Profitable Franchisees

Tracey Leak
  • 5.0 (5)
  • BUSINESS
  • UPDATED BIWEEKLY

Welcome to Profitable Franchisees, where we dive deep into the inspiring stories of successful franchisees and industry experts. Join us as we uncover their secrets to growing profits and sustainable growth. Each episode is packed with actionable insights, insider tips and the stories that will ignite your entrepreneurial spirit. Tune in and transform your franchise business into a powerhouse of profitability. Make sure you subscribe today so you get notifications on new episodes that are released weekly.

  1. 06/10/2025

    Creating Engaging Social Media Content with Shaun Birley (S2 E25)

    In this episode of the Profitable Franchisees podcast, host Tracey Leak interviews Shaun Birley, a successful franchisee and digital content creator. Shaun shares his journey from graduating university to becoming a franchiseeand then transitioning into digital content creation. The conversation covers the importance of local digital presence for franchisees, strategies for creating engaging social media content, and the balance between professionalismand authenticity. Shaun emphasizes the value of subtle promotion, collaborating with micro-influencers, and streamlining content creation. He also discussesthe shift towards long-form content on YouTube and provides key takeaways for franchisees looking to enhance their profitability and success.   Go give Shaun a follow or subscribe at: Instagram:  https://www.instagram.com/shaunbirley/   YouTube:  https://www.youtube.com/@Shaunbirleystyle   TikTok:  https://www.tiktok.com/@shaunbirley   For more info on Tracey, go to:  www.traceyleak.com   Chapters   00:00 Introduction to Shaun Birley and His Journey 06:53 The Importance of Digital Presence for Franchisees 12:56 Creating Engaging Social Media Content 19:05 Balancing Promotional Content with Authenticity 24:49 Leveraging Micro-Influencers for Local Marketing 31:05 Streamlining Content Creation for Franchisees 33:52 Key Takeaways for Franchisees in Digital Marketing   Takeaways   Shaun Birley transitioned from franchisee to digital content creator. Local digital presence is crucial for franchisees. Social media allows for targeted marketing compared to traditionalmethods. Engaging content should be either educational or entertaining. Professionalism in content creation can enhance brand image. Subtle promotion can attract customers without being overly salesy. Micro-influencers can be more effective than big-name influencers. Content planning and scripting can streamline the creation process. Long-form content on platforms like YouTube can build a personal brand. Franchisees should focus on building relationships within their network.   #franchise #franchisor #franchisee #socialmedia #podcast#contentcreation #localareamarketing #influencermarketing #profitability

    43 min

  2. 05/28/2025

    S2 E24 Maximising Franchise Relationships for Profitability

    In this episode of the Profitable Franchisees podcast, host Tracey Leak discusses how franchisees can maximize their relationships with franchisors and leverage available systems to enhance profitability. She emphasizes the importance of following established systems, reigniting the initial excitementfor the franchise, and utilizing strengths and weaknesses effectively. Tracey also highlights the value of field support, effective marketing strategies, and peer-to-peer learning within the franchise community.   For more info from Tracey: www.traceyleak.com   Chapters   00:00 Maximizing Franchise Relationships 05:27 Understanding Strengths and Weaknesses 14:46 Peer-to-Peer Learning in Franchising 21:48 Continuous Improvement and Growth   Takeaways   Maximize your franchise relationship for better profitability. Business is simple; often we complicate it ourselves. Follow the established systems to ensure success. Revisit the reasons you joined the franchise to reignite passion. Utilize your strengths and acknowledge your weaknesses. Leverage field support for insights and growth opportunities. Engage in local marketing to complement national campaigns. Peer-to-peer learning is a significant advantage in franchising. Learn from the successes and mistakes of others. Maintain a positive relationship with the franchisor for better support.   #franchise #franchisee #profitability #franchiseesupport #marketing #franchiserelationships

    24 min

  3. 05/20/2025

    Selling with Confidence to Increase Profits with Tony Meredith (S2 E23)

    In this episode of the Profitable Franchisees podcast, host Tracey Leak speaks with Tony Meredith, a business coach specializing in sales strategies for business owners. They discuss the importance of conversion rates, maximizing average transaction values, empowering sales teams, and thecritical role of follow-up in the sales process. Tony shares actionable insights and strategies to help franchise owners improve their sales performance and customer experience.   To Contact Tony:  http://tonymeredithcoaching.com.au/ For more info from Tracey: www.traceyleak.com   Chapters  00:00 Introduction to Sales in Franchising 01:29 The Importance of Conversion Rates 10:07 Understanding Sales Mistakes 15:59 Overcoming Fear of Rejection 19:22 Increasing Average Transaction Value 24:11 Delighting Customers: The Key to Memorable Experiences 25:17 Empowering Your Team: The Role of Delegation in Sales 29:00 Building Product Knowledge: The Foundation of Sales Confidence 32:43 Strategic Training: Planning for Sales Success 36:15 The Fortune is in the Follow-Up: Persistence Pays Off 40:18 Mindset Matters: Controlling What You Can in Sales   Takeaways  Sales cures all, especially when profitable. Tracking conversion rates is essential for improvement. Focus on existing customers for easier sales opportunities. Listening is more important than talking in sales. Sales is about helping customers, not just selling to them. Follow-up is crucial; most sales happen after multiple contacts. Empower your team to sell effectively. Training and planning are key to successful sales. Value must exceed price for a transaction to occur. Consistency and persistence lead to sales success.   #franchise #franchisee #podcast #sales #conversionrate #salesstrategies #salestraining #customerexperience

    46 min

  4. 04/23/2025

    How to create a team culture to thrive! With Katrina Johnson (New Sky Consulting) (S2 E22)

    In this episode of the Profitable Franchisees podcast, hostTracey Leak speaks with Katrina Johnson from New Sky Consulting about the importance of creating a thriving team culture within franchises. They discuss the definition of culture, the significance of values, and the role of trustedleadership in fostering a positive work environment. Katrina introduces her culture matrix, which helps business owners assess their current team dynamics and identify areas for improvement. The conversation emphasizes the need forstructured systems to support team culture and the importance of onboarding new team members effectively. Overall, the episode provides actionable insights forfranchisees looking to enhance their business culture and team performance.   To contact Katrina:  https://newskyconsulting.com.au/   For more info from Tracey:  www.traceyleak.com   Chapters 00:00 Introduction to Team Culture in Franchising 03:07 Defining Culture for Small Business Owners 06:06 The Importance of Connection and Structure 09:04 Navigating the Culture Matrix 12:03 Steps to Improve Team Culture 14:54 The Role of Leadership in Culture 18:01 Family vs. Team Dynamics 21:01 Establishing and Living Values 23:54 Inducting New Team Members into Culture 27:05 Common Mistakes in Building Culture 30:06 Conclusion and Key Takeaways   Takeaways Culture is how we show up for ourselves and each other. Your culture as a leader is designed and needs clarity. Blissful ignorance can lead to risks if structure is absent. Toxic chaos is the worst environment for a team. Values must translate to behaviors, not just words on awall. Induction should include values and the 'why' behind thebusiness. Trusted leadership is crucial for team success. Relinquishing control is a challenge for many leaders. Onboarding should foster connection and understanding ofculture. Regularly revisit and protect your established culture.   #franchise #franchising #franchisee #podcast #teamculture#culture #leadership #HR

    37 min

  5. 04/15/2025

    The Role of Leadership in Franchise Success (S2 E21)

    In this episode of the Profitable Franchisees Podcast, Tracey Leak discusses the critical role of leadership in franchise success. She emphasizes that leadership is not merely a title but a set of skills and behaviours that must be demonstrated. Tracey explores the importance of making tough decisions, developing a personal leadership style, and encouragingleadership qualities in others. She also highlights the inevitability of mistakes in leadership and the importance of learning from them to foster growth and profitability in franchise operations.   For more information: www.traceyleak.com   Chapters 00:00 Understanding Leadership Beyond Titles 02:30 The Importance of Leadership Skills 07:07 Calmness and Decision-Making in Leadership 09:24 Identifying Leadership Traits 12:25 Developing Your Leadership Style 14:58 Learning from Mistakes as a Leader   Takeaways Leadership is not just about having a title; it's aboutdemonstrating skills. Unofficial leaders can emerge in teams, and it's crucial tobe the recognized leader. Even solo operators have a leadership role within theirfranchise group. Leadership can be learned through observation andexperience. Making tough decisions is a key trait of effective leaders. Being calm under pressure is essential for good leadership. Understanding your own leadership style is important forgrowth. Leaders should encourage leadership qualities in theirteams. Mistakes are part of leadership; what matters is how yourespond to them. Successful franchisees often have a well-defined leadershipstyle.   #leadership #franchisesuccess #franchise #franchisee#leadershipskills #developingleaders #leadershipstyle #franchiseeprofitability

    18 min

  6. 04/08/2025

    Why is goal setting keeping you stuck? with Cindy Koehler (Mind Garage) (S2 E20)

    On this episode of the Profitable Franchisees Podcast, Tracey interviews Cindy Koehler about why goal setting is keeping you stuck. Cindy takes the time to explain how we see ourselves in the present moment and how this doesn't actually help us to move into the person who is achieving the goals we have set - how our minds can hold us back. With the science behind why this happens along with practical strategies, Cindy helps us navigate our on actions, behaviours and thoughts so that we can start setting goals and achieving them without things like self sabotage and imposter syndrome. To contact Cindy: www.mindgarage.com.au Free Resources from Cindy: Manifest YOU - https://www.dropbox.com/scl/fi/7vea4ulz0tdpirpji8gfm/Manifest-YOU-Morning-Meditation-Theory.wav?rlkey=i38xm5for542xjt8iqiwfc6kn&dl=0   Morning Meditation to Release the Old - https://www.dropbox.com/scl/fi/bhft2xqpa1tvelc2lvqmp/Morning-Meditation-2-Release-the-Old-Theory.wav?rlkey=eoy94j77qme57nx7393piqpfx&dl=0   For more information from Tracey: www.traceyleak.com #franchise #franchisee #franchising #goalsetting #mindset #businesssuccess

    35 min

  7. 04/01/2025

    Mastering Time Management for Franchisees (S2 E19)

    In this episode of the Profitable Franchisees podcast, TraceyLeak discusses the intricacies of time management, emphasizing that while time itself cannot be managed, how we utilize it can be. She introduces various strategies for effective time management, including prioritization, delegation, and the creation of a 'not negotiable hour' to focus on important tasks without interruptions. Tracey also highlights the importance of understanding one's 'why' in business to guide decision-making and maintain focus on what truly matters.   For more information: www.traceyleak.com   Chapters 00:00 Understanding Time Management 02:47 Prioritization and Productivity 05:42 Delegation vs. Abdication 09:03 Procrastination and Its Causes 11:46 Getting Organized for Success 15:05 Defining Your 'Why' 17:57 Time Management Strategies 24:08 Implementing Not Negotiable Time 27:01 Creating Effective To-Do Lists   Takeaways You can't manage time, only how you use it. Time management is about personal management. Finding the right strategy for time management is key. Prioritization is essential for effective time management. Busy work is not the same as productive work. Delegation requires clear instructions and expectations. Understanding your 'why' helps in prioritizing tasks. Creating a structured schedule can enhance productivity. A 'not negotiable hour' can significantly improve focus. Regularly reviewing and adjusting your strategies isimportant.     #timemangement #franchise #franchisor #franchisee#productivity #podcast #franchiseesuccess #worklifebalance

    31 min

  8. 03/25/2025

    Working with the Younger Generations with Daniel Mesiti (Boost Juice) (S2 E18 )

    In this episode of the Profitable Franchisees podcast, hostTracey Leak chats with Daniel Mesiti, a seasoned franchisee from Boost Juice, to discuss the intricacies of working with younger generations in the workforce. They explore practical strategies for hiring, inducting, and leading young employees, emphasizing the importance of treating them as individualsrather than stereotypes. Daniel shares insights on building a positive work culture, the significance of effective leadership, and the long-term impact of early employment experiences on young people's lives. The conversation highlightsthe need for ongoing learning, setting clear expectations, and fostering personal connections to enhance employee engagement and retention.   To contact Daniel:   https://www.linkedin.com/in/daniel-mesiti/ Chapters 00:00 Introduction to Generational Dynamics in Franchising 03:00 Dan's Journey with Boost Juice 05:50 Understanding the Younger Generation 08:44 Hiring Young Team Members 11:47 The Importance of Induction 14:46 Leadership Qualities Over Generational Labels 17:59 Profitability and Hiring Younger Staff 23:03 Building a Productive Team: The Importance ofContinuity 24:17 Understanding Employee Motivation: Aligning Goals 26:39 Coaching and Development: Nurturing Young Talent 31:39 Creating a Positive Work Environment: Leadership andFun 35:00 Impactful Stories: The Long-Term Influence of FirstJobs 40:44 Advice for Franchisees: Investing in Personal Growth   Takeaways   It's essential to treat employees as individuals, not justby their generational labels. Hiring young talent requires a focus on attitude and valuesrather than just experience. Induction processes are crucial for setting expectations &ensuring employee success. Building a positive work culture is vital for employeemotivation and retention. Leaders should engage with their teams regularly to maintainrapport and connection. Understanding the reasons behind employees' motivations canenhance productivity. Effective leadership involves coaching & guidingemployees through their development. Setting clear boundaries and expectations helps youngemployees thrive. Investing in personal growth and learning is key to businesssuccess. Creating a supportive environment can lead to long-termemployee loyalty and growth.   For more information: www.traceyleak.com   #franchisee #franchise #franchisor #generationaldynamics#leadership #hiring #employeeretention #workplaceculture #induction #youngtalent #profitability #training

    45 min
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About

Welcome to Profitable Franchisees, where we dive deep into the inspiring stories of successful franchisees and industry experts. Join us as we uncover their secrets to growing profits and sustainable growth. Each episode is packed with actionable insights, insider tips and the stories that will ignite your entrepreneurial spirit. Tune in and transform your franchise business into a powerhouse of profitability. Make sure you subscribe today so you get notifications on new episodes that are released weekly.

Information

  • Creator
    Tracey Leak
  • Years Active
    2019 - 2025
  • Episodes
    75
  • Rating
    Clean
  • Copyright
    © Tracey Leak
  • Show Website
    Profitable Franchisees