ProCast: A Podcast by Proscenium Events

Proscenium

What will events look like in 5 years? How do you make speeches more impactful? Why should you be optimistic about the Live Events industry? Proscenium Events is celebrating our tenth anniversary of helping brands perform! We care deeply about events and we’re always looking for ways to make them more impactful. So join Proscenium Senior Creative Director, Jeremy Dobrish, for a new episode each month for quick tips and insightful conversation for how to make your next corporate conference, live virtual or hybrid events even more effective and engaging. For more information please visit us at proscenium.com.CREDITSHosted and Written by Jeremy DobrishProduced by Bethany PotterTheme Music by Mike ManciniLogo design by Shraddha MaharjanSpecial thanks to Dossie McCraw

  1. MAR 25

    23 - What You Don’t Understand About Your Event Budget

    In this episode we’re talking with the Head of Strategic Events at Webflow, Alyson Strickler-Vazquez. Alyson creates experiences that resonate and deliver measurable impact. She excels in designing strategies that fuse creativity with precision, using insights and analytics to maximize ROI and deliver measurable success. In this episode, she breaks down how to budget to maximize your impact, and how to negotiate to save your event thousands and thousands of dollars. This episode is filled with actionable takeaways, so hit the download button, screw your headphones on tight, and get ready to take notes.  Alyson Strickler-Vazquez is an award-winning event marketing powerhouse with 15+ years of experience spanning Fortune 200 manufacturing, global travel management, and high-velocity tech. She’s built a career turning events into high-impact brand moments—scaling global meeting teams, owning multi-million-dollar portfolios, and delivering bold, immersive experiences that move audiences and the bottom line. As Head of Strategic Events at Webflow, Alyson leads the company’s flagship conference and external experience strategy, transforming creativity and storytelling into a measurable competitive advantage. Recognized as a 2024 Event Marketer Changemaker and Budget Warrior and winner of the 2025 EX Award for Best Meeting Experience, Alyson blends imaginative design with data-driven precision. She architects large-scale conferences, trade shows, activations, incentive programs, and sales kickoffs that captivate audiences and accelerate revenue. Beyond the stage, she builds enduring brand ecosystems—elevating companies globally, saving them millions through innovative strategy, and mentoring the next generation of event talent. CREDITS Hosted and Written by Jeremy Dobrish Produced by Bethany Potter Theme Music by Mike Mancini Logo design by Shraddha Maharjan Special thanks to Dossie McCraw WHERE TO FIND US Proscenium Website LinkedIn Instagram Facebook

    23 min

Ratings & Reviews

5
out of 5
4 Ratings

About

What will events look like in 5 years? How do you make speeches more impactful? Why should you be optimistic about the Live Events industry? Proscenium Events is celebrating our tenth anniversary of helping brands perform! We care deeply about events and we’re always looking for ways to make them more impactful. So join Proscenium Senior Creative Director, Jeremy Dobrish, for a new episode each month for quick tips and insightful conversation for how to make your next corporate conference, live virtual or hybrid events even more effective and engaging. For more information please visit us at proscenium.com.CREDITSHosted and Written by Jeremy DobrishProduced by Bethany PotterTheme Music by Mike ManciniLogo design by Shraddha MaharjanSpecial thanks to Dossie McCraw