100 episodes

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

PSM: Professional Services Marketing PSM Show

    • Business
    • 4.8 • 13 Ratings

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

    Episode 226 - Right-sizing AEC firms with Karen Natzel

    Episode 226 - Right-sizing AEC firms with Karen Natzel

    Karen Natzel with K Communications is a "business therapist." She works with CEOs and other leaders to help them communicate and lead more effectively. In this episode, Frank and Karen dive into the concept of "right-sizing" AEC companies. A lot of firms grow because they think that the opposite of growth is decline. That's not true. In this age of high M&A activity, there is something to be said for sustaining a good, healthy-sized company that meets the demands of loyal clients and the satisfaction of happy employees. Karen shares her insights on healthy organizational growth.
    Resources:
    5 Languages of Appreciation in the Workplace Right-sized Growth PDF

    • 53 min
    Episode 225 - Career Path Pt 3: Here There Be Dragons with Kate Robinette

    Episode 225 - Career Path Pt 3: Here There Be Dragons with Kate Robinette

    Like most of us, Kate Robinette came to AEC through a circuitous route. But hers was an intentional path, made by consciously placing stones to learn her strengths, educate herself, fill holes, and gain advocates. Deirdre and Kate talk about being different, bringing strengths to a conscious level, and dragons in this humorous and deep dive conversation.

    Kate's top 5 tips to grow your career:
    Know your strengths and get use to talking about what you do best and how you bring value. Look for things you want to do and find ways to make that happen. Ask lots of questions and ask for help. Get comfortable with being uncomfortable. (Change happens outside your comfort zone.) Do informational interviews. Resources:
    First, Break All the Rules
    Now, Discover Your Strengths
    Strengths Based Leadership
    Adam Grant's WorkLife Podcast
     
     

    • 48 min
    Episode 224 - The Sunday Market with Gary Williams

    Episode 224 - The Sunday Market with Gary Williams

    Gary Williams with Questa Consulting Ltd helps technically minded people become more confident, relaxed, and successful in all things to do with client management and business development as part of his consulting business in the UK. His podcast, Working Winning Ways, provides depth and humor as he explores this strange marketing/selling/BD thing we do. Frank joined Gary's podcast, Work Winning Ways, in February 2022. Now the conversation continues on the PSM Show. Gary draws parallels between the US/UK journeys for buyers and sellers, talks about the importance of training the right people, and uses the analogy of the Sunday Market to help explain how BD works. Join Deirdre, Frank, and Gary as they discover that we're more similar than different and that the important things are true everywhere.
    Reference files are located here.

    • 59 min
    Episode 223 - Navigating a Conference as the Newbie with Kelly Valentin

    Episode 223 - Navigating a Conference as the Newbie with Kelly Valentin

    Kelly Valentin is the Marketing Director at Empower Electric, LLC in Nashville, TN, and a newcomer to the AEC industry and SMPS. She attended her first conference for SMPS at the Southeast Regional Conference (SERC) in Orlando in March. New to the industry and SMPS, she found herself in a sea of people who knew each other well and had long histories together, as well as juggling new content and learning opportunities. Deirdre and Kelly talk about navigating the ocean swell, inserting yourself, and bringing back one thing of value. 

    • 22 min
    Episode 222 - Powerful Volunteer Leadership - SERC 2022 with Rachael Frohardt and Stephanie Jude

    Episode 222 - Powerful Volunteer Leadership - SERC 2022 with Rachael Frohardt and Stephanie Jude

    Rachael Frohardt with PCL Construction and Stephanie Jude  with Clark Nexsen give us the scoop behind leading a major SMPS regional conference - the 2022 Southeast Regional Conference (SERC) in Orlando, FL. They talk about the value of membership in a professional organization, the excitement of high-engagement, and handling the unexpected. Listen in as they talk about leadership, including delegation, becoming fully involved, the power of good communication, acknowledging strengths, and getting the help you need.
    Reference files are located here.

    • 27 min
    Episode 221 - The Risk Not Taken with Sandy Geroux

    Episode 221 - The Risk Not Taken with Sandy Geroux

    Closing keynote at the SMPS Southeast Regional Conference, Sandy Geroux talks about embracing risk, exploring personal risk tolerance, preparing for risk factors, and principles to follow to achieve your goals and gain buy-in.
    Reference files are located here.
    For more content from Sandy, visit her website www.thewowplace.com or check out Sandy's book "Turn Your Workplace Into a WOWplace!" available on Amazon.
     

    • 30 min

Customer Reviews

4.8 out of 5
13 Ratings

13 Ratings

scottjay99 ,

Solid AEC strategies from the trenches

Great info and entertaining too, David and Josh talk to the people doing great work for AEC firms. I learn something new with every episode.

Greenbergb ,

Amazing podcast. A must listen for all marketers and business owners.

Josh and David go way deeper than any other marketing podcast I've ever listened to. This isn't you normal 20 minute marketing promo podcast. They go into the nitty-gritty of actionable actions you can take right now in your business.

MarketingTwins-Randy-TX ,

I learn a lot! And it’s fun, too!

Hey guys - new listener from Texas also in the school marketing consulting space. I have really enjoyed listening to your podcast. Some practical suggestions for PK-12 schools!

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