Private Practice Elevation with Daniel Fava

Daniel Fava

Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engine optimization) for private practice, finding your niche, website design, conversion tactics, outsourcing and more to help you create an impact and grow your income with your therapy, counseling, healing or physical therapy business.

  1. 9月29日

    191. The Top Things Every Therapist Should Know About Website Project Management

    If you've ever thought, "Just build me a website," and assumed it was a straightforward process, this episode is for you! Daniel is joined by Paula Allera, Private Practice Elevation's own project manager, for a behind-the-scenes look at what really goes into website project management.  With a background in web design, development, and digital marketing, Paula brings a rare blend of technical knowledge and operations savvy that helps keep projects on track. In this conversation, Daniel and Paula unpack the often-invisible side of website development — from estimating timelines to handling revisions and communicating with multiple stakeholders.  You’ll learn why timelines can shift, how a single project can involve dozens of communication touchpoints, and why having one main point of contact can save weeks of time.  Paula shares the tools she uses to create realistic projections (including the beta distribution method) and why even the most well-planned projects need buffer time. If you're planning a website project or currently working with a web designer, this episode will give you the insights you need to be a more prepared and empowered client.  Understanding the process isn't just helpful — it can actually speed things up and lead to a better result. Key Takeaways: Project timelines aren't guesses; they're calculated using a formula that considers best- and worst-case scenarios, plus client responsiveness. Revision requests should be thoughtful and consolidated — too many small changes can create delays and affect other projects. Website drafts are not the final product. There's a process in place for revisions, pre-launch QA, and ongoing post-launch edits. Technology limitations (like device compatibility) are real. Perfecting a site for every screen isn't realistic or necessary. Communication can quickly become overwhelming when too many people are involved. A single point of contact streamlines everything. Every project is an opportunity to learn. Paula shares how documenting "lessons learned" helps improve outcomes over time. Whether you're launching your first website or your fifth, this episode will give you the clarity and confidence to navigate the process smoothly. 🎧 Listen now to get an inside look at how to set your next website project up for success. Links mentioned in this episode:  Custom Website Design and Development with Private Practice Elevation Watch The Video: Episode 191: The Top Things Every Therapist Should Know About Website Project Management   This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Paula Allera    Paula Allera is a tech-savvy project manager. She’s originally from the Philippines, currently lives in North Carolina, and is obsessed with organizing and driving company growth. She’s passionate about employee management, prioritizing input to enhance processes, and ensuring success by putting her team first. About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.  Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he’s not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.

    30 分钟
  2. 9月15日

    190. Keeping Your Practice Compliant—Without Burning Out Your Team with Tiana Kelly

    Many therapists in private practice want to run a solid, ethical business—but the idea of “compliance” can feel confusing, overwhelming, or even downright scary. Between HIPAA requirements, proper documentation, and ever-changing policies, it’s tough to know what you don’t know… and easy to put it off for another day. In this episode of the Private Practice Elevation Podcast, Daniel Fava sits down with Dr. Tiana Kelly to demystify compliance and make it feel manageable—even if you're just getting started. Tiana shares how she built the compliance program at Move Forward Counseling (with over 60 therapists!) and now helps other private practices do the same through her consulting business, Private Practice By Design. You’ll learn why compliance is not a one-time checklist but an ongoing process—and how to prioritize the most important changes without overwhelming your team. Tiana also explains: Why “go slow” is key when rolling out compliance updates The biggest mistakes she sees practices make (and how to avoid them) What therapists really need to be trained on from day one How to build a culture of learning, accountability, and ethical care Whether you’re a solo therapist or running a growing group practice, this episode will help you think more clearly about compliance—and feel more confident taking your next step. 🎧 Tune in now and learn how to protect your practice without burning out your people.  Key Takeaways: Start slow, go steady: Trying to overhaul everything at once can lead to staff burnout. Prioritize the most urgent needs and build from there. Train early and often: Don’t assume new hires know your expectations. Provide clear, specific training on documentation and HIPAA best practices. Stay curious: Compliance isn’t a “set it and forget it” system. Keep learning, stay updated on regulations, and be open to evolving your protocols. Don’t do it alone: Whether you’re a solo practice or a large group, there’s support available—from trainings to audits to 1:1 consultations. Links mentioned in this episode: Learn more about Dr. Tiana Kelly’s compliance consultation services: privatepracticebydesign.com Move Forward Counseling’s Website Book a free 15-minute call to improve your online presence: privatepracticeelevation.com/kickoff This Episode Is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Tiana Kelly Dr. Tiana Kelly has been working in a clinical capacity in counseling since 2017 and has dedicated several years to developing and strengthening Move Forward Counseling’s compliance program.  She has most recently worked alongside Alison Pidgeon to establish Private Practice By Design, LLC – a business focused on providing consultation to other private practice owners.   Tiana brings a wealth of knowledge and experience in her consultant role related to compliant documentation practices and policy development, HIPAA standards, and chart auditing. In addition, Tiana has a Doctorate Degree in Prevention Science, which has equipped her with the skillset necessary to identify and promote protection against compliance risks. About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.  Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he’s not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.

    30 分钟
  3. 9月2日

    189. Optimizing Operations: Building a Strong Foundation for Private Practice Growth

    Optimizing Operations: Building a Strong Foundation for Private Practice Growth Running a private practice often means wearing multiple hats—therapist, admin, marketer, and CEO. Without the right systems in place, the behind-the-scenes responsibilities can quickly become overwhelming, leading to burnout and limited growth.  This episode of Private Practice Elevation explores how creating strong backend systems can help practice owners move from survival mode to sustainable growth. Daniel Fava is joined by Bri Chrisman, founder and CEO of BossCo, an operations-focused agency that partners with mental health practices to improve internal workflows and strategy.  With a background in event management and marketing, Bri shares how she transitioned into the mental health space to help therapists build more efficient, profitable businesses. The conversation dives into the most common operational challenges private practice owners face—especially when scaling—and how systems, automation, and clear processes can dramatically reduce stress while improving client outcomes.  From onboarding to software audits, Bri offers practical advice for building a practice that runs as beautifully behind the scenes as it looks online. 🎙 Tune in to learn how creating a solid backend infrastructure can transform a private practice from chaotic to confidently scalable. Key Takeaways: A clear growth plan that aligns with long-term goals is essential for sustainable success. Regular audits of expenses and software can uncover hidden savings and improve profitability. A well-designed, standardized client onboarding process boosts conversion rates and enhances the client experience. Streamlined operations and automation can significantly reduce the burden on practice owners. Systems should be customized to each practice—avoiding a one-size-fits-all approach ensures long-term efficiency and success.   Links mentioned in this episode: https://heybossco.com/     Watch The Video:   This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Brie Chrisman   Brie Chrisman is the founder and CEO of Boss Co, an operations management company that works 100% virtually. With over 15 years of experience in the project management and operations fields, Brie has taken a different approach to making an impact on businesses. She has revolutionized the way businesses operate by introducing a  solution for overwhelm for CEOs. Her commitment to being human-first has led her to serve CEOs in the mental health field.    About Daniel Fava   Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.    Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he’s not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.

    45 分钟
  4. 8月20日

    188. Planning for Therapist Emergencies: Professional Wills and Client Care

    Therapists spend years building relationships with their clients—but what happens if a therapist suddenly can't show up anymore due to illness, injury, or even death?  This episode of the Private Practice Elevation Podcast tackles a topic that’s often overlooked but absolutely vital: how to prepare your practice and protect your clients in case of an emergency.  While many therapists focus on running their practice day-to-day, far fewer have a plan in place for what happens if they suddenly can’t be there.  This episode explores the difference between professional and business wills, the ethical and legal implications of emergency planning, and the practical steps therapists can take to create a secure plan. With expert insight from Dr. Robyn Miller, co-founder of Thera Closure, this conversation shines a light on ethical responsibilities and offers real, practical solutions to ensure continuity of care, peace of mind, and protection for both clients and families. Dr. Miller shares how her own personal loss shaped her passion for helping therapists plan for the unexpected. Through Thera Closure, she provides a clear path forward so that therapists can rest easy knowing their clients will be cared for—even in worst-case scenarios. Whether you're a solo therapist or running a group practice, this episode will help you take proactive steps to plan for the unexpected—so you can focus on your work today while preparing responsibly for tomorrow. Key Takeaways: Understand Professional and Business Wills: Learn the differences between professional and business wills, their ethical significance, and practical applications for therapists. Importance of Preparedness: Discover why therapists need to plan for emergencies to ensure patient care continuity and practice responsibility. Thera Closure Service: Gain insight into how Thera Closure offers innovative solutions for managing practice affairs and patient care in unexpected situations. Ethical and Legal Obligations: Recognize the ethical and legal obligations therapists have towards patient care and medical record security during emergencies. Practical Steps: Explore the practical steps and tools recommended by Dr. Miller to create a professional will and secure peace of mind.   Links mentioned in this episode:  Thera Closure Website   Watch The Video:   This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

    39 分钟
  5. 8月12日

    SUMMER ENCORE: 106. What Content Needs to Be On My Therapy Website to Be Successful?

    In this episode of The Private Practice Elevation Podcast, we’re going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful. Most therapists would agree that they need a website to market their private practice online and help them gain clients. The problem is that most private practice websites lack the proper pages and content to make a big impact on the business. And it’s this lack of content that is one of the biggest things I see holding back most therapists who want to get organic traffic and clients using their therapy website. I see it often when I perform website audits or coaching calls… the website just doesn’t have enough content to resonate with the ideal client and allow Google to pick up the website and rank it high in search results. So, let’s talk about your website content and make sure you have what you need in order to hit your goals for online marketing. In This Episode, You’ll Learn: How to define what makes your website “successful” and how knowing this can help you make important decisions with your online marketing The content and pages that I recommend as a bare minimum for a therapy website in order for it to be effective A basic sitemap for a therapy website for those who are just getting started How to expand your sitemap over time in order to improve your search engine optimization and get more organic traffic in the future This Episode Is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events. Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

    22 分钟
  6. 8月12日

    SUMMER ENCORE 115. Copywriting That Connects With Your Ideal Client with Laura Long

    In this episode of The Private Practice Elevation Podcast, you’re going to learn how to write copy for your website that speaks directly to your ideal client. I’m sure you know that the copy on your website has the power to connect with your ideal client. And when a potential client feels connected, and that you understand their challenges on a deep level, they’re more likely to take that next step and actually become a client of yours. But most therapists struggle with what words they should actually use that will resonate with those potential clients. What are the words you can use to connect with them? How do you create an entire website that speaks to them? And if you don’t know those words, how can you find out what they are? Our guest, Laura Long LMFT/S, is going to teach you her 3 C’s of copywriting for your private practice website: Clear, Compelling, and Conversational. As a business coach, Laura has been teaching therapists how to create copy for therapist websites for years. If you’ve been wondering or struggling with the words you need to use on your own private practice website, this episode will give you exercises, tips, and simple actions you can take to write copy that truly resonates with your ideal client.  In This Episode, You’ll Learn: Laura’s 3 C’s of copywriting How to avoid watering down your copy so that it speaks directly to your ideal clients The difference between your ideal client and a niche Exercises to help you get into the mind of your ideal clients’ fears, hopes and expectations How to write copy for your ideal client even if you haven’t worked with them or are changing niches Four places you can go to do market research and uncover the exact words your ideal clients are using so you can write copy that connects with them Mindset shifts to help you get unstuck and kill writer’s block This Episode Is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events. Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

    40 分钟
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Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engine optimization) for private practice, finding your niche, website design, conversion tactics, outsourcing and more to help you create an impact and grow your income with your therapy, counseling, healing or physical therapy business.

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