“There’s tons of plausible summaries of information out there… but is it valid? Is it structured? Is it giving the same opportunity to each of the individuals that are participating? That’s where that science comes in.” — Tony Boyce Why is this topic important?: AI now automates sensitive portions of high stakes people processes: hiring, employee listening, job analysis, customer feedback. Its output almost always looks credible, whether or not it is accurate, consistent, or fair, and the people relying on it usually can’t tell. What is the one thing I will learn from listening?: Three questions to ask any AI tool that gathers information from people. Does it follow a structured guide? Does everyone get the same chance to be heard? Can every result be traced back to what the person actually said? Episode Overview I’m joined by my old friend Tony Boyce, an IO psychologist who has always worked at the frontier of science and technology: partner at Aon, principal research scientist at Amazon, and now co-founder of SAVO, a startup using AI-moderated conversations to gather information from people at scale. He also co-chaired this year’s SIOP Leading Edge Consortium on AI and assessment. We cover how Tony proved AI could reliably score spoken responses at Amazon (and the six-page pitch that won him a 40-developer team), how he builds rigor into AI-moderated conversations at SAVO, why surveys, focus groups, and multiple choice tests may be on their way out, and why tools this powerful still need scientists. Organizations are always trying to learn from people: what a job requires, why engagement dropped, what customers think, who is ready for a role. AI is moving into all of it. The gap between output that looks credible and output that is defensible is what this conversation is about. Topics Discussed & Key Insights 1. Plausible Is Not Valid AI tools that gather information from people are easy to build, and a vendor with no science team can produce output that looks identical to output built the right way. The difference is underneath: the same opportunity for everyone, a structured conversation, and results that can be traced and defended. Since the good and the bad look alike, buyers have to ask how the output was produced. “You can have a bot and a bot can ask you questions… but in order to actually do it in a way that it stays on the rails, that it follows the right threads, that it structures the conversation, is where the measurement science comes in.” 2. Where the Rigor Lives in an AI-Moderated Conversation SAVO isn’t a pre-hire assessment tool. It uses AI drive interviews to gather credible information from employees, customers, job experts, and candidates. The rigor lives in three places: * The spec. An instruction sheet for each conversation: the information needed, the follow-ups, what to listen for. Writing one by hand took three to four days, so an AI tool now drafts about 80% and a scientist finishes it. * The delivery. One agent builds rapport and runs the conversation. A second “metacognitive” agent tracks what has been learned and steers toward the gaps, within set guardrails. * The analysis. Each response is broken into evidence units and scored by multiple judges, building a report you can hang your hat on. “You’ve got all of this amazing unstructured data… but how do you process it in a reliable, valid, traceable way?” 3. What the Evidence Looks Like At Amazon, Tony’s team trained a model on roughly 2,000 hours of human-labeled recordings to score candidates’ spoken answers to a situational judgment scenario. The evidence had two parts. A number anyone can check: the model agreed with the human raters more closely than they agreed with each other. And known limits: when LLMs arrived in early 2025, the scoring carried over to new content and populations without retraining, but only within similarity limits the team defined. “Holy moly, this stuff actually works… and it’s reliable.” 4. The Old Trade-offs Are Breaking Gathering information from people has always meant trading depth (interviews, focus groups, surveys) against scale. AI is removing that trade-off. Within two years, Tony expects employee listening, customer listening, and user testing to see fewer focus groups, fewer human interviews, and almost no surveys. When an engagement score drops, a survey that held a short conversation, instead of offering an empty text box, will already tell you why. Job analysis interviews can run at scale instead of one at a time. And in hiring, he expects AI conversations and role plays to all but kill the multiple choice test. “For a century, anytime we’ve wanted to grab some information from humans, we’ve had to choose either depth and rigor… or scale and rigor… But you could never get all three together.” 5. Fragile Systems Need Scientists AI is powerful and brittle. Tony asked a decision model how confident it was that it would give the right answer: 90%. The wrong answer: also 90%. I’ve seen the same in AI pipelines for writing assessment items, where fixing one thing quietly breaks another. Trust is unresolved too: executive 360 raters said the experience felt fine but didn’t trust the result. None of this argues against AI. It argues for people whose job is to test it. “A simple turn of phrase and the decision quality or confidence quality of this thing just fell apart.” Final Takeaway AI makes it easy to produce output about people that looks right. Science determines whether it is right. The tools to gather richer information from people at scale exist today. What separates useful from dangerous is whether someone designed for validity, tested for failure, and can show the evidence. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit charleshandler.substack.com