Private Practice Survival Guide

Brandon Seigel

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com

  1. Building Leaders Who Build Leaders: Succession Planning That Actually Works with Amy Lafko

    8h ago

    Building Leaders Who Build Leaders: Succession Planning That Actually Works with Amy Lafko

    Send us Fan Mail Succession isn’t a one-time event—it’s a culture of building leaders who build leaders. In this Private Practice Survival Guide episode, host Brandon Seigel sits down with Amy Lafko to redefine succession planning as role clarity, skills development, and proactive pathways for growth. Learn why delegation without development stalls teams, how to assess and train leadership competencies like clinical skills, and what guardrails mid-level managers need to thrive. You’ll hear practical tactics—from quarterly goals to micro-roles—that help you spot emerging leaders before they ask. What You'll Learn: A practical definition of succession that starts with designing the workThe biggest reasons practices fail to grow the next generation of leadersHow to differentiate delegation from development (and build real plans)Why mindset comes first—and how to align authority, accountability, and guardrailsProactive tactics to identify and grow emerging leaders (career rock wall, “AI ambassador,” resume-building prompts)Why soft skills like conflict resolution should be trained across all levels, not saved for directorsHow to structure continuing education to drive responsibility and readinessReady to turn succession from wishful thinking into a repeatable system? Build your bench now and create a practice where leaders truly build leaders.  #PrivatePractice #LeadershipDevelopment #SuccessionPlanning #HealthcareLeadership #PracticeManagement Amy Lafko is a leadership and organizational design expert, mainstage speaker, author, and facilitator. Known for her “People First” method, she brings a step-by-step process to put employee engagement and empowerment into practice. Having spent 20+ years in healthcare leadership roles, her work is inspired by her personal transformation as a leader. That inspiration and her energy is multiplied every time she assists someone with their own shift in mindset and intentions. Her book, People First: A Proven Method for an Exceptional Healthcare Practice was an Amazon bestselling new release. In addition to founding Cairn Consulting Solutions, LLC and being certified in TTI Success Insights DISC, Driving Forces and Emotional Intelligence, Amy has earned her MSPT from Ithaca College, her MBA from Loyola University of MD. https://cairncs.com/ https://www.facebook.com/amy.lafko1 https://www.instagram.com/amy.lafko/ https://www.youtube.com/channel/UCd9wuEYF1vSuoD57cq-I57w Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    16 min
  2. 4d ago

    The Practice Owner's AI Toolkit for 2026

    Send us Fan Mail AI isn’t coming for your practice—it’s already here. In this quick-tip episode of the Private Practice Survival Guide, host Brandon Seigel shares a practical toolkit any practice owner can use to cut busywork, reduce no-shows, and scale results heading into 2026 and 2027. From HIPAA-compliant scheduling agents to documentation and scribing, content marketing acceleration, and analytics you can actually use, this episode shows you how to start small, move fast, and build compounding advantages. You’ll also learn the essential guardrails—HIPAA, data security and sovereignty, informed consent, and human oversight—so you can deploy AI responsibly in healthcare. What You’ll Learn: Why leveraging AI now helps practices thrive in 2026–2027Three quick wins: AI email responses, note summaries/transcriptions, and scheduling coordinationHow to adopt HIPAA-compliant AI scheduling agents and AI-powered reminders/two-way messagingPractical tools for documentation/scribing, content marketing, front-desk automation, and analyticsHow to build a reusable prompt swipe file and structure prompts with role, context, task, and formatGuardrails that matter: HIPAA, data security/sovereignty, informed consent, and human oversightTurning meetings into action with transcription and AI extraction for accountabilityChange management tips to train your team, reduce fear, and celebrate early winsPick one low-judgment, high-frequency task and run a two-week AI test—your future practice will thank you. #PrivatePractice #HealthcareAI #PracticeManagement #AIAutomation #HIPAA Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    19 min
  3. Time Mastery: How a Practice Owner Reclaimed Her Life with Erin Clemens

    Jun 15

    Time Mastery: How a Practice Owner Reclaimed Her Life with Erin Clemens

    Send us Fan Mail Discover how to transform your private practice and reclaim your valuable time with expert Erin Clemens on the Private Practice Survival Guide podcast. Many private practice owners find themselves overwhelmed, working 60-80 hours a week, struggling to balance growth with personal well-being. This episode provides actionable strategies for prioritizing, delegating, and optimizing your schedule to achieve true time mastery. Learn how to identify what truly matters, implement effective time management systems, and foster a sustainable work-life integration that benefits both your business and your personal life. Erin shares her personal journey and practical advice for overcoming the challenges of ownership and cultivating a thriving practice without sacrificing your time. What You'll Learn: How to recognize and address unsustainable work habits.The importance of aligning your daily activities with your core values and goals.Practical strategies for time blocking, scheduling, and prioritizing tasks.Effective methods for delegating responsibilities and leveraging resources like AI.Insights into creating a work-life integration that suits your personal and family needs.How to navigate common stressors for practice owners, such as staff hiring and retention.Transform your approach to time and unlock greater efficiency and fulfillment in your private practice today. Erin Clemens is the Founder and CEO of Pediatric Achievements, a multidisciplinary pediatric therapy practice that helps children through occupational, physical, and speech therapy. She is a pediatric occupational therapist turned entrepreneur who built the practice from the ground up and now leads a thriving team. Erin is also a speaker and strategist who helps busy professionals and business owners take control of their time using practical productivity systems and emerging AI tools. Her work blends real-world leadership experience with modern strategies for delegation, smarter decision-making, and AI-enhanced workflows. Erin is passionate about helping high achievers stop feeling overwhelmed and start using their time in ways that truly move the needle toward goals. http://www.erinclemens.com https://www.instagram.com/timemanagement.ai/ https://www.facebook.com/profile.php?id=100090417293195 Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    42 min
  4. Jun 11

    Building Your Patient Journey Map

    Send us Fan Mail Discover how mapping your patient journey can revolutionize your private practice! This episode of the Private Practice Survival Guide with Brandon Seigel reveals why understanding every touchpoint is crucial for building trust, boosting loyalty, and generating referrals. Learn to identify and eliminate friction points, leverage technology for a superior patient experience, and transform your 'digital front door.' We explore the five moments of truth that shape patient perception and unveil strategies to turn satisfied patients into powerful advocates for your practice. Don't leave your practice growth to chance; create a strategic patient journey that ensures consistent success. What You'll Learn: How every patient touchpoint impacts trust and loyalty.The importance of mapping the entire patient journey, from pre-discovery to post-visit.Strategies for identifying and resolving patient friction points.The role of technology in enhancing patient experience.How to optimize your 'digital front door' (Google My Business, website, online reviews).The five critical 'moments of truth' that define patient perception.Concrete methods for building a proactive patient referral system.Why patient experience is a revenue driver, retention engine, and referral machine.Transform your practice by focusing on the patient experience and watch your loyalty and referrals soar! #PatientJourney #PrivatePractice #HealthcareMarketing #PatientExperience #PracticeGrowth Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    25 min
  5. Your Digital Net: Attracting Patients While You Sleep with Leila Adnani

    Jun 8

    Your Digital Net: Attracting Patients While You Sleep with Leila Adnani

    Send us Fan Mail Attract patients while you sleep by transforming your digital presence into a true lead engine. Host Brandon Seigel and PS Creative’s Leila Adnani break down how modern private practices can evolve from brochure-style sites to patient-centered funnels, why credibility matters in an AI-driven world, and the local SEO moves that actually get phones ringing. They cover common website killers, trust-preserving automations, and social strategies that drive real ROI—not just likes. What You'll Learn Why brochure websites fail private practices and how to rebuild them around the patient journeyThe must-have trust signals: reviews, credentials, real team photos, and clear CTAsWebsite fundamentals that impact conversions: load speed, mobile layout, and plugin upkeepHow to set up responsive, non-spammy automations that protect trust and close inquiriesLocal SEO priorities: Google Business Profile optimization, reviews, posts, and consistent listingsHow to leverage YouTube and social content to enhance discoverability and credibilityA practical content approach that turns consistent short-form video into new revenue streamsTap into proven strategies to convert browsers into bookings and build a digital net that works 24/7. #PrivatePractice #HealthcareMarketing #SEO #Podcasting #DigitalMarketing Leila Adnani is the kind of entrepreneur private practice owners will immediately recognize — because she built her business exactly the way they built theirs. Right out of college, she launched PS Creative with nothing but a vision and a willingness to outwork the room. No investors. No safety net. Just hustle. Sixteen years later, that one-woman shop is a thriving, full-service creative agency with a team of 14 and a client roster stretching from financial services and SaaS to professional sports. PS Creative specializes in brand strategy, digital marketing, content, and podcast production — and yes, they produce this very show. What makes Leila's story worth hearing isn't just the growth — it's the staying power. She's been in the game for sixteen years, she's still obsessed with helping brands find their voice and grow their revenue, and she's living proof that hard work and building your own growth code are the unlocks to lasting success. https://psstudios.co/ https://pscreative.co/ https://www.youtube.com/personalizedsolutions Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    45 min
  6. Jun 4

    Creating Your Practice's Ideal Candidate Profile

    Send us Fan Mail Hiring without a clear candidate profile is like treating without a diagnosis—costly guesswork that leads to mis-hires. In this Private Practice Survival Guide quick-tips episode, Brandon Seigel shows you how to differentiate job postings from job descriptions, write an anti-job description that polarizes the right fit, and build a data-driven candidate scorecard from your top performers. You’ll also learn how to avoid common hiring biases, spot interview red flags, and design a 30-60-90 onboarding plan that sticks. Plus, discover why realistic job previews reduce early turnover and how to embed responsiveness, transparency, and integrity into every step of your hiring process. What You'll Learn: The difference between job postings (attract/repel) and job descriptions (accountability)How to write an anti-job description and flip negatives into must-have behaviorsKey hiring stats and the mindset shift from gut feel to structured, scorecard-based decisionsHow to reverse-engineer top performers into non-negotiables and strong signalsBehavioral interview questions that work—and red flags to watch forA 30-60-90 onboarding blueprint with day-one independent actions and weekly check-insWhy realistic job previews cut early turnover and strengthen culture fitIf you’re ready to stop guessing and start hiring with clarity, this episode gives you the frameworks and questions to build a resilient, high-accountability team. #PrivatePractice #Hiring #PracticeManagement #HealthcareLeadership #Recruiting Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    27 min
  7. Hiring Unicorns: The Science of Finding A-Players in Healthcare with Scott Booher

    Jun 1

    Hiring Unicorns: The Science of Finding A-Players in Healthcare with Scott Booher

    Send us Fan Mail Join us for an insightful episode where we unpack the complexities of HR in private practice, focusing on how to attract and retain "unicorns" – those exceptional A-players who transform your organization. We dive deep into common HR mistakes, the critical role of legally sound employee handbooks, and navigating the intricacies of "at-will" employment. Learn how strategic interviewing, robust job descriptions, and a values-driven culture can differentiate your practice and build a high-performing team. Discover how to identify authenticity and a strong sense of ownership in candidates, moving beyond traditional hiring methods to secure talent that truly aligns with your mission and vision. This episode is a must-listen for private practice owners eager to elevate their HR strategy and foster a workplace where both the team and the business thrive. What You'll Learn: The strategic value of fractional HR for private practices.Identifying and avoiding common HR mistakes that lead to significant costs.The importance of comprehensive, legally compliant, and state-specific employee handbooks.Navigating "at-will" employment while fostering employee commitment.Crafting effective job descriptions that attract the right candidates.Innovative interview questions to uncover authentic, high-performing "unicorns."Strategies for building a culture that attracts and retains A-players.The distinction between "worth" and "value" in employee contributions and organizational growth.Scott Booher brings over 30 years of experience in the Healthcare Sector and has specialized in human resources & workforce compliance for the past 20 years. Scott is the Chief HR Officer for Every Child Achieves and the Chief HR Consultant in collaboration with Wellness Works Management Partners, where he oversees the fractional HR management and the HR Advisor Program. Scott is an active member of the Society for Human Resource Management (SHRM) and a pinnacle leader and collaborator, partnering with Brandon Seigel for over 11 years. http://www.wellnessworksmp.com  Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    26 min
  8. May 28

    Setting Your Personal Compensation Strategy

    Send us Fan Mail Discover the essential strategies for private practice owners to establish a robust personal compensation plan. Many entrepreneurs pour their heart and soul into building their businesses, yet often neglect their own financial well-being, leading to burnout and stress. This episode unpacks how to effectively pay yourself, distinguishing between compensation for the work you do and distributions for the value of your ownership. Learn to align your personal finances with your business's health, ensuring long-term sustainability and growth. We dive deep into practical tips, common pitfalls, and expert advice to transform your financial approach and secure your future. What You'll Learn: The two critical lenses of owner compensation: performance and investment.How to define your minimum viable salary for financial stability.The difference between salary and owner distributions and why it matters.Key tax considerations for structuring your compensation effectively.Practical steps to separate business finances for clarity and growth.Common mistakes private practice owners make regarding their pay. Transform your financial future by applying these compensation insights to your private practice today! #PrivatePracticeFinance #OwnerCompensation #ProfitFirst #BusinessStrategy #FinancialFreedom Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    12 min
5
out of 5
23 Ratings

About

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com

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