The Marketing Mirror

Sue-Ann Bubacz
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  • MARKETING
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The Marketing Mirror promises to deliver insights, ideas, and strategies—simple to complex— to unravel marketing secrets to infuse into your business every day. Join Sue-Ann Bubacz and friends on a journey into The Marketing Mirror to reflect on how to effectively improve your marketing to win more business. And hearts.  Creator and Host, Sue-Ann's Mini Bio: Sue-Ann Bubacz is an experienced and in-demand content marketing professional, digital content strategist, and writer/editor who works with select businesses and creatives to enhance their communications, elevate influence, and transform creative vision into tangible business results. Her unique talents and vast experience allow Sue-Ann to quickly adapt and understand a wide range of industries and topics with an uncanny ability to mirror the voices of client businesses for stunning results in building brands. Connect with Sue-Ann via her website: https://writemixforbusiness.com or on social media: Twitter LinkedIn Facebook

  1. 10 DE JAN.

    Crafting Genuine Human Experiences in a Digital Age

    We'll discuss what AI can and cannot do to enhance your marketing toolkit, helping you reach your target market and create effective content and digital assets. This show's just a 'between you and me' kind of chat and I'd love to hear your opinions on the topics I bring you in this LIVE-streamed video podcast. View it on YouTube here: https://youtube.com/live/j0ity7f2epw Connect with The Marketing Mirror creator, Sue-Ann Bubacz! Sue-Ann is an experienced, in-demand content marketing professional, digital content strategist, and writer/editor who works with select businesses and creatives to enhance their communications, elevate influence, and transform creative vision into tangible business results. Brought to you by Write Mix for Business. Get the skinny on each episode: https://writemixforbusiness.com OR https://www.buymeacoffee.com/themarketingmirror ******************************************* Let Castmagic deliver automated content options capturing the essence of your valuable audio and video content to sparkle and ignite it into a content-repurposing world of wonder. See for yourself with my affiliate link (thank you, kindly) here: https://get.castmagic.io/Sue-Ann ______________________________________________-- Let's connect 🤝 on social media: ✅ X (Twitter): https://twitter.com/SueAnnBubacz ✅ LinkedIn: https://www.linkedin.com/in/writemixforbusiness ✅ Facebook: https://www.facebook.com/WriteMixforBusiness ✅ Pinterest: https://www.pinterest.com/sueannbubacz/ Also, you're invited to learn more together, plus support Sue-Ann's 🎨production of the show (and kitty food, too! lol). JOIN other business owners and creatives for exclusive content and more— interact directly with The Marketing Mirror 🪞community: https://buymeacoffee.com/themarketingmirror/membership... 💎 THANK YOU! Learn more about your ad choices. Visit megaphone.fm/adchoices

    53min

  2. 8 DE JAN.

    Profile or Page on LinkedIn with Jaime Shine

    In this episode of The Marketing Mirror, we dive deep into leveraging personal and company profiles on LinkedIn to maximize your impact! This episode features insights from the exceptional Jaime Shine of Clearly Conveyed Communications and clarifies top LinkedIn strategies to put to use today to grow your personal image and company brand. This is a revised edition of our LIVE discussion from 10/2/24 to correct technical difficulties, specifically an echoing problem with the video's sound. It took me a minute to re-do, but I think you'll find the conversation and number of shared gems to help you uplevel your LinkedIn game makes it well worth it, so I hope you'll listen and enjoy this value-packed remake! 📌 Connect with us on LinkedIn: ✔️ Jaime on LinkedIn: https://www.linkedin.com/in/jaimeshine/ ✔️ Me on LinkedIn: https://www.linkedin.com/in/writemixforbusiness 📌📌 Please comment with any questions or insights you want to share. Here are 3 key takeaways to grow on LinkedIn from this show: 1- Showcase Your Personal Side: 🌟 Jaime emphasizes the importance of sharing personal traits on LinkedIn to build trust. And, it paints a complete picture of who you are, enhancing human interaction and engagement on the platform, she explains. 2- Differentiate Your Content: ✨ Avoid duplicating posts across personal and company profiles. This creates unique value for your audience and a reason to follow you personally and professionally; plus, it prevents your content from appearing spammy. Yes, it's more work, but it pays off in engagement and trust. 3- Utilize Company Pages Fully and Strategically: 🏢 Highlight behind-the-scenes activities, employee celebrations, and volunteering events on your company page to humanize your business. This is a fantastic way to connect with your audience on a personal level. Dive into the full discussion to learn more about the evolving LinkedIn landscape, optimizing your profiles, and keeping your audience engaged. 🎧 You can listen to the episode on Spotify or your favorite podcast channel. ONE THING IS SURE... You need a Social Media Marketing Framework to help you strategize and measure your social media and social selling efforts, leverage social profiles, and implement a customized plan that fits the needs of your audience and business equally. GRAB MY GUIDE TO SOCIAL MEDIA MARKETING HERE: ⬇️⬇️⬇️⬇️ https://dashboard.mailerlite.com/forms/692133/115283493972346406/share This Social Media Marketing Playlist: https://www.youtube.com/playlist?list=PL6mbqXSO0csKZc50KFffCBjwcjfxs1sTC is filled with informative subjects and unique ideas you can use right now to optimize your social selling and social media presence, and it covers the major platforms while offering other insights for SMM management. Connect with The Marketing Mirror creator, Sue-Ann Bubacz! Sue-Ann is an experienced, in-demand content marketing professional, digital content strategist, and writer/editor who works with select businesses and creatives to enhance their communications, elevate influence, and transform creative vision into tangible business results. Brought to you by Write Mix for Business. Get the skinny on each episode: https://writemixforbusiness.com OR https://www.buymeacoffee.com/themarketingmirror Jaime's last show collab, Read/View/Listen here: https://writemixforbusiness.com/new-ways-to-leverage-top-of-funnel-social-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h11min

  3. 26/09/2024

    Newsletter Jumpstart: Launch to Profit with Sharon Hurley Hall

    Whether you're just starting your newsletter journey or looking to fine-tune your current strategies, Sharon's insights will guide you towards success. Tune in to hear her stories, tips, and about the supportive community she's building around her SARN (Sharon's Anti-racism Newsletter) topics and other projects with passion and diligence, and through paid support. Sharon points out that "asking" is the key to gaining monetary support! In this enlightening conversation, Sue-Ann and Sharon uncover these key insights (and more!!): Embrace Your Uniqueness: Discover why your personal perspective is the magic ingredient that sets your newsletter apart. Audience Engagement: Learn how to define your "why" and your "who" to captivate and connect deeply with your audience. Monetization Strategies: Get savvy with practical tips on introducing subscription options and engaging early supporters. Platform Selection: Find out how to choose the perfect platform; Sharon suggests Beehive , to fit your needs. {https://www.beehiiv.com/?via=sharon-hurley-hall} [use Sharon's affiliate link to try it yourself!] Consistency & Quality: Understand the importance of maintaining high-quality content and a consistent (to your specs and sudience) newsletter schedule. "There is only one you, and that differentiates your content," explains Sharon, saying further, "community and inclusivity are fundamental in building a newsletter following." Subscribe to Sharon's Newsletter: https://www.antiracismnewsletter.com/ https://www.antiracismnewsletter.com/upgrade Or, better yet, join her newest full offer for her Newsletter Launchpad to learn more with Sharon right here: https://sharonhh.com/launch-and-profit-newsletter-launchpad One interesting part of the discussion concludes with this sentiment, "Balancing recommended best practices with real-world application fosters authentic audience connections," as Sharon reminds us of the importance of connecting with your community in a way that fosters humanity and fits well for you and your audiences. There's no set one size fits all strategy, so your uniqueness becomes part of your voice. Links from show mentions: 🧰https://benable.com/SueAnn/social-media-tools-resources 🛍️https://buymeacoffee.com/themarketingmirror/do-you-have-benable-page 💡https://benable.com/SueAnn 📧 Sharon's Beehive recommendation link: https://www.beehiiv.com/?via=sharon-hurley-hall {SHH Affiliate} ------------------------------------------------------------ ONE THING IS SURE... You need a Social Media Marketing Framework to help you strategize and measure your social media and social selling efforts, leverage social profiles, and implement a customized plan that fits the needs of your audience and business equally. GRAB MY GUIDE TO SOCIAL MEDIA MARKETING HERE: ⬇️⬇️⬇️⬇️ https://dashboard.mailerlite.com/forms/692133/115283493972346406/share 💫Thank you, ElectraCast Media, for The Marketing Mirror on Spotify! 🎧 Let's connect 🤝 on social media: ✅ X (Twitter): https://twitter.com/SueAnnBubacz ✅ LinkedIn: https://www.linkedin.com/in/writemixforbusiness ✅ Facebook: https://www.facebook.com/WriteMixforBusiness ✅ Pinterest: https://www.pinterest.com/sueannbubacz/ Also, you're invited to learn more together, plus support Sue-Ann's 🎨production of the show (and kitty food, too! lol).  JOIN other business owners and creatives for exclusive content and more— interact directly with The Marketing Mirror 🪞community:  https://www.buymeacoffee.com/themarketingmirror/membership... 💎 THANK YOU! Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h5min

  4. 20/09/2024

    Social Smithereens... Ready to Blow Up Your Social Media Strategy?

    Social Smithereens... Ready to Blow Up Your Social Media Strategy? Social Media Reimagined has taken roads near and far and in unexpected places leading to interesting chats and interactions with you! So for today's episode of The Marketing Mirror Podcast and interactive LIVE Event, I'm coming to you on VIDEO... I know, shocking!! But I want to thank so many of you who have dropped in to share, give feedback, or participate in any way LIVE. Plus, I don't know about you, but I'm learning a LOT each week with you on this weekly adventure and LIVE discussion. Today's episode is designed to be one of those times when I want to circle back a little and expand on a couple of the topics covered and talk to you a little more about some ideas that were brought up or weren’t brought up but are related, and I think kind of important! So I guess you can say it's a day to regroup, ask your thoughts on a few topics mentioned, and go deeper for a better understanding of a few things that were glossed over. As always, I hope to bring you new ideas, tips, and insights as we continue along the track (week 6 now) to uncover and rediscover... reimagine... social media marketing strategies to stand out in an inundated space. It's been so interesting and fascinating so far to chat about many trends and topics around social media but, we also need to nail down some of the deets to guarantee we can make a splash, and create a tiny ripple that resonates out and to the right people. Bring your opinion, ideas, or questions for this week's LIVE interactive episode of The Marketing Mirror with Sue-Ann of Write Mix for Business and friends... Let's chat! ONE THING IS SURE... You need a Social Media Marketing Framework to help you strategize and measure your social media and social selling efforts, leverage social profiles, and implement a customized plan that fits the needs of your audience and business equally. GRAB MY GUIDE TO SOCIAL MEDIA MARKETING HERE: ⬇️⬇️⬇️⬇️ https://dashboard.mailerlite.com/forms/692133/115283493972346406/share This Social Media Marketing Playlist: https://www.youtube.com/playlist?list=PL6mbqXSO0csKZc50KFffCBjwcjfxs1sTC is filled with informative subjects and unique ideas you can use right now to optimize your social presence and marketing, plus covers the major platforms for further insights. ************************************************************************ Thank you, ElectraCast Media, for The Marketing Mirror on Spotify! 🎧 Listen Anytime: https://open.spotify.com/show/2BDDNpm7UuxyweEYQD41hO ************************************************************************ 🧰https://benable.com/SueAnn/social-media-tools-resources 🛍️https://buymeacoffee.com/themarketingmirror/do-you-have-benable-page 💡https://benable.com/SueAnn Learn more about your ad choices. Visit megaphone.fm/adchoices

    52min

  5. 15/09/2024

    The Twitter/X Playbook to Achieve Maximum Engagement

    Is Twitter Dead or are the rumors greatly exaggerated? In this week’s interactive chat, Lisa Sicard of Inspire to Thrive, shares tons of new and valuable information and tips Tune in to learn about the benefits of advertising on Twitter right now and her experience, how-to’s, and results for Twitter ads for business. Lisa’s an amazing long-time friend and colleague. We do a Twitter/X autopsy to reveal a few insights to share and discuss with friends including:  Twitter's current state, interactive features, and insights How Twitter enables easy conversations with all kinds of people Twitter preferences, platform dynamics, and managing content How to monetize followers on Twitter or block annoyances Twitter Studio’s media archive and a personal 9/11 story from ME:)  Creating lists, content draws, and using Twitter's “aligned audience” capabilities Discovering and following industry leaders relevant to you Twitter video and livestreaming features (you know this is my topic to discuss! lol) Relationships, engagement, and two-way conversations on Twitter Spaces Audio Events on Twitter are easy (easier than LinkedIn Sue-Ann is finding) Twitter advertising rates are favorable right now and fairly easy to set up (X will help) 💡 Also joining in the interactive discussion, were the well-known and loved, Ileane Smith, https://theanchorshow.com and one of the first (brilliant) writers I met online, Gail https://www.linkedin.com/in/growmap/ Gardner.  CONNECT WITH Lisa on Twitter: @Lisapatb 📚 Related Resources: https://inspiretothrive.com/the-ultimate-twitter-ads-checklist/ https://www.benzinga.com/trading-ideas/long-ideas/24/09/40819256/x-gains-ground-as-facebook-slips-musk-closes-in-on-zuckerberg-in-social-media-face-off https://www.bloggingtriggers.com/best-tools-manage-twitter-unfollowers/ https://youtu.be/U85bPyI5iQ0 Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h2min

  6. 10/09/2024

    Interactive Content Thinking & Relatable to App Up Engagement!

    In this 4th LIVE Audio Event on LinkedIn, The Marketing Mirror investigates the keys to unlock interactivity and engagement, integral to your social media marketing strategy and more. Special Guests Peter Lisoskie and Jim Fuhs explain the Relatable App that Peter founded and Jim acts as Affiliate Marketing Manager for, leaving guests enlightened and amazed with new and exciting information around the many possibilities to build and strengthen business relationships using the App. These guys share so many insights, new ideas, and solid information to help you make REAL connections with humans to ignite new business opportunities and enjoy higher than average click-thru rates thanks to Relatable. Peter shares this important data, ""Gartner did a study at the end of last year and reported that 84% of all consumers, will buy based on a relationship even if your competitor has better sales price or terms." Relationship marketing over all else is the message Peter and Jim stress throughout our chat. Connect with Peter on LinkedIn: https://www.linkedin.com/in/petelisoskie/ Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimfuhs/ Try This LINK from Jim to learn more about Relatable: https://bottech.co/relatable.php?app=fbe4a34b-e2d1&uid=594117&nogif=true Find Out More on Relatable's YouTube Channel here: https://www.youtube.com/@berelatablepro xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx ONE THING IS SURE... You need a Social Media Marketing Framework to help you strategize and measure your social media and social selling efforts, leverage social profiles, and implement a customized plan that fits the needs of your audience and business equally.  GRAB MY GUIDE TO SOCIAL MEDIA MARKETING HERE: ⬇️⬇️⬇️⬇️ https://dashboard.mailerlite.com/forms/692133/115283493972346406/share This Social Media Marketing Playlist: https://www.youtube.com/playlist?list=PL6mbqXSO0csKZc50KFffCBjwcjfxs1sTC  is filled with informative subjects and unique ideas you can use right now in optimizing your social selling and social presence and covers the major platforms while offering other insights for SMM.  ******************************************************************************** Thank you, ElectraCast Media, for The Marketing Mirror on Spotify! 🎧 Listen Anytime: https://open.spotify.com/show/2BDDNpm7UuxyweEYQD41hO ******************************************************************************** Connect with The Marketing Mirror creator, Sue-Ann Bubacz! Sue-Ann is an experienced, in-demand content marketing professional, digital content strategist, and writer/editor who works with select businesses and creatives to enhance their communications, elevate influence, and transform creative vision into tangible business results.  Brought to you by Write Mix for Business. Get the skinny on each episode: https://writemixforbusiness.com OR https://www.buymeacoffee.com/themarketingmirror Learn more about your ad choices. Visit megaphone.fm/adchoices

    58min

  7. 05/09/2024

    Strategies for Social Media Success: Insights from LinkedInLIVE

    Social Media Reimagined: Top Tips for How It was so fun discussing social media topics with Jim Fuhs, Jaime Shine, Lisa Sicard, and other friends and listeners on LinkedInLive a couple of weeks ago. The ever-changing landscape for social media brought us to a few key topics to chat about including these 3 takeaways: 🔑 Tailored Content is King: One size doesn't fit all in social media marketing. Each platform has its unique user intent and expectations. Tailoring your content to fit each platform is critical for meaningful engagement and success. 🔑 Engagement Over Frequency: It's not just about how often you post but how meaningfully you interact. Building relationships through thoughtful comments and one-on-one engagement lays the groundwork for stronger connections and a more engaged community. 🔑 Stay Ahead of Trends: With platforms like YouTube and LinkedIn constantly evolving, staying informed about the latest trends and updates will keep you ahead of the curve. Leveraging tools like LinkedIn Newsletters can streamline your content strategy, offering significant outreach with minimal additional effort. 💫 Catch the full episode to dive deep into these strategies and more! 🎧 #TheMarketingMirror #SocialMediaMarketing #LinkedInLIVE #CommunityBuilding Connect with Jim Fuhs on LinkedIn: https://www.linkedin.com/in/jimfuhs/ Jim is coming back as a Guest Co-host next week to review some highlights and answer some viewer questions from this LIVE show! I love that Jim’s input included his viewpoints on some of the topics from the Premiere episode with Joie and his assessment on several topics lead to discussions around how interactions on social media are changing, how standing out is harder, and how each platform has their own agendas, and much more. Jim shared how he made his LinkedIn profile image interactive using a new App, called Relatable, that allows him to bring the conversation directly to him with a customized engagement strategy. The importance of the two-way and personalized conversation he’s able to gain is invaluable and gives you a leg-up for building “community.” We talked a little about how businesses are building communities around their brands with social media and embracing UGC, or user-generated content, as an integral part of their marketing strategy. But still, Jim explains how one-to-one engagements directly with people are the most experiential way to interact and engage human-to-human to create a strong connection with every touchpoint. Notably, people now expect to interact with companies and are rather impatient to get responses from any social interactions. This on-the-spot customer care through careful social listening and problem-solving reinforce Brooke Sellas’s thinking… some of these concepts are discussed in previous episodes… Jim agreed that platforms are making it harder to get noticed, and demand challenges for proper content creation, per channel or platform. We can’t just go with standard repurposing across platforms anymore, instead, we need to consider platform-specific content, audience needs, desires, HABITS, and mixed content types, all delivered with intentional and meaningful direction and in tandem with business goals. AND we need to shake things up and get more creative, as well, especially in an AI world! Further (and this leads into the second LIVE recorded chat) there’s a cultural shift in how, when, why, and how often people use or are on their social media platforms. Stampede Social {Jim Fuhs} https://app.stampede.social/svc/onboard?aff=yf1DxnKju4FW Also if they use code RELATABLE30 they get 30% off Presented by: Sue-Ann, https://writemixforbusiness.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    46min

  8. 16/08/2024

    TOF Social Marketing: Sparking Awareness in NEW Ways

    In this LIVE interactive episode from LinkedIn Audio, Jaime Shine of Clearly Conveyed Communications, special guest cohost, offers usable insights to test right away for social media marketing while working on your bigger, better, bolder new strategies (discussed last show) to shake up your social feeds! GRAB my Social Media Guide for a step-by-step strategy build: https://dashboard.mailerlite.com/forms/692133/115283493972346406/share So, to move to the light bright side of social media marketing, we’re going to look at top-of-funnel social which generally seeks a triple AAA intent: Attraction Attention Awareness  Which is, essentially, visibility marketing. I think of it sometimes as PR (public relations) or goodwill marketing. But no matter the label, you need people to first know about you if you want them to do business with you. And generally, top-of-the-funnel is all about getting out there and getting seen. But how can we do it in NEW ways, bring fresh ideas, gain reach, and foster interactivity via Social Media Marketing Strategies in this tumulteous time in digital and within all the social platforms? KEY CONCEPTS in this chat: 📌 CTA's in new ways... but CTA ALL DAY, ALL THE WAY! 📌 Social Sharing Technique: CONTENT BUCKETS... starting with "fun buckets" for top-of-funnel marketing 📌 Topical Buckets for Strategic Impact... core categories or key topics, Pillar Content Strategy 📌 Time Buckets to Pre-plan Content or Work in Series-style Designs 📌 UGC Content... or is it? 📌 Media Mix... Do video + social media = content consumer happiness? 📌 Create a VISUALS-only Campaign (w or w/o copy) - 1 idea, original photography OR another, visuals or graphics as standalone content *SHOW vs. TELL Craft Platform-Specific Shares with Clout!/GO LIVE/Staycation Highlight Happenings- Behind-the-Scenes, EVENTS, Awards Showcase Other Businesses and Share Curated Content Fire up UGC Campaigns; Invite Collaborations, or Partner Projects Share What Other People Say, Including Project Successes/Challenges/LIVEq&a Spotlight Your Brilliance Nonchalantly (you know?) 📌 Conversation Starters... how, where, why 📌 Commenting for Credibility... going beyond politeness to conversions! 🎧 And much more in an open discussion format. JOIN ME LIVE, WEDNESDAY's at 2P EDT on LINKEDIN LIVE AUDIO for a Weekly conversation and share your thoughts on topics, or ask questions LIVE. 🤝 Connect with us on LinkedIn: Sue-Ann, Write Mix for Business: https://www.linkedin.com/in/writemixforbusiness Jaime Shine, Clearly Conveyed Communications: https://www.linkedin.com/in/jaimeshine/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h3min
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The Marketing Mirror promises to deliver insights, ideas, and strategies—simple to complex— to unravel marketing secrets to infuse into your business every day. Join Sue-Ann Bubacz and friends on a journey into The Marketing Mirror to reflect on how to effectively improve your marketing to win more business. And hearts.  Creator and Host, Sue-Ann's Mini Bio: Sue-Ann Bubacz is an experienced and in-demand content marketing professional, digital content strategist, and writer/editor who works with select businesses and creatives to enhance their communications, elevate influence, and transform creative vision into tangible business results. Her unique talents and vast experience allow Sue-Ann to quickly adapt and understand a wide range of industries and topics with an uncanny ability to mirror the voices of client businesses for stunning results in building brands. Connect with Sue-Ann via her website: https://writemixforbusiness.com or on social media: Twitter LinkedIn Facebook

Informações

  • Criado por
    Sue-Ann Bubacz
  • Anos de atividade
    2023 - 2025
  • Episódios
    23
  • Classificação
    Livre
  • Copyright
    © 2023 Sue-Ann Bubacz
  • Site do podcast
    The Marketing Mirror