148 episodes

A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love. 

Priority Pursuit Treefrog Marketing

    • Business
    • 5.0 • 20 Ratings

A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love. 

    Why Having a Website Isn’t Enough to Grow Your Small Business

    Why Having a Website Isn’t Enough to Grow Your Small Business

    We all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league. 

    It's time to push past the basic and get strategic with your online presence.

    In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can withstand market whirlwinds. 

    It's not just about going live with a URL; it's about weaving a story that captivates your audience, striking the right SEO notes, and guiding those visitors through crystal clear calls to action.

    Stick around because by the time we're done, you'll be ready to transform your website from a digital storefront into a dynamic growth engine. Tune in now, and let's get those leads flowing your way.
    Specifically, this episode highlights the following themes:
    The critical role of strategic storytelling and clear messaging on your websiteThe importance of building a sales funnel to nurture customer relationshipsHow SEO and consistent, value-laden content lead to better business opportunitiesOther Mentioned Links & Resources
    Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

    Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
    https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages

    Listen to episode 114: How to Build a Sales Funnel as a Small Business:
    https://www.treefrogmarketing.com/how-build-sales-funnel-small-business

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businesses

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Get a free website guide:
    https://treefrogmarketing.com/website

    Read the book Building a StoryBrand by Donald Miller:
    https://amzn.to/49GaY5f
    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 37 min
    How to Set Up a Profit-Sharing Program in Your Small Business with Laura Ciriello-Benedict

    How to Set Up a Profit-Sharing Program in Your Small Business with Laura Ciriello-Benedict

    When your business thrives, shouldn't your team as well?

    In this episode, we’re peeling back the layers on how small businesses can energize their teams and increase efficiency through a profit-sharing strategy.

    You'll hear from the unstoppable Laura Ciriello-Benedict of Ciriello Plumbing, who shares her triumph in harnessing a program that’s not just boosting profits but also rewarding her hardworking technicians with a well-deserved slice of the success pie. 

    Learn the nuts and bolts of setting up a program that actually works, from knowing your costs to outsourcing payroll, and discover how injecting this financial incentive can revolutionize your team's performance. 

    And it’s not all numbers—we’re also touching on the human element, prioritizing character, training, and the mindset of embracing change.
    Tune in now to catch all the golden nuggets of wisdom!

    Specifically, this episode highlights the following themes:
    Implementing a dynamic profit sharing programFostering employee motivation and efficiencyBuilding a lasting and profitable small business cultureOther Mentioned Links & Resources
    Get to know more about Laura Ciriello-Benedict:
    https://www.linkedin.com/in/laura-ciriello-benedict-2697537

    Learn More about Ciriello Plumbing:
    https://cirielloplumbing.com

    Learn More about payroll service Gusto:
    https://gusto.com

    Learn more about QuickBooks:
    https://quickbooks.intuit.com

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Learn how to write your Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 35 min
    The Key to Scaling Your Small Business: Consistency

    The Key to Scaling Your Small Business: Consistency

    The small business world can be a rollercoaster of ups and downs, trials and errors.

    But I've come to realize something crucial.

    We're wired for freedom, but that doesn't mean we should chase every new idea that excites us.

    In this episode, let’s delve into the theme of consistency and how it's a defining factor in scaling a small business. We're going to explore five key areas where consistency can make a drastic impact.

    From serving your customers to building a consistent brand, I’m going to break it all down for you.

    Tune in to the full episode for some game-changing insights and actionable tips. Let's make consistency your new best friend in business!

    Specifically, this episode highlights the following themes:
    Establishing consistency in customer serviceBuilding a consistent brand messageThe necessity of consistent marketing and advertisingOther Mentioned Links & Resources

    Episode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth
    https://treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growth

    Episode 122: Design for Success: 7 Graphic Design Mistakes Small Businesses Make
    https://treefrogmarketing.com/7-graphic-design-mistakes-small-businesses-make

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businesses

    Learn More About Treefrog’s Small Business Marketing Resources & Services
    https://www.treefrogmarketing.com

    Learn how to write your Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Save $20 on your first order from InstaCart
    https://www.treefrogmarketing.com/instacart-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 23 min
    Boundary Blueprint: How to Set Boundaries for Small Business Success with Mary Adkins

    Boundary Blueprint: How to Set Boundaries for Small Business Success with Mary Adkins

    When it comes to running a small business, the lines between the personal and the professional can often become a blurry mess.

    In this episode, we're here to draw those lines with a bold marker.

    Join me and Mary Adkins, Director of Operations at Treefrog, as we explore how establishing clear boundaries can actually steer you towards more success. We break down the necessity of setting sail with firm parameters, how to communicate these with your team, and the role that boundary-setting plays in dodging the waves of burnout.

    If you're done stretching yourself too thin and ready to master your business's work-life balance, then it's time to tune in. Hit play, and let's get your boundaries in shape

    Specifically, this episode highlights the following themes:
    The impact of boundary setting on small business success and personal well-beingStrategies and tools for efficient project management and communicationCreating a sustainable work culture that honors boundaries and prevents burnoutOther Mentioned Links & Resources

    Episode 003: How to Set Boundaries in Your Business & Get Your Clients to Respect Them
    https://treefrogmarketing.com/how-set-boundaries-your-business-get-your-clients-respect-them

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businesses

    Learn More About Treefrog’s Small Business Marketing Resources & Services
    https://www.treefrogmarketing.com

    Learn how to write your Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements
    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 29 min
    Six Ways to Increase Your Website's Conversion Rate

    Six Ways to Increase Your Website's Conversion Rate

    Is your website attracting and keeping your prospects' attention? 

    If not, then you're missing out on valuable opportunities to grow your business. 

    In this episode, we're going to share six simple tweaks you can make to your website to increase its conversion rate. From clarifying your messaging to adding a clear header and incorporating a story-based framework, we outline effective strategies to capture and hold your audience's attention. Plus, we provide tips on crafting direct call-to-action buttons, designing easy navigation, and ensuring your website answers your ideal clients' questions. 

    Don't miss this episode for expert advice on turning your website into a powerful marketing tool and boosting your small business's growth.
    Specifically, this episode highlights the following themes:
    Understanding your audience and clarifying your messagingUtilizing a story-based framework for website copyTips for creating effective CTA buttonsOther Mentioned Links & Resources
    Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
    https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages

    8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers
    https://treefrogmarketing.com/8-things-every-small-business-website-should-include

    Learn how to write your Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Check your load time:
    https://pagespeed.web.dev

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Learn More About Treefrog’s Small Business Marketing Resources & Services
    https://www.treefrogmarketing.com

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 25 min
    How to Create a Personal Vision for your Life & Business with Mark Dolfini

    How to Create a Personal Vision for your Life & Business with Mark Dolfini

    Is your life and business exactly where you want it to be? 

    If you hesitated for even a second, this episode is for you. 

    In this episode, we're diving into the transformative power of crafting a personal vision, and there's no one better to guide us through this journey than Mark Dolfini. He's not just any expert; Mark is a seasoned entrepreneur, a best-selling author, and a revered strategic life and business coach.

    Throughout his career, Mark has faced his share of ups and downs, from personal adversities to the challenges of building and leading successful ventures. 

    His experiences have equipped him with invaluable insights on the critical importance of having a clear vision. It's this vision that acts as the cornerstone for achieving balance and success in both our personal lives and our business endeavors.

    Don't let another day pass without taking the time to define what success truly means for you. Tune in, get inspired, and start mapping out your vision today!
    Specifically, this episode highlights the following themes:
    The importance of distinguishing between personal and business visionsSteps to crafting a compelling personal vision that guides your life and businessPractical advice on aligning your daily actions with your long-term visionOther Mentioned Links & Resources
    Visit Mark Dolfini’s website:
    https://markdolfini.com

    Watch Mark’s Video “Do Affirmations Really Work?”
    https://markdolfini.com/2023/04/do-affirmations-really-work

    Find Mark on YouTube:
    https://www.youtube.com/@markdolfini
    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community:
    https://www.facebook.com/groups/179106264013426

    Learn More About Treefrog’s Small Business Marketing Resources & Services
    https://www.treefrogmarketing.com

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    • 1 hr 2 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

Brittany_30 ,

The best podcast to grow your business!

This podcast has been so helpful as I continue to grow my business. It helped me get my website completed with SEO in mind. Victoria gives you so many good tidbits for small impactful things you can work on. They really go a long way in your future customers finding you. I’m so glad I found this one and know you will be too.

Kay Petro ,

The Most Helpful Podcast for Creative Entrepreneurs

Seriously. The. Most. Helpful. If you’ve got a business but want to take things to the next level, start with Priority Pursuit. Victoria breaks things down into bite-sized pieces of info that makes it easy to implement changes in your business. Thanks to her episodes about websites and SEO, my website has moved up 5 Google search pages in just 6 months. Things are even better now that Treefrog Marketing is involved. Listening to Priority Pursuit gave me a roadmap for building my business, creating an incredible client experience, and developing my online presence. Cannot recommend it enough!

CathyCagle ,

super helpful, no fluff, great insights

I'm a big StoryBrand fan and I especially appreciate listening to Victoria and Kelly break down so much of what StoryBrand is all about.

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