8 episodes

Project BOSS is a business podcast by Project 3810, an Oklahoma City business incubator.

Project BOSS Project 3810

    • Business

Project BOSS is a business podcast by Project 3810, an Oklahoma City business incubator.

    Project Boss Episode 8: What is EMOD and how can it save you money?

    Project Boss Episode 8: What is EMOD and how can it save you money?

    Today's episode is the audio-only stream from a Boss Board High Noon presentation by DeMarcus Strange, a Risk Management Control expert from Insurica. He explains what EMOD is and how it affects the cost of your insurance. EMOD stands for "experience modifier". DeMarcus discusses how basic safety processes can encourage a safe atmosphere which lowers your EMOD.

    • 42 min
    Project BOSS Episode 7: Advertising

    Project BOSS Episode 7: Advertising

    Today's theme is advertising and our guest is Kyle Golding of the Golding Group.

    We also reference Episode 3 in this episode.

    • 30 min
    Project BOSS Episode 6: Selling is a Process

    Project BOSS Episode 6: Selling is a Process

    Today's theme is about the process of selling. Our guest, Rob Miles, an adjunct professor of entrepreneurship at the University of Science and Arts of Oklahoma, and founder of Thousand Paces, walks us through an example sales process.

    The Sales Process
    (Example: Selling Tickets at a Ballpark)


    Identify Customers

    “Two most critical determinants of sales success: Customer Identification, Maximize sales leads
    CRM systems

    Archtics
    Salesforce




    Connecting with customers

    Direct Mailers – expensive and inefficient

    Does not get you in front of your target
    Can be easily tracked with QR codes and links
    Great if you identify a geographic target
    Usually used for family or personal use – mini packages


    Telemarketing – Inside sales vs outside sales

    Dialing for dollars
    Cold call leads, follow up from appointments
    Reconnect with old customers
    Scripting


    Overcoming Objections

    “People don’t commit over the phone anymore; we have to get them to the ballpark”
    Personal Selling
    Face to face in person selling – most expensive usually for higher priced items




    Customer Interaction

    Quality – winning teams attract more customers
    Quantity – personal tickets might only purchase partial season packages
    Time – they have other commitments
    Cost – tickets are expensive


    Follow Up

    Its cheaper and easier to sell to existing customers than find new ones
    After the sell follow up schedule – nothing kills a deal faster than unused tickets 

    Follow up a couple of weeks before the event – do you have enough tickets
    Follow up a day before the event – do you have all the parking passes
    In seat visit – make sure everything is going okay – did you see the luxury boxes?
    Follow up 2 days, 2 weeks, 2 years





    (this was supposed to be an outline format, but the editor was not having any of it)

    • 26 min
    Project BOSS Episode 5: Selling Your Business - Be SELL Ready

    Project BOSS Episode 5: Selling Your Business - Be SELL Ready

    Today's theme is all about being SELL ready, and what it takes to sell your business, with business broker Hank Bockus. Read more about Hank on his site.

    • 17 min
    Project Boss Episode 4: Intellectual Property

    Project Boss Episode 4: Intellectual Property

    Today's theme is intellectual property with our guest Ross Chaffin, an IP attorney with Tomlinson McKinstry, in Oklahoma City.



    Reference Links

    US Federal Trademark Search
    https://www.uspto.gov/trademarks/search

    How to do a reverse image lookup on Google
    https://support.google.com/websearch/answer/1325808?hl=en&co=GENIE.Platform%3DDesktop

    • 35 min
    Project Boss Episode 3: Product Development

    Project Boss Episode 3: Product Development

    Today's theme is product development - Research, MVP (minimum viable product), and Value Creation.

    Our guest is Michael Combs, Director of Product Development at DD Audio, and a member of the Project 3810 Incubator Advisory Council.



    Here are some links referenced in the episode:

    https://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp

    https://asana.com/resources/product-development-process

    https://organizationalphysics.com/?s=product+lifecycle

    • 29 min

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