Profit Playbook

Green & Co Accountants and Tax Advisors

The Profit Playbook is your go-to podcast for boosting cash flow, cutting tax, and building a more profitable business. Brought to you by Green & Co Accountants and Tax Advisors, we share practical tips, real client stories, and expert insights to help you make smarter financial decisions. Whether you're just starting out or scaling up, every episode is packed with strategies you can use straight away. If you want to feel more confident with your numbers and take control of your business finances, this podcast is for you.

Episodes

  1. SEP 9

    #7 - 7 Brand Errors Costing You Profit

    Want to charge more and stop competing on price? In this Profit Playbook episode, host Scott Harris sits down with brand strategist Matthew Barroccu (New Realm Creative) to unpack a practical 5-step brand strategy any SME can use to become the only choice in their market, even on a small budget.👉 Book a meeting with one of our partners: https://www.greenandco.com/contact-us/You’ll learn - Brand vs. logo: what a brand really is (mark + product + values & associations) - The 5-Step Brand Plan: Spirit → Focus → Different → Trend → Action - Onlyness positioning: how to be perceived as the only choice - Finding your focus: opportunity scoring and the Boston Matrix in plain English - Differentiation that sticks: the “lie your market believes” and how to break it - Ride the right trends: macro vs. micro (without chasing fads) - Customer journey mapping: turn strategy into actions that drive profit Real-world examples discussedLiquid Death, Five Guys, Apple, Peloton — plus how we applied these ideas at Green & Co.Contact Matthew Barroccu: 📧 matthew@newrealmcreative.co.uk 🌐 www.newrealmcreative.co.ukLearn more about working with us: https://www.greenandco.com/contact-us/👉 Watch next (playlist): https://www.youtube.com/playlist?list=PLqwUT_JbSI1gac8j19865QlarFqDC8UbRLike | Share | Subscribe#ProfitPlaybook #BusinessGrowth #SmallBusinessTips #TaxPlanning #AccountingAdvice #GrowYourBusiness #SMEs #BusinessOwner #UKBusiness #BusinessAdvice #HowTo #BusinessGrowth #BrandStrategy #Branding #Differentiation #Pricing #CustomerJourney #MarketingStrategy

    43 min

About

The Profit Playbook is your go-to podcast for boosting cash flow, cutting tax, and building a more profitable business. Brought to you by Green & Co Accountants and Tax Advisors, we share practical tips, real client stories, and expert insights to help you make smarter financial decisions. Whether you're just starting out or scaling up, every episode is packed with strategies you can use straight away. If you want to feel more confident with your numbers and take control of your business finances, this podcast is for you.