The podcast teaches you everything you need to know to be profitable at craft-based work, and dive deep on sewing as a career choice. Join your host, Krystal Douglas - a celebrity tailor, creative entrepreneur and wild mustang tamer.Krystal took a Brother home sewing machine and a $30 craigslist desk and built a six-figure sewing business that supports a life she loves… while generating hundreds of thousands of dollars in revenue each year. It definitely didn’t come easy, but this podcast is meant to help others shorten their learning curve. She shares what she's learned about entrepreneurship and business building as it applies to craft based work, and open up about what she wishes she knew when she first started. Go behind the scenes on every tool, trick, and business process Krystal has learned from costuming celebrities, manufacturing clothing, and selling products... so that you can stop questioning your skills, and start profiting from your work.
Episode 7: Strategic Secrets Behind My Most Profitable Year Ever
It doesn't matter how old you are, or how much money you have, or who you know when you first get started - what matters is your ability to tenaciously brand and market your craft-based business, and your ability to connect with your ideal audience.
I open up on the four things I believe are at the heart of my most successful, profitable year in business ever.
Episode 6: How To Build Your Own Supply Chain
Everything that could ever go wrong with getting your customers their product comes down to not building a scalable supply chain.
What would it look like if by this time next week, you had total peace in your process, knowing that you had everything you needed to create the right amount of product to sell to your customers? This episode will help designers build their own supply chain - whether there’s a pandemic going on outside or not.
Building and maintaining a supply chain is a delicate dance of ordering just enough product to get by, while knowing you may need to change up everything should you want to sell more product. Grab a pen and some paper, it's time to take notes!
Would you rather read this episode instead?
Visit https://krystaldouglas.com/build-a-stress-free-supply-chain to read about the six steps to a stress-free supply chain.
Episode 5: Marketing Your Small Business Like A Chess Player
Chess is the smartest game ever invented. With 64 squares and 32 pieces, there's 10,120 unique games that could possibly be played... which is more than the number of atoms in the known universe (1081).
What if you could market your business as if it were just one unique game of chess?
If you run a business or have a side hustle, then you probably feel overwhelmed at the simple thought of just how many different things you need to get done in order for customers to discover your brand and buy from you. But what if it were actually way simpler than ‘post and pray’?
Think of your marketing strategy like a chessboard - Every piece on the board is a different element of your marketing strategy, but all of the pieces come together to protect the king (you). To play a good game, you need to use as many pieces as possible, and each piece on the board has a different value.
Episode 4: Four Things I've Learned From Four Years In Business
When I first started my sewing business, I thought my biggest struggle would be finding paid work.
I doubted that I could find enough clients to pay me to sew for them, which was actually a reflection of how I viewed my trade… little did I know, my biggest lessons and struggles I would have over the next four years actually all related to growth, and how I would cope with it.
Fast forward to four years of lessons, mistakes, windfalls, nightmares, and insane amounts of plot twists and growth, and I can confidently say that the four lessons I’m sharing with you come with a lot of thought and retrospect.
While it feels like year 40, I now have a good handful of gray hairs, a few annoying regrets, enough perspective to sink a ship, and so much gratitude for the journey and love for the process. But four years in and I’m just now starting to figure a few things out. I've made this list of four things I’ve learned about launching and growing a sewing company in four years.
Episode 3: 5 Things I Wish I Did When I Started My Sewing Business
Just a few years before sewing the first American flag, Betsy Ross ran away across the river to get married in a bar against the wishes of her entire family. She sat near George Washington in church and built a friendship with him that lead to her legacy-filled role as the first seamstress of the American flag.
After sewing the flag, she went on to operate a successful business for decades. I wonder what advice she'd have for us sewing business owners today? Would it be the importance of choosing a good church pew?
I'm no Betsy, but I know what I wish I did. In this episode, I highlight five things I wish I had done when I first went into business, as well as some important things to note in doing business in a craft-based industry.
Episode 1: Reverse Engineering Success
As we move into 2021 (and away from 2020 as quickly as possible), it’s the perfect time to define what success looks like as a creative, and set your three most important goals for your life this year.
In this podcast, I’ll be diving deep into topics surrounding entrepreneurship that matter to me, and answering questions like:
How do I make my craft profitable?How do I market my craft based business?How do I brand a craft-based business?How do I get my clients to pay more?How do I know I’m producing my craft as profitably as possible?