127 episodes

A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love. 

Priority Pursuit Treefrog Marketing

    • Business
    • 5.0 • 20 Ratings

A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love. 

    How to Pursue Your Personal Priorities as a Small Business Owner

    How to Pursue Your Personal Priorities as a Small Business Owner

    As a small business owner, I've been down that overwhelming path. The endless to-do list, the constant struggle to balance work and personal life – it's a challenge we all face. 

    But let me share a secret with you; there's a way to make it work.

    Join me in this episode as I open up about my own experiences and provide you with insights on how to achieve that elusive balance between work and personal life. I'll take you through the daily routines I've developed, routines that enable me to stay true to my faith, maintain a strong connection with my family, and prioritize my health, even on the busiest of days.
    As we approach a new year, this episode is a timely reminder to reevaluate and make 2024 a year where you prioritize what truly matters.
    So tune in and gain a fresh perspective on pursuing your personal priorities while thriving in your small business journey.

    Specifically, this episode highlights the following themes:
    Evaluating time constraints and making adjustmentsEvaluating and aligning your personal priorities for successExamples of habits and rituals aligned with personal prioritiesOther Mentioned Links & Resources

    Episode 032: How to Practice as a Small Business Owner with Courtney Porter
    https://www.treefrogmarketing.com/practice-prioritize-self-care-creative-entrepreneur

    Episode 060: How to Prioritize Self-Care as a Small Business Owner with Allison Ewing
    https://www.treefrogmarketing.com/prioritize-self-care-creative-entrepreneur
    Read Atomic Habits by James Clear
    https://amzn.to/45kTgBm

    Learn more about Treefrog services:
    https://www.treefrogmarketing.com

    Get access to this free mini-course - Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements
    Save $20 on your first order from InstaCart https://www.treefrogmarketing.com/instacart-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 

    Follow Treefrog on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 18 min
    A Simple Social Media Strategy for Small Businesses

    A Simple Social Media Strategy for Small Businesses

    Some small businesses struggle with creating an effective social media strategy. With limited resources and time, it can be challenging to navigate the ever-evolving landscape of social platforms. 
    However, a simple and well-thought-out social media strategy can make a significant impact without overwhelming your small business.

    In this episode, I’m excited to be joined once again by Angel Tobey, Treefrog's Content Director, who brings a wealth of knowledge in the field of marketing tactics. She shares a simplified approach to social media strategy, covering a range of essential aspects.

    We explore popular platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, Threads, and Pinterest, shedding light on their unique features and target demographics. Also, we tackle the common challenges that small businesses often encounter when maintaining a social media strategy and provide insights on how to overcome these obstacles.

    Tune in to this episode, and together, let's demystify the process and harness the power of social media for your small business.

    Specifically, this episode highlights the following themes:
    The difference between organic and paid social mediaChoosing the best social media platforms for small businessesDeveloping an effective content plan for social media successOther Mentioned Links & Resources
    Episode 098: 3 Signs It’s Time to Outsource Your Small Business’s Marketing: Marketing Consultation with Restaurant Owners Noe & David Garcia
    https://www.treefrogmarketing.com/3-signs-time-outsource-small-business-marketing

    Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

    Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
    https://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages

    Episode 110: A Proven Content Marketing Strategy for Small Businesses
    https://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businesses

    Learn more about Treefrog services:
    https://www.treefrogmarketing.com

    Get access to this free mini-course - Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Enjoy 35% off one year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow Treefrog on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 32 min
    Four Systems Every Small Business Must Have to Increase Efficiency & Growth with Mary Adkins

    Four Systems Every Small Business Must Have to Increase Efficiency & Growth with Mary Adkins

    As a small business owner, I know how crucial systems are for running an efficient operation.

    These systems are the backbone of any successful business, acting as the invisible hands that keep things moving seamlessly.

    In today's episode I'm delighted to welcome back Mary Adkins, the Director of Operations at Treefrog Marketing, who brings over nine years of expertise in helping small businesses streamline their processes through systems implementation.

    We’ll explore the essential systems that every business should have in place, focusing on accounting, HR, communication, and project management. Mary's expertise will provide you with valuable insights and strategies to make the most of your two most precious resources - time and your team.

    Join us as we delve into how implementing these systems can not only save you time, money, and stress but also pave the way for sustainable growth in your business.
    Specifically, this episode highlights the following themes:
    Setting up systems and breaking it down into manageable stepsChoosing the right tools for your small business needsOutsourcing and fractional CMO servicesOther Mentioned Links & Resources

    Learn more about Treefrog services:
    https://www.treefrogmarketing.com

    Get access to this free mini-course - Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Enjoy 35% off one year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Save $20 on your first order from InstaCart:
    https://www.treefrogmarketing.com/instacart-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow Treefrog on Instagram:
    https://www.instagram.com/treefroggers

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 39 min
    How to Build a Team that Helps Your Small Business Thrive with Ryan & Anna of Refuge Photography

    How to Build a Team that Helps Your Small Business Thrive with Ryan & Anna of Refuge Photography

    Running a small business can be a rewarding but challenging endeavor.

    As a business owner, you're not just the boss; you're the visionary, the strategist, the marketer, and the problem-solver all rolled into one.

    But as your business gains momentum, the time comes to assemble a fantastic team that can help shoulder the load and drive your company to greater success.

    In today's episode, we have special guests Anna and  Ryan Leonard, founders of Refuge & Co joining us to discuss how they built a team that has helped their small business thrive.

    Ryan and Anna emphasize the importance of having a well-rounded team to ensure your business's success. They discuss their Business Accelerator Program, which focuses on creating effective systems and enhancing the client experience through streamlined client interactions and communication.

    Their journey of transformation is going to light a fire under you, inspiring you to put team-building at the top of your priority list. So, tune in and discover how you can build a team that not only lightens your workload but also propels your small business to new levels of success.

    Specifically, this episode highlights the following themes:
    Building effective systems and workflowsCreating a well-rounded team that prioritizes the client experienceResources and education offered by Refuge PhotographyOther Mentioned Links & Resources

    Episode 010: The Good, The Hard, & The Myths About Running a Business with Your Spouse with Ryan & Anna Leonard of Refuge Photography
    https://www.treefrogmarketing.com/running-business-with-spouse-ryan-anna-leonard-refuge-photography
    Learn more about Refuge & Co: https://refugephotography.org

    Elevate your photography skills and confidence with Refuge’s educational programs: https://refugephotography.org/education

    Follow Anna and Ryan on Instagram:
    https://www.instagram.com/refugeand.co

    Learn more about Treefrog services:
    https://www.treefrogmarketing.com

    Enjoy 35% off one year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow Treefrog on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 49 min
    When & How to Pivot Your Small Business

    When & How to Pivot Your Small Business

    Navigating the world of small business comes with its fair share of unexpected hurdles and evolving market dynamics. 

    The ability to pivot becomes an essential tool for survival and progress. 

    But discerning the right moment to pivot and strategizing its execution is where the real challenge lies.

    Let me paint a picture through my own narrative. I recently pivoted away from my photography business, choosing instead to merge paths with Treefrog and dedicate myself to empowering other small business owners. 

    This wasn’t a spur-of-the-moment decision but a calculated change brewing since December 2022, fueled by a drive to mold my business to better fit the life I envisioned.

    See, the entrepreneurial journey is seldom a straight highway; it's more like a winding road with its share of bumps and turns. 

    The trick? 

    Embrace these turns, adapt with grace, and remain committed to delivering exceptional value to your customers. Keep those end-goals clear in your mind's eye and pivot with purpose.

    If you're standing at an entrepreneurial juncture, pondering your next move, this episode might just be the guidance you seek. 
    Specifically, this episode highlights the following themes:
    Signs it's time to pivot your small businessSix actionable ways to pivot effectivelyBalancing personal and professional responsibilitiesOther Mentioned Links & Resources

    Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

    Learn more about Treefrog services:
    https://www.treefrogmarketing.com

    Get access to this free mini-course - Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements
    Get the book, Sell Like Crazy by Sabri Subi
    https://www.amazon.com/Sell-Like-Crazy-Customers-Possibly/dp/064845990X

    Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Learn how to choose & use keywords to improve your Google rankings:
    https://www.treefrogmarketing.com/keywords

    Follow Treefrog on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 29 min
    How to Use Google Ads As a Small Business with Maddie Hullinger

    How to Use Google Ads As a Small Business with Maddie Hullinger

    It's a bit of an understatement to say that Google Ads can be a game-changer for small businesses.

    In an era where online visibility can make or break your company's success, Google Ads offers a powerful tool to help you reach your target audience, drive traffic to your website, and ultimately boost your sales.

    To delve deeper into this subject, we've invited Maddie Hullinger, SEO and research strategist at Treefrog Marketing, to join us.

    Maddie's expertise lies in assisting small businesses in establishing a strong online presence. In this episode, she’ll shed light on why Google Ads are invaluable for small businesses and how they seamlessly fit into the Flywheel Marketing method.

    If you're wondering if Google Ads are right for your business and what you should advertise, this episode has all the answers.

    Tune in to learn how to leverage the power of Google Ads for your small business.

    Specifically, this episode highlights the following themes:
    The diverse ad platforms offered by Google AdsThe types of businesses that can benefit from running Google AdsTips for creating an effective Google AdOther Mentioned Links & Resources

    Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

    Learn more about Treefrog services:
    https://www.treefrogmarketing.com

    Get access to this free mini-course - Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Use this coupon code to try Showit for FREE:
    https://www.treefrogmarketing.com/showit-coupon-code
    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Learn how to choose & use keywords to improve your Google rankings:
    https://www.treefrogmarketing.com/keywords

    Follow Treefrog on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 21 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

Kay Petro ,

The Most Helpful Podcast for Creative Entrepreneurs

Seriously. The. Most. Helpful. If you’ve got a business but want to take things to the next level, start with Priority Pursuit. Victoria breaks things down into bite-sized pieces of info that makes it easy to implement changes in your business. Thanks to her episodes about websites and SEO, my website has moved up 5 Google search pages in just 6 months. Things are even better now that Treefrog Marketing is involved. Listening to Priority Pursuit gave me a roadmap for building my business, creating an incredible client experience, and developing my online presence. Cannot recommend it enough!

CathyCagle ,

super helpful, no fluff, great insights

I'm a big StoryBrand fan and I especially appreciate listening to Victoria and Kelly break down so much of what StoryBrand is all about.

kristalynch ,

GEM of a podcast & host!

Victoria has a wealth of knowledge to share with photographers/creatives and she also has a very warm and welcoming presence. So thankful to have found this show!

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