PROACTIVE Podcast with Chris Hogan

MeMedia, Chris Hogan
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Chris Hogan, founder of MeMedia Marketing Agency shares media facts and entrepreneurial stories to keep you up to date on current business trends in the online marketing arena.

  1. One Page Strategy and How it’s Implemented in Your Organisation | Proactive Podcast Episode 145

    03/13/2024

    One Page Strategy and How it’s Implemented in Your Organisation | Proactive Podcast Episode 145

    In My Book Building Brands on Purpose I described the fundamentals of creating a PROACTIVE marketing strategy. Since releasing this methodology to the world in 2021 I have discovered important improvements which help keep organisations on the same page, speaking the language of the board, c-suite and the marketing team. Keeping this vision and purpose front of mind, simple to understand and speaking the same language between departments and levels of seniority couldn’t be more important which was the problem I saw years ago and now have improved and implemented these changes through consistent pressure testing and innovation of the PROACTIVE methodology. This latest series of videos supersedes the first edition of the book where I describe how the proactive marketing methodology helps you chunk down your strategy into different stages and bring it together into one simple to understand one page PROACTIVE strategy.

    19 min
  2. Cyber Security with Mike Ouwerkerk | Proactive Podcast Episode 144

    03/11/2024

    Cyber Security with Mike Ouwerkerk | Proactive Podcast Episode 144

    Chris sits down with cyber security expert Mike Ouwerkerk to discuss how to best protect your data online.

    50 min
  3. PROACTIVE Marketing Process Step 3: Internal and External Market Research | Proactive Podcast Ep 143

    02/20/2024

    PROACTIVE Marketing Process Step 3: Internal and External Market Research | Proactive Podcast Ep 143

    Step 3. PROACTIVE Internal and Market Research Is it time to determine if yours and your teams personal values and purpose align with your brand? Here’s a little insight into a top down view of how this is achieved when building a brand on purpose using our PROACTIVE methodology. Workshopping with your team on your personal values and purpose can help align your key stake holders to your organisational values and purpose. Performing this task at the beginning of a marketing campaign / brand building exercise, builds a strong foundation from which you can leverage the energy of your organisations culture. Seth Godin said "Culture is Strategy" but what is the origin of culture? Values, inspire purpose, purpose, inspires actions, actions, inspire culture and of course, culture is strategy. Now that you understand the top down view of what's required to build a brand on purpose the next step is to make the workshop happen. But for now. We hope you enjoy this video. #purpose #brand #strategy #marketingstrategy #memedia

    18 min
  4. PROACTIVE Marketing Process Step 2: Team Planner/One Page Marketing Strategy | Proactive Podcast Ep 142

    02/20/2024

    PROACTIVE Marketing Process Step 2: Team Planner/One Page Marketing Strategy | Proactive Podcast Ep 142

    Step 2: Proactive Marketing Strategy - Team Planner Working with a team or friends this planner is a simple way to break down each of the components of a marketing strategy into bite sized chunks - albeit there's still work to do beyond this. The reason this is so helpful is because solving a large problem like your marketing strategy needs to go through several processes/iterations and research phases before you reach your conclusion. This same strategic marketing template is how you can keep your one page marketing strategy visible and front of mind in a easily digestible way. This is also a fantastic way to keep you marketing team on the same page :)

    31 min
  5. PROACTIVE Marketing Process Step 1: Processing Your Marketing / Business Idea | Proactive Podcast Ep 141

    02/20/2024

    PROACTIVE Marketing Process Step 1: Processing Your Marketing / Business Idea | Proactive Podcast Ep 141

    Let's begin processing your idea by answering key questions which you would be asked by a friend, colleague or investor. Using the PROACTIVE PROCESS you can process your idea into: Purpose - What is the purpose of this business idea or marketing campaign? Research - What research have you done? What experience do you have? Opportunity - What opportunity exists? Is there any competition? Is this the first of its kind? Audience - Who are you going to sell to? Content - What content are you going to create to sell this idea? Turn-On - What channels are you going to use to market/advertise? Ignite - What are you going to invest for the project/per channel/advertising/marketing? Verification/Validation - How are you going to verify success? Evolve - What could this idea/business/product evolve into? Whats the BHAG?

    12 min
  6. Finbar O'Hanlon - Corporate Advisor and Innovation Expert | Proactive Podcast Ep 140

    05/22/2023

    Finbar O'Hanlon - Corporate Advisor and Innovation Expert | Proactive Podcast Ep 140

    Chris welcomes Corporate Advisor and Innovation Expert Finbar O'Hanlon to the podcast to discuss human potential in the face of emerging technologies like AI.

    57 min
  7. Ryan Tuckwood - SWISH Sales Coaching Founder | Proactive Podcast Ep 139' Episode URL More Information .../episodes/

    04/18/2023

    Ryan Tuckwood - SWISH Sales Coaching Founder | Proactive Podcast Ep 139' Episode URL More Information .../episodes/

    SWISH Sales Coaching Founder Ryan Tuckwood shares his perspective on the challenges faced by modern businesses, and reveals the practices that have seen him become so successful.

    56 min
  8. Sue Porrett, Global Entertainment Producer, Aerial Angels, Pink Flamingo | Proactive Podcast Ep 138

    02/23/2023

    Sue Porrett, Global Entertainment Producer, Aerial Angels, Pink Flamingo | Proactive Podcast Ep 138

    Entertainment powerhouse Sue Porrett meets with Chris Hogan at the Pink Flamingo Spiegelclub on the Gold Coast to discuss the highs and lows of live performance.

    25 min
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Chris Hogan, founder of MeMedia Marketing Agency shares media facts and entrepreneurial stories to keep you up to date on current business trends in the online marketing arena.

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