Public Relations Review Podcast

Peter C Woolfolk, Producer & Host
  • 5.0 (10)
  • Marketing
  • Updated Monthly

An award-winning, global podcast with host Peter Woolfolk discussing substantive public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing quality, substantive information of interest to public relations professionals at all levels.APPLE ranks this podcast among the "Top 1%" of podcasts worldwide." Rated #4 on the "MillionPodcasts" Top 60 PR Podcasts. Ranked in the Top 10% most popular shows of the 3.5+ million ranked by "Listen Score."  Rated #13 on FEEDSPOTS top 70 PR Podcasts 2025. Recently, the podcast won the 2024 Award of Merit from the Nashville PRSA. The podcast also won the UK's  Innovation in Business's  "Media Innovator Award" as "Podcast Innovator of the Year--2023--Southern USA."  The podcast has won "Best Podcast" awards from American Business Awards and Nashville-PRSA.  Rated in the U.S. among "Top" / "Best" PR podcasts on multiple sites.  Five-star ratings on Apple Podcasts. Listeners in 3,279 cities in 157 countries around the world.  Available on Amazon Alexa and 30+ sites around the world.Podcast official website: www.publicrelationsreviewpodcast.com  Podcast studio currently located in Brentwood, Tenn  USA.Leave a podcast review at:  https://www.publicrelationsreviewpodcast.com Facebook/Meta: https://m.facebook.com/Public-Relations-Review-Podcast-590455264754170/ Learn more on YouTube: https://www.youtube.com/watch?v=3D54NRSyeXs 

  1. 1d ago

    Why AI Efficiency Collides With Sustainability Promises

    I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Can a company be "people first" and "AI forward" at the same time? AI is moving faster than most companies can govern — and that speed is exposing a contradiction boards don't want to name: you cannot claim "people first" and "climate forward" while rolling out systems that drain resources, destabilize jobs, and dodge accountability through vendor contracts. This episode breaks down the real tension between artificial intelligence and ESG — environmental impact, social impact, and governance — and why each leg buckles under AI's weight when leaders sell efficiency to Wall Street while employees hear replacement. Where does the AI-ESG gray zone actually live? Inside most organizations, right now. AI spending is exploding, boards are demanding ROI, and many leadership teams still can't produce the data to justify it. At the same time, ESG reporting leans on self-governance and inconsistent scoring — a gray zone that lets companies tout carbon credits while ignoring AI's hidden footprint: energy use, water consumption, and supply chain extraction. That's the tension in one sentence — the metrics companies report and the impact AI actually has are drifting apart. We trace it through global competition pressure, lagging regulation, and what "transparency" means when real clarity may be years off. What should leaders actually do about it? If you run a small or mid-sized business, we get concrete: watch for subscription price creep, plan for security and hacking risk, and design AI as a partner that preserves human connection rather than replacing it. We also dig into Gen Z's demand for real people over endless automation — a signal that the "efficiency" pitch may be losing the audience it's supposed to win over. Subscribe, share this with a leader who owns tech or ESG, and leave a review with your take: what would ethical AI adoption actually require at your organization? Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com

  2. Jul 13

    Get Mentioned By ChatGPT? Use Trustworthy AEO Content!

    I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com

  3. Jun 22

    You Can Get Press For Anything If You Find The Story

    I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A launch that “goes live” before you have press lined up is already behind. Peter Woolfolk sits down with PR leader Mike Harris, president and co-founder of Upro PR, to get brutally practical about what actually works for public relations professionals today and where campaigns fall apart fast. We talk through a repeatable PR launch strategy: build the foundation early, pre-pitch media under embargo, and plan for the real world where the news cycle can wipe out your big day. Mike explains why brands that only make announcements end up with generic coverage, and how story mining inside a company uncovers the human interest angles that reporters and audiences remember. From Planet Fitness community stories to turning an “impossible” client like drywall into a national narrative powered by credible data, we dig into the mindset that makes any product pitchable. We also get into the unglamorous side of media relations: checks and balances, approvals, and version control. One wrong release on a wire can create massive liability, and Mike shares how experienced teams reduce risk while still moving quickly. If you work in PR, marketing, communications, or you’re launching a startup, you’ll leave with clearer tactics for pitching, pivoting, and building campaigns that last. If this helped, subscribe, share it with a teammate, and leave a review with the most common mistake you see in PR launches. Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com

  4. Jun 8

    Building A Solid Crisis Team And Communication Plan

    I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A crisis rarely starts with a press release. It starts with a moment you didn’t plan for and a clock you can’t slow down: a leadership scandal, a reputational hit, a cybersecurity breach, an accident, or a sudden financial shock. Peter Woolfolk talks with crisis preparedness expert Tara Goodman of Goodman Consulting to get brutally practical about what separates organizations that recover from those that spiral. The throughline is simple and uncomfortable: crisis management is not about avoiding problems, it’s about how you show up when the problem arrives.  She digs into the two readiness questions most leaders can’t answer confidently: do you have a dedicated crisis team you can assemble immediately, and do you have a crisis communications plan that matches your real risk profile? From there, we talk about planning for scenarios leaders hate to imagine, including succession planning if a CEO or key executive is suddenly gone. You’ll hear why transparency and authenticity are not “soft” ideas but core reputation management tools, and why employees are often the most overlooked audience in crisis communication, even though they can either stabilize the story or supercharge the rumor mill.  The conversation also tackles modern crisis PR realities: what to do when leadership denial keeps a scandal simmering, how morality clauses and conduct expectations shape response options, and why cybersecurity and data breach response demands speed, forensic expertise, and meaningful support for affected people. We close with lessons from a high-pressure political crisis and a clear framework for taking control of your narrative so that what you say and what you do earns the right to be believed. If this helped, subscribe, share it with a leader who needs it, and leave a review with the biggest crisis risk you want to be ready for. Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com

  5. Jun 8

    How Results-Based PR Pricing Wins Earned Media

    I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when a PR firm has to earn its fee the same way it earns your coverage? We sit down with Dick Grove, a veteran of more than 50 years in media relations, to unpack pay-for-performance PR and why “getting paid for results” can be both brutally honest and surprisingly effective, especially for startups and smaller companies that cannot afford months of billable experimentation. Dick Grove shares with Peter Woolfolk how results-based public relations changes behavior: fewer scattershot pitches, more listening to what editors and producers actually need, and more pressure to find the real news hook fast. Dick explains why he built teams by hiring people straight out of the media, and how remote work made that possible. You will hear the practical side too: commission structures, lowered overhead, and the management habits that keep a distributed PR team feeling like a team, including in-person launch meetings, weekly check-ins, and shared lead networks. Then we tackle the hard part clients often avoid: “value” after the placement. A hit in Forbes or the Wall Street Journal is a platform, not a guarantee your phone lights up. We dig into expectation-setting, choosing the right outlets, earned media versus buying an ad, and why the myth of “great media relationships” collapses if the story does not resonate. If you care about PR measurement, media pitching strategy, and building credible content with a long tail, this conversation is for you. Subscribe for more conversations like this, share the episode with someone who buys PR, and leave a review with your take: should pay-for-performance be the default or the exception? Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com

  6. May 11

    Your Marketing Drives Traffic But PR Builds Belief

    I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your ads can be working and your content can look polished, yet the sales still stall the moment someone checks your profile or Googles your business. That’s not a “more traffic” problem. It’s a trust problem, and it shows up as inconsistency, unclear positioning, and an online footprint that fails to confirm your claims. Peter Woolfolk talks with Vancouver, British Columbia PR strategist Anna Tran, co-founder of Level Up With Anna PR, to unpack what she calls purposeful PR: media coverage and strategic placements that act as third-party validation when you’re not in the room. She walks through the real-world reasons brands get ignored even when they’re successful, including how missing visibility can cost partnerships, recruiting, and high-level opportunities. Anna shares a simple audit you can run today, plus practical guidance on tightening your message, making your offer easier to understand, and writing calls to action that actually move people forward. She also draws a bright line between public relations and marketing. Marketing generates attention, but PR builds favorability and lowers the barrier of entry for qualified buyers. That difference matters when clients expect PR to be a magic button, and it matters inside corporations where senior leaders may need a clearer case for reputation management and brand equity before they commit. If you want a stronger PR strategy, better media pitching, and a brand presence that holds up under scrutiny, listen now. Subscribe, share the show with a colleague, and leave a review so more people can build credibility that lasts. Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com

  7. Apr 20

    How To Write Media Pitches Journalists Actually Open And Use

    I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your pitch is competing with hundreds of emails a day, so “spray and pray” PR isn’t just ineffective, it’s invisible. Peter woolfolk speaks with Kourtney Jason, president and co-founder of Pacific and Court, to unpack what actually works in media relations when you’re trying to earn coverage for a book, an author, or an idea. She draws on her background as a former magazine journalist to explain what it feels like to be on the receiving end, and how that perspective should change the way you pitch. We get concrete about the mechanics: how to research a journalist’s true beat (not the overly broad label in a media database), how to use Google Alerts to track who is writing about your topic right now, and how to craft an email subject line that tells the story clearly enough to earn the open. Courtney also shares why timing is rarely “now or never” in book publicity, how to build smart news hooks around publication dates and seasonal calendars like holiday gift guides, and why a well-targeted pitch can turn into a yes months later. Then we zoom out to modern publicity. Traditional media still matters, but it doesn’t sell books the way it used to, so we talk podcast tours, Substack newsletters, and niche audiences that actually convert. Along the way, we cover simple credibility moves that make journalists trust you: meeting deadlines, delivering clean assets, and making their job easier so they come back when they need an expert. Subscribe, share this with a colleague, and leave a review, then tell us: what’s the hardest part of pitching for you? Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com

  8. Apr 6

    What Marketing Leaders Want From PR Agencies

    I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com

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5
out of 5
10 Ratings

About

An award-winning, global podcast with host Peter Woolfolk discussing substantive public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing quality, substantive information of interest to public relations professionals at all levels.APPLE ranks this podcast among the "Top 1%" of podcasts worldwide." Rated #4 on the "MillionPodcasts" Top 60 PR Podcasts. Ranked in the Top 10% most popular shows of the 3.5+ million ranked by "Listen Score."  Rated #13 on FEEDSPOTS top 70 PR Podcasts 2025. Recently, the podcast won the 2024 Award of Merit from the Nashville PRSA. The podcast also won the UK's  Innovation in Business's  "Media Innovator Award" as "Podcast Innovator of the Year--2023--Southern USA."  The podcast has won "Best Podcast" awards from American Business Awards and Nashville-PRSA.  Rated in the U.S. among "Top" / "Best" PR podcasts on multiple sites.  Five-star ratings on Apple Podcasts. Listeners in 3,279 cities in 157 countries around the world.  Available on Amazon Alexa and 30+ sites around the world.Podcast official website: www.publicrelationsreviewpodcast.com  Podcast studio currently located in Brentwood, Tenn  USA.Leave a podcast review at:  https://www.publicrelationsreviewpodcast.com Facebook/Meta: https://m.facebook.com/Public-Relations-Review-Podcast-590455264754170/ Learn more on YouTube: https://www.youtube.com/watch?v=3D54NRSyeXs 

Information

  • Creator
    Peter C Woolfolk, Producer & Host
  • Years Active
    2019 - 2026
  • Episodes
    192
  • Rating
    Clean
  • Copyright
    © 2026 Public Relations Review Podcast.com
  • Show Website
    Public Relations Review Podcast

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