Property Developers Playbook

Jonathan Stobbs & Kieron Shepherd

Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development.  Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success.

  1. Property Developers Playbook | Trailer

    2D AGO

    Property Developers Playbook | Trailer

    Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development.  Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success. ABOUT THE HOSTS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/

    2 min
  2. From Flips & BRRR to Developments: Bigger Profits, Smarter Taxes

    6D AGO

    From Flips & BRRR to Developments: Bigger Profits, Smarter Taxes

    In this episode, Jonathan and Kieron look at the transition from flipping properties to engaging in larger-scale developments. They discuss the potential for greater profits, smarter tax strategies, and the overall benefits of development compared to traditional methods like flipping and BRRR (Buy, Refurbish, Rent, Refinance). The duo shares insights from their recent projects, including design reviews and site visits, while emphasising the importance of building a strong team and understanding the development process. KEY TAKEAWAYS While flips and BRRR are effective strategies for generating income and building portfolios, development offers greater profit potential, smarter tax advantages, and the ability to create an instant portfolio through multiple units. Development projects can benefit from lower VAT rates (0% for new builds and 5% for conversions) and preferential stamp duty rates for commercial properties, which can significantly enhance profit margins compared to residential flips and BRRR strategies. Engaging in development allows for economies of scale, where fixed costs such as professional fees and construction expenses can be spread across multiple units, reducing overall risk and increasing profitability. Success in property development relies heavily on assembling a competent team, including architects, planning consultants, and contractors. Building relationships with these professionals early in the process can facilitate smoother project execution. Continuous learning and seeking mentorship are crucial for navigating the complexities of property development. Engaging with experienced developers and participating in supportive communities can help avoid costly mistakes and accelerate growth in the field. BEST MOMENTS "Development often provides a bigger opportunity, stronger returns, smarter tax advantages. But ultimately, people do flips to make money; development allows you to do that from the very outset and build communities." "One of the misconceptions is the higher barriers to entry. Some developments can cost the same as residential houses, but you can create an instant portfolio." "The more units you can have, you can spread your fixed costs across all that, your QS architects, your professional fees." "Development isn't necessarily easier, but it can be far more rewarding in the long term, creating that instant portfolio." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.propertydevelopersplaybook.co.uk/

    30 min
  3. Design & Development: Finding the Balance

    SEP 7

    Design & Development: Finding the Balance

    In this episode, Kieron and Jonathan delve into the intricate relationship between architects and developers, emphasising the importance of collaboration over competition. They share insights from their recent project meetings, highlighting the need for architects to balance creativity with practicality and cost-effectiveness. KEY TAKEAWAYS Effective collaboration between developers and architects is crucial for successful projects. Both parties should work together from the concept stage to ensure that designs are practical, cost-effective, and aligned with the developer's goals. Developers should communicate their budget and financial expectations clearly to architects. This helps in creating designs that are not only aesthetically pleasing but also financially viable, preventing over-engineering that can lead to inflated costs. Engaging architects early in the development process allows for better integration of design and construction considerations. This can lead to more efficient designs that meet both aesthetic and practical requirements. The traditional percentage-based fee structure for architects can lead to conflicts of interest, as higher costs may result in higher fees. A fixed fee based on time spent may be a more equitable approach, fostering trust and transparency between developers and architects. BEST MOMENTS "Architects are key members of your development team. It's about how we can best collaborate with architects rather than feel like we're working against them." "Not every design is practical or profitable from a developer's point of view." "I think architects should work with either contractors or QSs to understand costs." "If the architects design outside of the budget, it's not going to be built, which isn't what they want." "You want these properties to have that attractiveness from day one through to when they're being resold down the line as well." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.propertydevelopersplaybook.co.uk/

    40 min
  4. Developing With Purpose: Building Homes, Building Communities

    AUG 31

    Developing With Purpose: Building Homes, Building Communities

    In this episode, Jonathan and Kieron delve into the concept of "Developing with Purpose." They share updates on their latest project involving the conversion of an office building into residential flats, highlighting the importance of creating homes that enhance community living. Jonathan and Kieron also note the balance between profit and purpose, exploring how developers can make a positive impact on their communities while also achieving financial success. KEY TAKEAWAYS Property development should not only focus on profit but also aim to make a positive impact on communities by creating homes that enhance lifestyles and foster community spirit. Engaging with local communities early in the development process is crucial. This helps to alleviate fears about change and allows developers to incorporate the community's history and needs into their projects. Repurposing existing buildings instead of demolishing them is an eco-conscious approach that preserves cultural heritage and reduces carbon emissions associated with construction. Developers should consider the long-term implications of their projects, focusing on the legacy they leave behind and the quality of life for future residents rather than just immediate financial returns. Building a shared vision with investors, architects, and other stakeholders enhances buy-in and commitment to the project, ultimately leading to more successful and meaningful developments. BEST MOMENTS "Ultimately, when you get into developing, you're looking to make that your career. It could be a pivot or a movement forward." "Developing, yes, we want to make money, but we also want to change lives. We want to create homes for people to move into." "If you can create place, which we are responsible as the developers, if you can start and get that right, then I think you can do a lot of good." "People like that. People like that room. It still reminds them, rather than be a complete change." "If you design well, design with lifestyle in mind, it will sell well automatically." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/

    37 min
  5. AI in Construction: Hype or Game-Changer - Exploring the Future of Construction and Property Development

    AUG 25

    AI in Construction: Hype or Game-Changer - Exploring the Future of Construction and Property Development

    Jonathan and Kieron look at the intriguing topic of artificial intelligence (AI) in the construction industry, exploring whether it is merely hype or a genuine game changer. They share their recent experiences with percolation testing at a construction site and discuss the importance of networking within the property development community.  They also highlight both the potential benefits and challenges of integrating AI into construction processes, speculating on the future of the industry, considering how AI and robotics might transform roles and improve efficiencies KEY TAKEAWAYS Percolation Testing: The process involves digging a hole and measuring how quickly water disperses into the ground, which is essential for drainage design. AI in Construction: AI is increasingly being integrated into various aspects of construction and property development, including cost estimation, site management, and design.  Human Oversight is Crucial: While AI can assist in tasks like cost estimation and project management, it is essential to double-check AI outputs.  Future of Roles in Construction: The integration of AI and robotics is expected to change the roles of professionals in the construction industry.  Potential and Challenges of AI: While AI presents significant opportunities for improving efficiency and reducing costs in construction, challenges such as high upfront costs, skills gaps, and the need for human oversight remain.  BEST MOMENTS Jonathan Stobbs: "AI is everywhere. Pretty much anything and everything that you look at has got AI some way written into it or customer services AI or something to that." Kieron Shepherd: "The great thing about AI is it's very much based on your prompts. Good data in, good data out." Kieron Shepherd: "I think the trades that are craftsmen will be highly valued. The general trades will be the proofreaders of the construction industry." Jonathan Stobbs: "I think you need to embrace AI. I think you need to adapt." Kieron Shepherd: "I think there's still that human interaction that we need, actually, as humans. It's important." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.propertydevelopersplaybook.co.uk/

    41 min
  6. Time, Cost or Quality - Balancing Deadlines, Budgets, and Build Quality in Property Development

    AUG 17

    Time, Cost or Quality - Balancing Deadlines, Budgets, and Build Quality in Property Development

    In this episode, Jonathan and Kieron delve into the concept of the development triangle, also known as the project management triangle or golden triangle, which encompasses time, cost, and quality. They discuss the challenges of balancing these three elements in property development, emphasising that achieving all three simultaneously is often elusive. They also share insights on value engineering, sourcing materials wisely, and the significance of maintaining a strong reputation as developers. KEY TAKEAWAYS Jonathan and Kieron discuss the development triangle, which consists of time, cost, and quality. Achieving all three simultaneously is challenging, and often compromises must be made. Developers must balance the three elements of the triangle. For instance, if a project is completed quickly and cheaply, the quality may suffer. Conversely, high-quality projects may take longer and cost more. The importance of value engineering is highlighted, where developers can cut costs without compromising quality by sourcing materials directly from manufacturers or wholesalers, thus eliminating middlemen. A developer's reputation is crucial. Delivering high-quality projects leads to positive word-of-mouth and repeat business, while cutting corners can result in negative feedback and long-term damage to credibility. Adhering to British standards and regulations is essential in construction. Developers must ensure that all materials and methods meet these standards to avoid costly rectifications and maintain quality. BEST MOMENTS "If you want good quality, well, actually, there are things like if you go to a fancy restaurant, you know you're going to pay through the nose, but you're going to get the best Michelin star food." "Cheaper is not always best. It's not. Even if you're doing that, I know I see and hear people saying, there's just going to be buy-to-lets. People are going to ruin it anyway." "You need to be thinking, right, what are they bringing here? Are they bringing me a time problem, a cost problem, or a quality problem?" "Managing the trade-offs of the triangle can be challenging. Obviously vetting the team, you know, everyone's got to be on the same page, everyone's got to be the same vision in mind." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/

    31 min
  7. JV or Not to JV - Key Considerations for Joint Ventures in Real Estate Projects

    AUG 10

    JV or Not to JV - Key Considerations for Joint Ventures in Real Estate Projects

    In this episode, Jonathan and Kieron delve into the topic of joint ventures (JVs) versus traditional investment routes for property development. They discuss the nuances of JVs, highlighting the importance of collaboration, shared responsibilities, and the need for clear agreements to ensure successful partnerships. They also touch on their own personal experiences, the significance of networking, and the value of open communication in maintaining strong relationships with investors. KEY TAKEAWAYS A joint venture involves a partnership where both parties contribute resources, such as money or expertise, and share the risks and rewards of a project, unlike traditional investors who simply provide funding. Establishing clear roles and responsibilities at the outset of a joint venture is crucial to avoid misunderstandings and ensure that both parties know what is expected of them. Maintaining open and transparent communication with partners and investors is essential, especially when challenges arise. Regular updates and honest discussions help build trust and strengthen relationships. Having formal legal agreements in place is vital to protect both parties in a joint venture. These agreements should outline profit-sharing, responsibilities, and exit strategies in case things do not go as planned. Engaging in networking events and collaborating with others in the industry can lead to valuable partnerships and opportunities for growth, as sharing experiences and knowledge can enhance the success of property development projects. BEST MOMENTS "A joint venture is where they're coming on board as a business partner involved in the deal. They'll be taking on a lot of the risks with you rather than just giving you money and letting you do your own thing." "I think early doors you need to lay down the rules of that partnership and be very clear as to who's doing what, what the duties of running that business are." "You don't want to both be having a conversation with a lender, because that's just confusing. You want to be copied in, but you don't want to be. Somebody needs to drive that." "If you're doing a joint venture, you need to find someone who's got both experience or at least new build experience." "Don't just rely on a handshake. I think those days are long and truly gone." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/

    43 min
  8. Greedy Developers - Fact or Fiction - Navigating the Public Perception of Property Developers

    AUG 3

    Greedy Developers - Fact or Fiction - Navigating the Public Perception of Property Developers

    In today's episode, Jonathan and Kieron review the perception people have of property developers, addressing common misconceptions and the challenges faced by the industry. They discuss the negative stereotypes often associated with developers, such as being greedy or shady, and emphasise the importance of understanding the risks and responsibilities that come with property development. Jonathan and Kieron highlight the significant contributions developers make to local communities, including job creation and funding for public infrastructure through Section 106 agreements. KEY TAKEAWAYS There is a prevalent negative perception of developers as greedy and shady, often fuelled by misinformation and jealousy. It's important to recognise that developers are running a business and face significant risks and challenges. Developers play a crucial role in the local economy by providing jobs for various professionals, including architects, engineers, and tradespeople. They also contribute to local infrastructure through Section 106 agreements and community infrastructure levies. Engaging with the community through public consultations and open discussions can help developers build trust and transparency. Sharing the vision and benefits of a development can foster a more positive relationship with local residents. Developers face numerous challenges, including market fluctuations, rising material costs, and regulatory hurdles. These factors can impact profitability and the ability to deliver affordable housing, which is often misunderstood by the public. Successful development requires resilience and a long-term perspective. Developers must be prepared for delayed gratification, as the rewards of their efforts may not be immediate, and they need to maintain a strong vision despite public criticism. BEST MOMENTS "There's always a lot of comments from the public about developers not building affordable homes. I think affordable is a matter of perspective." "People always focus on the negative because it makes better headlines than focusing on the positive side of things." "We build houses to make money. They need to be sold or rented. They're not free." "If we weren't making any profits, it would be a non-profit organisation. That's just a charity." "Change is a difficult thing. But I find development mostly is positive change." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.1979/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/

    31 min

Trailer

About

Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development.  Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success.

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