Protecting your VALUE

Ilanit Appelfeld
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Protecting your VALUE

It is not always easy to know what the right way is to protect your designs, processes, inventions, and brands. Ilanit Appelfeld interviews industry leaders and experts to hear their stories and insights on protecting the most valuable assets. Whether you want to learn more about the best way to protect your intellectual property or just want to hear some great stories and advice, this podcast is for you.

Episodes

  1. 01/13/2022

    The Ultimate IP Strategy

    Whether you are a tech company looking to penetrate into the US market and leverage what you already own or if you are a younger company building your core or foundational tech, this episode will hopefully give you some insights on how to look at your IP and intangible assets.

    31 min

  2. 06/22/2020

    Competitive Advantage and Dumpster Diving

    Whether you are young or mature company and in the process of filing your patent applications, listen to Guy Levi talk about what your focus should be when filing patent applications and what to think about when tossing your marketing plans into dumpsters.

    37 min

  3. 05/11/2020

    Technology Pitching: The Biggest Mistakes (He)

    This episode was recorded in Hebrew. Ronen Chen, CEO of Albe and examiner in the Israeli Chief Scientist in the areas of machine learning and deep learning talks about his experience, insights and mistakes companies do when asking for funding.

    37 min

  4. 04/06/2020

    Branding and the Human Element

    Great advice from Olivia M. Gonzales, Brand Messaging and Development Strategist. Olivia talks about the human element that should go into the branding of every product.  This is a must-listen for anyone who is thinking about branding and filing trademarks.

    30 min

  5. 03/17/2020

    The Real bite of Rilbite

    The impossible story of Rilbite's founder Barak Melamed who developed a healthy vegan substitute for minced meat. This episode is about how a company completes two impressive rounds of financing with trade secret protection as its IP strategy. This is Impressive and exciting for two reasons. First because no other company has managed to come up with anything like Rilbite’s 6 ingredients formula. Second - while the competition is busy filing patents, Rilbite has not only realized that trade secret is the best strategy to protect that technology, but also managed to convince its investors that trade secrets was the way to go.

    30 min

  6. 11/14/2019

    Cannabis Acceleration and Patent Strategy

    David Postolski, US patent attorney, a good friend of mine, works as a mentor for man different types of accelerators and teaches them how to protect their technologies. David explains the difference between an incubator and an accelerator and spreads the word about a new Cannabis accelerator called Green lift (very exciting). This episode is relevant to anyone interested to hear about innovation in Cannabis, in applying to Grin Lift and to any company wishing to enter the patent process with a clearer vision.

    37 min

  7. 11/14/2019

    On creativity and Innovation

    Is foolishness really the mother of invention ? Professor Mel Rosenberg who invented the famous double phased mouth wash and saw his product go from invention to the shelf of the CVS store in Times Square shares his insights on what he thinks about patents, how to decide when to file a patent. Listen to what Mel says about the creative process and the importance of exploring, discovering, inventing and maybe most important of all – failing.

    29 min
  • 7 Episodes

Ratings & Reviews

About

It is not always easy to know what the right way is to protect your designs, processes, inventions, and brands. Ilanit Appelfeld interviews industry leaders and experts to hear their stories and insights on protecting the most valuable assets. Whether you want to learn more about the best way to protect your intellectual property or just want to hear some great stories and advice, this podcast is for you.

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