Private Practice Survival Guide

Brandon Seigel

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com

  1. 1d ago

    Content That Converts: Building Your Practice's Online Presence with Leila Adnani

    Send us Fan Mail If you want your private practice content to drive real inquiries—not just likes—this episode lays out a practical blueprint. Brandon Seigel and Leila Adnani unpack how to speak directly to a patient or parent’s specific fears and questions, mirror real search behavior, and build trust with authentic stories, outcomes, and testimonials. They contrast reality‑based content with glossy, idealized clips that risk a bait‑and‑switch experience, and they outline a consistent cadence that compounds your SEO and social proof over time. Finally, they spotlight the biggest ad spend mistakes and how to reallocate budget toward trackable funnels and measurable ROI. What You'll Learn: How to turn real FAQs into high‑trust, conversion‑ready contentWhy authenticity beats aesthetics—and how to avoid bait‑and‑switch contentThe content types that convert vs. the posts that waste spaceHow to define and speak to your ideal customer profile (and disqualify the wrong fit)A realistic posting cadence for podcasts and video in a private practice settingThe ad tactics to stop today: homepage drops, poor tracking, and post boostingHow to think in lifetime net value and treat ads like a controllable faucetPress play to transform your content from vanity metrics into booked appointments. #PrivatePractice #HealthcareMarketing #ContentMarketing #SocialMediaStrategy #PracticeGrowth Leila Adnani is the kind of entrepreneur private practice owners will immediately recognize — because she built her business exactly the way they built theirs. Right out of college, she launched PS Creative with nothing but a vision and a willingness to outwork the room. No investors. No safety net. Just hustle. Sixteen years later, that one-woman shop is a thriving, full-service creative agency with a team of 14 and a client roster stretching from financial services and SaaS to professional sports. PS Creative specializes in brand strategy, digital marketing, content, and podcast production — and yes, they produce this very show. What makes Leila's story worth hearing isn't just the growth — it's the staying power. She's been in the game for sixteen years, she's still obsessed with helping brands find their voice and grow their revenue, and she's living proof that hard work and building your own growth code are the unlocks to lasting success. https://psstudios.co/ https://pscreative.co/ https://www.youtube.com/personalizedsolutions Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    Content That Converts: Building Your Practice's Online Presence with Leila Adnani
  2. 5d ago

    Designing Your Practice's Total Rewards Statement

    Send us Fan Mail Are you losing great clinicians over a small hourly bump because they don’t see the full value of your offer? In this solo episode of the Private Practice Survival Guide, host Brandon Seigel explains how to win the compensation perception war by designing a visual total rewards statement that shows the real worth of wages, taxes, benefits, retirement, PTO, development, and flexibility. He shares concrete examples and actionable steps for separating PTO from base pay, educating employees on fiscal literacy, and building transparent, competency-based compensation bands that reduce turnover. You’ll walk away with a practical framework to turn invisible value into retention, engagement, and trust. What You'll Learn: How to build a one-page visual total compensation summary and why it worksWhy separating PTO from base wages changes perception and decision-makingHow to price and communicate benefits (health, retirement, tools, flexibility, development)The role of fiscal literacy in comparing raises vs. benefits (e.g., HRA contributions, premiums, deductibles)How to create competency-based compensation bands, career ladders, and transparent rangesNon-monetary retention drivers: recognition, mentorship, flexibility, culture, and stay interviewsA weekly, monthly, and quarterly action plan to operationalize total rewardsPut these strategies into motion and watch your team’s clarity, commitment, and retention grow. #PrivatePracticeSurvivalGuide #TotalRewards #PayTransparency #CompensationStrategy #EmployeeRetention Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

  3. Aug 17

    Employee Compensation That Drives Results: Beyond Base Pay with Scott Booher

    Send us Fan Mail Unlock the secrets to employee compensation that truly drives results beyond just base pay! In this episode, host Brandon and Chief HR Officer Scott Booher dive deep into crafting effective incentive structures, the pitfalls of traditional bonuses, and the power of gamification. Learn how to create transparent, motivating compensation plans that foster a high-performance culture and ensure your team feels valued and engaged. Discover strategies to avoid common compensation backfires and build a dedicated workforce. What You'll Learn: Why many bonus structures backfire and how to design effective ones.The difference between bonuses as an expectation versus an opportunity.How to create meaningful and attainable bonus tiers.Best practices for transparent compensation communication.The complexities of integrating paid time off (PTO) into compensation strategies.Innovative approaches to incentivize employee presence and dedication.How to introduce and communicate new compensation plans to staff effectively.The role of gamification in building a high-performance culture.Transform your compensation strategy and cultivate a thriving, motivated team today! #EmployeeCompensation #IncentivePay #HRStrategy #Podcast #ScottBooher Scott Booher brings over 30 years of experience in the Healthcare Sector and has specialized in human resources & workforce compliance for the past 20 years. Scott is the Chief HR Officer for Every Child Achieves and the Chief HR Consultant in collaboration with Wellness Works Management Partners, where he oversees the fractional HR management and the HR Advisor Program. Scott is an active member of the Society for Human Resource Management (SHRM) and a pinnacle leader and collaborator, partnering with Brandon Seigel for over 11 years. http://www.wellnessworksmp.com  Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    Employee Compensation That Drives Results: Beyond Base Pay with Scott Booher
  4. Aug 13

    Evaluating Passive Income Opportunities for Practice Owners

    Send us Fan Mail Brandon Seigel breaks down a pragmatic approach to passive income for practice owners, from building a clear opportunity filter to calculating your true hourly rate. He tackles why many small business owners under-save, how to match investments to risk and liquidity needs, and how to avoid mistaking owner salary for real profit. You’ll also hear practical considerations for 401(k)s with profit sharing, real estate options like leasebacks and REITs, and low-cost index funds—plus a simple three-phase roadmap and action plan to get started. This episode is designed to help you stop trading time for money and build multi‑engine wealth without adding another job. What You'll Learn: How to define and use an “opportunity filter” before investing time or moneyThe five criteria: return threshold, time commitment, risk tolerance, liquidity, and competency alignmentWhy calculating your current and desired true hourly rate changes investment decisionsHow to avoid confusing owner salary with true profit when evaluating businessesA practical overview of 401(k) strategies, tax considerations, real estate choices, and index fundsA three-phase passive income roadmap and a concrete weekly/monthly/quarterly action planStart building a diversified, resilient wealth strategy that supports your practice and your freedom. #PrivatePractice #PassiveIncome #TherapyBusiness #SmallBusinessFinance #WealthBuilding Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

  5. Aug 10

    Multiple Income Streams: Diversifying Beyond Your Practice with Eric Miller

    Send us Fan Mail Brandon Seigel and Eric Miller of Econologics dive deep into the essential conversation of diversifying income streams beyond your private practice. Discover why relying on a single source of income can be precarious and how strategic diversification creates a robust financial future. This episode breaks down practical strategies for building wealth, from understanding various investment avenues to smart profit allocation. Learn to differentiate between growth vehicles and stability-focused investments, and gain insights into avoiding common wealth-building errors. Whether you're a seasoned practice owner or just starting, this discussion provides actionable advice for creating financial resilience and achieving long-term prosperity. What You'll Learn: The critical importance of developing multiple income streams.Different categories of investments, including marketable securities and insurance-based products.How alternative investments and business acquisitions can contribute to passive income.A framework for allocating practice profits to optimize both business growth and personal wealth.Common mistakes to avoid in wealth building, such as investment scams and unrealistic expectations.The significance of understanding risk and prioritizing capital preservation in investment strategies.Achieve financial independence and secure your future by strategically diversifying your wealth today! #MultipleIncomeStreams #FinancialFreedom #PracticeOwner #WealthBuilding #EricMiller Eric S. Miller is a nationally recognized financial advisor, speaker, and co-owner of Econologics Financial Advisors. With over 20,000 conversations with healthcare practice owners, he’s helped hundreds turn income into personal wealth. Eric is the bestselling author of How to Become a Financial Beast and host of The Financial Beast Podcast. His bold, no-nonsense financial strategies have made him a sought-after voice in the veterinary, physical therapy, optometry, and healthcare industries. http://www.econologicsfinancialadvisors.com  http://www.instagram.com/econologicsfinancialadvisors  http://www.econologicsfinancialadvisors.com  http://www.youtube.com/@EconologisFinancialAdvisors  Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    Multiple Income Streams: Diversifying Beyond Your Practice with Eric Miller
  6. Aug 6

    Building Your Practice's Security Incident Response Plan

    Send us Fan Mail Healthcare practices are among the most targeted organizations for cyberattacks, and the stakes are high: operational shutdowns, legal exposure, fines, and broken patient trust. In this quick-tip solo episode, you’ll learn how to build a practical incident response plan, assemble the right team, and execute a tight first-hour protocol after a breach. We cover quarterly training that actually works, HIPAA-compliant data backup strategies, annual risk assessments, and common gaps to fix immediately. Clear weekly and 30-day action steps help you harden defenses now. What You'll Learn: Why healthcare is a prime cyber target and the top risks (phishing, ransomware, weak passwords, lost devices, insider error)How to assemble your incident response team and define rolesThe first 60 minutes after a breach: isolate, reset credentials, notify IT, preserve evidence, assess scope, and start notificationsHow to run quarterly staff training, simulations, and a no-blame reporting culture3-2-1 backups, HIPAA-compliant cloud storage, and routine backup testingAnnual security risk assessments and remediation planningCommon security gaps to close now (MFA, VPN, BAAs, secure devices) and helpful tool categoriesBreach notification requirements and documentation practicesProtect patient data, preserve trust, and keep your practice resilient—start strengthening your security posture today. #Cybersecurity #HIPAACompliance #PrivatePractice #HealthcareIT #IncidentResponse Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

  7. Aug 3

    HIPAA Compliance in 2026: What's Changed and What's Coming with Yves Martin

    Send us Fan Mail Understanding HIPAA compliance is more critical than ever for private practices. In this Private Practice Survival Guide episode, Brandon Seigel sits down with technologist Yves Martin to uncover the essential shifts and ongoing requirements in HIPAA regulations. They explore what it truly means to be compliant in an evolving digital landscape, emphasizing strategies to protect patient data and avoid common pitfalls. Learn about new mandates, practical security assessments, and how to foster a culture of privacy within your organization. This episode is packed with invaluable insights for any healthcare professional looking to strengthen their data security and navigate HIPAA with confidence.  What You'll Learn: The current state and future landscape of HIPAA complianceWhy avoiding 'gross negligence' is your top priorityMandatory changes like multi-factor authentication and data encryptionHow to conduct effective security risk assessmentsA critical, often-overlooked HIPAA update regarding substance abuse recordsCommon scenarios leading to HIPAA breaches and how to prevent themThe importance of a 'culture of privacy' in your practiceEquip yourself with the knowledge to maintain robust HIPAA compliance and ensure patient trust. #HIPAACompliance #PrivatePractice #DataSecurity #PatientPrivacy #HealthcareRegulations Amazon Bestselling Author and Founder and CEO of MQUAL Advanced IT Engineering and Support. Yves Martin has been programming computers since age twelve, starting with BASIC on a TRS-80. He studied Industrial Engineering at Lehigh University and holds a Professional Certificate in Artificial Intelligence from MIT, along with a certification in Designing and Building AI Products and Services. He also holds certificates in Statistics, Data Analysis, Data Science, and Analyzing and Visualizing Data. With over twenty years of experience designing and building IT and data systems—including business intelligence platforms—he combines technical depth with practical insight. As an author, he writes about artificial intelligence, cyber security and compliance and the use of technology to automate business processes. https://www.mqual.com  https://www.facebook.com/mqualtech  Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    HIPAA Compliance in 2026: What's Changed and What's Coming with Yves Martin
  8. Jul 30

    Organizing Your Financial Records For Tax Efficiency

    Send us Fan Mail Want fewer tax surprises and more peace of mind? In this episode of the Private Practice Survival Guide, host Brandon Seigel unpacks a clear, repeatable system for organizing your books so you can make confident, tax-savvy decisions all year. Learn why separating business and personal finances is non-negotiable, how a monthly close eliminates errors, and the exact habits and tools that keep you audit-ready. You’ll also get quarterly planning moves, deduction strategies, and a practical action plan to implement this week. What You'll Learn: The non-negotiables of separating business and personal finances—and how it protects profitability, legality, and audit defenseHow to run a clean monthly close: reconciling banks and cards, reviewing liabilities, and standardizing payrollCore expense categories to track for clarity and control: payroll/labor, occupancy, professional development, marketing, technology/software, vendor servicesQuarterly planning essentials with your CPA: forecasting, estimated taxes, and standard vs. itemized deductionsA simple, robust receipt/documentation workflow using tools like Dext, Hubdoc, and ExpensifyThe big three financial statements explained: profit and loss, balance sheet, and cash flow (plus cash vs. accrual)The most common record-keeping mistakes that cost owners money—and how to avoid themA 7–30 day action plan to set up accounts, digitize receipts, and lock in tax-efficient routinesStart building clean, consistent books today so your practice can thrive—not just survive. #PrivatePractice #TaxPlanning #SmallBusinessFinance #Bookkeeping #HealthcareBusiness Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

5
out of 5
22 Ratings

About

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com

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