A Podcast Dedicated to Helping Creative Entrepreneurs Define, Maintain, & Pursue Both Their Personal & Business Priorities
075. How to Walk Away from Social Media Platforms You Don’t Like Without Sacrificing Business Opportunities with Lindsay LaShell of Open Lines
Did you know, as of June 2022, there were more than 130 social media platforms? From Facebook to Reddit to Athlinks and more, small business owners have plenty of options for targeting a broad (or niche) group of customers. But, it’s impossible to be active on every single platform. And, even if you try to post on better-known sites like Facebook or Instagram, you might not enjoy being on certain platforms for one reason or another.
Maybe you’ve wondered how to walk away from social media sites you don’t like, but you’re worried about missing business opportunities or connections with potential customers. Well, friend, Lindsay LaShell of Open Lines is here to tell you that you can reach your audience and serve them well without being on every platform—and, you can even say goodbye to the social media channels you don’t like!
Lindsay is a marketing activist, coach, and course instructor who works with underrepresented and underfunded creative entrepreneurs to empower them with opportunities to reach more customers. She loves helping her clients and students understand which social media platforms and other tactics will grow their businesses—and encourages them to ditch the rest.
In this episode of Priority Pursuit, Lindsay explains how you can walk away from social media platforms you don’t like without hurting your business or sacrificing connections with customers.
In this episode, Lindsay discusses:
How creative entrepreneurs should decide which social media platforms to invest their time in How creatives can prepare to walk away from social media platforms they don’t like without missing out on business opportunities How creative entrepreneurs can overcome the fear of saying goodbye to certain social media platforms The next steps for creatives who have limited their social media presence to the platforms that work for them What creative entrepreneurs should do if they feel overwhelmed with planning, posting, & engaging with social media You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/walk-away-from-social-media-platforms-you-dont-like/.
Mentioned Links & Resources
Atomic Habits by James Clear - https://amzn.to/3LpFXHD The Alter Ego Effect by Todd Herman - https://amzn.to/3Uinl0p What Can an Alter Ego Do for You? (AKA Lindsay’s Ah-ha Moments from The Alter Ego Effect by Todd Herman) - https://www.open-lines.co/articles/https-diamondandbranch-com-book-club-what-can-an-alter-ego-do-for-you Take Lindsay’s Online Courses on Do More Good (October 2022) - https://domoregood.org/ DM Lindsay on LinkedIn to Join a Small Group for Entrepreneurs (Next One: January 2023) - https://www.linkedin.com/in/lindsaylashell/ Hear from Lindsay at The 2023 Cause Camp Nonprofit Conference (September 2023) - https://cause.camp/ Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
074. How to Create an Online Course & Share Your Expertise with Melissa Guller of Wit & Wire
As a creative entrepreneur, you’re an expert (or you soon will be!) in your field. And, you might like to find a way to teach others what you’ve learned so you can make an income and an impact. So, how can you sell your knowledge and serve your fellow industry professionals?
Well, course creation may be just what you’ve been looking for! Creating an online course—and selling it to others in your industry—will let you do what you love, earn more money, and give your students tools to improve their skills. And, today’s guest, Melissa Guller, is on a mission to help small business owners do just that: share their expertise by adding online courses to their growth strategy.
Melissa is the founder and CEO of Wit & Wire, where she helps online business owners share their expertise and reach a wider audience with podcasting. She’s worked for Ramit Sethi at Teachable and produced multiple U.S. Top 50 Podcasts, and her top-ranking podcast, Everything is Teachable, came in as the #2 Career Podcast in America. Melissa has also helped almost 2,000 podcasters through her Wit & Wire programs, and she loves teaching entrepreneurs with her online courses on podcasting and course creation. Building and selling these courses has allowed Melissa to increase her revenue and enjoy more freedom in her personal life.
In this episode of Priority Pursuit, Melissa explains how to create an online course so you can share your expertise with other industry professionals. She also provides tips for selling your offer, budgeting for course creation, making time in your schedule to create courses, and more.
In this episode, Melissa discusses:
When (& why) creative entrepreneurs should create an online course What steps should creatives follow to outline, design, & sell their online courses? Stage 1: Validate Stage 2: Elevate Stage 3 Automate Melissa’s selling tips for creative entrepreneurs How creatives can still build & sell courses if they have a busy season (ex: wedding photographers in the summer) How much creative entrepreneurs should budget to create an online course What kind of income creatives can expect from selling online courses You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/create-online-course-share-expertise/.
Mentioned Links & Resources
Finish by Jon Acuff - https://amzn.to/3Sdaevq The Power of Moments by Chip & Dan Heath - https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765 Free Wit & Wire Download: Online Course Toolkit - https://witandwire.com/download/online-course-toolkit/ Listen to the Wit & Wire Podcast - https://witandwire.com/podcast/ Take a Wit & Wire Course - https://witandwire.com/courses/ USB Plug-in Microphone - https://amzn.to/3BwYlJU Webcam - https://amzn.to/3xBqXAB Teachable - https://teachable.com/pricing Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
073. 12 Items You Need on Your Homepage to Convert Website Visitors into Customers with Octavia Elease of Octavia Elease Designs
When you think about web design, flawless photos and a gorgeous color scheme may come to mind. But, while those are necessary website components, your site should be more than just beautiful; it must also be strategic. In other words, your website should include relevant, helpful content with a straightforward navigation that makes it easy for visitors to buy or learn more.
Every creative entrepreneur should have a strategic website because your website is the best way for people to find you and learn about the valuable solutions that you offer. And, by creating a website with excellent copy and user-friendly design, you’ll give customers a preview of the pleasant, professional experience they can look forward to when they work with you.
Friend, I know it’s tough for creatives to find time to build an entire strategic website! That’s why Octavia Elease, a ShowIt web designer, works with creative entrepreneurs so they can save time and communicate their value with websites designed with the customer in mind.
Octavia is an Atlanta-based, Disney-loving designer and educator who enjoys pouring into the creative community and helping her clients grow their businesses. With a focus on brand storytelling and modern aesthetics, Octavia builds strategic websites that allow creative entrepreneurs to reach, engage, and convert their dream customers.
In this episode of Priority Pursuit, Octavia gives us 12 items that you should include on your homepage to engage your website visitors and convert them into customers.
In this episode, Octavia discusses:
The 12 things that must be on a creative entrepreneur’s homepage to convert website visitors into customers An easy navigation (AKA main menu) Clear call-to-action (CTA) buttons A hero image & one-liner Your customer’s problem & pain points Successes (AKA value propositions) Testimonials with photos A three-step process An “About My Business” section Your pricing An opt-in A final CTA A footer Who should create their own websites, & who should work with a web designer (& a copywriter) Eight web design mistakes creative entrepreneurs should avoid (whether they build their own site or hire a web designer) You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/12-homepage-items-convert-website-visitors-into-customers/.
Mentioned Links & Resources
Marketing Made Simple by Donald Miller - https://amzn.to/3B9ebM8 Building a StoryBrand by Donald Miller - https://amzn.to/3RenJen Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/ Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
072. How to Promote Blog Posts for Free
In recent episodes of Priority Pursuit, we’ve talked quite a bit about blogging, because as a creative entrepreneur, blogging is a great—and free way—to serve your customers, establish yourself as an authority in your industry, and improve your SEO.
However, it isn’t enough to simply write and publish blog posts. You also have to share your blog posts so that your ideal customers can find your content. As a result, in this week’s episode of Priority Pursuit, I want to break down how to promote blog posts for free. In fact, we are going to discuss the exact strategy my team and I use to share each and every blog post we create to generate often thousands of unique viewers per blog post.
In this episode, we specifically discuss:
Why is it important to promote/share your blog posts? 11 ways to promote blog posts for free: Share your blog post on your Facebook page. Share your blog post in your Facebook group. If appropriate, share your blog post on your client’s Facebook profile. Share your blog post on Instagram as a post or reel. Share your blog post in your Instagram stories. When you share blog posts on social media, tag peers, vendors, and clients when relevant & appropriate. Share your blog post on whatever other social media platforms you use. Share your blog post on Google Business. Pin your blog post to take advantage of Pinterest. Share your blog post with your email list. Optimize your blog posts for SEO so that they can be found on Google. Don’t just complete these steps once. Promote every blog post again & again. You can find a more detailed version of this episode’s show notes at:
Mentioned Links & Resources
Instagram Link Bio Page Example - http://victoriarayburnphotography.com/instagram “Episode 043: Why You Should Be Updating & Posting to Your Google Business Profile” - https://victoriarayburnphotography.com/why-you-should-be-updating-posting-your-google-buisness-profile/ “Episode 048: How to Use Pinterest to Help Your Small Business Make More Money in 2022 with Chelsea de Araujo of Chelsea Joy Creative” - https://victoriarayburnphotography.com/how-use-pinterest-help-small-business-make-more-money-2022/ “Episode 068: How to Optimize Blog Posts for SEO to Improve Reach” - https://victoriarayburnphotography.com/optimize-blog-posts-seo/ “Episode 066: What to Write About When Blogging Your Work as a Creative Entrepreneur (AKA a Template for Blogging a Wedding or Session as a Photographer)” - https://victoriarayburnphotography.com/what-write-about-when-blogging-work-creative-entrepreneur/ “Episode 068: How to Optimize Blog Posts for SEO to Improve Reach” - https://victoriarayburnphotography.com/optimize-blog-posts-seo/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/ Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
071. How to Grow a Business Quickly, Add Play to Your Work, & Free Up Your Time with Natasha Ho
Creative entrepreneurs often worry that building their business will be difficult and slow. After all, when you consider selling your product or service, marketing your offer, finding loyal customers, and everything else that goes into running a company, it’s easy to feel overwhelmed by how long it may take to see results.
But, you can grow your business quickly and generate more income by selling irresistible offers that are actually fun to create. Natasha Ho of My Six-Figure Year has made a career out of just that: building a business fast and having fun while doing it.
Natasha is a marketing and sales strategist—plus a chef, wife, and mother—who helps service-based entrepreneurs grow their businesses (and enjoy their work time) to achieve the lifestyle and freedom they desire. Like many of us, Natasha started in a 9-to-5 corporate job, but once her son was born, she decided to leave her marketing gig (and the three-hour round-trip commute) and explore opportunities that let her spend more time with her family.
At first, building a business from scratch felt slow and draining for Natasha. But, once she took her mentor’s advice to “sell first,” she earned $20,000 in a week with her very first offer, virtual cooking classes. Natasha then repeated this method to sell out immersive retreats, one-on-one business coaching sessions, and more cooking classes—growing her business to six figures in its first year while working just 25 hours a week. Now, Natasha gets to help other creative entrepreneurs increase their revenues, cut their hours in half, and have fun while working with their dream clients.
In this episode of Priority Pursuit, Natasha explains how to grow a business quickly, incorporate “play” into your work, and free up your time for what (and who) matters most in your life.
In this episode, Natasha discusses:
How creative entrepreneurs should grow their business quickly Decide who your dream customers are. Sell your offer first; then, market & create it. Reframe selling as having a conversation. Why creative entrepreneurs should add “play” to their work The secret to successfully having a 25-hour work week You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/how-to-grow-business-quickly/.
Mentioned Links & Resources
You Squared by Price Pritchett - https://www.amazon.com/You-Velocity-Multiplying-Personal-Effectiveness/dp/0944002048 Download Natasha’s Free Guide: Battle-Tested, Money-Making DM Strategy & Templates - http://www.mysixfigureyear.com/dm Learn How to Create a Six-Figure Business Working 25 Hours a Week - https://www.heynatashaboo.com/radical-business-cycle.html Join Natasha’s Six-Figure Marketing Group on Facebook - https://www.facebook.com/groups/sixfiguremarketing Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
070. How to Make an Online Program for Creatives to Increase Revenue, Triple Your Rates, & Avoid Burnout with Fabiana Claure of The Musician’s Profit Umbrella
Creative entrepreneurs often struggle to find the balance between doing what they love—what they’ve spent their entire lives studying and working toward—and making enough money to build the life they want. In other words, any of us aren’t taught how to grow the business side of our craft, whether that’s photography, art, music, writing, or another creative venture.
Fabiana Claure—a concert pianist, university educator, entrepreneur, and business coach for musicians—understands this struggle firsthand. “I saw so many colleagues finish their education, but then flip from what they had pursued and studied for their entire lives because they just needed to make money,” she says. “And I didn’t want that to happen to me; I knew there had to be a better way.”
While she initially thought (and was taught) that someone else would have to employ her as a musician, Fabiana discovered that she didn’t have to wait to earn a living from her craft. Fabiana taught herself about marketing, client services, pricing structures, and more from the lens of a creative entrepreneur. And, she started to build the life she wanted while doing what she loved: playing and making music.
Fabiana turned this knowledge and experience into a first-of-its-kind music business course at the University of North Texas, then an online program for creatives called The Musician’s Profit Umbrella—taking the lessons she taught her university students and making them available to the public.
Since then, Fabiana has helped thousands of musicians increase their income through online programs for creative entrepreneurs. With these programs, musicians can learn how to achieve financial and artistic prosperity, win back their time, and build a legacy—all without sacrificing their quality of life.
In this episode of Priority Pursuit, Fabiana explains how to make an online program for creatives so you can increase your income, raise your rates, and keep burnout at bay.
In this episode, Fabiana discusses:
Why creative entrepreneurs should design & sell online programs What qualifications & attitudes creative entrepreneurs need to make an online program Take action quickly to bring your vision to life. Think and communicate as a leader. Hold onto your craft and your priorities. How creative entrepreneurs should structure their pricing for online programs How creative entrepreneurs can build and sell an online program Determine who your ideal clients are. Sell your program first; then, create a curriculum. Personalize your offers by sharing your story. Confidently invite people to work with you. You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/make-online-program-creatives/.
Mentioned Links & Resources
The Musician’s Profit Umbrella: A FREE 90-Minute Guide To Packaging Your Skills into a Profitable Online Music Business - https://fabianaclaure.com/gift “Musicians Creating Prosperity” with Fabiana Claure - https://musicianscreatingprosperity.com Think and Grow Rich by Napoleon Hill - https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/ref=sr_1_1?adgrpid=1331509148080305&&hvadid=83219393040426&&hvbmt=be&&hvdev=c&&hvlocphy=49237&&hvnetw=o&&hvqmt=e&&hvtargid=kwd-83219674943677%253Aloc-190&&hydadcr=29020_10857404&&keywords=think+and+grow+rich-+napoleon+hill&&qid=1659462426&&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=6340eb55082593cf4ac8ef8e36164a17&camp=1789&creative=9325 Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/ Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/1791062640134
GEM of a podcast & host!
Victoria has a wealth of knowledge to share with photographers/creatives and she also has a very warm and welcoming presence. So thankful to have found this show!
Genuine and Practical Listening
Victoria has a depth of marketing and business knowledge that she shares in this podcast week after week. She’s a great host with an approach that’s both encouraging and helpful in thinking thru different business priorities. She breaks down business ideas into tactical, actionable steps that make big ideas seem approachable.
Kayla Bowen Photography
Great interview with Kayla Bowen on growing and moving your business. Kayla is a Wedding Photographer and Ive been very impressed with her work and how she does business for only years in the business. Victoria of Priority Pursuit asked some great questions in her interview. It helps the listener know what their business is like and if they want to pursue it or not. Thank you for having Kayla Bowen on your show. She really does know her style and has done fantastic !