Profitable Women

Sheila Hansen
  • 5.0 (6)
  • Entrepreneurship
  • Updated Weekly

If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. This podcast is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. We will talk about the money stories that are showing up in your everyday business decisions and allow ourselves to get curious about the numbers to welcome financial abundance in our lives. You can expect to find episodes about mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! Your host, Sheila Hansen, is a CPA, certified coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do. As profitable women we are in this together! Find more resources at hansenllc.net and be sure to follow Sheila on IG @Sheila.Hansen.CPA [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

  1. 2d ago

    Not all Rainbows and Unicorns, Expanding Your Identity

    What if growth doesn’t always look like confidence, clarity, and forward momentum? Sometimes, it looks like noticing the moment you want to shut down, retreat, or fall back into an old pattern and choosing to respond just a little differently. In this episode, Sheila shares from the messy middle of a difficult week. Rather than waiting until everything felt polished and resolved, she reflects on the patterns that surfaced, including her tendency to freeze when things feel uncomfortable or overwhelming. This conversation expands the idea of capacity beyond time, energy, and money. It explores the internal capacity required to hold growth, navigate discomfort, and step into a new version of yourself. We’ll explore: How protective patterns can keep us feeling safe while also keeping us stuckWhat the freeze response can look like in everyday lifeThe power of becoming curious instead of judging your reactionHow to honor what your body needs without completely retreatingWhy growth often requires us to stretch our identityHow small changes in the way we respond can help us reclaim our powerThe connection between personal growth and how we lead our businesses You don’t have to immediately become a completely different version of yourself. You may not be operating as version 2.0 yet, but choosing to show up as version 1.1 still matters. The next time you feel yourself wanting to shrink or avoid something, pause and ask: How do I want to show up in this moment? That small moment of awareness may be the beginning of expanding your capacity to hold what comes next. Connect with Sheila: Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit ShiftJoin our newsletter, Profitable Women MindsetLearn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

  2. Sep 10

    Can The Business Afford The Life You Are Building?

    What does your business actually need to financially support the life, growth, and opportunities you want to create? In this episode of Profitable Women, we’re continuing our conversation about capacity by looking at financial capacity and why it’s about so much more than simply asking, “Can I afford it?” We’ll explore: Why financial capacity goes beyond revenueHow profit, cash flow, reserves, taxes, owner pay, and predictable revenue all impact what your business can holdWhy “Can I afford it?” can quickly become an emotional question instead of a financial oneHow your numbers can give you information without becoming a judgment or report cardWhy financial capacity creates more choice and less urgencyHow money, time, and energy all work togetherUsing your current numbers as a starting point, not a limitation on what’s possibleAsking, “What needs to become true?” instead of assuming the answer is no Your current financial capacity doesn’t determine what’s possible for your future. It simply shows you where you are today—and the gap between where you are and where you want to go becomes your roadmap. The goal isn’t to build more capacity just so you can cram more into your life. It’s to intentionally build capacity for the things that matter: creativity, impact, wealth, rest, family, and the life you’re building outside of your business. Because ultimately, your business is the vessel. It’s not the destination. Connect with Sheila: Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit ShiftJoin our newsletter, Profitable Women MindsetLearn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

  3. Sep 3

    Your Energy Is A Business Resource

    What if the way you work isn’t just about how much time you have, but how much energy you have available? In this episode of our capacity series, we’re talking about energetic capacity and what it looks like to build a business that works with your natural energy instead of constantly asking you to push through it. We’ll explore: Why time and energy aren’t the same resourceHow your energy naturally shifts from day to day and season to seasonWhy paying attention to your body can change the way you workHow feminine cycles can offer insight into your energyThe role Human Design can play in understanding how you’re wired to workWhy rest and recovery are part of your business strategyHow to become more curious about what gives you energy and what drains it Instead of assuming you should be able to show up with the same energy every day, what if you started paying attention to the patterns that are already there? Your energy is a resource in your business. And the more you understand how to work with it, the more intentionally you can decide where that resource goes. Connect with Sheila: Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit ShiftJoin our newsletter, Profitable Women MindsetLearn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

  4. Aug 27

    What If You're Not Actually Behind?

    What if you’re not actually behind? What if the math around your time is simply wrong? In this episode of our capacity series, we’re talking about time capacity and what it looks like to build a schedule around the fact that you’re a human—not a machine. We’ll explore: Why “I’m behind” isn’t always trueHow urgency contributes to overwhelmWhy knowing how long your work actually takes mattersThe importance of transition time and space in your calendarHow your schedule can impact your nervous systemWhy empty space isn’t wasted capacityHow to create room for future growth Instead of asking, “Do I have capacity for that?” consider asking: “What would need to change for me to have capacity for that?” Because the goal isn’t to squeeze more productivity out of every available minute. It’s to build a business you can actually sustain. Connect with Sheila: Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit ShiftJoin our newsletter, Profitable Women MindsetLearn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

  5. Aug 20

    Can Your Business Hold What You Want?

    Welcome Back to Profitable Women: Let’s Talk About Capacity Profitable Women is back. After taking some time away, I’m returning with a new perspective on business growth and a question I’ve been thinking about a lot: Do we have the capacity to hold what we say we want? In this episode, I share what I’ve been exploring over the past year—from systems and structure to time, energy, finances, and nervous system safety. We talk about: Why belief matters, but isn’t the whole equationHow systems and structure can actually create more freedomThe difference between time, energetic, and financial capacityWhy growth isn’t always about adding moreHow understanding your numbers can create more safety and confidenceWhy your current capacity doesn’t have to be your future capacity Maybe the question isn’t, “Do I have the capacity for what I want?” Maybe it’s, “What capacity do I need to build to hold what I want?” This is the direction we’ll be exploring in the next chapter of Profitable Women—money, profit, pricing, and cash flow, alongside the time, energy, systems, and support required to build a business that truly supports your life. Connect with Sheila: Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Resources & Links: Explore the upcoming round of Profit ShiftJoin our newsletter, Profitable Women MindsetLearn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

  6. 12/25/2025

    90. Honoring the Season I'm In

    As the year winds down, I find myself reflecting deeply, prompting a heartfelt decision to pause the Profitable Women podcast temporarily. This isn't a goodbye, but honoring the season I’m in, allowing for rest, reflection, and clarity. I'm stepping into a season where I can savor the last moments of having my children at home before the season shifts again. Thank you for being part of this journey, for your unwavering support, and for growing alongside me. Until the next season reveals itself, take care of yourself, honor your season, and continue building a life and business that feels authentically yours. In this episode, I cover: An acknowledgment of the need for rest, reflection, and a chance to honor the season I’m inThe importance of aligning our lives and businesses with our intuition and natural seasonsMy heartfelt gratitude for you being part of this journey with me, for growing together, and for allowing me to share this space Connect with Sheila: Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/honoring-the-season Resources & Links: Explore the upcoming round of Profit ShiftJoin our weekly newsletter, Millionaire MindsetLearn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

  7. 12/18/2025

    89. Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink

    In today’s episode, I welcome Ellie Steinbrink, a personal branding expert and stylist who empowers female entrepreneurs through the lens of style. With a background in psychology, marketing, and branding, Ellie helps women develop a personal style that feels authentic and truly supports their professional brand. We dive into the connection between personal style, self-trust, and empowerment. Ellie shares thoughtful insights on moving beyond the societal expectations that often shape how women feel they “should” show up. She offers practical guidance on embracing vulnerability and shifting from performance to identity. Throughout our conversation, we talk about how aligning your appearance with your goals can strengthen confidence, especially in public speaking and representing your brand. Ellie’s story is a beautiful reminder of the power of authenticity and self-expression in entrepreneurship. Whether you’re transitioning from corporate life or redefining your personal brand, this episode is full of wisdom and encouragement. In this episode, we cover: How Ellie’s unique background shapes her approach to empowering women through personal style, emphasizing the power of stepping into your authentic selfPractical tips on how women can leverage personal style as a powerful tool for self-representation, especially in high-stakes environments like speaking engagementsHow embracing an identity-focused approach can lead to lasting changes and a more authentic, fulfilling life Connect with Ellie: Follow on Instagram @style.decodedFollow on LinkedInCheck out her websiteListen to her podcast Connect with Sheila: Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/personal-style-as-a-business-strategy Resources & Links: Explore the upcoming round of Profit ShiftJoin our newsletter, Profitable Women MindsetLearn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

  8. 12/11/2025

    88. Starting a Business in College: Harmony Media's Story with Makenna Campbell

    In today’s episode, I’m joined by Makenna Campbell, founder of Harmony Media, as she shares her story of starting a business while still in college. Makenna takes us back to her roots in agribusiness, where she originally planned for a career in sales, until a pivotal internship at a small co-op opened the door to video content and storytelling in agriculture. With no prior experience, she leaned into curiosity, taught herself video production through online resources, and began creating meaningful content for local farmers and events. We talk about the early fears that tend to show up, especially worrying about what others might think, and how moving through those moments allows us to share our gifts more freely. We also discuss the practical side of building a business in college, including the unexpected learning curve of managing taxes and the importance of preparing as success begins to grow. From balancing social media work with financial planning to trusting her instincts, Makenna reminds us of the power of authenticity and the flexibility that entrepreneurship can bring. In this episode, we cover: How a college internship led to Makenna starting a business in collegeThe unexpected challenges that come with entrepreneurship, such as initial fears about what others will think, and the reality of managing taxes for a businessWhy authenticity is critical to sustainable business growthThe freedom and flexibility that come with owning a business, particularly the ability to adapt operations to life's changing seasons Connect with Makenna: Follow on Instagram @harmonymedia_Follow on FacebookCheck out her website Connect with Sheila: Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/starting-a-business-in-college Resources & Links: Episode 72: Building a Sustainable Business with Profit Shift: Makenna Campbell’s StoryExplore the upcoming round of Profit ShiftJoin our weekly newsletter, Profitable Women MindsetLearn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

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About

If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. This podcast is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. We will talk about the money stories that are showing up in your everyday business decisions and allow ourselves to get curious about the numbers to welcome financial abundance in our lives. You can expect to find episodes about mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! Your host, Sheila Hansen, is a CPA, certified coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do. As profitable women we are in this together! Find more resources at hansenllc.net and be sure to follow Sheila on IG @Sheila.Hansen.CPA [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

Information

  • Creator
    Sheila Hansen
  • Years Active
    2024 - 2026
  • Episodes
    96
  • Rating
    Clean
  • Copyright
    © 2026
  • Show Website
    Profitable Women

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