9 episodes

Direct from Profusion HQ, join our hosts, Henrik Nordmark (Director of Science, Data and Innovation) and David Reinstein (Academic Consultant), as they talk to data leaders from popular household brands to uncover just how companies are really using their data.

Profusion Data Podcast Profusion Media

    • Technology

Direct from Profusion HQ, join our hosts, Henrik Nordmark (Director of Science, Data and Innovation) and David Reinstein (Academic Consultant), as they talk to data leaders from popular household brands to uncover just how companies are really using their data.

    Girl Effect: Chatbots, Charity and The Data Academy

    Girl Effect: Chatbots, Charity and The Data Academy

    This week, we're talking to Girl Effect, a charity helping young girls across the world, and one we at Profusion have worked closely with over the last year. Girl Effect have been using chatbots in really innovative and successful ways to reach more people than ever before. To explain just how this works, we're joined by Karina Michel, Head of Creative at Girl Effect and Mana Tariq, BI Analyst at Profusion and Data Academy graduate, who helped the project come to life. Together, we discuss in-depth how the project was formed, overcoming the difficulty of a chatbot which needs to understand multiple languages, as well as ways in which Profusion's Data Academy can help fresh talent make their first steps in the industry.

    CONTACT US: hello@profusion.com

    FOLLOW US ON TWITTER: @prfsn

    • 1 hr 9 min
    Cyber Eagles Podcast on 'smishing', cyber warfare and humanising data

    Cyber Eagles Podcast on 'smishing', cyber warfare and humanising data

    This week, Henrik and David are joined by Oscar and Nadja from Cyber Eagles podcast to discuss cyber security. Typically a very technical subject, our guests share with Henrik and David why it's important to consider data from a human perspective. Plus, we discuss the dangers of 'smishing', how companies can best protect themselves online, and, with political tension in Russia and Ukraine rising, we discuss how cyber attacks have been used and could be used in future conflicts.

    CONTACT US: hello@profusion.com

    FOLLOW US ON TWITTER: @prfsn

    • 1 hr 4 min
    Ken Robinson: How OBR and financial institutions use data

    Ken Robinson: How OBR and financial institutions use data

    This week we're joined by Ken Robinson, Chief Data Officer of Open Banking Reporting, to discuss data in the world of open finance.
    OBR is a Fintech company who make apps for the SME and Lenders .  Their purpose is to increase the success of Small Medium Businesses through making the business more resilient and allowing the Lender to understand the risk profile of the business through the application of advanced analytics to generate actionable insights.  In the first instance they are looking at the value locked up in accounting data and commercial credit data.
    Here, they share parts of their development journey moving from using synthetic data to real world data and give some real examples of how their flagship product OpenRep® can help businesses and lenders.

    CONTACT US: hello@profusion.com

    FOLLOW US ON TWITTER: @prfsn
    If you'd like to learn more about OBR you can contact : Iain@openrep.cloud or ken@openrep.cloud

    • 44 min
    The Big, Christmassy Data Special

    The Big, Christmassy Data Special

    It's the most wonderful time of year! Particularly if you LOVE data.
    Join Henrik and David for our Christmas special, where we ask questions such as "Is gift giving inefficient?", "Is Father Christmas GDPR compliant?" and "Were the three wise men data savvy?" Plus festive treats, a Christmas carol and David creates the first ever, mathematically correct theme tune.

    CONTACT US: hello@profusion.com

    FOLLOW US ON TWITTER: @prfsn

    • 38 min
    Michael Brennan: Data Protection versus Consumer Convenience

    Michael Brennan: Data Protection versus Consumer Convenience

    This week on the podcast, Henrik and David are joined by Michael Brennan, a Research and Insights Analyst who also works as the Data Protection Officer at Profusion.

    We delve into all things data protection and privacy, and whether a value exchange between data and anonymity is achievable. Plus we find out about China's equivalent to GDPR, whether all consumers are just plain hypocrites and David plays his tuba.

    CONTACT US: hello@profusion.com

    FOLLOW US ON TWITTER: @prfsn

    • 1 hr 7 min
    Toby Jolly: How the Civil Service use data

    Toby Jolly: How the Civil Service use data

    This week on the podcast we're joined by Toby Jolly, a Civil Servant who works in the Grants Management Function within the Cabinet Office.

    We find out how the public sector use data differently to our previous guests, ways in which data informs government policy, and Henrik & David are introduced to HIPE - a volunteer project which helps Civil Servants make a greater social impact.

    Plus, Toby tells us about how data even sneaks into his personal life, causing him to question his own sat nav!

    CONTACT US: hello@profusion.com

    FOLLOW US ON TWITTER: @prfsn

    • 1 hr