A Podcast Dedicated to Helping Creative Entrepreneurs Define, Maintain, & Pursue Both Their Personal & Business Priorities
How to Identify & Use Strategic Keywords to Improve Your SEO (REPLAY)
What are keywords? How do you identify strategic keywords? How do you use keywords to improve your SEO?
Friend, these are the exact questions we’re answering on today’s episode of “Priority Pursuit”!
This might sound funny, but I’m crazy passionate about SEO because I know search engine optimization has the power to give small businesses and creative entrepreneurs big results.
In fact, every year, 40% of my clients find me on Google, meaning 40% of my annual income is a result of the fact that my website ranks well on search engines.
If you haven’t tuned into “Episode 004: Five Ways to Improve Your SEO for Free” (https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/) I highly recommend listening to that episode before diving into this one.
But, in today’s episode of “Priority Pursuit,” we’re going to break down how you can identify and use strategic keywords to improve your SEO and get your website, blog posts, and other content in front of your ideal customers, so you can make more sales!
For a written version of this podcast, visit https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo.
If you’re a visual person, download “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients”: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/. This download includes screenshots to show you exactly how to identify and use your long-tail keywords on your website.
Mentioned Links & Resources
Show Notes: https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo “Episode 004: Five Ways to Improve Your SEO for Free”: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/ “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients”: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/ “75 Blog Topic Ideas for Photographers”: https://victoriarayburnphotography.com/75-blog-topic-ideas-for-photographers/ Google AdWords’ Keyword Planner: https://ads.google.com/intl/en_us/getstarted/?subid=us-en-ha-awa-bk-c-000!o3~CjwKCAjwy42FBhB2EiwAJY0yQijumAdAjEVHr21boo9X-PBisydTcMJcTi0rnSl0tS5TqNCyVqjHIxoCvScQAvD_BwE~120493108757~kwd-307031882078~12693392540~512647941758&gclid=CjwKCAjwy42FBhB2EiwAJY0yQijumAdAjEVHr21boo9X-PBisydTcMJcTi0rnSl0tS5TqNCyVqjHIxoCvScQAvD_BwE&gclsrc=aw.ds MOZ SEO Tool: https://moz.com/explorer The Keyword Tool: https://keywordtool.io/ Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426 Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/ Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/ Follow Victoria on Instagram & DM Her with SEO Questions: https://www.instagram.com/victorialrayburn/
Five Ways to Improve Your SEO for Free (REPLAY)
Want to move your website up the Google ladder? Today, I’m excited to share five ways you can improve your SEO for FREE as a photographer or creative entrepreneur!
Before I became a full-time wedding photographer, I worked at a marketing agency. And, a big part of my job was making sure that our clients appeared on the first page of Google.
So, when I started my photography business on the side, I optimized my website just like I did for agency clients, and it didn’t take long before people were finding my website on the first page of Google, my calendar was packed, and I was ready to make photography my full-time career.
Today, 40% of my clients find me through Google every year, and I firmly believe that I’m able to be a full-time wedding photographer because my website ranks well on search engines. And, because I have no doubt that SEO could do huge things for your business as well, I’m excited to share five ways you can improve your search engine rankings for free!
Add great content (such as blogs) to your website regularly. Find your sitemap. For ShowIt users Yoast SEO Plugin For Wordpress & ShowIt Users (If you use ShowIt, your blog is built with Wordpress. This means you actually need to submit two sitemaps. Submit your sitemap for your blog with these instructions.) For Squarespace users For Wix users For Pixieset users If you use another web builder, don’t worry! A quick Google search should help you find the resources you need. If not, contact your web builder, and they should be able to help you. Instructions Google Search Console Submit your sitemap to Google Search Console. Submit your sitemap to Google. Alignable Angi Better Business Bureau Bing Facebook Google LinkedIn Yahoo! Yellowbook Yelp YP Industry specific directories (e.g. Wedding photographers, you can create a free listing on The Knot and WeddingWire.) Create consistent online directory listings. Get people to your website. (Social media is a great tool for this!) Ask your clients for online reviews. Chances are, SEO isn’t as hard as you think. Check out this episode to start your climb up the Google ladder!
For a detailed written version of this episode, visit https://victoriarayburnphotography.com/five-ways-improve-your-seo-free
Mentioned Links & Resources
Show Notes: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free 75 Blog Topic Ideas for Photographers: https://victoriarayburnphotography.com/blogtopics A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/ Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426 Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/ Save $50 On Your First Order of $100 or more from KISS Books: http://victoriarayburnphotography.com/kiss/ Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/
024. How to Move & Rebuild Your Business in a New Location
024. Are you longing to move to a new city, state, or country? Is the fear of having to rebuild your business in a new location holding you back? If so, this episode of “Priority Pursuit” is for you!
Kayla Bowen of Kayla Bowen Photography grew up and started her business in Portland, Oregon. Then, shortly after she and her husband got married (literally the day after), they moved to Vegas, meaning Kayla—a wedding photographer with consistent bookings in Portland—had to move and rebuild her business in a new city!
If you’ve spent any time at all building a location-dependent business, the thought of moving might sound terrifying. However, since moving two years ago and despite a global pandemic, Kayla has managed to fully book her calendar and meet her income goals. And, in this episode, she’s sharing exactly how to move and rebuild your business in a new location with seven strategic tactics!
Be open to doing a number of things to fill your calendar. Connect with others in your industry in a way that serves them. Join local Facebook groups. Use location-based hashtags. Take advantage of SEO & blogging. Get scrappy again. Start marketing your business for your new area before you move. You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/how-move-rebuild-your-business-new-location.
Mentioned Links & Resources
Show Notes: http://victoriarayburnphotography.com/how-move-rebuild-your-business-new-location Kayla Bowen Photography - https://kaylabowenphotography.com/ Follow Kayla on Instagram - https://www.instagram.com/kaylabowenphotography/ WIPA - https://www.wipa.org/ “Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters” - https://victoriarayburnphotography.com/building-your-business-through-vendor-relationships-arielle-peters/ “Episode 004: Five Ways to Improve Your SEO for Free” - https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/ “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/ Amy & Jordan Demos’ Courses - https://www.amyandjordan.com/store Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
023. How to Prepare for & Survive Busy Seasons as a Creative Entrepreneur
023. If you’ve listened to a single episode of “Priority Pursuit,” you know I don’t believe that work-life balance exists. And, friend, this is largely because there are busy seasons. There are busy seasons in life for various reasons, and as creative entrepreneurs, most of us face busy seasons simply because that’s how our industries work.
For instance, as a wedding photographer in the Midwest, May through October tend to be very busy for me because we only have six months of nice weather per year, so most people get married during this timeframe.
This episode is by no means about how to make busy seasons stress free or how to prevent busy weeks, months, or quarters altogether. Instead, this episode is simply about how you can prepare for, manage, and—not to be dramatic—but survive busy seasons in your business when they inevitably come with five tips and tricks:
Set boundaries. Front load those who will be affected by your busy season. Put your business priorities—the things that move the needle in your business—above all else. Outsource what you can. When busy season is over, reassess your boundaries. You can find a more detailed version of the show notes at: http://victoriarayburnphotography.com/how-prepare-survive-busy-seasons-creative-entrepreneur.
Mentioned Links & Resources
“Episode 002: How My Business Almost Cost Me My Marriage”: https://victoriarayburnphotography.com/how-my-business-almost-cost-me-my-marriage/ “Episode 001: Are You PRIORITIZING What’s Most Important in Your Personal Life & Business?”: https://victoriarayburnphotography.com/are-you-prioritizing-whats-most-important-your-personal-life-business/ Episode 011: How to Build Your Team as a Creative Entrepreneur with Jessie Roseberry of Roseberry & Co.: https://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry/ Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/ Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
022. How to Get Published as a Wedding Photographer
022. In this week’s episode of “Priority Pursuit,” Jasmine Norris of Jasmine Norris Photography joined me to break down how having her photography published has helped her business grow and thrive and listed specific steps on how to get published as a wedding photographer.
In this episode, Jasmine answers the following questions:
What does it mean to get published and how can it help your business grow? What steps do I take to get published as a wedding photographer? How can I work publication submission into my normal workflow? How can I talk about being published without sounding braggy? You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/how-published-wedding-photographer-jasmine-norris
Mentioned Links & Resources
Jasmine Norris Photography - https://www.jasminenorris.com/ Find Jasmine on Instagram - https://www.instagram.com/jasmine.norris/?hl=en Find Jasmine on Facebook - https://www.facebook.com/JasmineNorrisPhotography/ Two Bright Lights- https://www.twobrightlights.com/home.php Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Join the Waitlist to Join the 2022 In Focus Marketing Summit - https://www.infocusmarketingsummit.com/
021. Battling Depression While Running a Small Business
021. In this week’s episode of “Priority Pursuit,” Greta Hale, a personal trainer and owner of Healthy As Hale, joined me to share her heart when it comes to mental health and battling depression while running a small business.
Greta is open in sharing about her own mental health struggles and why mental health advocacy continues to be so important. As a teenager, Greta faced serious health concerns that put her under enormous mental pressure and stress. Looking back, she realized she didn’t know how to express her feelings and as a result, didn’t speak up when she was struggling. This ultimately led to a suicide attempt. Her mental health struggles as a teenager have continued to follow her into adulthood as she strives to prioritize her own health, be a wife and a mama, and be a student, manage her depression symptoms, and run her business.
In this episode, Greta answers the following questions:
Why is being transparent about mental health so important? What is your advice for people who think they may need help? What are practical ways small business owners can cope? What would you tell someone who is running a business and struggling? You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/battling-depression-running-small-business
Mentioned Links & Resources
Healthy as Hale - https://mailchi.mp/3540f027bc5a/healthyashale/ Find Greta on Instagram - https://www.instagram.com/healthyashale/?hl=en Find Greta on Facebook - https://www.facebook.com/gretafrey13 Episode 002: How My Business Almost Cost Me My Marriage - https://victoriarayburnphotography.com/how-my-business-almost-cost-me-my-marriage/ Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
Kayla Bowen Photography
Great interview with Kayla Bowen on growing and moving your business. Kayla is a Wedding Photographer and Ive been very impressed with her work and how she does business for only years in the business. Victoria of Priority Pursuit asked some great questions in her interview. It helps the listener know what their business is like and if they want to pursue it or not. Thank you for having Kayla Bowen on your show. She really does know her style and has done fantastic !
Too good to not share
I love turning on Priority Pursuit in the car and sharing a glimpse of the entrepreneur world with my husband. Victoria’s podcast helps to remind me to prioritize what matter not only in my business, but also in my life.
Love listening to this podcast! So fun to get an inside scoop into all things business!!