Programm Addix

GeoEdge

A podcast about Ad Ops and programmatic advertising. Each week, we dig into the magic and mysteries of the ad ops industry. As publishers are attempting to grow their piece of the digital advertising pie and make their ad dollars go further, they’re challenged with changing markets, technology, and user demands. With header bidding becoming a go-to ad selling tactic, shifts in media buying have brought ad quality, brand safety, and ad security issues to the forefront.

에피소드

  1. 2021. 06. 10.

    Fighting For Social Good & Against Bad Ads

    Joining me today is Iva Parvanova, Director of Account Management at Verve Group to discuss how to maintain a clean supply chain, high-quality ad inventory and opportunities to harness Adtech for social good.

    16분

  2. 2020. 11. 02.

    Top Transformational Programmatic Trends 2021

    Joining me today is Emily Palmer, industry veteran- now leading her own consulting business. As the new year comes with new adtech trends and predictions, today we’re discussing how publishers can gear up for transformational trends and new capabilities in 2021.

    21분

  3. 2020. 09. 08.

    The Dark Side of Programmatic Advertising

    Joining me today is Neal Sinno, General Manager of US operations at GeoEdge. Today, the floodgates have burst wide open when it comes to bad ads- and we're here today to discuss the risks those bad ads pose and how publishers can stop the flow of bad ads onto their sites.

    11분

  4. 2020. 07. 14.

    Managing Innovation and Adtech in Japan

    Japan stands today as the world's third-largest advertising market following the US and China. Joining us today is Sou Matsubara, a senior consultant to some of Japan’s largest programmatic publishers to share key insights into Japan's ad tech ecosystem and business culture.

    15분

  5. 2020. 07. 06.

    Decoding Truth and Consumer Trust in Advertising

    Joining us today is David Kohl, president and CEO of Trustx, who has been working on bridging the gap between programmatic’s promise and reality by focusing on rebuilding the digital supply chain with trust and transparency at its core. Today will be discussing how ad quality has affected consumer trust and how industry players can rebuild that trust to get the most value out of programmatic.

    20분

  6. 2020. 07. 02.

    Brand Survival Blueprints for Digital Advertising

    Joining us today is Rachel Taxman a Senior Account Executive at The Wall Street Journal bringing us insight into how she connects with some of the world's largest tech brands to tell their story. Today we discuss how brands can survive the new decade from the future of brand strategy to the state of brand suitability and the importance of practicing social listening.

    23분

  7. 2020. 06. 11.

    What The Future of Ad Tech Means For Publishers

    Aram Zucker-Scharff - the Director for Ad Engineering of The Washington Post’ joins us today to help us break down the lifecycle of the ad delivery process and really explore the future of audience targeting, and data privacy.  We take a look at the major trends in ad tech today from cookies crumbling, to the expanding scope of privacy regulations and the return of contextual targeting.

    30분
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소개

A podcast about Ad Ops and programmatic advertising. Each week, we dig into the magic and mysteries of the ad ops industry. As publishers are attempting to grow their piece of the digital advertising pie and make their ad dollars go further, they’re challenged with changing markets, technology, and user demands. With header bidding becoming a go-to ad selling tactic, shifts in media buying have brought ad quality, brand safety, and ad security issues to the forefront.

정보

  • 제작진
    GeoEdge
  • 방송 연도
    2020년 - 2021년
  • 에피소드
    7
  • 등급
    전체 연령 사용가
  • 저작권
    © GeoEdge