Priority Pursuit - Marketing Guiding Statements

Treefrog Marketing
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A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love.

Episodes

  1. 03/02/2023

    1. The First Step of Strategic Marketing

    We've been away for a bit, but we're back with a bang and some exciting news: we're now a Treefrog Marketing podcast!  It's an exciting new chapter for us, and we're ready to take things to the next level. To kick off our new partnership, we have an absolute powerhouse joining us as co-host—the one and only Kelly Rice, owner of Treefrog Marketing. We're thrilled to have her on board and can't wait for you to soak up all her marketing knowledge. In this episode, we're starting with the crucial first step of strategic marketing—crafting marketing guiding statements. Kelly will be sharing her expert insights on why messaging is so important and how to create a brand story that'll have your audience hooked. This is just the first part of our series on marketing guiding statements, so get ready to learn a ton. Trust us, folks, this is the foundation for any marketing plan, and we’ll make it easy to understand and implement. So, join us for an informative and engaging conversation. We can't wait to dive in! Specifically, this episode highlights the following themes: What marketing guiding statements are and why they matterHow to write your own marketing guiding statementsHow to understand your customers betterOther Mentioned Links & Resources Learn how to write your Marketing Guiding Statements: https://www.treefrogmarketing.com/marketingguidingstatements Learn more about Treefrog services: https://www.treefrogmarketing.com Save $20 on your first order from InstaCart https://www.treefrogmarketing.com/instacart-coupon-code Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagram: https://www.instagram.com/treefroggers Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

    26 min

  2. 03/03/2023

    2. How to Identify & Understand Your Audience

    We know how passionate you are about your products or services, but sometimes it's easy to fall into the trap of making yourself the center of your brand's story. The truth is, if you want to make sales and connect with your target audience, you need to put your customers and their needs at the center of your brand's story. That's why we're excited to bring you part two of our marketing guiding statement series. In this episode, we're going to get into the nitty-gritty of identifying and reaching your audience.  Think of it as an audience overview—we'll cover everything you need to know about your ideal customer. At Priority Pursuit, we believe that great businesses come from serving customers well. So, let's put that into action and get to know your audience even better! Specifically, this episode highlights the following themes: 6 simple steps to creating your ideal audience overviewWhy your customer should be the hero of your brand storyCreating clear marketing messaging that resonatesOther Mentioned Links & Resources Learn more about Treefrog services: https://www.treefrogmarketing.com Learn how to write your Marketing Guiding Statements: https://www.treefrogmarketing.com/marketingguidingstatements Learn more about the book, Building a StoryBrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers Learn more about HoneyBook: https://www.honeybook.com Receive $10 off your first three orders from DoorDash: https://treefrogmarketing.com/doordash Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagram https://www.instagram.com/treefroggers Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

    31 min

  3. 03/04/2023

    3. How to Develop Your Brand’s Talking Points

    If you've been following along with our marketing guiding statements series, you know that defining your target audience is crucial to crafting effective marketing messaging. But now it's time to give your brand a voice and personality with some killer talking points. Talking points are basically the building blocks of a good story. And stories are one of the best ways to grab someone's attention and make them remember something. In today's episode, we've got seven talking points that will make your brand truly unforgettable. Plus, we'll even throw in a Finding Nemo reference to keep things fun and easy to understand. So, tune in to this episode as we guide you through the process of developing your brand's talking points. By the end of it, you'll have everything you need to write effective copy and create a consistent message across all of your marketing channels. Specifically, this episode highlights the following themes: Defining talking points and their importance in marketing messagingUsing a story framework to create compelling messagingBest practices for integrating your talking points into your overall marketing strategyOther Mentioned Links & Resources Marketing Guiding Statements (Part 2) - How to Identify & Understand Your Audience Learn more about marketing strategies: https://www.treefrogmarketing.com Learn more about HoneyBook: https://www.honeybook.com/risingtide Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

    34 min

  4. 03/05/2023

    4. How to Write Your One Liner

    Think about it: how many times have you been asked, "What do you do?” or “Tell me about your business?” And how many times have you fumbled around trying to come up with an answer that makes sense and captures people's attention? With a powerful one-liner, you'll never have to worry about that again. We're excited for part four of our marketing guiding statement series, where we'll break down everything you need to know about crafting a powerful one-liner. We'll define what it is, explain why it's so important, and provide an example to inspire you.  Whether you're a small business owner or just looking to polish up your personal brand, this is a must-listen. So let's get started! Specifically, this episode highlights the following themes: Practical tips and strategies for creating an effective one-liner Crafting a one-liner: A step-by-step guideThe importance of a clear brand message in marketingOther Mentioned Links & Resources Learn how to write your Marketing Guiding Statements: https://www.treefrogmarketing.com/marketingguidingstatements Learn more about Treefrog services: https://www.treefrogmarketing.com Receive $10 off your first three orders from DoorDash: https://treefrogmarketing.com/doordash Learn more about HoneyBook: https://www.honeybook.com/risingtide Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagram https://www.instagram.com/treefroggers Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

    14 min

  5. 03/06/2023

    5. How to Write Your Small Business's Story Pitch

    Have you ever felt like your brand's story is lacking that extra "oomph" that sets it apart from the competition?  Maybe you've been asked about your business's story and found yourself at a loss for words. It's not uncommon for entrepreneurs to neglect the importance of creating a captivating narrative for their brand. Though it can be a daunting task, crafting a compelling brand story is a crucial step in forming a deeper connection with your customers. This is where the story pitch comes into play, and we're thrilled to bring you part five of our marketing guiding statement series all about it! We'll be sharing our top tips for writing a story pitch that captures your brand's essence and makes a lasting impression on your audience. And, we'll even provide an example to help you visualize the end result. So, join us for this exciting episode, and let's get started on creating a story pitch that will help your small business shine. Specifically, this episode highlights the following themes: The impact a well-crafted story pitch can have on your audienceA practical example to help you visualize the process of crafting a story pitchThe importance of empathy in your story pitchOther Mentioned Links & Resources Learn more about Treefrog services: https://www.treefrogmarketing.com Learn how to write your Marketing Guiding Statements: https://www.treefrogmarketing.com/marketingguidingstatements Save $20 on your first order from InstaCart https://www.treefrogmarketing.com/instacart-coupon-code Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagram https://www.instagram.com/treefroggers Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

    18 min

  6. 03/07/2023

    6. How to Determine Your Small Business’s “Why”

    Your "why" statement is like the beating heart of your business, pumping life and purpose into everything you do. It's more than just a catchy slogan or mission statement; it's the driving force behind your products, your team, and your customer relationships. But how do you actually determine your business's "why?"   That's exactly what we'll be exploring in the sixth part of our marketing guiding statement series. By discovering your "why," you'll develop a clear and impactful guiding statement that will help establish a stronger, more cohesive brand identity. So get ready to unleash your creativity and craft a unique "why" statement that sets your business apart and gives it the purpose and identity it deserves! Specifically, this episode highlights the following themes: How to craft a compelling "why" statementThree ways to incorporate your "why" statement into your overall marketing strategyUnderstanding the importance of having a clear and impactful "why" Other Mentioned Links & Resources Learn how to write your Marketing Guiding Statements: https://www.treefrogmarketing.com/marketingguidingstatements Learn more about Treefrog services: https://www.treefrogmarketing.com Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagram: https://www.instagram.com/treefroggers Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

    9 min

  7. 03/08/2023

    7. How to Write Your Small Business's Sales Script

    We're bringing you the final part of our marketing guiding statement series, and we're tackling one of the most important elements of marketing: your sales script. But don't worry, we're not here to turn you into a pushy salesman. Instead, we want to show you how to create a sales script that feels like a natural conversation and helps you build a relationship with your customers. In this episode, we're going to share some awesome tips on creating a sales script. And, because we want to make it super easy for you, we'll even walk you through an example, so you can see how it all fits together. We know that the idea of a sales script can feel uncomfortable, but trust us, having a script can actually make you feel more confident and in control when it comes to sales.  Thanks for sticking with us throughout this marketing guiding statement series. We hope that you've found these episodes valuable in building a stronger marketing strategy for your small business. And don't forget to tune in for our upcoming episodes, where we'll be sharing more insights and tips to support your business's success. Specifically, this episode highlights the following themes: The six key elements of story-based sellingThe role of empathy in creating an effective sales script How to create a sales script that doesn't feel pushy or salesyOther Mentioned Links & Resources Learn how to write your Marketing Guiding Statements: https://www.treefrogmarketing.com/marketingguidingstatements Learn more about Treefrog services: https://www.treefrogmarketing.com Receive $10 off your first three orders from DoorDash: https://treefrogmarketing.com/doordash Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagram https://www.instagram.com/treefroggers Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

    19 min
  • 7 Episodes

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A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love.

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