#3810MINDSET

Project 3810
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#3810MINDSET

#3810MINDSET is a business podcast by Project 3810, an Oklahoma City business incubator. The (Project) 3810 mindset is... 3 - Trifecta for Success - The betterment People, Process, and Product to ensure success: WE HAVE TO KEEP LEARNING 8 - Infinite Impact - Making a positive and everlasting impact: WE HAVE TO STAY RELEVANT 1 - One Tribe - One tribe to grow a business: WE HAVE TO STAY CONNECTED 0 - Wholesome Fun - Have fun in the midst of the grind : WE HAVE TO KEEP BREATHING

Episodes

  1. #3810MINDSET Episode 8: What is EMOD and how can it save you money?

    08/01/2022

    #3810MINDSET Episode 8: What is EMOD and how can it save you money?

    Today's episode is the audio-only stream from a Boss Board High Noon presentation by DeMarcus Strange, a Risk Management Control expert from Insurica. He explains what EMOD is and how it affects the cost of your insurance. EMOD stands for "experience modifier". DeMarcus discusses how basic safety processes can encourage a safe atmosphere which lowers your EMOD.

    42 min
  2. #3810MINDSET Episode 7: Advertising

    06/01/2022

    #3810MINDSET Episode 7: Advertising

    Today's theme is advertising and our guest is Kyle Golding of the Golding Group. We also reference Episode 3 in this episode.

    30 min
  3. #3810MINDSET Episode 6: Selling is a Process

    05/02/2022

    #3810MINDSET Episode 6: Selling is a Process

    Today's theme is about the process of selling. Our guest, Rob Miles, an adjunct professor of entrepreneurship at the University of Science and Arts of Oklahoma, and founder of Thousand Paces, walks us through an example sales process. The Sales Process (Example: Selling Tickets at a Ballpark) Identify Customers “Two most critical determinants of sales success: Customer Identification, Maximize sales leads CRM systems Archtics Salesforce Connecting with customers Direct Mailers – expensive and inefficient Does not get you in front of your target Can be easily tracked with QR codes and links Great if you identify a geographic target Usually used for family or personal use – mini packages Telemarketing – Inside sales vs outside sales Dialing for dollars Cold call leads, follow up from appointments Reconnect with old customers Scripting Overcoming Objections “People don’t commit over the phone anymore; we have to get them to the ballpark” Personal Selling Face to face in person selling – most expensive usually for higher priced items Customer Interaction Quality – winning teams attract more customers Quantity – personal tickets might only purchase partial season packages Time – they have other commitments Cost – tickets are expensive Follow Up Its cheaper and easier to sell to existing customers than find new ones After the sell follow up schedule – nothing kills a deal faster than unused tickets  Follow up a couple of weeks before the event – do you have enough tickets Follow up a day before the event – do you have all the parking passes In seat visit – make sure everything is going okay – did you see the luxury boxes? Follow up 2 days, 2 weeks, 2 years (this was supposed to be an outline format, but the editor was not having any of it)

    26 min
  4. #3810MINDSET Episode 5: Selling Your Business - Be SELL Ready

    04/21/2022

    #3810MINDSET Episode 5: Selling Your Business - Be SELL Ready

    Today's theme is all about being SELL ready, and what it takes to sell your business, with business broker Hank Bockus. Read more about Hank on his site.

    18 min
  5. #3810MINDSET Episode 4: Intellectual Property

    02/18/2022

    #3810MINDSET Episode 4: Intellectual Property

    Today's theme is intellectual property with our guest Ross Chaffin, an IP attorney with Tomlinson McKinstry, in Oklahoma City. Reference Links US Federal Trademark Search https://www.uspto.gov/trademarks/search How to do a reverse image lookup on Google https://support.google.com/websearch/answer/1325808?hl=en&co=GENIE.Platform%3DDesktop

    35 min
  6. #3810MINDSET Episode 3: Product Development

    01/21/2022

    #3810MINDSET Episode 3: Product Development

    Today's theme is product development - Research, MVP (minimum viable product), and Value Creation. Our guest is Michael Combs, Director of Product Development at DD Audio, and a member of the Project 3810 Incubator Advisory Council. Here are some links referenced in the episode: https://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp https://asana.com/resources/product-development-process https://organizationalphysics.com/?s=product+lifecycle

    29 min

  7. 01/06/2022

    #3810MINDSET Episode 2: Technology Integration

    Today's theme is technology integration, more specifically having to do with websites and their supporting technology. Even the smallest business must have a website, and the notion of setting one up can feel daunting for someone on their own trying to start a business and dealing with everything that goes along with that. It's a manageable process but there are pitfalls to avoid up front that can save you tons of trouble down the road. Our guest today is Shawn Wright, a partner at Project 3810 that has worked in the technology industry, specifically handling the business of websites and their underlying technology, for decades. Reference Links Get help finding a unique business name: https://howtostartanllc.com/business-name-generator Buying a domain Name: Google Domains: https://domains.google/ IONOS: https://www.ionos.com/domains/domain-names Web Hosting Platforms: (WordPress and other CMS available) IONOS:  https://www.ionos.com/hosting/wordpress-hosting Site Ground: https://www.siteground.com/ Google Workspace https://referworkspace.app.goo.gl/p52q

    32 min
  8. #3810MINDSET Episode 1: Staffing

    11/18/2021

    #3810MINDSET Episode 1: Staffing

    Today's theme is Staffing - hire, fire, develop, culture.  Every business needs people and that is a huge component of why a BOSS needs leadership and management tactics to create a business that can attract and retain the right people. We have two guests today.  Nick Lozano, who owns a commercial and residential moving business - NL Moving.  And a subject matter expert - Corey Walker who owns a recruiting firm called Ncite Partners.

    28 min
  • 8 Episodes

About

#3810MINDSET is a business podcast by Project 3810, an Oklahoma City business incubator. The (Project) 3810 mindset is... 3 - Trifecta for Success - The betterment People, Process, and Product to ensure success: WE HAVE TO KEEP LEARNING 8 - Infinite Impact - Making a positive and everlasting impact: WE HAVE TO STAY RELEVANT 1 - One Tribe - One tribe to grow a business: WE HAVE TO STAY CONNECTED 0 - Wholesome Fun - Have fun in the midst of the grind : WE HAVE TO KEEP BREATHING

Information

  • Creator
    Project 3810
  • Years Active
    2021 - 2022
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Project 3810
  • Show Website
    #3810MINDSET

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