PT Practice Success

Shaun Kirk

Take your physical therapy practice to the next level, and handle any break through all barriers to your expansion. Listen to renowned PT consultant Shaun Kirk, as he takes you through what to do to get your PT practice to where you want it to be, with weekly tips, tricks, techniques and stories!

  1. 04/15/2024

    The Private Practice Blueprint

    In this episode, I want to share with you The Private Practice Blueprint Importance of Drive and Goal Setting: The critical role of 'drive' in distinguishing highly successful practices from moderately successful ones and stresses the necessity of clear, actionable goal setting.Strategic Planning and Team Alignment: The importance of having a well-thought-out strategic plan (practice blueprint) and the need for team alignment to achieve these plans effectively.Operational Efficiency: I introduce the concept of a 'five-hour block,' a dedicated weekly time for practice owners to focus on high-level management tasks without distractions, which he identifies as a game changer in practice management.Financial Management: Shaun addresses common areas where practices lose money and underscores the importance of identifying and plugging these financial leaks to stabilize and grow the business.Leadership and Resistance Management: Shaun talks about the inevitability of resistance when implementing new processes and how effective leadership and communication are vital for overcoming such challenges.Practice Blueprint for Success: Outline of the 'Private Practice Blueprint,' an eight-week course designed to equip practice owners with the tools to build a robust foundation for their business, enhancing both management efficiency and financial performance.Coaching Program #1 Coaching program post-roll #1 Schedule a consult with Shaun by visiting https://ptpracticesuccess.com

    16 min
  2. 04/15/2024

    Fundamentals of Practice Management

    In this podcast, The Fundamentals of Practice Management we will cover the following: Introduction to Practice Management Challenges: Shaun Kirk addresses the common administrative challenges faced by practice managers in busy healthcare settings, using a Texas practice as a case study.Staffing and Time Management: Discusses issues with staff shortages and the critical need for effective time management among clinic directors who are overwhelmed with daily tasks.Strategic Planning: Emphasizes the importance of planning ahead to prevent management by crisis, encouraging proactive rather than reactive management styles.Delegation and Staff Empowerment: Highlights the necessity of delegating tasks and empowering staff to handle problems independently to enhance operational efficiency.Management Routines: Shaun suggests establishing consistent management routines that drive the practice forward, reducing dependency on the practice owner for problem-solving.Utilizing Administrative Windows: Offers strategies for maximizing limited admin times, such as planning sessions and short-term goal setting to improve practice outcomes.Building a Self-Sustaining Team: Advocates for training and development that enable staff to manage their own areas effectively, thereby reducing the burden on practice owners.Tools for Success: Provides practical tips on creating management dashboards and using key performance indicators (KPIs) to track and improve practice performance. Coaching Program #1 Coaching program post-roll #1 Schedule a consult with Shaun by visiting https://ptpracticesuccess.com

    25 min
  3. 04/15/2024

    Physical Therapists - The Hairdressers of Healthcare

    Patients will tell you anything. It is shocking the "secrets" they tell you. In this episode, I will go over the value of this relationship and how you can leverage the relationship to grow your practice. Physical Therapists as "Hairdressers of Healthcare": Discusses the unique, trust-based relationship physical therapists build with patients, akin to hairdressers, due to the personal nature of their interactions. Marketing Challenges: Addresses the difficulties in standing out in a crowded market, the high costs of traditional marketing, and the often low return on investment from paid social media campaigns. Effective Use of Marketing Budgets: Critiques the common practice of outsourcing marketing tasks like social media ads and emphasizes the importance of understanding marketing to maintain control over patient acquisition. Crafting Effective Offers: Suggests refining the messaging and offers in advertisements to convert leads into patients more effectively. Lead Management: Highlights the importance of properly managing and converting incoming leads, especially those that are weak or come from free service offers. Leveraging Existing Patients for Referrals: Advocates for using satisfied patients as a marketing resource to attract new patients without the heavy costs associated with traditional marketing. Building Rapport and Trust: Discusses the importance of building deep, trust-based relationships with patients to facilitate word-of-mouth referrals. Communication Skills and Personal Connections: Emphasizes the need for physical therapists to be good listeners and communicators to foster relationships that encourage referrals. The Art of Asking for Referrals: Provides strategies on how to comfortably ask patients for referrals to bring in new business without appearing forceful. Training Staff on Communication and Referrals: Advises on training staff to enhance their communication skills and confidence in asking for referrals. Sales as a Positive Interaction: Reinterprets sales as a helpful and necessary interaction in healthcare, encouraging a more proactive approach to patient referrals. Feel free to reach out for assistance on building a referral-based practice and mentions an upcoming system to boost referrals even more effectively. Coaching Program #1 Coaching program post-roll #1 Schedule a consult with Shaun by visiting https://ptpracticesuccess.com

    19 min

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About

Take your physical therapy practice to the next level, and handle any break through all barriers to your expansion. Listen to renowned PT consultant Shaun Kirk, as he takes you through what to do to get your PT practice to where you want it to be, with weekly tips, tricks, techniques and stories!