2 episodes

Welcome to Product Matters! A podcast about the art and science of Product Management. Follow along to learn about what makes a product great, how to break into product management, and how to make groundbreaking products that people love.

Product Matters Stephanie Brooks

    • Technology
    • 5.0 • 1 Rating

Welcome to Product Matters! A podcast about the art and science of Product Management. Follow along to learn about what makes a product great, how to break into product management, and how to make groundbreaking products that people love.

    Jobs to Be Done

    Jobs to Be Done

    Jobs to Be Done is my favorite tool to use as a Product Manager to figure out what customers actually want. In this episode I'll introduce the concept, give some examples of JTBD in practice and in real life, and explain how I use it as a Product Manager today!



    When Kale and Coffee Compete by Alan Klement: http://www.whencoffeeandkalecompete.com/

    HBR article, Know Your Customers' Jobs to Be Done by Clayton Christensen: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

    Christensen Institute JTBD explanation: https://www.christenseninstitute.org/jobs-to-be-done/


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    • 11 min
    Product Lesson #1: One effective way for getting your first job as a Product Manager

    Product Lesson #1: One effective way for getting your first job as a Product Manager

    People ask me all the time how I got my start as a product manager. Find out why I think working at a startup is your best way in to the competitive world of Product Management.


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    • 10 min

Customer Reviews

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1 Rating

Masudhossain ,

Great overview or JTBD

Great overview

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