Produced By with Tommen

Tomas Loucky
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Produced By with Tommen is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.

  1. Two Brands. One Creator: What Happens When You Grow in Public Twice |136: Danielle Mimoni

    4D AGO

    Two Brands. One Creator: What Happens When You Grow in Public Twice |136: Danielle Mimoni

    Danielle is a LinkedIn strategist who built a fully booked freelance business without pitching, cold outreach or chasing trends. She helps founders and freelancers attract clients through content that connects and brands that feel real. She’s also built a wellness-focused brand on Instagram, showing how to grow across platforms without burning out. Her approach is rooted in clarity, consistency, and sharing what actually works, not just what looks good online. In this episode, she shares what it actually takes to grow on LinkedIn and beyond. We talk about content strategy, building a brand that feels like you, and showing up even when you don’t feel like it. You’ll learn how to attract clients without selling, post without overthinking, and create content that helps people, and works for you. This one’s for anyone trying to grow online without losing their voice in the process. Connect with Danielle: https://www.linkedin.com/in/danielle-mimoni-social-media-marketing/ https://www.instagram.com/daniellemimoni/ Timestamps: 00:00 – How Danielle gets clients without pitching 01:10 – Intro and welcome 01:22 – Danielle on building two personal brands 02:16 – Why growing on multiple platforms matters 03:12 – Where she started and what changed 04:13 – Taking content seriously for the first time 05:25 – LinkedIn vs Instagram: what she prefers 07:22 – Which platform is harder to grow on 08:42 – Content strategy across both platforms 10:46 – Does she see herself as an influencer? 13:42 – Why full-time influencing isn’t the goal 14:33 – Starting on LinkedIn from scratch 17:46 – How redundancy led to freelancing 18:43 – Tips for early LinkedIn growth 21:05 – Should you post selfies on LinkedIn? 24:48 – Building a brand with visuals and consistency 26:07 – Getting all clients inbound through content 27:50 – Giving away knowledge to build trust 29:02 – Why people really hire you 30:43 – Attracting brands and partnerships 35:50 – Showing up when it’s hard 39:06 – How she preps content in advance 41:10 – Her view on imposter syndrome 41:34 – Wellness, hobbies, and lifestyle habits 43:38 – Books that shaped her mindset 46:17 – Where to follow and connect with Danielle 47:06 – Final thoughts on personal branding Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    48 min
  2. The System Is the Message: How Structure Became the Brand | 135: Noor V. Barrage

    JAN 19

    The System Is the Message: How Structure Became the Brand | 135: Noor V. Barrage

    Noor V. Barrage is a business consultant, systems strategist, and founder of NVB Collective. Known as The Systems Girl on LinkedIn, she partners with CEOs and leadership teams to turn messy growth into sustainable operations. With years of experience behind the scenes in high-growth companies, she now helps entrepreneurs build structure, reduce stress, and scale their businesses without sacrificing quality or sanity. Her work is rooted in intentional productivity, operational clarity, and building businesses that actually support the people who run them. In this episode, Noor shares how she went from being completely invisible online to building a strong presence on LinkedIn in under a year, all without chasing trends, playing the algorithm, or compromising her values. She talks about the systems that save time, money, and energy, and why she believes structure is the key to true creative freedom. If you’re tired of hustle culture and ready to run your business with more clarity and calm, this conversation will give you a new perspective on what growth can look like. Connect with Noor: https://www.linkedin.com/in/noorbarrage/ https://nvbcollective.aweb.page/nvb-newsletter https://nvbcollective.com/1-1-consulting-call/ https://noorbarrage.substack.com/ Timestamps: 00:00 – Intro: creative founders vs. execution 01:11 – Intro and welcome 01:26 – Meet Noor: The Systems Girl 02:26 – How her unique title stuck 03:48 – From invisible to visible on LinkedIn 04:58 – Why LinkedIn felt more authentic than other platforms 06:35 – The challenge of video content 07:26 – Why she doesn’t chase virality 08:50 – What success means on LinkedIn 10:07 – Avoiding the comparison trap 11:30 – Why clarity beats trends 13:08 – Her 30-day posting habit that built momentum 15:05 – Content buckets: education + storytelling 17:12 – Cutting down LinkedIn time with structure 18:38 – Using personal photos for balance 21:33 – How she fell into systems 25:45 – Why she’s obsessed with structure 27:40 – Rethinking hustle culture 28:12 – The truth behind “success” online 31:25 – Most common systems problems she sees 32:00 – Structure increases creativity, not restricts it 34:05 – Why she blocks Thursdays + Fridays 36:20 – How she audits her calendar with GCal 37:10 – The underrated power of planning 39:37 – Noor’s hobbies and love of theatre 41:20 – Book recs that changed her mindset 44:18 – Where to find her online 45:37 – What’s next: rebrand + “intentional productivity” 47:46 – Is a book coming? 49:27 – Final advice: define your own success Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min
  3. Breath as Branding: Why Stillness Is a Strategic Advantage | 134: Daniele Scuteri

    JAN 12

    Breath as Branding: Why Stillness Is a Strategic Advantage | 134: Daniele Scuteri

    Daniele Scuteri is a LinkedIn Brand Strategist helping consultants and coaches turn visibility into qualified leads, without the pressure to post every day. His path spans architecture, CGI, leadership, and mental health, giving him a uniquely human approach to strategy, messaging, and content. Today, he’s recognised as one of Italy’s top 3% LinkedIn creators, known for building sustainable content systems and profiles that actually convert. In this episode, Daniele shares the story behind the shift, from overthinking his first post to combining breathwork and branding into a business rooted in purpose. We talk mindset, momentum, and what it really means to grow without burning out. Whether you’re building your presence online or navigating a career pivot, this conversation might be the nudge you didn’t know you needed. Connect with Daniele: https://www.linkedin.com/in/danielescuteri/ https://www.youtube.com/@DanieleScuteri_Breath/ https://www.youtube.com/@DanieleScuteri-ITA/ Timestamps: 00:00 – Cold open: How breathwork helped Daniele overcome anxiety 00:59 – Intro and welcome to the episode 01:31 – Meet Daniele: Architect, coach, brand strategist 02:45 – Career evolution: From CGI to coaching to branding 04:08 – Why it’s never too late to start on LinkedIn 05:38 – Daniele’s journey: 0 to 20K+ followers in 2 years 07:20 – First posts, imposter syndrome, and learning to just start 08:45 – Agile mindset and the MVP approach to personal branding 10:11 – Zooming out: The mindset shift that changed everything 12:12 – YouTube burnout, AI content, and starting over 14:54 – Growing a YouTube channel by going back to basics 15:48 – Authenticity and the psychology of brand storytelling 17:05 – The story behind discovering breathwork 18:07 – From manager to mindset shift: The real transition 20:27 – Why he started posting on LinkedIn 21:53 – Breathwork for mental clarity and stress relief 23:14 – From Wim Hof to Oxygen Advantage 25:01 – Chronic overbreathing explained 26:54 – Merging breathwork into his branding offer 28:09 – Trust, vulnerability, and converting followers into leads 29:48 – Joining LinkUp: From zero clients to brand clarity 32:10 – The power of community and high-level peers 33:35 – Working with neuroscientist Shaka on breathing 34:03 – Daniele’s smart DM strategy for inbound leads 35:40 – CrossFit, OCR races, and life outside of LinkedIn 36:55 – Book recs: Bartlett, Atomic Habits, Naval Ravikant 40:20 – His next goal: Wim Hof expedition in Lapland 41:22 – Final thoughts and appreciation Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    43 min
  4. From Spare Room to 8-Figure Exit: The Journey That Changed Everything | 133: Luke Tobin

    JAN 5

    From Spare Room to 8-Figure Exit: The Journey That Changed Everything | 133: Luke Tobin

    Luke is a founder, investor, and multi-exit entrepreneur behind Unusual Group and Tobin Capital. After scaling a marketing agency to an eight-figure exit, he now helps creative service businesses grow and exit on their own terms. With three successful exits and several hard-learned lessons along the way, Luke is known for his transparent take on what it really takes to scale, including the parts most people don’t talk about. He is currently writing his first book with major publisher Pan Macmillan, set for release in 2026. In this episode, Luke shares what it’s really like to write a book while building two companies and growing a brand followed by more than 800,000 people. You’ll hear candid reflections on burnout, balance, and staying grounded, plus how he makes space for family, fitness, and rest without losing momentum. A conversation full of honesty, insight, and behind-the-scenes wisdom. Connect with Luke: https://www.linkedin.com/in/luketobin/ https://www.luketobin.com/newsletter https://www.luketobin.com/ https://www.instagram.com/lukettobin/ https://www.youtube.com/channel/UCWceX14aUBA9huJ9TV50FqQ https://x.com/lukettobin/ Timestamps: 00:00 – Cold open: burnout, ego, and why Luke started posting 01:02 – Intro and welcome 01:26 – Meet Luke Tobin: 3 exits, 2 companies, 1 book deal 02:14 – How his book deal happened (and what it’s about) 03:30 – Writing a book without AI (almost) 04:35 – His creative process: gym, dog walks & voice notes 05:19 – 85,000 words, 14 chapters, one big deadline 06:00 – What audiobooks shaped Luke’s thinking 07:10 – His personal AI co-pilot (and how it’s better than ChatGPT) 08:47 – Why Luke’s AI is different from generic models 10:00 – Why he started creating content in the first place 11:36 – From 20k to 800k: 18 months of daily posting 12:26 – Monetisation and impact: more than just reach 13:16 – Building trust: share what actually worked 14:15 – Why being real matters (and why most aren’t) 15:28 – Talking burnout and failed exits openly 16:09 – Luke’s #1 secret to staying consistent 17:01 – Hiring: the key to avoiding burnout 18:25 – Why letting go is the hardest part for founders 19:29 – The family piece: not always getting it right 20:13 – Remember you’re human: how he finds balance 21:05 – Meet Harper: the real star of Luke’s LinkedIn 21:16 – Off-screen hobbies: hikes, gym, nature 22:06 – Living in Portugal, dreaming of South America 23:06 – Can he really unplug while travelling? 24:24 – Inside “The Success Method” newsletter 25:11 – Not everyone should be a creator (and that’s ok) 26:01 – How writing the newsletter helped prep for the book 27:00 – New project: Why Luke launched Unusual Group 28:33 – Why most agencies never sell (and how he’s changing that) 29:34 – Healthy soda startup: drinkmirth.com 30:06 – What still drives Luke today? 31:20 – He wanted to be an actor?! 32:21 – Who inspires him (and what he learned from Branson) 33:15 – Favourite movie? Think classics. 33:43 – Final thoughts + how to reach Luke Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    35 min
  5. The Twix-Fuelled Writer: From Car Parks to Book Deals | 132: Pooja Marwah

    12/29/2025

    The Twix-Fuelled Writer: From Car Parks to Book Deals | 132: Pooja Marwah

    Pooja Marwah is a content strategist, award-winning author, and founder of Authique, a boutique agency trusted by global leaders, Fortune 500s, and government clients. Known as the ‘Energiser Bunny’ of LinkedIn, she helps high-performing professionals build standout personal brands through done-for-you content, positioning strategies, and profile makeovers. With a storyteller’s instinct and a strategist’s mind, she turns big ideas into bold digital presence. In this episode, Pooja shares the unexpected story of how a Google search and a one-way flight led to a career she never saw coming. From writing in a parked car to publishing a novel, she talks about the moments that shaped her path, and why she shows up with joy, not just strategy. It’s a conversation full of courage, clarity, and the kind of energy that sticks with you. Connect with Pooja: https://www.linkedin.com/in/thepoojamarwah/ https://www.instagram.com/thepoojamarwah/ https://x.com/PoojaPMarwah https://poojapoddarmarwah.com/ Timestamps: 00:00 – Cold open: 36-hour flight to meet a stranger 01:00 – Intro and welcome 01:20 – Meet Pooja: strategist, author, drama queen 02:30 – Why storytelling still wins even with AI 04:08 – Helicopter parenting explained 05:18 – Showing up online as your full self 07:05 – Why fake personas never work 08:30 – Building trust through content 10:52 – The DM mistake most creators make 12:45 – Relationship-building over cold pitches 13:58 – Not now doesn’t mean never 15:35 – Stop comparing your starting line 17:00 – Tomas vs Pooja: different timelines 18:48 – She joined LinkedIn at 43 19:28 – The search that started it all 21:20 – #1 LinkedIn creator leads to Sarajevo 22:13 – A one-way flight that changed her life 24:00 – What if it works out 25:16 – Meeting Yasmeen in person 27:14 – Her first in-person creator meetup 28:09 – Waiting a year for her first client 29:08 – Start with why, not reach 30:05 – What can you talk about at 3am 31:08 – Burnout comes from the wrong reasons 32:16 – Content, balance, and Twix 33:46 – AI overwhelm is real 35:32 – Chocolate confessions 36:03 – She wrote her first book in a car 38:26 – From parked car to publishing deal 39:02 – Awards and being called a specialist 40:38 – Golf, Greece, and piano dreams 42:12 – Her favourite trips 43:57 – Her surprising book recommendation 45:22 – Books that make you feel 46:49 – New book for Indian teens 47:50 – How to connect with Pooja 49:44 – Final thoughts: fun and kindness 50:54 – Outro and subscribe Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min
  6. No Strategy Just Story: Growing on LinkedIn with Honesty and Heart | 131: Anu Chandrasekar

    12/22/2025

    No Strategy Just Story: Growing on LinkedIn with Honesty and Heart | 131: Anu Chandrasekar

    Anu Chandrasekar is a Product and Transformation Consultant who helps banks deliver payments and operational changes that make life simpler for real people. With nearly 20 years in digital transformation, she’s especially passionate about bringing practical AI into workflows, not to replace humans, but to free them to do the work that actually matters. She blends strategic thinking with delivery to help teams move faster and work smarter across complex environments. Alongside her consulting work, Anu is a career coach and speaker who champions thoughtful leadership and community over noisy hustle. What began as honest reflections on LinkedIn has grown into a meaningful platform where thousands connect over clarity, confidence and progress that feels true to who they are. In this episode, Anu shares how embracing change has helped her rebuild with intention. If you’re redefining success in your next chapter, this conversation will remind you that moving forward doesn’t have to be loud, just honest, consistent and human. Connect with Anu: https://www.linkedin.com/in/anu-chandrasekaran-/ Timestamps: 00:00 – Cold open: believing in angels and connecting the dots 01:02 – Intro and welcome 01:26 – Meet Anu: mum of 3, transformation consultant, writer 02:52 – Her surprising dream of being Britney Spears 04:10 – From India to London: how she built her life abroad 06:00 – Adjusting to life in a new country with two young kids 08:12 – Staying strong when it gets overwhelming 10:00 – What real positivity means to her 11:11 – Books that changed her: The Secret & The Kite Runner 13:12 – Finding light: spirituality, candles, and crystals 14:03 – Why she started posting on LinkedIn 15:50 – From job break to purpose: how writing helped her heal 17:48 – Showing up without chasing metrics or followers 19:40 – Building a kind and loyal community on LinkedIn 21:53 – Sharing value without pretending to be perfect 24:10 – Why LinkedIn is a game-changer for visibility 25:56 – Taking a break for family — and why it matters 26:30 – Public speaking fears, stage anxiety, and what helps 28:54 – Using her voice to empower women in tech and AI 30:46 – Learning from the right people on LinkedIn 32:15 – On listening to podcasts and staying inspired 33:45 – Painting, walking, cafés: how she recharges offline 35:00 – Favourite books and authors beyond self-help 36:52 – Navigating the job market and staying hopeful 40:54 – How to reach Anu & what she’s working on next 42:48 – Final thoughts and a message of encouragement Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    45 min
  7. Beyond the Mic: The Inner Work Behind Powerful Brands | 130: Geraldine Spurway

    12/15/2025

    Beyond the Mic: The Inner Work Behind Powerful Brands | 130: Geraldine Spurway

    Geraldine is the founder of The Spur Way, a boutique agency helping leaders elevate their presence through breath, brand, and embodied strategy. Her approach blends storytelling, brand positioning and Re:Sense™ Breathwork, a method she created to help high performers reconnect with their voice and lead with clarity, energy and confidence. In this episode, Geraldine shares how breathwork became the practice that helped her overcome fear on stage, rebuild her presence and unlock a deeper sense of purpose. She also opens up about the life-altering moment that sparked her mission. From inner blocks to real visibility, this conversation reveals the deeper work behind powerful brands. Connect with Geraldine: https://www.linkedin.com/in/gespurway/ https://linktr.ee/geraldinespurway https://thespurway.com/ Timestamps: 00:00 – Cold open: how Geraldine helps leaders show up with presence 01:02 – Intro and welcome 01:26 – Meet Geraldine: strategist, breathwork facilitator, performer 02:15 – Why energy work brings faster results than branding 03:14 – Helping a TEDx speaker go from nervous to unforgettable 04:27 – Her surprising path from dancer to leadership mentor 05:46 – From boardrooms to stages: why confidence beats scripts 07:56 – The five-word memory trick for public speaking 09:06 – How visualisation preps the nervous system 10:19 – The real power of pause when speaking 11:00 – Her favourite speakers and what she learned from them 12:53 – The time she froze on stage… and turned it into a win 14:46 – Why you don’t need to master public speaking to be good at it 15:53 – From depression to near-death: the turning point at age 20 18:48 – When someone online sensed her story before she shared it 21:00 – Why she doesn’t share everything on LinkedIn 22:06 – How breathwork helped her walk again 24:14 – Visualisation, healing and trusting the body 27:07 – Simple breathwork to calm the nervous system 29:23 – Bringing breathwork to corporate events and retreats 30:35 – Trends vs. tools: why breathwork is more than hype 32:00 – Facing her fear of cold with the Wim Hof method 34:34 – Life outside work: dancing, Netflix, and being a mum 36:01 – Her favourite books: from Holiday to Dispenza 37:40 – Where to follow Geraldine and work with her 38:58 – Her final message to the audience Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    40 min
  8. Your Name Is the Brand: Why It Pays to Show Up Now | 129: Aastha Sharma

    12/08/2025

    Your Name Is the Brand: Why It Pays to Show Up Now | 129: Aastha Sharma

    Aastha Sharma is a Personal Brand Coach who helps C-suite leaders, founders, and entrepreneurs grow their presence on LinkedIn with clarity, storytelling, and purpose. With a background in journalism and over five years in personal branding and ghostwriting, she has guided 50+ leaders in transforming their profiles into platforms for influence and leadership. Her work goes beyond content, it’s about helping people show up with confidence, consistency, and alignment. Through her coaching, Aastha helps clients uncover the voice behind their vision and turn lived experiences into authentic, high-impact content that drives visibility, trust, and business growth. In this conversation, she shares what it really takes to build a brand that feels human yet powerful, how to attract opportunities without chasing them, tell stories that connect, and lead with your own voice instead of a script. Connect with Aastha: https://www.linkedin.com/in/aastha-sharma8/ https://topmate.io/aastha_sharma8 Timestamps: 00:00 – Cold open: Attracting clients through pain points 00:59 – Intro and welcome 01:23 – Meet Aastha: from mass comm to personal branding coach 02:31 – From acting and journalism to LinkedIn strategy 03:52 – Helping C-suite leaders find their voice online 04:15 – Do you really need to niche down? 06:08 – Aastha’s trial-and-error journey on LinkedIn 07:37 – The moment she realized LinkedIn could be monetized 08:27 – Why personal branding is a marathon, not a sprint 10:01 – Should you post personal stories on LinkedIn? 12:21 – The boundary between personal and oversharing 13:13 – Common LinkedIn myths that hold people back 14:54 – How to attract clients without cold DMs 16:53 – The problem with bad outreach and lazy pitches 18:46 – What ghostwriting really looks like for founders 20:45 – Why your voice shouldn’t be outsourced completely 21:47 – How personal branding drives hiring and partnerships 24:51 – Sales without cold-pitching? Here’s how 26:03 – Is it too late to start on LinkedIn? 27:41 – The best platform to grow your brand in 2025 29:05 – How Aastha stays consistent (even when it’s hard) 30:53 – The batch-creation method that saves her time 31:52 – Why enjoying the process is essential 32:50 – Her “confidence swipe file” strategy for low days 33:35 – Aastha’s hobbies and favorite books 34:50 – Her take on Atomic Habits and $100M Offers 35:32 – Goals for Instagram, team, and 100k followers 36:57 – Where to find and work with Aastha 38:21 – Final advice: Be authentic, not AI-generated Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    40 min
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About

Produced By with Tommen is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.

Information

  • Creator
    Tomas Loucky
  • Years Active
    2023 - 2026
  • Episodes
    178
  • Rating
    Clean
  • Copyright
    © Tomas Loucky aka Tommen
  • Show Website
    Produced By with Tommen