17 episodes

The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Programmatic Digest's podcast Helene Parker

    • Marketing

The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

    ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone

    ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone

    In the Sensei’s Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety. 

    • 36 min
    LaToya Shamboo Explains Data Privacy And What It Means for Social And Influencer Marketing

    LaToya Shamboo Explains Data Privacy And What It Means for Social And Influencer Marketing

     In the Sensei’s Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social and influencer marketing.
    This week, we discuss the following article:
    FDA to Study Perceptions of Instagram Influencers and Their Disclosures Additional Resources discussed:
    Starting the Decade by Giving You More Control Over Your Privacy Building a more private web: A path towards making third party cookies obsolete Guiding You Through Your Privacy Choices Now You Can See and Control the Data That Apps and Websites Share With Facebook  
    Connect with:
    LaToya Shamboo  LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

    • 34 min
    Initial Look into IAB's Project REARC and more, with Kolin Kleveno

    Initial Look into IAB's Project REARC and more, with Kolin Kleveno

     In the Sensei’s Corner this week, we welcome Kolin Kleveno, the SVP, Head of Programmatic at 360i. 
    This week, we discuss the following articles:
    The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech Ad Tech Is Trying to Rebuild the Industry From the Ground Up Connect with:
    Kolin Kleveno  LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram  

    • 28 min
    DMEXCO Highlights With Matt Prohaska

    DMEXCO Highlights With Matt Prohaska

    In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting.
    This week, we discuss everything DMEXCO, including the following articles:
    What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight ‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead What’s in and out at Dmexco 2019 Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 400 senior executives in 45 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech.
     
    Connect with:
    Matt Prohaska LinkedIn | Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter  

    • 33 min
    Contextual Targeting 2.0 With Sean Burke

    Contextual Targeting 2.0 With Sean Burke

    In the Sensei’s Corner, we welcome Sean Burke from Teads.
    This week, we discuss the following articles:
    ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads links up with Moat to offer billing only on 100 per cent viewable ads Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world. 
    Connect with:
    Sean Burke LinkedIn | Website  Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter  

    • 41 min
    Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!

    Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!

    In the Sensei’s Corner, we welcome Rob Brill from Brill Media.
    This week, we discuss the following articles:
    Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CT The Big Story: Targeting Targeted Google Chrome Will Protect Programmatic As It Enhances User Privacy Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use Robert is the Founder and CEO of BrillMedia.co. He held senior leadership positions for agencies in Los Angeles and New York and has developed programmatic solutions since 2010. Brill Media takes a stand for the advertising agencies, companies and entrepreneurs who propel their businesses through advanced advertising and marketing practices. Brill Media is a matchmaker who speak the language of business: data, automation, and creativity.
    Connect with:
    Robert Brill LinkedIn | Website  Programmatic Digest Podcast: Contact | Website | Shownote  Helene Parker: Website | LinkedIn | Twitter  

    • 33 min

Customer Reviews

Alison. D. F ,

High energy and so informative

I appreciate the host really breaking down the latest in the industry. It can be overwhelming to keep up. As a freshman ninja, I appreciate the tips from the guests. Strongly recommend this!

Shana_socute ,

Great for programmers!

I enjoy listening to this podcast and how knowledgeable Hélène is about the latest trends in programming! The guest speakers are great and they definitely have great chemistry while discussing different topics. Aside from the podcast itself, her voice is calming yet energetically pleasing so you could listen all day. Great download!

ASawyer84 ,

Great Podcast!

The programmatic digest podcast is your to-go podcast when you don’t have time to browse and you’re always on the go. The host is fun, enthusiastic, and discusses real challenges and opportunities we’re facing in our fast paced digital industry. This is great!

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