Proptech Pulse

Shelley Robinson

Shelley Robinson is a seasoned strategist, leader, writer, and speaker specializing in multifamily and property technology (PropTech) solutions. Her expertise lies in helping institutional investors, property management companies, and emerging build-for-rent operators navigate the complex landscape of real estate performance, technology optimization, operational excellence as well as data driven results and outcomes.

  1. 12시간 전

    60 - Beyond Work Order: The Business Case for Smarter Maintenance - Podcast Palooza Edition

    This conversation between host, Shelley Robinson, and Ray Hespen https://www.linkedin.com/in/rayhespen/ of Property Meld, held at Podcast Palooza, hits straight to the heart of how maintenance isn’t just a chore — it’s the secret weapon that can transform property management through technology, emphasizing the importance of maintenance, data-driven decisions, and the human element in service delivery.Ray shares a raw, real story about turning a frustrating problem into a groundbreaking opportunity.In this episode:- How a bad maintenance experience sparked a billion-dollar idea- The surprising parallels between manufacturing and property management- Why fostering human connections is crucial in an increasingly automated industry- Practical tips for measuring and improving resident satisfaction through SLAs- The overlooked revenue potential of a well-run maintenance operation- The future of maintenance roles — human touch vs. automation- The importance of empathy and connection in high-value service deliveryChapters00:00 Introduction to Property Meld and Its Mission02:39 Identifying the Problem in Property Management05:02 The Human Element in Property Management06:57 Customer Loyalty and Real-World Impact08:35 The Importance of Maintenance in Renewals10:20 Measuring Maintenance Performance11:46 The Role of Technology in Maintenance14:31 The Future of Maintenance CareersProperty Meld is the smartest maintenance solution in your property management toolbox, designed for property managers and their teams to kick maintenance in the nuts and bolts.Learn more about how Property Meld improves resident renewal rates, increases technician efficiency, lowers maintenance costs, and increases repair speeds at https://propertymeld.com/.🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    17분
  2. 3일 전

    61 - Simplifying Smart Living: Why Multifamily Needs Connected Technology - Podcast Palooza Edition

    Brandon Peterson https://www.linkedin.com/in/brandon-peterson-6ab6b997/ with Quext joined host, Shelley Robinson https://www.linkedin.com/in/shelleylrobinson/, for an in-person conversation at Podcast Palooza. They dove in to talk about multifamily pain points and how Quext, a unified platform that combines leasing, access, smart devices, and connectivity in one system — is solving them.The conversation went past the product to partnerships and how culture drives innovation and loyalty. Brandon highlighted l that industry breakthroughs come from asking the right questions, building trust beyond relationships, and embracing feedback as a gift that sparks continuous improvement.In this episode:- How three founders merged their visions to solve real industry pain points- The power of vulnerability and leadership grounded in purpose- Why unlearning past assumptions unlocks industry-transforming innovations- The importance of deep relationships built on trust in PropTech sales- A heartfelt story illustrating the true impact of seamless access technology- Strategic advice for investors and operators: Why patience and questions matterChapters00:00 The Birth of Quext: Solving Industry Pain Points03:42 The North Star Challenge: Inspiring Employee Engagement07:15 Client Moments: Opening Doors to New Opportunities10:14 Feedback Culture: Embracing Constructive Criticism12:51 Transforming Operations: The Before and After of Technology Adoption Quext combines leasing, access, smart devices, and connectivity in one system — so property teams stop juggling vendors and residents get a community that actually feels modern.Unify your access to create a seamless, efficient, and resident-centered experience—saving time, boosting customer satisfaction, and future-proofing your property.Learn more about Quext: https://onequext.com/🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    15분
  3. 6월 26일

    59 - The Force Multiplier: Scaling Multifamily Services Through Technology and Human Connection

    Brace yourself for an inspiring dive into how AI and bold leadership are revolutionizing the multifamily industry. Mike Schmitt https://www.linkedin.com/in/michael-schmitt-nc/ of Butler Plus shares a compelling story of technology, community impact, and the power of listening — revealing what’s really possible when passion meets innovation.In this episode:- The evolution of Butler Plus from Trash Butler to a comprehensive multifamily service provider- How a proprietary built-from-scratch platform leverages AI for operational excellence- The human side of services and why people remain the differentiator even in an AI-driven world- Practical AI applications: real ROI, quality control, improving employee experience- Navigating industry challenges: labor shortages, customer relationships, industry cycles- The underrated undercurrent of rapid technological change and accessibility- The importance of listening, culture, and building a people-focused organizationChapters00:00 Introduction to Butler Plus and Its Evolution03:34 Understanding the Unique Challenges of Doorstep Trash Collection06:29 The Human Element in Service Industries09:01 Leveraging AI for Operational Efficiency11:42 Expanding Services Beyond Trash Collection14:40 Navigating Customer Relationships and Industry Challenges17:01 The Future of Multifamily Services and Labor Dynamics19:56 Attracting and Retaining Talent in a Changing Landscape22:54 Skills for the Future in the Age of AI25:24 Technology Trends: What’s Overhyped and What’s Underrated28:07 Final Thoughts and Key TakeawaysButler Plus began as a doorstep trash and recycling service for multifamily communities. Today, the company is trusted by more than 1,000 multifamily communities nationwide to seamlessly manage a full suite of services. From waste and sustainability solutions to porter and pressure washing services, Butler Plus makes life easier, healthier, and cleaner for both property managers and residents alike.Demonstrating 99.7% service reliability, Butler Plus is a proven, indispensable partner responsible for managing operations, personalizing services, and integrating technology to enhance the living experience for the communities they serve. Learn more about Butler Plus: https://www.trashbutler.com/🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    31분
  4. 6월 5일

    58 - From Guesswork to Growth: Reinventing Multifamily Marketing

    Andy Medley https://www.linkedin.com/in/andymedley/, CEO & Co-Founder of PERQ https://www.linkedin.com/company/perq/, joins Shelley Robinson, host of PropTech Pulse, to share his inspiring entrepreneurial journey, innovative insights into multifamily marketing, and what the future holds for data-driven strategies in multifamily.If you're eager to understand how technology can revolutionize leasing and asset management, this is your must-listen.This Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.To learn more about PERQ: https://bit.ly/4bQrHqPKey Topics:- Andy's journey from family restaurants to becoming a tech leader in multifamily marketing- The power of data and AI to eliminate guesswork in leasing- Why conversion-focused websites are a game-changer- How traditional industries are transitioning into digital and AI landscapes- The crucial role of trustworthy data in marketing decisions- Emerging trends: AI, GEO targeting, and the real impact on multifamily- Practical lessons on adapting to technological disruption- Skills and mindset for success in an age of AI and rapid changeChapters00:00 Founder's Journey: From Restaurants to Real Estate04:46 The Evolution of PERQ: Marketing in Multifamily08:50 Client Success Stories: The Impact of Effective Marketing10:48 Understanding the Multifamily Market: Challenges and Opportunities14:55 The Role of Data and AI in Marketing18:48 Future Trends in Multifamily Marketing23:03 Skills for Success in the Age of AI26:48 Advice for the Next Generation of Marketers🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    35분
  5. 5월 1일

    57 - The Bold Shift: Why Disruptive Outsiders Fail & How Respect Drives Real PropTech Progress

    Brendan Wallace https://www.linkedin.com/in/brendanfitzgeraldwallace/ of Fifth Wall https://www.linkedin.com/company/fifth-wall-ventures/ shares insights on how technology is transforming the real estate industry, the challenges and opportunities in PropTech, and the future of multifamily and built world innovation.Chapters00:00 Brendan Wallace's Journey into PropTech03:53 Navigating the Challenges of PropTech Innovation07:52 Success Stories in PropTech12:06 Identifying Opportunities in PropTech14:28 The Future of Multifamily and Built World17:19 Reimagining Workforce in Real Estate21:33 The Evolving Profile of PropTech Founders24:22 Advice for Aspiring PropTech Entrepreneurs25:50 Overhyped Trends in PropTech27:27 Final Thoughts and Recommended ReadingFounded by Brendan Wallace, Fifth Wall is the largest investment firm focused on technology for the built environment. The Firm is driving the growth of nearly 170 companies, backing category-defining PropTech leaders such as Opendoor, Procore, Blend, Hippo, and Bilt Rewards. It's supported by nearly 115 of the world's largest real estate owner-operators including CBRE, Hilton, Hines, Marriott, Public Storage, Related, and Starwood. Founded and headquartered in Los Angeles, Fifth Wall's other offices include New York City, San Francisco, and London.Visit https://www.fifthwall.com/🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#FifthWall #PropTechPulse #Multifamily #PropTech #ConTech #MultifamilyInvestment

    33분
  6. 4월 3일

    55 - The Surprising Profit Secret in Renters Insurance You're Ignoring

    In this episode, Nicolas Lares https://www.linkedin.com/in/nicolas-lares-77a328169/ from Insur3Tech https://www.linkedin.com/company/insur3tech/ shares his journey from tech to insurance innovation, revealing how alternative risk models and industry insights are transforming renter insurance. Discover how his solutions help multifamily portfolios unlock hidden margins, improve risk management, and adapt to industry challenges.Insur3Tech is an insurance platform that allows Property Managers and Owner-Operators in the Multifamily industry to participate in the underwriting profits of their renters insurance policies. We make this possible by creating a custom insurance company that Insur3Tech fully manages and operates for their residents — but our customers own entirely.Learn more at https://bit.ly/4bPEYhsChapters00:00 The Journey Begins: From Athlete to InsurTech Innovator05:53 Revolutionizing Insurance: A New Approach to Risk Management10:50 Client-Centric Solutions: Real Stories of Impact15:41 Understanding the Insurance Landscape: Education and Awareness20:43 The Future of Property Management: Trends and Innovations25:44 The Human Element: Balancing Technology and Personal Touch30:49 Exciting Announcements: Expanding InsurTech's Reach🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    33분
  7. 3월 23일

    56 - The Future of Multifamily: Merging Human-Centered Design with AI and Spatial Tech

    In this engaging interview, Rebecca Fanning https://www.linkedin.com/in/fanningrebecca/ from Engrain shares insights on digital transformation in multifamily real estate, the evolution of interactive maps and pathfinding, and the importance of data quality and human-centered design. Discover how spatial intelligence and proactive data visualization are revolutionizing property management and decision-making.Chapters00:00 Introduction to Rebecca and Engrain02:54 Understanding Pathfinding and Interactive Mapping03:57 The Need for Pathfinding in Multifamily Management06:16 Proactive vs Reactive Management with Data08:30 The Importance of Data Structure and Visualization09:56 Using Maps to Tell Data Stories10:57 Client Success Stories with Data Visualization12:39 The Difference Between Data and Wisdom15:02 The Impact of Spatial Interfaces on Decision Making17:12 Recruitment and User Experience in Multifamily18:56 Spatial Intelligence and AI in Multifamily20:30 The Importance of Data Integrity22:12 Visualizing Data for Better Decision Making22:43 Aha Moments in the Multifamily Industry25:23 Overhyped and Underrated Trends in PropTech29:10 Advice and Insights from Rebecca30:43 Upcoming Events and Industry Engagements🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#Multifamily #PropTechPulse ##DataAnalytics #AI #UXDesign #Innovation #MultifamilyTech #MultifamilyInnovation #proptech

    33분
  8. 2월 24일

    054 - From Bartender to Tech Innovator: Maz Khan's Story

    In this episode of PropTech Pulse, Maz Khan https://www.linkedin.com/in/mazrukh/ shares his inspiring journey from working as a bartender during his master's studies to becoming a tech innovator in the telecom industry. He discusses the importance of building a passionate company, challenging the status quo in telecom advisory, and the critical role of details in real estate operations. Maz emphasizes the need for adaptability and human compassion in the rapidly evolving PropTech landscape, as well as the significance of maintaining a strong reputation. He envisions a future where telecom advisory services are more tech-forward and detail-oriented, and shares exciting upcoming innovations at Vitalis Smart Communities.Chapters00:00 Maz Khan's Journey: From Bartender to Tech Innovator04:25 Building a Passion-Driven Company07:21 Client Insights: The Importance of Custom Solutions10:17 Navigating Challenges in the Telecom Industry11:44 The Shift Towards Bulk Internet Solutions14:04 Attention to Detail: The Key to Success15:42 Attracting Talent: Building a Strong Team18:09 Essential Skills for the Future of PropTech20:22 Lessons Learned: The Value of Reputation22:22 Envisioning the Future of Telecom Advisory24:07 Overhyped Trends in PropTech24:56 Underrated Opportunities in Insurance and Liability25:58 Upcoming Innovations at Vitalis Smart Communities28:18 Advice for Founders: Stay Relentless🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    32분

소개

Shelley Robinson is a seasoned strategist, leader, writer, and speaker specializing in multifamily and property technology (PropTech) solutions. Her expertise lies in helping institutional investors, property management companies, and emerging build-for-rent operators navigate the complex landscape of real estate performance, technology optimization, operational excellence as well as data driven results and outcomes.