters 00:13 – The loneliness many coaches experience 01:49 – The power of coaching community 02:54 – Coaching through complex client situations 03:53 – Why coaches also need coaching 05:17 – Shame, vulnerability, and asking for help 06:34 – Reflective practice and the coaching mindset 07:50 – Finding community through professional organizations 09:07 – Volunteering, contribution, and authentic connection 10:23 – Closing reflections and season four finale preview PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    You Are Not Alone

  5. May 4

    The Future of Coaching

    What does it mean to move a profession forward without losing its essence? In this episode of PRIME SPACE, Elias Scultori, MCC, is joined by Ann Fogolin, MCC, for a thoughtful exploration of where coaching is heading and what may be at stake along the way. Drawing on decades of experience in coaching, mentor coaching, and assessment, they reflect on key inflection points in the profession, including the introduction of competency markers, the evolution of credentialing, and the growing influence of AI. Rather than predicting trends, this conversation examines the deeper questions shaping the future of coaching: How do we preserve the human core of the work? What distinguishes coaching from adjacent practices? And what responsibility does the profession carry as it continues to define itself? The dialogue invites coaches to consider not only where the industry is going, but how each practitioner participates in shaping that direction. Chapters 00:00 – Introduction and welcome 02:08 – The evolution of coaching standards and the impact of PCC markers 07:08 – Credentialing, assessment, and the shift toward developmental evaluation 10:40 – AI in coaching: opportunities, tensions, and limitations 15:37 – The role of knowledge and shifting interpretations of coaching competencies 17:37 – Identity, maturity, and the ongoing definition of the profession 20:42 – Belonging vs. fitting in: a reflection on the profession’s future Key Themes The unintended consequences of standardization in coaching education The distinction between demonstrating competencies and embodying them Evolving approaches to mentor coaching and assessment AI as both a tool and a mirror for the profession’s values The importance of human connection in coaching conversations The ongoing need to define a clear and shared coaching mindsetMemorable Quotes “There are recordings where every box is checked—and there is no coaching happening.”   “Coaching is not just about the solution. It’s about being seen, valued, and understood by another human being.”   “AI can support the process, but it cannot replace the human connection that defines coaching.”   “We are still trying to define our identity as a profession.”   “You want to belong, not just fit in.” PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    The Future of Coaching

  6. Apr 27

    It's the Thinking, Not the Thought

    What if the key to transformation isn’t changing our thoughts—but changing how we think? In this episode of PRIME SPACE, Elias Scultori, MCC, is joined by Aaron Listhaus, ACC, for a thoughtful conversation exploring the distinction between individual thoughts and the patterns of thinking that shape them. Together, they explore how clients often become trapped not by what they think, but by how they habitually think—patterns that quietly shape behavior, decision-making, and ultimately, life outcomes. Drawing from real client examples and the concept of “immunity to change,” Aaron reveals how coaches can help clients identify and shift the underlying cognitive habits that keep them stuck. This episode moves beyond surface-level mindset work and into the deeper architecture of awareness—where lasting change actually occurs. For professional coaches, this conversation sharpens the distinction between content and process—between what clients say and how they generate what they say. It reinforces a core truth of coaching: transformation is less about solving problems and more about evolving the system that produces them. Chapters 02:56 – Why Thinking Patterns Matter More Than Thoughts 07:06 – Immunity to Change: Why We Stay Stuck 11:59 – Coaching the Pattern, Not the Content 14:27 – Shifting Perspective: Expanding the Client’s Lens 16:20 – The Marble Staircase: How Change Really Happens Memorable Quotes “It’s not the thought—it’s the thinking behind the thought.” “Awareness gives you choice—and choice changes everything.” “We don’t coach the problem; we coach the pattern that sustains it.” “Lasting change isn’t a breakthrough moment—it’s a worn path, created over time.” PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    It's the Thinking, Not the Thought

  7. Apr 20

    Beyond the Recording - ICF Updates

    There are some changes coming to the ICF Certification process. What does that mean to you? What does it say about coach training and development? Beginning January 1, 2027, the International Coaching Federation (ICF) will eliminate performance recordings for ACC and PCC portfolio applications. In their place? A more robust, relationship-based, and developmental approach centered on mentor coaching. In this episode of PRIME SPACE, Elias Scultori, MCC, unpacks what this change really means—not just procedurally, but philosophically. This is more than a policy update. It’s a redefinition of how coaching mastery is cultivated, assessed, and embodied. You’ll explore the shift from one-time performance evaluation to ongoing formative development, the introduction of the Mentor Coaching Qualification (MCQ), and why this evolution elevates—not dilutes—the integrity of ICF credentials. More importantly, this conversation challenges a deeper question: Are you pursuing certification… or development? This episode invites you to reconsider your relationship with growth, standards, and what it truly means to become a great coach. Chapters 00:00 — A Major Shift in Coaching Certification 01:39 — From Performance to Formative Development 04:39 — The Rise of Mentor Coaching (Done Right) 06:00 — Introducing the MCQ: Accountability for Mentors 10:32 — Beyond Technique: A Holistic View of Coach Development 13:06 — The Real Question: Why Certification at All?** Quotes “The spotlight is no longer on a moment—but on a lived developmental process.” “Mentor coaching is not a requirement to complete. It is a process to inhabit.” “You cannot separate skill development from the human being who is developing.” PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    Beyond the Recording - ICF Updates

  8. Apr 13

    What Is Empathy... Really?

    Empathy is often named as a core coaching skill. And yet… its depth continues to unfold the more we practice. In this episode of PRIME SPACE, Elias Scultori, MCC, moves beyond definitions and into the nuanced terrain where coaching excellence lives. While empathy is often cited as a foundational competency (ICF Core Competency 4.4), its definition remains vague, even among experienced coaches. Drawing on the well-known distinction popularized by Dr. Brené Brown, this episode expands the conversation to include sympathy, emotional resonance, and compassion, revealing how each subtly but significantly impacts trust, partnership, and client agency. Through precise language analysis and real coaching examples, Elias challenges coaches to examine not just what they say, but the internal stance from which their words emerge. Recommended Video • Brene Brown on Empathy vs Sympathy Chapters 00:00 — The Question Beneath the Competency 03:06 — Empathy in Practice: Beyond Words 06:19 — Sympathy: The Subtle Break in Partnership 08:17 — Emotional Resonance: Instrument or Interference? 11:04 — Compassion: The Hidden Urge to Fix 14:25 — Applied Distinctions: Real Client Moments Memorable Quotes “The moment you create distance, you weaken partnership.” “Emotional resonance becomes powerful only when it stops being about you.” “Compassion, unmanaged, is the gateway to fixing—and fixing breaks coaching.” “It’s not the words you use—it’s the position you take.” PRIME SPACE is produced by PRIME Coaching Academy, where these conversations continue through our ICF-accredited coach training programs. PRIME Coaching Academy We go a step further...

    What Is Empathy... Really?
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About

PRIME SPACE | Advanced Conversations in Coaching is a podcast for professional coaches who believe coaching is more than a methodology—it's a mindset, a way of relating, and a deeply human practice. Hosted by Elias Scultori, MCC, each episode explores the deeper layers of the coaching profession, where mindset, presence, skill, and humanity come together in the everyday practice of coaching. Each conversation examines what it means to continually develop as a coach in an evolving profession. Together, we explore topics such as the coaching mindset, coach presence, professional standards, mentor coaching, coaching supervision, the evolution of coaching skills beyond the ICF Core Competencies, ethical practice, and the questions shaping the future of the profession. Rather than offering formulas or quick fixes, PRIME SPACE invites deeper reflection, thoughtful inquiry, and meaningful conversations that challenge assumptions and expand perspectives. Whether you're an executive coach, leadership coach, internal coach, independent practitioner, or a coach pursuing or maintaining an ICF credential, you'll find conversations designed to refine your practice, strengthen your presence, and deepen your impact. If you believe coaching begins with our shared humanity—and that becoming a better coach is an ongoing journey of curiosity, reflection, and growth—welcome to PRIME SPACE.

Information

  • Creator
    Elias Scultori, MCC
  • Years Active
    2024 - 2026
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © 2026 PRIME Coaching, LLC
  • Show Website
    PRIME SPACE

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