Protecting your VALUE

Ilanit Appelfeld
  • 5.0 (1)
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It is not always easy to know what the right way is to protect your designs, processes, inventions, and brands. Ilanit Appelfeld interviews industry leaders and experts to hear their stories and insights on protecting the most valuable assets.

Episodes

  1. 01/13/2022

    The Ultimate IP Strategy

    Matthew Wahlrab, founder and CEO of Rapid Alpha, on how to build the right IP foundation to enter the US market and set you up for success. This episode will give you different insights on how to look at your IP and intangible assets.   [player id=3645] The post The Ultimate IP Strategy first appeared on AppeIfeld&Co..

    31 min

  2. 06/22/2020

    Competitive Advantage and Dumpster Diving

    Whether you are young or mature company and in the process of filing your patent applications, listen to Guy Levi talk about what your focus should be when filing patent applications and what to think about when tossing your marketing plans into dumpsters.   [player id=3507] The post IP Protection and Dumpster Diving first appeared on AppeIfeld&Co..

    37 min

  3. 05/11/2020

    Technology Pitching: The Biggest Mistakes (He)

    This episode was recorded in Hebrew. Ronen Chen, CEO of Albe and examiner in the Israeli Chief Scientist in the areas of machine learning and deep learning talks about his experience, insights and mistakes companies do when asking for funding.   [player id=3472] The post Technology Pitching: The Biggest Mistakes (He) first appeared on AppeIfeld&Co..

    37 min

  4. 04/06/2020

    Branding and the Human Element

    Great advice from Olivia M. Gonzalez, Brand Messaging and Development Strategist. Olivia talks about the human element that should go into the branding of every product. This is a must-listen for anyone who is thinking about branding and filing trademarks.   [player id=3387] The post Branding and the Human Element first appeared on AppeIfeld&Co..

    30 min

  5. 03/17/2020

    The Real bite of Rilbite

    The impossible story of Rilbite's founder Barak Melamed who developed a healthy vegan substitute for minced meat. This episode is about how a company completes two impressive rounds of financing with trade secret protection as its IP strategy.   [player id=3276] The post The Real bite of Rilbite first appeared on AppeIfeld&Co..

    30 min

  6. 11/14/2019

    Cannabis Acceleration and Patent Strategy

    Protecting your VALUE

    37 min

  7. 11/14/2019

    On creativity and Innovation

    Mel Rosenberg I think that foolishness is the mother of invention. It’s this childish wonder at the world just noticing things and making mistakes. I teach my students that clever people learn from mistakes but the very clever people patent them. Ilanit Appelfeld You are listening to Professor Mel Rosenberg inventor of the famous double […] The post On creativity and Innovation first appeared on AppeIfeld&Co..

    29 min
  • 7 Episodes

Ratings & Reviews

About

It is not always easy to know what the right way is to protect your designs, processes, inventions, and brands. Ilanit Appelfeld interviews industry leaders and experts to hear their stories and insights on protecting the most valuable assets.

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