The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

  1. 1d ago

    How Thin Website Content Hurts Your Rankings and AI Visibility

    Your clinic's website may look amazing, but if your pages don't provide enough useful information, they could be hurting your visibility in both Google and AI-powered search. This episode explains why thin content is one of the most common SEO mistakes healthcare practices make. You'll learn how Google and AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews evaluate your website, why short, generic pages struggle to rank, and what you can do to improve them. ⚡ Episode webpage and show notes: https://propelyourcompany.com/thin-website-content-the-silent-seo-killer/ Whether you're a chiropractor, physical therapist, dentist, medical spa, therapist, or another healthcare provider, you'll discover practical ways to strengthen your website content so it better answers patient questions, builds trust, and increases your chances of being found in both traditional search results and AI-generated recommendations. In this episode, you'll learn: What thin content is and why it hurts your rankingsHow Google and AI search platforms evaluate your websiteWhich pages should be expanded firstSimple ways to create content that attracts more patients without stuffing keywordsWhy better content leads to better visibility, more trust, and more appointmentsIf you want your clinic to be easier to find online, don't focus only on design. Make sure your content is giving Google, AI search engines, and potential patients a reason to choose your practice. Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 LIVE Webinar:  The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week) Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/  📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with C...

    11 min
  2. 3d ago

    How to Optimize Your Social Media Profiles for Local SEO and AI Search

    Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results. >> Episode webpage, blog, and show notes: https://propelyourcompany.com/optimize-social-media-profiles-for-local-seo-and-ai-search/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 LIVE Webinar:  The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week) Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/  📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with C...

    19 min
  3. Jun 25

    The Website Mistakes Costing Clinics Patients

    Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance.  Episode webpage, checklist, & show notes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 LIVE Webinar:  The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week) Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/  📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with C...

    14 min
  4. Jun 23

    7 Mid-Year Marketing Moves Every Clinic Should Make

    Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months. In this episode, we'll cover seven practical marketing updates clinic owners should make before fall arrives. From refreshing your Google Business Profile and improving your website content to planning blog topics and reviewing your SEO performance, these are the same types of improvements that can help clinics finish the year stronger than they started it. Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you make the most of the second half of the year. ⭐Episode webpage and show notes: https://propelyourcompany.com/mid-year-marketing-moves-every-clinic-should-make/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call 💥Watch the Free Training // The New Rules of Google & AI Search for Clinics: https://propelyourcompany.com/register-clinic-seo-workshop/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 LIVE Webinar:  The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week) Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/  📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with C...

    10 min
  5. Jun 18

    Why AI Won't Fix Your Clinic's SEO

    AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relying too heavily on AI, and how to use these tools effectively without hurting your rankings, visibility, or conversions. Discover why successful SEO requires more than content generation and what really moves the needle for clinic websites.  Episode page: https://propelyourcompany.com/chatgpt-cant-do-seo/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 LIVE Webinar:  The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week) Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/  📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with C...

    10 min
  6. Jun 16

    5 Google Review Mistakes Clinics Make And How To Fix Them

    Most clinic owners know they need Google reviews. What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business. >> Episode webpage: https://propelyourcompany.com/google-review-mistakes/ In this episode, you'll learn five common Google review mistakes clinics make and what to do instead. From asking for reviews at the wrong time to collecting vague feedback that doesn't help your SEO, these simple changes can improve your online reputation, local search visibility, and Google Business Profile performance. Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you get more value from the reviews you're already earning. Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 LIVE Webinar:  The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week) Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/  📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with C...

    10 min
  7. Jun 11

    Apple Business For Clinic Owners With What To Do First

    Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you’re missing visibility opportunities that are easier to capture than Google right now. Let’s break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing. 📌 Episode webpage & blog post: https://propelyourcompany.com/apple-maps-seo/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 LIVE Webinar:  The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week) Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/  📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with C...

    15 min
5
out of 5
5 Ratings

About

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

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