Project Endure Podcast

Joe Rinaldi

The Project Endure Podcast is hosted by Joe Rinaldi, founder and CEO of Project Endure. This is a place where we talk about life, endurance, persistence, perspective and so much more. Our mission is to help you develop a positive perspective, build a resilient mindset and find strength in your struggle. Join us as we dive into incredible stories with amazing people.

  1. On The Calendar with Jayden Lee

    MAY 14

    On The Calendar with Jayden Lee

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-696a54a1-60dc-8325-b9eb-e5b890141522-2" data-testid= "conversation-turn-28" data-scroll-anchor="true" data-turn= "assistant"> On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Jayden Lee — cancer survivor, ultra runner, and philanthropist — for a deeply moving conversation about loss, resilience, and turning pain into purpose. Jayden shares his journey of being diagnosed with acute lymphoblastic leukemia at just 16 years old, enduring three and a half years of chemotherapy, and how that experience began to reshape his perspective on life. He opens up about the profound losses that followed years later, including the death of his mother and a close friend, and how those moments ultimately led him to running as a way to process grief and find meaning. Joe and Jayden explore the role of mindset in navigating life's highs and lows, including the philosophy of staying humble in success and hopeful in hardship, and how vulnerability can create powerful connections with others. The conversation also dives into Jayden's endurance pursuits, from running 100 kilometers to raise over $125,000 for a children's hospital to completing a 100-mile run tied to his final cancer checkup, pushing through physical pain and emotional weight along the way. From accountability and goal setting to community, healing, and sharing your story, this episode is a powerful reminder that endurance is about using your experiences to create impact beyond yourself. Give this episode a listen as we dive deep into Jayden's life and learn about what persistence, perspective, and endurance mean to him.   Give this episode a listen as we dive deep into Jayden's life and learn about what persistence, perspective, and endurance mean to him.   If you found value in this episode and would like to help us grow, please leave the podcast a review on your platform of choice and share it with a friend(s). We appreciate your support!   Follow Jayden (here)   Follow Project Endure (here) Project Endure Coaching (here) Join The Hard Things Club (here) Shop Project Endure (here)   Follow Joe (here) Read Joe's Blog (here)

    48 min
  2. Obedience with Ed Martin

    MAY 3

    Obedience with Ed Martin

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-696a54a1-60dc-8325-b9eb-e5b890141522-2" data-testid= "conversation-turn-28" data-scroll-anchor="true" data-turn= "assistant"> On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Ed Martin — endurance athlete, man of faith, and mental health advocate — for a powerful and vulnerable conversation about purpose, discipline, and using pain as a platform to serve others. Ed shares his journey from struggling with addiction and suicidal thoughts to finding faith, community, and a renewed sense of meaning, opening up about the moment he cried out to God and experienced a life-changing shift in perspective. He reflects on how running became an outlet for growth and impact, while emphasizing that his identity is rooted not in performance, but in his relationship with God and the people around him. Joe and Ed explore the role of daily discipline and obedience, discussing the challenge of doing the right things consistently without recognition, and how giving yourself grace while staying committed to growth is essential. The conversation also dives into Ed's 24-hour treadmill run, where he covered 133 miles to raise money for mental health awareness, pushing through extreme physical and emotional challenges—including moments of real danger—to complete something far bigger than himself. From faith and resilience to community, vulnerability, and living with intention, this episode is a powerful reminder that endurance is about aligning your life with a purpose that extends beyond you. Give this episode a listen as we dive deep into Ed's life and learn about what persistence, perspective, and endurance mean to him.   Give this episode a listen as we dive deep into Ed's life and learn about what persistence, perspective, and endurance mean to him.     If you found value in this episode and would like to help us grow, please leave the podcast a review on your platform of choice and share it with a friend(s). We appreciate your support!   Follow Ed (here)   Follow Project Endure (here) Project Endure Coaching (here) Join The Hard Things Club (here) Shop Project Endure (here)   Follow Joe (here) Read Joe's Blog (here)

    57 min
  3. Buy The Dip with Zach Hawkins

    APR 18

    Buy The Dip with Zach Hawkins

    On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Zach Hawkins — finance professional, endurance athlete, and advocate for mental health — for a thoughtful and impactful conversation about consistency, community, and showing up when life feels heavy. Zach shares his journey through the world of finance, including private equity and wealth management, and the lessons he's learned about patience, discipline, and enduring difficult seasons, drawing parallels between long-term investing and personal growth. He opens up about the loss of three close friends to suicide, how those experiences shaped his perspective on mental health, and why running and triathlon became essential outlets for processing pain and supporting others. Joe and Zach explore the importance of taking consistent action during challenging times, even when motivation is low, and how reaching out for support can shift the trajectory of difficult moments. The conversation also dives into personal endurance experiences, including Zach's first marathon and the mental battle that came with it, as well as the role of community in making hard things feel possible. From entrepreneurship and sacrifice to connection, resilience, and finding strength through others, this episode is a powerful reminder that endurance is not meant to be done alone. Give this episode a listen as we dive deep into Zach's life and learn about what persistence, perspective, and endurance mean to him.   If you found value in this episode and would like to help us grow, please leave the podcast a review on your platform of choice and share it with a friend(s). We appreciate your support!   Follow Zach (here)   Follow Project Endure (here) Project Endure Coaching (here) Join The Hard Things Club (here) Shop Project Endure (here)   Follow Joe (here) Read Joe's Blog (here)

    59 min
  4. Freight Train with Steve Blake

    MAR 29

    Freight Train with Steve Blake

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-696a54a1-60dc-8325-b9eb-e5b890141522-2" data-testid= "conversation-turn-28" data-scroll-anchor="true" data-turn= "assistant"> On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Steve Blake — real estate broker, business owner, father, and endurance athlete — for a deeply personal and grounded conversation about responsibility, perspective, and showing up when life demands more of you than you feel ready for. Steve shares his journey of stepping into leadership of his family's real estate business after the loss of his father to pancreatic cancer, describing the experience as a true "trial by fire" that tested his resilience and character. He opens up about raising two children with special needs, including his son Freddie, who has a rare genetic condition, and his daughter Amelia, who was born profoundly deaf, and how those experiences reshaped his priorities, patience, and outlook on life. Joe and Steve explore the concept of control, discussing how fatherhood helped Steve focus on his attitude and effort rather than outcomes, and why consistency matters more than perfection in both fitness and life. The conversation also dives into endurance through sport, including Steve's journey to completing a sub-5-hour 70.3 triathlon and his pursuit of a full Ironman, as well as the parallels between training, business, and long-term growth. From grief and growth to discipline, perspective, and embracing life's unexpected path, this episode is a powerful reminder that endurance is built by continuing to move forward, even when the weight feels heavy. Give this episode a listen as we dive deep into Steve's life and learn about what persistence, perspective, and endurance mean to him.     If you found value in this episode and would like to help us grow, please leave the podcast a review on your platform of choice and share it with a friend(s). We appreciate your support!   Follow Steve (here)   Follow Project Endure (here) Project Endure Coaching (here) Join The Hard Things Club (here) Shop Project Endure (here)   Follow Joe (here) Read Joe's Blog (here)

    56 min
  5. Squiggly Lines with Mark Lattanzi

    MAR 15

    Squiggly Lines with Mark Lattanzi

    On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Mark Lattanzi — adventure racer, navigation expert, and endurance athlete — for a deeply reflective conversation about resilience, problem-solving, and navigating life's inevitable "squiggly lines." Mark shares insights from more than 25 years in adventure racing, including his experiences in extreme events like the Marathon des Sables and the Barkley Marathons, and the mindset required to keep moving forward when conditions become unpredictable and unforgiving. He opens up about a recent shoulder injury after a fall on ice, the physical and mental challenges of multi-day expedition racing, and why the ability to accept reality and adapt quickly often matters more than raw fitness. Joe and Mark explore the parallels between endurance sports and life, including Mark's candid reflection on his divorce — the hardest thing he has faced — and how rebuilding self-confidence required patience, perspective, and time. The conversation also dives into the brutal lessons of the Patagonian Expedition Race, the unique navigation demands of adventure racing, and the mental resilience needed to tackle events that most people would never attempt. From breaking massive challenges into manageable steps to finding joy in the process rather than the outcome, this episode is a powerful reminder that endurance is built through presence, adaptability, and the willingness to keep solving the problem in front of you. Give this episode a listen as we dive deep into Mark's life and learn about what persistence, perspective, and endurance mean to him.   If you found value in this episode and would like to help us grow, please leave the podcast a review on your platform of choice and share it with a friend(s). We appreciate your support!   Follow Mark (here)   Follow Project Endure (here) Project Endure Coaching (here) Join The Hard Things Club (here) Shop Project Endure (here)   Follow Joe (here) Read Joe's Blog (here)

    53 min
  6. Never Lose Hope with Adam Burns

    MAR 1

    Never Lose Hope with Adam Burns

    On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Adam Burns — endurance athlete, ultra-runner, and mental health advocate — for a powerful conversation about hope, discipline, and choosing meaning in the midst of struggle. Adam shares his journey from using fitness as a way to cope with bullying, depression, and anxiety, to completing an Ironman becoming the fastest person to ever run across the state of Utah. He opens up about his lifelong battle with depression, suicidal ideation, and the pressure of high achievement, and how running became both a lifeline and a tool for self-discovery. Joe and Adam explore the role of discipline in building resilience, the importance of grace when standards feel crushing, and the influence of family, faith, and community in enduring hard seasons. The conversation also dives into Adam's record-breaking 9-day, 8-hour run across Utah to raise awareness for suicide prevention, the brutal terrain and headwinds he faced, and the unwavering support of his crew that helped him keep moving forward. From surrounding yourself with people who challenge you to grow, to embracing discomfort in pursuit of something meaningful, this episode is a profound reminder that endurance is not about avoiding pain, but learning to live with purpose through it. Give this episode a listen as we dive deep into Adam's life and learn about what persistence, perspective, and endurance mean to him.   If you found value in this episode and would like to help us grow, please leave the podcast a review on your platform of choice and share it with a friend(s). We appreciate your support!   Follow Adam (here)   Follow Project Endure (here) Project Endure Coaching (here) Join The Hard Things Club (here) Shop Project Endure (here)   Follow Joe (here) Read Joe's Blog (here)

    53 min
5
out of 5
73 Ratings

About

The Project Endure Podcast is hosted by Joe Rinaldi, founder and CEO of Project Endure. This is a place where we talk about life, endurance, persistence, perspective and so much more. Our mission is to help you develop a positive perspective, build a resilient mindset and find strength in your struggle. Join us as we dive into incredible stories with amazing people.

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