Product.FM Omer Ben-Ami & Tomer Dean

These are the less-trivial, high-ROI books you should focus on for Q4.

In this episode we met Omri to hear the incredible gems he had to share about:

- Hiring the first designer for a startup - when and how.

- How to structure and build design teams for scale-ups.

- How to make sure designers on your team enjoy their work.

- What do PMs get wrong about working with product designers.

Tomer shares with listeners everything he learned raising funds two times - slidedeck tips and tricks, war stories and and Do's and Dont's.



- Storytelling for fundraising (0:00) 

- Investors CRM management (2:25)

- Rejection reasons (4:40) 

- Tips and tricks to iterate over the deck (5:30) 

- Product features slides (6:50) 

- Storylines (7:55) 

- Lead the conversation with specific slides (9:53) 

- True story about smart investors and product features (12:25)

- The ClubMarket pivot (14:10) 

- Get a free template for your deck (16:15) 

- 6 key questions to consider (16:50)



Tomer started to code at the age of 13 and ever since then obsessed with building new apps. He has built 30+ projects over the years in SaaS, deep-tech and media - usually bootstrapped but sometimes venture-backed. He favors quick-and-dirty MVPs, smokescreen validation and A/B test messaging measurement. He is currently the CEO of AudioLabs.

Mentioned links on building a 6-slide deck: https://www.audiolabs.io/events-new/how-to-raise-funding-in-6-slides

Finding PMF requires correctly identifying user pain points and solving them with a product. We’re hosting Tali Gueta, VP Product at Acumen.io, to help us break this down.

Topics covered:


Intro on Tali (00:40)
Why is collecting user input so important? (03:10)
What type of startup should be doing collecting user feedback? (05:07)
Define the hypothesis & user interviews (06:46)
Common methods of collecting user feedback (08:11)
When to segment your users even more? (10:15)
Incentives for users to agree to interview (12:29)
How to store interview data properly? (16:18)
How to get niche audiences to agree to interview? (23:29)
Building communities for feedback (25:17)
Automating the process of feedback (28:15)



Tools mentions:


Notion - for managing user feedback - notion.com
DoveTail - documenting user feedback - dovetailapp.com
ZenDesk - customer service - zendesk.com
Intercom - user chats and support - intercom.com
Zoom - video chat - zoom.com

We sat with Eran to learn about his work with Lightricks, AI21Labs and צרות בהייטק.

Today we'll give you the backstory of Knock, a Prop-Tech startup helping renters lease apartments more efficiently. We cover the early days of user validation, which MVP to begin with, as well as issues & efforts around expanding "one-stop-shop". Guest: Erez Cohen, Co-Founder & CEO of Knock