Product storytelling in B2B fintech: a taste of what to expect | Elliott Rayner, CMO at Arion

In the first episode of the second series of Storyselling, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, chats with podcast host Elliott Rayner, CMO at Arion. Elliott gives an insight into what listeners can expect of the second season, as he prepares to switch his attention towards the role of product storytelling in the B2B fintech industry.